The Product Biz Podcast by Monica Little Coaching

The Product Biz Podcast by Monica Little Coaching

If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at ⓒ 2023 Monica Little Coaching


June 17, 2024 56 mins

Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach.

As you probably already know, I originally started Plant Based Beauty from a passion for DIY skincare th...

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One of the BIGGEST pieces of feedback I hear from small business owners is… 
“I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.” 
“I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.” 
“I don’t want to talk about my products or business too much on ...

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What’s the main reason why you DON’T talk on your stories consistently?

Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too?

Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it frustrates you to spend that much time to get it right?

Is i...

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In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth!

Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business.

Laura then started her own business and was worried about selling products at a high price point ($350 - $5...

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How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds?

How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT?

The real reason this is amazing is NOT because of the "quick fix" that Chat GPT provides... ...

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Most small business owners only have FUN in their business when they are GOOD at what they are working on – when it comes easy, when they see success quickly, when they see results easily, when they feel they are the best of the best at it.

Can you relate? Do you naturally have a shitty time when you are bad at something or are learning something new and it DOESN’T come easy to you?

Well, let me ask you this… How ...

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Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business.
The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean that you will automatically make instant money that you get to instantly use ...

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Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.

Think of it this way – when you are featured in an article, you get exposed to the audience that reads that...

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This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.

During this episo...

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What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?

Does this experience embody your brand, or does it give off a mismatched vibe?

Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?

Website mark...

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We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.

And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.

During this episode, we’re doing a live marketing audit for Product Biz Academy membe...

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One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... 

And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in p...

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The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?

These are common limiting beliefs of business owners.

When I prove myself to THIS person, then I will be happy...

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Most small business owners say they want more sales, more opportunities, more orders, more money…

But in reality, they don’t have any additional SPACE for more orders.

And I don’t mean physical space.

I mean energetic space.

If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing…

I hate to break it to you, but the reason yo...

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Here’s one of the biggest mistakes that small business owners make.

When thinking about the reason WHY they want to grow their business…

Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved ones to try and make it work…

When asking “what is it all f...

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Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to life or bring that amazing product in front of more people. Becoming a high...

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Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).

That’s because your brain’s ONLY job is SURVIVAL - to keep you safe.

Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources...

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If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?

Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.

Common sense, right?

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The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, they are struggling to pay the bills, struggling to buy more raw materials, strugglin...

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Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of one button, updating your images to be SEO compliant, and using Shopify's email...

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