The Practice Marketing Podcast
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions, a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
PT Marketing Directors -- this episode is a MUST listen! Today, I interview Kayla George, the Chief Marketing Officer at JAG Physical Therapy, a 160+ location practice in New Jersey, New York, and Pennsylvania.
Kayla has been with JAG since it was just a 1-location practice, and she has INVALUABLE advice on marketing, branding, and keeping up with digital trends.
You'll learn...
- What small clinics can do to build their BRA...
Do you have a passion for teaching PT? Want to make money with that?
Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more.
"If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people."
In this podcast, you'll learn...
- How & why Tony started his YouTube chann...
🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner.
Highlights...
- Whether or not Jimmy really drinks a pint whenever he records
- Don't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeed
- Find your "Ikigai" -- what you l...
In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model.
- Why Cash Pay?
Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints. - First Step for Insurance-Based Clinics:
Start by offering one cash-pay service. Test interest and build confidence. - Must-Have Syst...
Do tariffs, trade wars, and recession fears keep you up at night?
You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.
- Why you shouldn't panic
- What you CAN control
- What you ca...
All that you, your staff, & your PTs want to do is WIN. So how do you make that possible?
In this episode, Neil talks with Greg Todd, PT about...
- How to set up your PT clinic so your PTs can win (get more time, and more money)
- Greg's revenue share model, in which some staff are "intrapreneurs" invested in the business
- How entrepreneurship saved Greg's marriage
- 0% discharge -- why Greg doesn't believe in ...
Does hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to!
In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!
- Enhance online discoverability & job visiblity
- Leverage Market2Hire for targeted recruitment
- Streamline the interview process
- I...
Do you want to create a hybrid insurance & cash PT practice?
In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.
Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.
They’re combining expert care with fitness through...
Dream of having 10+ clinics? Want to grow your clinic to a multi-location brand?
Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn...
- How to manage marketing across 10+ locations
- What to do yourself vs what to hire out
- Advice when opening location #2 or #3
Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 1...
Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow?
Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn…
- Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient stories
- Which channel to use...
Did you know that Neil owned his own PT practice in Florida for 8 years? In this special episode, Neil reflects back to when he was a 26-year-old new business owner, the biggest mistakes he made, and what he learned from them.
Those big mistakes are...
- Assuming patients will just come in the door on their own
- Hiring the wrong people
- Not being proficient in finance
Ever felt the same?
Get even MORE practical advice when you cl...
Want to add cash pay to your practice, but don't know how to start? In this hilarious, wild ride of a podcast, guest speaker Steve Rapposelli, PT shares practical, actionable tips to get started with cash pay.
You'll learn...
- How PTs can get in on $$ from the StretchLab & stretching game
- Why cash, speed, and EASE is a MUST for PT Practices
- Why your PTs CANNOT get involved with your stretching program
- 5 simple steps to ...
What does every CEO of a PT clinic need to know?
In this podcast, you'll get to hear from a $75 million PT CEO.
Neil interviews Steve Anderson, DPT. Steve is the former CEO of Therapeutic Associates, and built that to a $75 Million dollar physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho. Steve was the CEO for 19 years, from 1998 to 2016 – and, in total, worked at Therapeutic Associat...
Today, we’re talking to Garrett Salpeter! With a background in engineering and neuroscience, he’s the founder of NeuFit and creator of the patented Neubie device.
In business, he’s been a 3-time “Inc 5000 CEO” and his/NeuFit’s technology is used by hundreds of private practices as well as 50+ professional sports teams.
He’s going to tell us about his journey to developing the NeuFit Method, which uses direct current stimulation to h...
This week, we're playing a webinar that Neil gave in March on how to attract more new patients on Google!
On the podcast, you'll learn...
- How you can optimize your Google Business Profile to attract new patients
- How much $$ you should spend on Google Ads each month
- Ideal patient acquisition cost
Want to find out if you're #1 on Google in your city?
Request a PT Marketing Master Strategy Call! On the call, one of...
Where did you start YOUR journey as a PT Owner? How have you grown?
Today, Adam Schoenberg, PT shares his journey from intern, to a physical therapist, to the CEO and Owner of Atlas Physical Therapy & Sports Medicine, which is now a 4-location physical therapy practice in Saint Augustine, Florida.
Adam has been involved in all facets of the business, from patient care, to management, to ownership.
Today, he’ll share about his jo...
What is hurting most in your PT business? Is your front desk struggling to meet the standards you expect? Or are you full of patients...but don't seem to be making any money?
Today Neil interviews Brian Gallagher, PT. He’s a physical therapist by training, but since 2006 he’s been running MEG Business Management! MEG provides virtual training systems and coaching to PT Owners, so that YOU can reach the top 10% of practice owner...
Feel like you're running on empty? Want to grow your PT business...but don't know how to reach the next level?
Today, Neil interviews Dr. Adam Robin. Adam is the CEO of Southern Physical Therapy & Pediatric Clinic – a successful, 3-location practice in Picayune, Mississippi.
Adam is also a Business Coach with the Private Practice Owner’s Club. He helps practice owners build a business that supports the life they REALLY ...
Are you thinking about adding a membership or specialty service to your clinic? Lukas DeLorenzo from Coast Rehab talks about his clinic’s golf simulator and membership program, and how YOU can add an additional stream of revenue to your practice.
You'll also learn...
- Why you need to be authentic when you choose a specialty
- Invest in the best equipment for a cash-pay service
- How Lukas markets his sports physical therapy practi...
Are there GAPS in your schedules?
The problem might be your EMR.
This week, Neil talks to Mike Dwyer, the co-founder of Prompt EMR. Prompt is a software solution that empowers PT Owners to be more effective with their management and care delivery.
Prompt has seen fantastic growth and has helped several thousands of clinics to become more EFFICIENT and more profitable.
Want to learn more about Prompt? Book a demo here: https://www.p...
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