The PR Trust Podcast

The PR Trust Podcast

The PR Trust Podcast digs behind the scenes of the communications industry to share knowledge, resources, and strategies for both aspiring and established communications professionals. We discuss current issues and practices that touch upon the role of communications in cultivating a robust civil society and a sustainable planet. Through conversations, reportage, and interviews, we desire to further dialogue around how professional communications can be more transparent, trusting, and compassionate.


October 15, 2021 73 mins

Our third episode welcomes Richard Tsang, Chairman of SPRG Asia, which he founded in 1995. In this episode, we discuss what it takes to be a communications professional in today's environment, before turning to Richard's experiences in broadcasting and investor relations. We close by analysing the contemporary state of health communications, looking to the best means and ways to address the circulation of misinformation d...

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What is DEI — Diversity, Equality, and Inclusion? And what does DEI really mean in practice? Are these just buzzwords, applicable to HR, but not to clients? In this podcast, Helen Shelton, Global Chief Diversity and Inclusion Officer at FINN Partners,  discusses how affirmative initiatives in diversity, equality and inclusion better the conditions for creativity and business not only in the workplace, but as a client side consultin...

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June 24, 2021 59 mins

The inaugural edition of The PR Trust Podcast welcomes Arun Sudhaman, CEO and Editor-in-Chief of PRovoke Media, one of the industry's leading journalism and intelligence outlets. In this episode, we discuss Arun's beginnings in the industry, his love of hip-hop music, and the challenges the industry faces during a global pandemic. PRovoke is known for their sophisticated reporting and analysis on public relations trends a...

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