The Product Boss Podcast

The Product Boss Podcast

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.


December 7, 2023 70 mins

Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner striving for growth but caught up in the nitty-gritty of daily operations.

Eileen's situation...

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Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from these constraints.

You'll learn about the transformative power of neutral statements, a l...

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Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product.

We've all been captivated by those mesmerizing demonstrations at state fairs or seen viral videos showcasing a product's un...

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Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only supports these entrepreneurs but also brings a diverse range of products to her charmi...

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Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the drill – scrambling to find stocking stuffers, gifts, and all the essentials before the ...

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Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remember, a penny saved is a penny earned!

In today's episode, we delve into maximizing pro...

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In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so!

2020 was a landmark year for Superlove, witnessing a massive explosion in sales. But what happens when the initial surge slows down? We're here to explore the...

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Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game changer for your business.

Instagram stories offer a unique opportunity to reach your custom...

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Are you ready to unlock a game-changing strategy that might just be the best-kept secret in your entrepreneurial toolkit? We're about to deep dive into a powerful money-making tip that's often overlooked, yet it's crucial for everyone from six-figure moguls to those just starting out.

In today's episode, we're peeling back the layers on customer loyalty and revealing a staggering fact: Did you know that an existing customer is nine ...

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Hey there, Product Bosses! In this episode, we're thrilled to take you behind the scenes of a very special coaching call. We sit down with TieSha Carter, the creative force behind Jacx Carter Designs, where each piece of jewelry is handcrafted and unique.

As we explore TieSha's journey, we'll uncover the delicate balance between scaling her business and maintaining the unique, handmade essence that her customers love. It's a challen...

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November 13, 2023 20 mins

Are you ready for a challenge that could change the game for your business? Today, we’re going to shake things up and aim for ten sales by tomorrow. Yes, you heard us right – ten sales! Now, you might be skeptical, thinking, “Ten sales? I’m struggling to make even one in a month!” But bear with us. We’re all about quick wins and getting out of our own way to achieve remarkable things.

Whether you have a thriving business with consis...

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Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.

We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order...

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Join us for one of our most intimate episodes yet as Jacqueline sits down the OG Product Boss, Lydia—her mother and beacon of inspiration for every step of the journey. Her story is one of dreams and resilience, a young mother of five with a creative soul, seeking her path amidst the hurdles of life's realities.

Lydia's story is a testament to the silent power of support and belief. We explore the pivotal moments where Lydia's encou...

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Hey there, Product Boss community! As we journey forward, we're introducing a brand-new chapter of our beloved podcast. It’s Jacqueline here, your dedicated host for the Product Boss Podcast. And today marks the beginning of a new era.

If you've tuned in to our previous episode titled "Paths Diverge and That's Okay," it was a heartfelt farewell shared between Minna and myself. The bond, the family we've built, and the incredible com...

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Like people, businesses grow and change over time. Sometimes the shape that takes no longer fits the lifestyle of the people running the business. Today, we’re sharing some important updates to The Product Boss, why they are happening, and what you can learn from them.




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Hey friend, Jacqueline here! We're diving deep this week with a game-changing tip for all you aspiring entrepreneurs and small business mavens. Ever found yourself overwhelmed with managing multiple products and offers? Well, sometimes, simplicity is key.

Imagine focusing all your energy and marketing efforts on just one stellar product for a weekend. The magic of such concentrated effort can lead to unexpected sales boosts, allowin...

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Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right plac...

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Listen up, Product Bosses! Today, we're diving deep into a transformative conversation about authenticity and confidence. We're thrilled to have the phenomenal Jen Gottlieb with us, who not only has an inspiring journey from actress to speaker to author but also teaches us the art of truly being seen.

Confidence isn't just about volume; it's about self-trust. Jen shares profound insights on how genuine confidence is nurtured over ti...

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Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.

This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible packag...

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Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.

The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a ...

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