More patients equals more money. Right? Not necessarily.
If you want to grow your practice, you're probably thinking how do I get more patients. But is that really the right question to ask?
In today's episode, I had the pleasure of having Zed Williamson from TrackableMed back with me to address what you should be asking. For starters, increasing your practice's volume and revenue does not happen by chance. Here are some of the questions we address:
- What type of patient do I want to bring into my practice?
- Better insurance/payer
- Need a specific procedure
- Have a certain diagnosis
- Where do I find the patients that I want?
- Why do they want to see me? And how do I communicate that?
- Hint-it's not about you. It's about them
- Are there obstacles in your practice that limit your growth?
- Scheduling
- Space
- Staffing
Zed also shared how to determine the cost of acquisition of a new patient. You can reach out to Zed for his calculator at zed@trackablemed.com
Last, we discussed the invaluable task of writing out the step-by-step process that a new patient would go through so that you can identify any roadblocks that limit your practice's growth.
Zed Williamson founded TrackableMed in 2011, a patient demand acceleration platform rooted in neuroscience. Zed grew frustrated by the lack of accountability in the advertising industry and started TrackableMed to focus on results. TrackableMed helps private practices create patient demand for their therapies.
Want to hear more tips on how to start, run and grow your practice and related medical businesses, please sign up for my newsletter at https://www.thepracticebuildingmd.com
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Join The Private Medical Practice Academy Membership for live group coaching, expert guest speakers and everything you need to know to start, grow and leverage your private practice. The course, How To Start Your Own Practice is included in the membership, as a bonus.
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