November 17, 2023 • 15 mins
We are diving into a topic that is not talked about a lot inside of the insurance industry. When it comes to differentiation, understanding what personal branding is and is not, is a must!
...
Are you a commercial insurance producer struggling to stand out from the competition? Do you find it challenging to grow your book of business and create a fulfilling career?
Then welcome to The Preeminent Producer Podcast! Each week, we'll be tackling important topics, sharing proven strategies and insights from successful producers that are in the trenches and have traveled the journey to becoming a Preeminent Producer.
You'll discover what it really takes to become Preeminent & build your book of business, in a way that isn’t being taught anywhere else. Our hosts are experts in the field and have built thriving businesses by becoming the most trusted adviser to their clients. Welcome to your journey to becoming a Preeminent Producer.
Let’s dive in!
Ready To Grow Your Book Of Business?
For More Information go to:
https://www.thepreeminentproducer.com/
Also, check us out on Youtube: / @thepreeminentproducer
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
There is a topic inside the insurance industry
that just is not talked about alot when it comes to
differentiation and standing outfrom the crowd.
That topic is personal brandingand to understand that you
don't just represent the agencyyou work for, but you are your
own brand.
Today, inside of this episodeof the Pre-Ominous Producer
Podcast, we're going to bediving into a clip of a training
(00:23):
that we recently did with ourmembers inside of the
Pre-Ominous Producer Podcast onthis very topic of personal
branding.
Stay tuned, get a piece ofpaper, because there's going to
be some thought-provokingstatements in here and questions
that you can ask yourself toreally start to hone down and
develop a personal brand thatwill stand out from the crowd
(00:43):
and cause people to think of youas you are positioned as the
most trusted advisor.
Let's dive in.
Speaker 2 (00:51):
Are you a commercial insurance producer struggling to
stand out from the competition?
Do you find it challenging togrow your book of business and
create a fulfilling career?
If so, then welcome to thePre-Ominous Producer Podcast.
Each week, we'll be tacklingimportant topics, sharing proven
strategies and insights fromsuccessful producers that are in
the trenches and have traveledthe journey to becoming a
(01:13):
Pre-Ominous Producer.
You'll discover what it reallytakes to become Pre-Ominous and
build your book of business in away that isn't being taught
anywhere else.
Our hosts are experts in thefield and have built thriving
businesses by becoming the mosttrusted advisor to their clients
.
Welcome to your journey tobecoming a Pre-Ominous Producer.
Let's dive in.
Speaker 1 (01:34):
I want to focus on personal branding and, talking
with the coaches, I don't thinkthis topic has necessarily
covered that often inside of theinsurance industry, and so we
wanted to bring this to youtoday inside of the Pre-Ominous
Producer program, because Ireally think this topic is going
to serve you well and you'regoing to find out and, I think,
really discover that this isapplicable and relevant to every
(01:57):
area of your life, whether it'spersonal or your professional
career.
This is going to be applicable,but we've got to first
establish what is personalbranding.
It's probably a topic you'veheard about but, again, maybe
not really been taught about oreven put the time to think about
, and so we want to cover thattoday.
But first let's talk about whatit is not.
(02:19):
Personal branding is not yourlogo, it's not your website,
it's not your business cards andit's not even your agency name.
Sorry, I'm promoting one moreperson in Welcome Josh.
It's not these things and sofar off.
When we hear the word branding,and sometimes even personal
(02:40):
branding, we think that that'swhat it is, that it's oh, it's
just this logo and I got to makesure my business cards are
perfect and I got to.
You know all these things andwe spend time on things that
sometimes don't matter as muchas we think they do.
This is not personal branding.
We're not talking aboutcorporate branding right now.
We're talking about personalbranding you as your brand.
(03:00):
That's what we're talking about.
So it's important to understandthese things.
Although important is not yourpersonal brand Personal branding
this is so important it is theposition you hold in the minds
of your clients and prospects.
To sum it up the best that Ican and when I came to this
(03:24):
realization I went wow, what atrip.
Because you think about this isyour personal brand, is the
position that you hold in theminds of your clients and
prospects when something goeswrong inside of their business,
disaster, whatever it may be.
As you position yourself asmost trusted advisor, what
position do you hold currentlywith your prospects as well as
(03:47):
clients?
Do they think of you as themost trusted advisor?
Are you the first person thatthey call?
Do they have you on speed dialor have you blended in so much
the company's like?
what was our insurance guy'sname.
Again, there's definitely adifference there, and we don't
want to be the latter.
We want to be the first thingthat they think about when
(04:10):
something happens, because, asthe most trusted advisor, I am
guiding them, leading them andmaking sure I'm taking care of
them in a way that's going toposition them the best way
possible.
So ultimately, to sum up,personal branding it is the
position you hold in the mindsof your customers, clients,
prospects and all of that.
Now, this picture here.
(04:32):
Actually, I guess technicallythree pictures I have for a
reason.
We've got one corporate brandin the upper right hand corner,
which is Apple, right.
Then you've got on the left,dwayne and the Rock Johnson, and
then below that you've got thecast of Full House and maybe
actually looking at this isprobably more of the Fuller
House episodes which I don'tthink I've ever watched.
(04:54):
But anyway, the reason why Ihave these three images up.
Let's start with Apple.
Now, although this being acorporate brand, not necessarily
a personal brand, apple holdssome sort of real estate in the
minds of its users.
There's this massive debate ofwhat's better Apple or Android
and if you get two in the sameroom, they're going to argue
(05:16):
about.
They're going to debate aboutit because either you prefer
Apple or you prefer Android.
There's not a lot of peoplethat are neutral about it.
Everyone seems to have anopinion about it.
If you go to Dwayne the RockJohnson which I don't
particularly care for him asmuch as I used to I think he
made some stupid personal branddecisions a few years ago, but
(05:37):
at the same point in time,dwayne the Rock Johnson has a
team and has had a team forprobably at least 15 years, if
not more, all for his personalbrand.
So everything that he has donehas been strategically done.
Whether you agree or disagreewith it, it doesn't really
matter.
There are.
Everything he posts, everythinghe stands for stands against
(06:00):
was done by a deliberatedecision and so going back to it
is the position you hold in theminds of your customers,
clients, prospects and so forth.
You may love the guy, you mayhate the guy, but he holds some
sort of real estate.
There's some kind of thought oremotion attached, whether you
watched him back in the day whenhe was in what WWE, or maybe
(06:21):
there was a movie that you'vewatched with him in it, or you
just really liked the whole gohard, grind hard gym style
videos that he posts all thetime at least I think he still
does.
There's real estate and his fanbase loves him because he has
held a position in their minds.
Now, full House I look at thatand go, oh man, that's my
(06:45):
childhood, right there, right,remember, who remembers TGIF
Friday, where you got to watchFull House and Family Matters
and all that kind of stuff isthat holds a piece of real
estate in my mind and there areemotions that tied to those
thoughts and those memories.
Now, just like with any othersituation, now we can start to
(07:06):
think about this.
If my personal brand is theposition that I hold in the
minds of those around me and Ican look at something like Full
House or whatever, there areemotions tied to that real
estate that these things hold.
When you start thinking of itlike this now it even amplifies
a little bit more of what kindof real estate, what kind of
(07:26):
position am I holding in theminds of people around me.
Is it good, is it bad?
Is it indifferent?
Is it neutral, because neutralis not necessarily a good thing
either.
And so in a personal brand youreally want, and as the rock is
done, he repels people that donot line up with his values or
his style and he attracts thosethat do.
And that's ultimately whatpersonal branding is.
(07:48):
You're going to repel thepeople that are against that
style of brand.
That's great, because you don'twant to be working with them
anyway, but you are going toattract and really appeal to
people that line up with yourpersonal brand.
So, again, you're eitherblending in or you're standing
out.
So the secret of personalbranding really comes down to
this Everything you do andeverything you don't do,
(08:13):
everything you say andeverything you don't say is all
forming an opinion about you inthe minds of people around you.
Do I?
Should I read that again?
So everything you say and don'tsay, everything you do and
don't do, is all forming anopinion, of opinion in the minds
of those around you.
So, whether how you talk, howyou present yourself, how you
(08:36):
dress, what you do, what youdon't do, what you stand for,
what you don't stand for, howyou communicate, how you don't
communicate, all of it isforming an opinion of them in
the minds of those people aroundyou.
Now this is where we can go onthe personal side, and I mean
you can relate this to everyaspect of your personal life as
well, from marriage and familyand all of that.
(08:58):
But since we're talking morecareer and professional part, if
you think about this, how youare currently positioning
yourself, how you are currentlypresenting yourself, how you are
choosing to communicate, howyou are choosing to not
communicate, is all forming anopinion inside of your prospects
and current clients minds.
And so if you really start tounderstand this, then you can
(09:21):
start looking and seeingpotential areas that you might
need to tighten up a little bit,that you may.
Oh wow, I didn't realize I wasexpressing myself in this way.
I didn't realize that I waspositioning myself in this way
on accident.
And yet maybe it's putting abad taste in people's mouth.
If I'm always, if I never letthe client talk or if I never
(09:42):
let the prospect talk and I'mconstantly coming in aggressive
and I'm interrupting them allthe time because you're excited
about what you're doing, you cansee how that could have a
negative effect and it willstart forming an opinion of wow,
this person's like really pushyou.
I don't really like this.
So everything you do, whetheryou like it or not, and
everything you don't do, isforming an opinion in the minds
(10:05):
of people around you so quickly.
Step one you gotta ask yourselfwhat do I wanna be known for?
Now, this goes beyond justpicking, let's say, a niche,
because I know we've talkedabout, or some people call it a
niche, a niche, a niche.
I can't talk today.
A niche, niche.
There we go.
See, I don't even use that word, a niche, I call it a niche.
But people have talked aboutthat, right?
(10:26):
Oh, I'm gonna pick a nicheinside the insurance industry
and really target thoseprospects.
Awesome, that's great.
But even as a producer and, moreimportantly, a preeminent
producer, what do I really wannabe known for From the people
that I work with, whether it'scoworkers, whether it's people
that work for me or with meprospects, clients what do I
(10:48):
really wanna be known for and amI properly expressing those
things?
To actually be known for that?
It's a bummer.
Hey, I wanna be known forintegrity, but you're stealing
from the company.
I mean, they don't line upright.
So you gotta ask yourself inthis step here's a series of
questions.
You can screenshot this, youcan quickly write this down.
But you can ask yourself whatmakes me stand out?
(11:10):
What am I currently doingthat's causing me to actually
stand out from my competition.
What are my values?
Because that will tie into mypersonal brand.
What value do I bring to thetable?
What value do I bring to mycurrent clients?
How do or here's a question is,do I lead or do I follow the
(11:32):
crowd?
And this will also play intowhat your personal brand is.
If you're waiting to kind ofconform to everyone around you,
you're gonna end up blendinginto everyone around you.
Why should anyone listen to meand this can be, I think, a
legit thing.
Going back into mindset againas well is, if I don't feel like
I'm the distinguishing one, ifI don't feel like I'm the
preeminent one, I'm thepreeminent one.
(11:52):
What do I have to offer thatshould cause my prospects and
clients to listen to me as beingthe most trusted advisor?
What am I bringing to the tableto position myself as someone
they should listen to?
And then, what should I standfor and what should I stand
against?
This is one of those thingswhere you gotta be able to stand
(12:13):
for something, whether it'sprotecting the small business
owner and I'm making this up orcoming against certain things
that you don't like in theindustry, and that's why you do
things a different way.
This might not be the mostrelevant story, but I remember
years and years and years ago, Italked to a lady that was on
America's Got Talent and shemade it to like the final round
right.
I mean, she made it through.
(12:33):
She was a singer and she endedup getting voted off and not
winning because she ended uptrying to perform a performance
and a song that really did notmatch her style and for whatever
reason I can't remember nowthis is like a decade plus ago.
I feel like I asked her well,in the side of the music
industry, what do you stand forand what do you stand against?
Because the critique was youdon't really know who you are as
(12:55):
a musician yet, and shecouldn't come up with anything,
and, sure enough, she has sincedisappeared and no one's heard
of her.
She had millions of eyeballs onher, and then she did not really
use that correctly, and so it'simportant to take the time to
actually think about thesequestions what do I stand for
inside of the industry?
What do I stand for in mypersonal beliefs?
Because all of that will beexpressed inside of your
(13:19):
personal brand.
So, as a preeminent producer,you've got to have a clear and a
simple, consistent message ofwho you are, what you offer and
what makes you unique.
Now, that's a lesson in and ofitself, but I want to put that
in there because it's importantto at least start thinking about
.
When you go to a prospect andwe're talking, let's say, I'm
(13:40):
gonna go after the BOR, you'regonna have to have a clear,
simple, consistent message ofwhy, what, what you're bringing
to the table, what makes thisunique.
Why should it be a no-brainerthat, hey, they're gonna go with
you instead of the other guy?
Oh, I hate to stop there, butwe're gonna stop right there.
There was so much more wecovered in that training, but
really it would do yourself goodto go back, even listen to that
(14:02):
again.
Ask yourself the questions thatwe covered, revisit the
statements of what personalbranding really is and let that
sink in and honestly askyourself what am I expressing in
the things that I do and don'tdo and the things that I say and
don't say?
What can I do, what can Ichange to really position myself
as the most trusted advisor tomy prospects, to my clients, in
(14:24):
ways that I might not be doingit now.
Guys, if you'd like the entiretraining, as well as getting
coached by the coaches, which Iknow you didn't really hear
today, but if you want personaltraining from them, check us out
at thepreeminiproducercom.
We have different programs tochoose from where you can get
access to deep dive trainingtools, material and personal
(14:48):
coaching from the coaches toreally accelerate your career as
an insurance producer.
Guys, until next time, have agood one, work on that personal
brand and we'll see you in thenext episode of the Preeminent
Producer Podcast.
Speaker 2 (15:02):
Thanks so much for joining us on this episode of
the Preeminent Producer Podcast.
If you're enjoying the show,please feel free to subscribe,
rate and leave a review whereveryou listen to your podcasts.
That helps others find the showand we greatly appreciate it.
Once again, thanks for joiningus and we'll catch you in the
next episode of the PreeminentProducer Podcast.
There is a topic inside the insurance industry
that just is not talked about alot when it comes to
differentiation and standing outfrom the crowd.
That topic is personal brandingand to understand that you
don't just represent the agencyyou work for, but you are your
own brand.
Today, inside of this episodeof the Pre-Ominous Producer
Podcast, we're going to bediving into a clip of a training
(00:23):
that we recently did with ourmembers inside of the
Pre-Ominous Producer Podcast onthis very topic of personal
branding.
Stay tuned, get a piece ofpaper, because there's going to
be some thought-provokingstatements in here and questions
that you can ask yourself toreally start to hone down and
develop a personal brand thatwill stand out from the crowd
(00:43):
and cause people to think of youas you are positioned as the
most trusted advisor.
Let's dive in.
Speaker 2 (00:51):
Are you a commercial insurance producer struggling to
stand out from the competition?
Do you find it challenging togrow your book of business and
create a fulfilling career?
If so, then welcome to thePre-Ominous Producer Podcast.
Each week, we'll be tacklingimportant topics, sharing proven
strategies and insights fromsuccessful producers that are in
the trenches and have traveledthe journey to becoming a
(01:13):
Pre-Ominous Producer.
You'll discover what it reallytakes to become Pre-Ominous and
build your book of business in away that isn't being taught
anywhere else.
Our hosts are experts in thefield and have built thriving
businesses by becoming the mosttrusted advisor to their clients
.
Welcome to your journey tobecoming a Pre-Ominous Producer.
Let's dive in.
Speaker 1 (01:34):
I want to focus on personal branding and, talking
with the coaches, I don't thinkthis topic has necessarily
covered that often inside of theinsurance industry, and so we
wanted to bring this to youtoday inside of the Pre-Ominous
Producer program, because Ireally think this topic is going
to serve you well and you'regoing to find out and, I think,
really discover that this isapplicable and relevant to every
(01:57):
area of your life, whether it'spersonal or your professional
career.
This is going to be applicable,but we've got to first
establish what is personalbranding.
It's probably a topic you'veheard about but, again, maybe
not really been taught about oreven put the time to think about
, and so we want to cover thattoday.
But first let's talk about whatit is not.
(02:19):
Personal branding is not yourlogo, it's not your website,
it's not your business cards andit's not even your agency name.
Sorry, I'm promoting one moreperson in Welcome Josh.
It's not these things and sofar off.
When we hear the word branding,and sometimes even personal
(02:40):
branding, we think that that'swhat it is, that it's oh, it's
just this logo and I got to makesure my business cards are
perfect and I got to.
You know all these things andwe spend time on things that
sometimes don't matter as muchas we think they do.
This is not personal branding.
We're not talking aboutcorporate branding right now.
We're talking about personalbranding you as your brand.
(03:00):
That's what we're talking about.
So it's important to understandthese things.
Although important is not yourpersonal brand Personal branding
this is so important it is theposition you hold in the minds
of your clients and prospects.
To sum it up the best that Ican and when I came to this
(03:24):
realization I went wow, what atrip.
Because you think about this isyour personal brand, is the
position that you hold in theminds of your clients and
prospects when something goeswrong inside of their business,
disaster, whatever it may be.
As you position yourself asmost trusted advisor, what
position do you hold currentlywith your prospects as well as
(03:47):
clients?
Do they think of you as themost trusted advisor?
Are you the first person thatthey call?
Do they have you on speed dialor have you blended in so much
the company's like?
what was our insurance guy'sname.
Again, there's definitely adifference there, and we don't
want to be the latter.
We want to be the first thingthat they think about when
(04:10):
something happens, because, asthe most trusted advisor, I am
guiding them, leading them andmaking sure I'm taking care of
them in a way that's going toposition them the best way
possible.
So ultimately, to sum up,personal branding it is the
position you hold in the mindsof your customers, clients,
prospects and all of that.
Now, this picture here.
(04:32):
Actually, I guess technicallythree pictures I have for a
reason.
We've got one corporate brandin the upper right hand corner,
which is Apple, right.
Then you've got on the left,dwayne and the Rock Johnson, and
then below that you've got thecast of Full House and maybe
actually looking at this isprobably more of the Fuller
House episodes which I don'tthink I've ever watched.
(04:54):
But anyway, the reason why Ihave these three images up.
Let's start with Apple.
Now, although this being acorporate brand, not necessarily
a personal brand, apple holdssome sort of real estate in the
minds of its users.
There's this massive debate ofwhat's better Apple or Android
and if you get two in the sameroom, they're going to argue
(05:16):
about.
They're going to debate aboutit because either you prefer
Apple or you prefer Android.
There's not a lot of peoplethat are neutral about it.
Everyone seems to have anopinion about it.
If you go to Dwayne the RockJohnson which I don't
particularly care for him asmuch as I used to I think he
made some stupid personal branddecisions a few years ago, but
(05:37):
at the same point in time,dwayne the Rock Johnson has a
team and has had a team forprobably at least 15 years, if
not more, all for his personalbrand.
So everything that he has donehas been strategically done.
Whether you agree or disagreewith it, it doesn't really
matter.
There are.
Everything he posts, everythinghe stands for stands against
(06:00):
was done by a deliberatedecision and so going back to it
is the position you hold in theminds of your customers,
clients, prospects and so forth.
You may love the guy, you mayhate the guy, but he holds some
sort of real estate.
There's some kind of thought oremotion attached, whether you
watched him back in the day whenhe was in what WWE, or maybe
(06:21):
there was a movie that you'vewatched with him in it, or you
just really liked the whole gohard, grind hard gym style
videos that he posts all thetime at least I think he still
does.
There's real estate and his fanbase loves him because he has
held a position in their minds.
Now, full House I look at thatand go, oh man, that's my
(06:45):
childhood, right there, right,remember, who remembers TGIF
Friday, where you got to watchFull House and Family Matters
and all that kind of stuff isthat holds a piece of real
estate in my mind and there areemotions that tied to those
thoughts and those memories.
Now, just like with any othersituation, now we can start to
(07:06):
think about this.
If my personal brand is theposition that I hold in the
minds of those around me and Ican look at something like Full
House or whatever, there areemotions tied to that real
estate that these things hold.
When you start thinking of itlike this now it even amplifies
a little bit more of what kindof real estate, what kind of
(07:26):
position am I holding in theminds of people around me.
Is it good, is it bad?
Is it indifferent?
Is it neutral, because neutralis not necessarily a good thing
either.
And so in a personal brand youreally want, and as the rock is
done, he repels people that donot line up with his values or
his style and he attracts thosethat do.
And that's ultimately whatpersonal branding is.
(07:48):
You're going to repel thepeople that are against that
style of brand.
That's great, because you don'twant to be working with them
anyway, but you are going toattract and really appeal to
people that line up with yourpersonal brand.
So, again, you're eitherblending in or you're standing
out.
So the secret of personalbranding really comes down to
this Everything you do andeverything you don't do,
(08:13):
everything you say andeverything you don't say is all
forming an opinion about you inthe minds of people around you.
Do I?
Should I read that again?
So everything you say and don'tsay, everything you do and
don't do, is all forming anopinion, of opinion in the minds
of those around you.
So, whether how you talk, howyou present yourself, how you
(08:36):
dress, what you do, what youdon't do, what you stand for,
what you don't stand for, howyou communicate, how you don't
communicate, all of it isforming an opinion of them in
the minds of those people aroundyou.
Now this is where we can go onthe personal side, and I mean
you can relate this to everyaspect of your personal life as
well, from marriage and familyand all of that.
(08:58):
But since we're talking morecareer and professional part, if
you think about this, how youare currently positioning
yourself, how you are currentlypresenting yourself, how you are
choosing to communicate, howyou are choosing to not
communicate, is all forming anopinion inside of your prospects
and current clients minds.
And so if you really start tounderstand this, then you can
(09:21):
start looking and seeingpotential areas that you might
need to tighten up a little bit,that you may.
Oh wow, I didn't realize I wasexpressing myself in this way.
I didn't realize that I waspositioning myself in this way
on accident.
And yet maybe it's putting abad taste in people's mouth.
If I'm always, if I never letthe client talk or if I never
(09:42):
let the prospect talk and I'mconstantly coming in aggressive
and I'm interrupting them allthe time because you're excited
about what you're doing, you cansee how that could have a
negative effect and it willstart forming an opinion of wow,
this person's like really pushyou.
I don't really like this.
So everything you do, whetheryou like it or not, and
everything you don't do, isforming an opinion in the minds
(10:05):
of people around you so quickly.
Step one you gotta ask yourselfwhat do I wanna be known for?
Now, this goes beyond justpicking, let's say, a niche,
because I know we've talkedabout, or some people call it a
niche, a niche, a niche.
I can't talk today.
A niche, niche.
There we go.
See, I don't even use that word, a niche, I call it a niche.
But people have talked aboutthat, right?
(10:26):
Oh, I'm gonna pick a nicheinside the insurance industry
and really target thoseprospects.
Awesome, that's great.
But even as a producer and, moreimportantly, a preeminent
producer, what do I really wannabe known for From the people
that I work with, whether it'scoworkers, whether it's people
that work for me or with meprospects, clients what do I
(10:48):
really wanna be known for and amI properly expressing those
things?
To actually be known for that?
It's a bummer.
Hey, I wanna be known forintegrity, but you're stealing
from the company.
I mean, they don't line upright.
So you gotta ask yourself inthis step here's a series of
questions.
You can screenshot this, youcan quickly write this down.
But you can ask yourself whatmakes me stand out?
(11:10):
What am I currently doingthat's causing me to actually
stand out from my competition.
What are my values?
Because that will tie into mypersonal brand.
What value do I bring to thetable?
What value do I bring to mycurrent clients?
How do or here's a question is,do I lead or do I follow the
(11:32):
crowd?
And this will also play intowhat your personal brand is.
If you're waiting to kind ofconform to everyone around you,
you're gonna end up blendinginto everyone around you.
Why should anyone listen to meand this can be, I think, a
legit thing.
Going back into mindset againas well is, if I don't feel like
I'm the distinguishing one, ifI don't feel like I'm the
preeminent one, I'm thepreeminent one.
(11:52):
What do I have to offer thatshould cause my prospects and
clients to listen to me as beingthe most trusted advisor?
What am I bringing to the tableto position myself as someone
they should listen to?
And then, what should I standfor and what should I stand
against?
This is one of those thingswhere you gotta be able to stand
(12:13):
for something, whether it'sprotecting the small business
owner and I'm making this up orcoming against certain things
that you don't like in theindustry, and that's why you do
things a different way.
This might not be the mostrelevant story, but I remember
years and years and years ago, Italked to a lady that was on
America's Got Talent and shemade it to like the final round
right.
I mean, she made it through.
(12:33):
She was a singer and she endedup getting voted off and not
winning because she ended uptrying to perform a performance
and a song that really did notmatch her style and for whatever
reason I can't remember nowthis is like a decade plus ago.
I feel like I asked her well,in the side of the music
industry, what do you stand forand what do you stand against?
Because the critique was youdon't really know who you are as
(12:55):
a musician yet, and shecouldn't come up with anything,
and, sure enough, she has sincedisappeared and no one's heard
of her.
She had millions of eyeballs onher, and then she did not really
use that correctly, and so it'simportant to take the time to
actually think about thesequestions what do I stand for
inside of the industry?
What do I stand for in mypersonal beliefs?
Because all of that will beexpressed inside of your
(13:19):
personal brand.
So, as a preeminent producer,you've got to have a clear and a
simple, consistent message ofwho you are, what you offer and
what makes you unique.
Now, that's a lesson in and ofitself, but I want to put that
in there because it's importantto at least start thinking about
.
When you go to a prospect andwe're talking, let's say, I'm
(13:40):
gonna go after the BOR, you'regonna have to have a clear,
simple, consistent message ofwhy, what, what you're bringing
to the table, what makes thisunique.
Why should it be a no-brainerthat, hey, they're gonna go with
you instead of the other guy?
Oh, I hate to stop there, butwe're gonna stop right there.
There was so much more wecovered in that training, but
really it would do yourself goodto go back, even listen to that
(14:02):
again.
Ask yourself the questions thatwe covered, revisit the
statements of what personalbranding really is and let that
sink in and honestly askyourself what am I expressing in
the things that I do and don'tdo and the things that I say and
don't say?
What can I do, what can Ichange to really position myself
as the most trusted advisor tomy prospects, to my clients, in
(14:24):
ways that I might not be doingit now.
Guys, if you'd like the entiretraining, as well as getting
coached by the coaches, which Iknow you didn't really hear
today, but if you want personaltraining from them, check us out
at thepreeminiproducercom.
We have different programs tochoose from where you can get
access to deep dive trainingtools, material and personal
(14:48):
coaching from the coaches toreally accelerate your career as
an insurance producer.
Guys, until next time, have agood one, work on that personal
brand and we'll see you in thenext episode of the Preeminent
Producer Podcast.
Speaker 2 (15:02):
Thanks so much for joining us on this episode of
the Preeminent Producer Podcast.
If you're enjoying the show,please feel free to subscribe,
rate and leave a review whereveryou listen to your podcasts.
That helps others find the showand we greatly appreciate it.
Once again, thanks for joiningus and we'll catch you in the
next episode of the PreeminentProducer Podcast.
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