704. How to Create Consistent Sales and Stop the Revenue Roller Coaster

Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owners: unpredictable sales. Whether you're making $5K or $100K a month, the revenue roller coaster can feel very real.

So let’s talk about it. I’m sharing why so many of us experience random spikes and slumps in sales—and how we can change that. I walk you through the reasons your revenue feels so up and down: seasonality, dependence on the algorithm, lack of a proactive plan, and reactive discounts. But here's the thing—sales shouldn't be random. They're the result of structured, strategic effort. I explain how to shift from hopeful guessing to intentional planning with a simple yet powerful concept: the sales funnel.

You’ll learn how to create your own sales system that moves customers from stranger to buyer with clarity and confidence. This episode will help you reflect on what’s been working in your business, what needs a shift, and how to finally build a predictable sales engine. Tune in to learn how to trade chaos for consistency—and grow your product biz with purpose.

Key Takeaways from this episode: 

• Sales that feel random usually lack structure—not value or effort.
• Consistency comes from a proactive, repeatable system—not viral posts or seasonal spikes.
• A basic sales funnel—awareness, engagement, conversion—can transform your revenue strategy.
• Most product businesses rely on hope or hustle. But real growth comes from strategy.
• Self-auditing your last 3 months of sales reveals powerful patterns—repeat what works!
• Plan your offers, promotions, and outreach in advance for sustainable, steady sales.
• You don’t need ads or a huge following to succeed—you need a system that works.

Resources:

• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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