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February 25, 2025 22 mins

About Lubna Forzley: Lubna Forzley is the CEO & Founder of Stories, a coaching portal that supports founders and corporate leaders tell the world the right stories and, most importantly, shift the stories they tell themselves. Under her leadership, Stories was just named ‘Most Innovative Mental Health Tech’ for 2023 by Mentl. She is a board member for griefstories.org, an ICF-accredited (PCC) coach, and a member of Gabor Maté’s Compassionate Inquiry Community. Lubna has coached leaders in Fortune 500 organizations, including: Coca-Cola, Google, American Express, BP, Bayer, Square, BASF, Whiteboard Advisors, the U.S. Department of the Air Force, the Federal Aviation Administration, DaVita, and CVS Health Corporation.


In this episode, Shawn and Lubna Forzley discuss:

  • The psychological transition of retirement
  • The power of storytelling in leadership and team building
  • The role of purpose in preventing burnout
  • Common regrets and how to live a life without them


Key Takeaways:

  • Retirement is not just about financial security but also about redefining personal identity, shifting from a life of structured work and constant to-do lists to one centered on reflection, fulfillment, and embracing a new way of being.
  • When leaders encourage storytelling within teams, they foster deeper human connections by allowing employees to share personal experiences, challenges, and values, creating an environment where people feel seen, understood, and united beyond their professional roles.
  • Burnout is not simply about working too hard—it happens when there’s a disconnect between what you do every day and why you do it, which is why maintaining mental health and periodically reassessing your sense of purpose is crucial for long-term fulfillment.
  • Many people don’t reflect on their true purpose until they reach a major life transition like retirement, but by making intentional reflection a lifelong habit, they can ensure they don’t reach the later years of life with deep regrets about what they didn’t do. 


"Half of the world is living a life where they're asleep. They're not exactly awake. And I think it's important to wake up and to acknowledge the things that have made you who you are." — Lubna Forzley


Connect with Lubna Forzley: 

Website: https://why-stories.com/

Email: lubna@why-stories.com

LinkedIn: https://www.linkedin.com/in/lubnaforzley/



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