In this week's episode of The Press Office with KateCo. PR, host Marisa Jayne sits down with the creative visionary Rochelle Gregory, founder and designer of Rocky Rafaela.
Int his episode, Rochelle dives into her fashion design journey, from narrowly missing out on a prestigious New York internship with Alexander Wang to launching her own label in 2016. Rochelle shares how she turned setbacks into stepping stones towards success.
Learn how Rochelle first started gaining traction for her brand and the strategies she employed to get noticed in the competitive fashion industry, leaning on celebrity connections and brand storytelling.
Discover the story behind one of Rocky Rafaela's key moments; getting her leather jacket featured on Ruby Rose in a Maybelline commercial. Rochelle shares insights into this exciting collaboration and how it unfolded.
Additionally, Rochelle discusses her collaboration with Alana Hadid, gifting to the elite in the fashion world and the importance of relationships with stylists in the fashion world.
To learn more about Rochelle and Rocky Rafaela, visit their website at https://www.rockyrafaela.com/ and make sure you're following The Press Office on your favourite podcast platform.
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