How to Increase Your Deal Origination with Jon Van Tuin

Welcome to The Private Equity Podcast by Raw Selection, hosted by Alex Rawlings. Today’s guest is Jon Van Tuin, Managing Director at P4G Capital. With decades of experience in Private Equity, Jon shares his insights on deal origination, building relationships with deal sources, and standing out in an increasingly competitive market. Learn actionable strategies to improve deal flow, develop meaningful relationships, and elevate your firm's positioning as the preferred acquirer.

Breakdown:

[00:00] The current private equity landscape with over 3,500 funds and $1 trillion in undeployed assets.

[00:28] Introduction to Jon Van Tuin and his role at P4G Capital.

[00:57] Jon’s background: 30+ years in private equity starting in the late 1980s.

[01:27] A common mistake private equity firms make: Addressing portfolio issues too slowly.

[02:27] The importance of acting quickly and getting the right people into key roles.

[03:25] Jon’s career reflections and the growth of private equity since the 1980s.

[05:23] Jon’s approach to deal origination: Focusing on relationships, not transactions.

[06:21] Why 80% of P4G’s deals come from a select group of intermediaries.

[07:43] Adding value to intermediaries: Sharing insights instead of just asking for deal flow.

[08:42] The value of a dedicated deal origination professional in private equity.

[09:40] How origination teams keep pipelines full and differentiate firms in a crowded market.

[10:39] Positioning P4G as a preferred acquirer: Building relationships and delivering on process.

[11:07] Jon’s multi-pronged approach: Over 700 face-to-face meetings and consistent outreach.

[12:57] Staying top of mind: Leveraging tools like DealCloud for digital outreach.

[13:25] The demands of travel: 43 weeks on the road to drive deal origination success.

[14:22] Jon’s influences: Focusing on leadership, culture, and aligning the right teams for success.

[16:16] Recommended reading: Insights from McKinsey, Bain, Stephen Covey, and Jim Collins.

[17:14] How to contact Jon Van Tuin: Email: [e-mail]

To be added to the book waitlist, you can email [e-mail]

Thank you for tuning in!

 You can connect with Jon Van Tuin on LinkedIn here. 

To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.

Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to [e-mail]