This is a continuation of the conversation with Bob Lambert of Samurai Business Group, LLC. We pick up with Bob talking about the reasons poor alignment happens. He says there must be three things in place:
Understanding the goal - a clear view of your future.
Getting a strategy alignment supporting that goal
Understanding and accepting the role each person plays to get there.
https://thepracticalcmo.com/ep10-core-reason…es-and-marketing/
----more----
When one or more of these isn't happening, you are guaranteed not only poor alignment but eventual failure.
Here how to avoid the common causes of missing the mark:
- Weak leadership
- Silo isolation
- Execution fumbles.
The earlier portion of this interview is available here:
What Happens When Sales & Marketing Collaborate, and What Happens With They Don’t?Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com