The Product Boss with Jacqueline Snyder

If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up yo...

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility inc...

January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing ...

Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahe...

Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset h...

You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true ...

Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to defi...

Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that...

Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on so...

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. Y...

If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, enga...

Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These ...

Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell.  We also dive into creative, under-the-rad...

Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features ...

Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In th...

Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you need to sell, and shift from “I ho...

Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it.

Whether you’re selling on Etsy, Shopify, wholesale, or at in-person markets, I’ll show you how...

Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable ...

Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine.

In this episode, I’m walking you through the core principle we teach inside the Sales Accelerator: before you sc...