What would you do if your the majority of your business disappeared overnight?
That’s exactly what happened to Rachel, the owner of Balanced Home Apothecary, when her Etsy shop was suddenly shut down — no warning, no explanation, just gone.
In this episode of the Product Biz Podcast, Rachel shares her story of turning this setback into a breakthrough. You'll hear how she went from losing everything on Etsy to experiencing 495% growth on her website, and how she got the clarity, strategy, and support to rebuild her business… but this time, on her own terms.
By the end of this episode, you’ll hear:
- The emotional moment Rachel lost her Etsy shop… and how she was able to move forward
- The marketing strategies that helped her grow her website sales by 495% in Q1 2025 compared to Q1 2024
- How she set up systems and automations to create flow in her business, so that she wouldn't have to rely on markets and could spend time with her husband and 4 kids on weekend instead while her business still brought in supplemental income for her and her family
- The mindset shifts that helped her stay grounded, even in uncertainty
- Real-talk advice for creating a product-based business that can’t be shaken
Rachel Urton is the CEO of Balanced Home Apothecary. She is also a mom of four and happily married to her husband Ryne for nearly 14 years. Rachel is passionate about helping moms embrace toxin-free living. After discovering the power of essential oils for her own family, she started her small business in 2020 to make natural wellness simple and effective so Mom’s know that the best way to support their family is through essential oil blends. Follow Rachel’s journey on Instagram @balancedhomeapothecary.
LINKS MENTIONED IN TODAY'S EPISODE
Follow Rachel on Instagram: @balancedhomeapothecary
Shop Rachel's products: www.balancedhomeapothecary.com
LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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