This episode examines the sharp edge of celebrity scandal and why some reputations teeter over the cliff while others, against the odds, manage a comeback. With Sean Combs (Diddy) serving as the case study, this episode reveals PR moves public figure make when they are close to the edge of the “reputation cliff.”
Comparing a trio of notorious comebacks and collapses—Robert Downey Jr., Tiger Woods, Ellen DeGeneres—the episode shares how two made it through the crisis while one fell victim to it.
In this episode:
- The three signals a brand or person is beyond repair
- Why apologies and silence aren’t equal
- The harsh truth about when it's too little, too late.
Sources:
- How allegations can impact Combs' Reputation, NBC News, May 14, 2025
- Brands! Take a Stand! But Do So With Caution, You.Gov, Deepa Bhatia - December 18th, 2018
- Poll: Tiger Woods Hits a Record Low, NY Post, 2009
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© 2025 The PR Breakdown with Molly McPherson
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Molly McPherson (00:00):
Some celebrities survive scandal.
Others never come back.
Right now, sean Combs, akaDiddy, is facing more than just
legal trouble.
He's dealing with a brandcollapse that might be
impossible to rebuild.
I was recently interviewed byNBC News about what the outcome
of this trial potentially meansfor his reputation and whether a
(00:21):
comeback is even possible.
Today I'm breaking it down whatmakes a brand unrecoverable and
why this comeback is evenpossible.
Today I'm breaking it down whatmakes a brand unrecoverable and
why this scandal is different.
Welcome to the PR Breakdown, thepodcast, where I look at the
strategy and the psychologybehind the headlines.
I'm your host, molly McPherson,a crisis strategist and a
communicator who helps leadersnavigate outrage, backlash and
(00:43):
reputation damage with clarityand credibility.
And today's topic it's a bigone.
We're asking is Sean Combs'reputation officially over and
that's what Gotti Schwartz wasasking me for a segment that
aired last week on NBC News.
Is there any coming back fromthis for Diddy?
(01:07):
Now I'll walk you through myframework for understanding the
point of no return what I callthe reputation cliff and show
you exactly how a brand or aperson in the public eye gets
there, using some of the clipsfrom my interview.
Let's start with the big ideathe reputation cliff.
(01:28):
This is the point when a publicfigure's image goes from
damaged to destroyed.
There's no climbing back, andit usually happens when three
things align One a pattern ofbad behavior.
Two proof, a video, a lawsuit,a firsthand account.
Three a loss of allies, brands,partners or peers backing away
(01:53):
fast.
And we've seen it with manyscandals that ended careers.
Here's a list Taking a deepbreath Matt Lauer, charlie Rose,
allison Mack, danny Masterson,roseanne Barr, kevin Spacey,
ellen DeGeneres, russell Brand,bill Cosby, harvey Weinstein, r
Kelly, phil Spector, lanceArmstrong, michael Richards,
(02:16):
anthony Weiner, jonathan Majors.
Then there are some scandalswhere people recovered Martha
Stewart, robert Downey Jr, queenCamilla, ted Danson, jude Law,
hugh Grant, david Letterman, benAffleck.
And then there are scandalswhere people partially recovered
.
In other words, you see them,but the scandal still lingers
(02:37):
Tiger Woods, katherine Heigl,louis CK, janet Jackson, johnny
Depp, bill O'Reilly, charlieSheen, winona Ryder, matthew
McConaughey, and there are manymore, but we got to get through
the podcast at some point.
Robert Downey Jr went frommugshots to marble.
(02:58):
After years of drug arrests inthe 90s and a professional
freefall, he reemerged withhumility and work ethic.
Iron man made him bankableagain, but his real
rehabilitation came throughconsistency.
He showed up.
He stayed sober.
He acknowledged his pastwithout self-pity.
Just look at his Academy Awardsspeech.
(03:18):
He's known for being respectfulon set and self-aware in
interviews.
The public rewarded RobertDowney Jr for what looked like
genuine change.
Tiger Woods took a slightlydifferent route In 2009,.
His personal life imploded.
Do you remember thatThanksgiving weekend when Elin
(03:40):
went after Tiger with a golfclub?
When she found out about hisinfidelity, there was a press
avalanche that threatened tocollapse his golf legacy.
He triaged immediately.
There was a televised apology.
It was structuredaccountability.
He told the public.
My real apology will come frommy behavior over time, and he
(04:04):
stuck to that.
He did wobble, but he's someonewho slowly wanted to make a
comeback by 2019, when he wonthe Masters.
A Washington Post poll showedthat most Americans wanted him
back.
There were fans out there whodid not want Tiger to go away
certainly sponsors, but he did alot of work off the green as
well Charitable foundations,junior golf programs.
(04:25):
The public saw effort and notdeflection.
A third name Ellen DeGeneres.
By contrast, the former talkshow host lost control of her
narrative and she never got itback.
Her 2020 workplace scandalwasn't a single misstep.
She was accused of longtimebullying, racial discrimination.
(04:46):
It was learned that she wouldfire people for taking time off,
for bereavement, for medicalleave.
There were a lot of leaks abouther and Ellen DeGeneres.
Let too much time pass from thescandal to apology.
But it was a combination of nottaking accountability, not
taking accountability quicklyenough, but also her issues were
(05:09):
systemic.
The accusations of bullying,racism and firings took place
over time and she let it go.
And when she finally addressedit on the air, she failed to
meet the moment.
There was no ownership, noreflection.
She made the biggest mistakethat celebrities make.
She pointed the blame to themedia and the internet.
They were the problem andthat's the fatal move.
(05:32):
Blame is not a strategy, it'sjust a smokescreen.
So she was canceled twice hershow and the public.
Now, why did Robert Downey Jrand Tiger Woods get through it,
but not Ellen Time?
Robert Downey Jr was spiralingin the 90s, tiger Woods 2009.
Ellen DeGeneres was more recentTime fades.
(05:55):
Outrage Tone matters too.
Downey and Woods triaged theirsituation immediately.
They were more humble, morecontrite.
Ellen deflected.
Her crisis wasn't just badoptics.
It was about bad culture.
Audiences can forgive mistakes,but they rarely forgive a
(06:16):
pattern.
But there is a quiet variablethat no one likes to name and
talk about, and that's gender.
Male celebrities often returnfaster and stronger than their
female counterparts.
Just compare a Louis CK to aJanet Jackson or a Chris Brown
to a Lindsay Lohan.
The double standard is aliveand well.
(06:38):
But the most overlooked factorin crisis response, in my
opinion, is this who is thevictim?
If the celebrity is the onlyvictim, the road back is easier.
Robert Downey Jr was his owncautionary tale.
Tiger Woods' damage, whilepersonal, didn't extend to
workplace or staff.
(06:58):
It was his wife and his familyand sponsors, but certainly was
more contained.
But Ellen's victims weren'tabstract.
They were her employees, andwhen a scandal involves many
people with less power, the pathback narrows.
Think Harvey Weinstein, thinkBill Cosby, think Kevin Spacey.
(07:19):
Think about who gets hurt andhow publicly.
And the real question now iswhere does Sean Combs land?
Let me give you some backgroundin the case before we dive
deeper into scandal.
In late 2023, the singer CassieVentura filed a bombshell
lawsuit against Sean Combs,alleging years of abuse,
(07:39):
coercion and rape, but it openedthe floodgates.
Since then, at least 60 otherwomen have come forward with
similar allegations.
Federal investigators conducteda raid on his properties in Los
Angeles and Miami.
It was part of a sweepinginvestigation that reportedly
includes sex trafficking,illegal drug use and potential
(08:02):
RICO charges thus the federalaspect to the case and Combs is
now on trial.
We're not seeing live coverageof the trial, but we're getting
breakdowns.
We have reporters who are inthe courtroom.
The New York Times, which ishow I'm following the case, has
updates on their website thevolume and the nature of
allegations, combined with videofootage.
(08:23):
My gosh, remember the leakedCNN video from the hotel of what
he did to Cassie Ventura andthen his attempt at an apology
video after that leaked lastyear.
They've fundamentally changedpublic perception and, outside
of that apology video, combs hasdenied all wrongdoing.
There are a lot of celebritieswho are nervous about being
(08:45):
brought in as witnesses to thiscase.
People are very interested.
We're heading into the summerwith this case still being a big
news story.
Now, speaking of news, let'sturn to my recent interview with
NBC.
Here's what I told NBC's GottiSchwartz when he asked me if
Diddy could bounce back fromthis.
It's very difficult because PDiddy, sean Combs, whatever the
(09:09):
name is, the name is now aliability.
It's going to hurt any brandthat affiliates with Diddy.
Right now, when your name, yourliteral brand, is considered a
risk.
You've lost your most valuableasset.
You're not just in a crisis,you're in a freefall.
Sean Combs didn't just create abusiness, he was the brand Bad
(09:33):
Boy Entertainment, bad BoyRecords, bad Boy Worldwide
Entertainment Group, sean JohnCombs, wine and Spirits,
aquahydrate, revolt, media andTV.
The whole thing was builtaround energy, edge and
dominance, but now that image isturning against him.
That's the shift.
(09:54):
The same bold, brash personathat once attracted fans and
deals is now considered toxic.
And when brands move thatquickly at least 18 have dropped
him already they're not waitingfor a verdict, they're
protecting themselves.
If you're someone who wants toprognosticate scandals, this is
something that you want to watchfor.
(10:15):
When the currency changes, thebrand collapses.
Now let's layer in a littleresearch and analysis.
A recent Ugov survey found thatover half of Americans believe
public figures accused of abuseshould lose brand deals even
before legal outcomes.
Then there are the articles.
Rolling Stone ran a headlinethat said from mogul to monster.
(10:36):
That's not neutral.
That's moral judgment.
It tells us.
The public is no longer debatingguilt.
They're moving todisassociation.
If you go online and searchcontent creators who are
discussing this case, the publicis no longer debating guilt,
they're moving to disassociation.
Now let's talk strategy andsilence.
(10:59):
Now many celebrities in legaltrouble go quiet.
It's textbook legal advice Saynothing to avoid
self-incrimination, nothing toavoid self-incrimination.
But there are a lot of recentcelebrities who are given legal
advice where they need to subtlyuse PR moves.
They want associates, they wantthe press, their publicists
(11:19):
working overtime to plantstories, to get their version of
events out there for the publicto decide if they are guilty or
not.
So there's some influence onthe jury and in some celebrity
court cases Blake Lively, ryanReynolds and yes, I'm adding his
name into the case and JustinBaldoni and all the people
(11:40):
involved we are constantlyseeing the machinations play out
in social media.
That gets picked up in the news, but the court of public
opinion moves a lot faster thanthe legal system.
Any name that's associated witha trial, particularly in the
Sean Combs trial, even someonewho just attended a party hosted
by Combs, is going to be throwninto the algorithm, into the
(12:02):
digital conversation.
When your brand depends oninfluence, associations matter
more than ever.
So the question can Sean Combsrecover?
In my view, he's already wayover the reputation cliff.
This isn't about rebranding,it's about being written out of
the conversation.
So what happens when your namebecomes the crisis?
(12:23):
Your boss's name, someone inthe head of your company,
someone who you work for?
Here's the takeaway for leaders,communicators or anyone just
trying to understand how publictrust works.
Build trust before the crisis.
Trust comes with authenticity.
Respond with clarity when ithits and lead with values.
(12:44):
If you want to survive thebacklash, any type of apology or
statement has to lead withvalues.
If you want to survive thebacklash, any type of apology or
statement has to lead withvalues.
It cannot lead with placing theblame on other people, on other
events, on the internet, oncancel culture.
But most of all, pay attentionto how fast the narrative
changes, because if you're notin control of the story, someone
(13:06):
else is.
That's all for this week on thepodcast.
Thanks so much for listening tothis week's PR Breakdown.
If you learned something today,please share this episode with
someone who follows the samenews that you do, or perhaps
works in the comp field orbuilding a brand of their own.
And if you want deeper insightslike this every week, join me
on Substack.
(13:26):
Insights like this every week,join me on Substack.
You can find me at MollyMcPherson or you can become a
member of my PR Breakdowncommunity for access to private
member sessions and workshops.
I tend to hop on Substack thesedays for a lot of my lives.
I love to do them on Fridaywhen news is being dropped, the
kind of news that wants to behidden.
(13:46):
So for the PR Breakdown, I'mMolly McPherson, and remember
the truth is what sticks, thebrand is what lasts and the
story is what people believe.
Until next time.
Bye for now.
Some celebrities survive scandal.
Others never come back.
Right now, sean Combs, akaDiddy, is facing more than just
legal trouble.
He's dealing with a brandcollapse that might be
impossible to rebuild.
I was recently interviewed byNBC News about what the outcome
of this trial potentially meansfor his reputation and whether a
(00:21):
comeback is even possible.
Today I'm breaking it down whatmakes a brand unrecoverable and
why this comeback is evenpossible.
Today I'm breaking it down whatmakes a brand unrecoverable and
why this scandal is different.
Welcome to the PR Breakdown, thepodcast, where I look at the
strategy and the psychologybehind the headlines.
I'm your host, molly McPherson,a crisis strategist and a
communicator who helps leadersnavigate outrage, backlash and
(00:43):
reputation damage with clarityand credibility.
And today's topic it's a bigone.
We're asking is Sean Combs'reputation officially over and
that's what Gotti Schwartz wasasking me for a segment that
aired last week on NBC News.
Is there any coming back fromthis for Diddy?
(01:07):
Now I'll walk you through myframework for understanding the
point of no return what I callthe reputation cliff and show
you exactly how a brand or aperson in the public eye gets
there, using some of the clipsfrom my interview.
Let's start with the big ideathe reputation cliff.
(01:28):
This is the point when a publicfigure's image goes from
damaged to destroyed.
There's no climbing back, andit usually happens when three
things align One a pattern ofbad behavior.
Two proof, a video, a lawsuit,a firsthand account.
Three a loss of allies, brands,partners or peers backing away
(01:53):
fast.
And we've seen it with manyscandals that ended careers.
Here's a list Taking a deepbreath Matt Lauer, charlie Rose,
allison Mack, danny Masterson,roseanne Barr, kevin Spacey,
ellen DeGeneres, russell Brand,bill Cosby, harvey Weinstein, r
Kelly, phil Spector, lanceArmstrong, michael Richards,
(02:16):
anthony Weiner, jonathan Majors.
Then there are some scandalswhere people recovered Martha
Stewart, robert Downey Jr, queenCamilla, ted Danson, jude Law,
hugh Grant, david Letterman, benAffleck.
And then there are scandalswhere people partially recovered
.
In other words, you see them,but the scandal still lingers
(02:37):
Tiger Woods, katherine Heigl,louis CK, janet Jackson, johnny
Depp, bill O'Reilly, charlieSheen, winona Ryder, matthew
McConaughey, and there are manymore, but we got to get through
the podcast at some point.
Robert Downey Jr went frommugshots to marble.
(02:58):
After years of drug arrests inthe 90s and a professional
freefall, he reemerged withhumility and work ethic.
Iron man made him bankableagain, but his real
rehabilitation came throughconsistency.
He showed up.
He stayed sober.
He acknowledged his pastwithout self-pity.
Just look at his Academy Awardsspeech.
(03:18):
He's known for being respectfulon set and self-aware in
interviews.
The public rewarded RobertDowney Jr for what looked like
genuine change.
Tiger Woods took a slightlydifferent route In 2009,.
His personal life imploded.
Do you remember thatThanksgiving weekend when Elin
(03:40):
went after Tiger with a golfclub?
When she found out about hisinfidelity, there was a press
avalanche that threatened tocollapse his golf legacy.
He triaged immediately.
There was a televised apology.
It was structuredaccountability.
He told the public.
My real apology will come frommy behavior over time, and he
(04:04):
stuck to that.
He did wobble, but he's someonewho slowly wanted to make a
comeback by 2019, when he wonthe Masters.
A Washington Post poll showedthat most Americans wanted him
back.
There were fans out there whodid not want Tiger to go away
certainly sponsors, but he did alot of work off the green as
well Charitable foundations,junior golf programs.
(04:25):
The public saw effort and notdeflection.
A third name Ellen DeGeneres.
By contrast, the former talkshow host lost control of her
narrative and she never got itback.
Her 2020 workplace scandalwasn't a single misstep.
She was accused of longtimebullying, racial discrimination.
(04:46):
It was learned that she wouldfire people for taking time off,
for bereavement, for medicalleave.
There were a lot of leaks abouther and Ellen DeGeneres.
Let too much time pass from thescandal to apology.
But it was a combination of nottaking accountability, not
taking accountability quicklyenough, but also her issues were
(05:09):
systemic.
The accusations of bullying,racism and firings took place
over time and she let it go.
And when she finally addressedit on the air, she failed to
meet the moment.
There was no ownership, noreflection.
She made the biggest mistakethat celebrities make.
She pointed the blame to themedia and the internet.
They were the problem andthat's the fatal move.
(05:32):
Blame is not a strategy, it'sjust a smokescreen.
So she was canceled twice hershow and the public.
Now, why did Robert Downey Jrand Tiger Woods get through it,
but not Ellen Time?
Robert Downey Jr was spiralingin the 90s, tiger Woods 2009.
Ellen DeGeneres was more recentTime fades.
(05:55):
Outrage Tone matters too.
Downey and Woods triaged theirsituation immediately.
They were more humble, morecontrite.
Ellen deflected.
Her crisis wasn't just badoptics.
It was about bad culture.
Audiences can forgive mistakes,but they rarely forgive a
(06:16):
pattern.
But there is a quiet variablethat no one likes to name and
talk about, and that's gender.
Male celebrities often returnfaster and stronger than their
female counterparts.
Just compare a Louis CK to aJanet Jackson or a Chris Brown
to a Lindsay Lohan.
The double standard is aliveand well.
(06:38):
But the most overlooked factorin crisis response, in my
opinion, is this who is thevictim?
If the celebrity is the onlyvictim, the road back is easier.
Robert Downey Jr was his owncautionary tale.
Tiger Woods' damage, whilepersonal, didn't extend to
workplace or staff.
(06:58):
It was his wife and his familyand sponsors, but certainly was
more contained.
But Ellen's victims weren'tabstract.
They were her employees, andwhen a scandal involves many
people with less power, the pathback narrows.
Think Harvey Weinstein, thinkBill Cosby, think Kevin Spacey.
(07:19):
Think about who gets hurt andhow publicly.
And the real question now iswhere does Sean Combs land?
Let me give you some backgroundin the case before we dive
deeper into scandal.
In late 2023, the singer CassieVentura filed a bombshell
lawsuit against Sean Combs,alleging years of abuse,
(07:39):
coercion and rape, but it openedthe floodgates.
Since then, at least 60 otherwomen have come forward with
similar allegations.
Federal investigators conducteda raid on his properties in Los
Angeles and Miami.
It was part of a sweepinginvestigation that reportedly
includes sex trafficking,illegal drug use and potential
(08:02):
RICO charges thus the federalaspect to the case and Combs is
now on trial.
We're not seeing live coverageof the trial, but we're getting
breakdowns.
We have reporters who are inthe courtroom.
The New York Times, which ishow I'm following the case, has
updates on their website thevolume and the nature of
allegations, combined with videofootage.
(08:23):
My gosh, remember the leakedCNN video from the hotel of what
he did to Cassie Ventura andthen his attempt at an apology
video after that leaked lastyear.
They've fundamentally changedpublic perception and, outside
of that apology video, combs hasdenied all wrongdoing.
There are a lot of celebritieswho are nervous about being
(08:45):
brought in as witnesses to thiscase.
People are very interested.
We're heading into the summerwith this case still being a big
news story.
Now, speaking of news, let'sturn to my recent interview with
NBC.
Here's what I told NBC's GottiSchwartz when he asked me if
Diddy could bounce back fromthis.
It's very difficult because PDiddy, sean Combs, whatever the
(09:09):
name is, the name is now aliability.
It's going to hurt any brandthat affiliates with Diddy.
Right now, when your name, yourliteral brand, is considered a
risk.
You've lost your most valuableasset.
You're not just in a crisis,you're in a freefall.
Sean Combs didn't just create abusiness, he was the brand Bad
(09:33):
Boy Entertainment, bad BoyRecords, bad Boy Worldwide
Entertainment Group, sean JohnCombs, wine and Spirits,
aquahydrate, revolt, media andTV.
The whole thing was builtaround energy, edge and
dominance, but now that image isturning against him.
That's the shift.
(09:54):
The same bold, brash personathat once attracted fans and
deals is now considered toxic.
And when brands move thatquickly at least 18 have dropped
him already they're not waitingfor a verdict, they're
protecting themselves.
If you're someone who wants toprognosticate scandals, this is
something that you want to watchfor.
(10:15):
When the currency changes, thebrand collapses.
Now let's layer in a littleresearch and analysis.
A recent Ugov survey found thatover half of Americans believe
public figures accused of abuseshould lose brand deals even
before legal outcomes.
Then there are the articles.
Rolling Stone ran a headlinethat said from mogul to monster.
(10:36):
That's not neutral.
That's moral judgment.
It tells us.
The public is no longer debatingguilt.
They're moving todisassociation.
If you go online and searchcontent creators who are
discussing this case, the publicis no longer debating guilt,
they're moving to disassociation.
Now let's talk strategy andsilence.
(10:59):
Now many celebrities in legaltrouble go quiet.
It's textbook legal advice Saynothing to avoid
self-incrimination, nothing toavoid self-incrimination.
But there are a lot of recentcelebrities who are given legal
advice where they need to subtlyuse PR moves.
They want associates, they wantthe press, their publicists
(11:19):
working overtime to plantstories, to get their version of
events out there for the publicto decide if they are guilty or
not.
So there's some influence onthe jury and in some celebrity
court cases Blake Lively, ryanReynolds and yes, I'm adding his
name into the case and JustinBaldoni and all the people
(11:40):
involved we are constantlyseeing the machinations play out
in social media.
That gets picked up in the news, but the court of public
opinion moves a lot faster thanthe legal system.
Any name that's associated witha trial, particularly in the
Sean Combs trial, even someonewho just attended a party hosted
by Combs, is going to be throwninto the algorithm, into the
(12:02):
digital conversation.
When your brand depends oninfluence, associations matter
more than ever.
So the question can Sean Combsrecover?
In my view, he's already wayover the reputation cliff.
This isn't about rebranding,it's about being written out of
the conversation.
So what happens when your namebecomes the crisis?
(12:23):
Your boss's name, someone inthe head of your company,
someone who you work for?
Here's the takeaway for leaders,communicators or anyone just
trying to understand how publictrust works.
Build trust before the crisis.
Trust comes with authenticity.
Respond with clarity when ithits and lead with values.
(12:44):
If you want to survive thebacklash, any type of apology or
statement has to lead withvalues.
If you want to survive thebacklash, any type of apology or
statement has to lead withvalues.
It cannot lead with placing theblame on other people, on other
events, on the internet, oncancel culture.
But most of all, pay attentionto how fast the narrative
changes, because if you're notin control of the story, someone
(13:06):
else is.
That's all for this week on thepodcast.
Thanks so much for listening tothis week's PR Breakdown.
If you learned something today,please share this episode with
someone who follows the samenews that you do, or perhaps
works in the comp field orbuilding a brand of their own.
And if you want deeper insightslike this every week, join me
on Substack.
(13:26):
Insights like this every week,join me on Substack.
You can find me at MollyMcPherson or you can become a
member of my PR Breakdowncommunity for access to private
member sessions and workshops.
I tend to hop on Substack thesedays for a lot of my lives.
I love to do them on Fridaywhen news is being dropped, the
kind of news that wants to behidden.
(13:46):
So for the PR Breakdown, I'mMolly McPherson, and remember
the truth is what sticks, thebrand is what lasts and the
story is what people believe.
Until next time.
Bye for now.
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