AI is changing the restaurant marketing game in ways that can save you time while boosting your revenue. In this episode of The Pre-Shift Podcast, I chat with Josh Kopel, a Michelin-awarded restaurateur who's truly mastered the marketing side of the business.
Josh breaks down how restaurants of any size can use AI tools like ChatGPT to create better email campaigns, design loyalty programs that actually work, and analyze menu performance - all without needing a marketing degree.
What I love about Josh's approach is how practical it is. He shows you exactly how to get started, even if you've never used AI before. And for just $20 a month, you can access tools that Josh says are like "hiring an expert instead of a teenager."
Restaurant owners drowning in spreadsheets and those looking to bring more guests through the door will find Josh's strategies helpful for saving hours each week while potentially adding thousands to monthly revenue.
Resources
- Connect with Josh on LinkedIn 🔗
- Check out JoshKopel.com 🌐
- Join Josh's monthly 5-day challenge for restaurant owners 🚀
- 7shifts: How Top Multi-Unit Restaurants are Using Tech to Grow📱
Chapters
- 01:27 - Meeting Josh Kopel
- 05:15 - Getting started with AI (even if you're intimidated)
- 07:05 - Creating marketing campaigns that actually convert
- 13:14 - Building loyalty programs inspired by credit card companies
- 19:39 - Using AI to identify menu winners and losers
- 22:44 - The future of restaurant tech that excites Josh
- 28:13 - Final advice for the overwhelmed restaurant owner
📲 Connect with D.J.
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About Us
7shifts is a scheduling, payroll, and employee retention app designed to help restaurants thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for more than 50,000 restaurants.
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