The Product Launch Podcast

The Product Launch Podcast

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.

Episodes

February 12, 2025 25 mins

Dive into the world of high-touch SaaS with Vee24's CEO, Tomer Azenkot. From tech roles to CEO insights, explore how close customer interaction propels company success. Uncover the power of video chat in elevating the buying experience and why focusing your market strategy reaps rewards. Join us for a masterclass in customer-centric growth.


Here are a few topics we’ll discuss on this episode of the Product Launch Podcas...

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    Join Sean and tech whiz, Melissa Kwan, as they unravel the allure and struggles of bootstrapping startups. Melissa dives into founding eWebinar and transforming pains into gains, all while crafting a business that perfectly suits her digital nomad lifestyle. She drops valuable gems on pricing pitfalls and the underrated power of slow growth. Don't miss these candid confessions!


    Here are a few of the topics we’ll discuss...

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    Dive into the journey of John Li, PickFu's co-founder, as he switches from tech giant to startup maven, revealing how keen insights and customer feedback fuel software success. Discover how PickFu's savvy use of AI revolutionizes consumer research, making it a game-changer for all seeking market savviness.


    Here are a few of the topics we’ll discuss on this episode of Product Launch:

    • Insights on finding product market...
    Mark as Played

    Summary
    Dive in with Sean as he spotlights the power of SaaS communities! Yearning for your feedback and eager to foster dynamic interactions, he unveils a thrilling offer for listeners to join his nascent community for free. Email or survey, choose your path to shape content that resonates with you. Hit play for an episode that bridges the gap between podcast and participation.

    Key Points

    • Build a SaaS community.
    • Sean ...
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    Summary
    Dive into AI's rapid evolution with Sean's latest panel experience! Uncover why businesses lag in tech adoption, the SEO balancing act, and making smart tech choices. Plus, learn to leverage AI for operational efficiency and potentially create market-worthy solutions of your own!

    Key Points

    • Most businesses lack an AI strategy
    • Keep pace with SEO's AI transformation
    • Overcoming tool selection anxiety
    • AI as a tool fo...
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    Summary
    Dive into the seismic shifts challenging SaaS companies in 2023's economic terrain! Sean unpacks the OpenView Benchmarks report, reveals key survival tactics for SaaS founders and CEOs, and uncovers the profitable edge AI integration offers. Tune in for insider insights to pivot, adapt, and outperform in a financial squeeze!

    Key Points

    • SaaS trends from OpenView 2023
    • Economic dip's impact on SaaS
    • AI native compan...
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    Summary
    Join Sean as he decrypts the world of design patterns, focusing on the seamless authentication revolution of one-time passcodes (OTPs). Learn why rehashing old methods is out, and how adopting OTPs can be a game-changer for software innovation and security.

    Key Points

    • Design patterns simplify innovation.
    • OTPs transform authentication.
    • Password management made obsolete.
    • Exponential improvement with OTPs.
    • Guide to e...
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    November 27, 2023 6 mins

    Summary
    Dive into the SaaS world with Sean as he unpacks OpenView's latest report. Discover why growth rates are plummeting and which outliers are defying the trend. Is it all about AI and vertical specialization? Tune in for insights on the evolving SaaS landscape amidst a shifting economic climate.

    Key Points

    • SaaS growth rates decline sharply
    • Economic climate impacts SaaS
    • Outliers defy downward trends
    • AI-native SaaS se...
    Mark as Played

    Summary
    Ever excited about creating something groundbreaking only to overlook essentials? Sean dives into the innovation paradox, sharing epic blunders from tech history and tips to ensure new solutions don't leave users cold, or in some cases, literally cold. Tune in and learn to innovate without sacrificing the crucial bits!

    Key Points

    • Understand before innovating.
    • Some legacy features are vital.
    • When new doesn't alwa...
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    November 20, 2023 6 mins

    Summary
    In today's episode, Sean dives into the profits vs. growth debate, inspired by startup dramas from Silicon Valley. He analyzes the roller-coaster stories of WeWork and Uber, urging a pivot to profitability over reckless expansion. Tune in for a gripping discussion on sustaining software businesses through smart economics, and why growth for growth's sake can be a perilous pursuit.

    Key Points

    • Importance of prof...
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    Summary
    Join Sean as he decodes the US economic tremors and their ripple effects on tech and software companies. From rising interest rates to strategic survival, this episode is a must-listen for every techpreneur seeking to steer their ship through stormy monetary seas.

    Key Points

    • In-depth look at US economics
    • Interest rates rocking tech boats
    • Layoffs & hiring freezes insight
    • SaaS spending and growth tips
    • Profitabil...
    Mark as Played

    Summary
    Dive into the AI tidal wave with Sean as he shares vital strategies for software company founders. Discover how to shield your innovations from copycats, why niche dominance is key, and why playing it safe could be your biggest risk. Tune in for an insider’s take on staying afloat in the bustling sea of AI development.

    Key Points

    • Disruption is rapid in the AI era.
    • Importance of defensible strategies.
    • Markets are...
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    Summary
    Dive into the AI frenzy with Sean and learn why there's no need for panic. From AI adoption curves to practical applications, get the reassurance you need to embrace technology without fear. This episode is your guide to understanding AI’s true pace of change and how it can be a powerful tool in your arsenal.

    Key Points

    • AI isn't changing everything overnight
    • Adoption of new tech takes time
    • Learn AI at your own p...
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    Summary
    Dive into the world of SaaS advertising with Sean's expert take on how to go from naught to a software sensation! Get the scoop on early validation, economical campaigns, and savvy scaling. Let's turn your software dreams into profitable realities.

    Key Points

    • Validate SaaS ideas with ads
    • Save resources with strategic testing
    • Create landing pages for impressions
    • Use ads for early business proof
    • Plan for scalable ad...
    Mark as Played

    Summary
    Dive into the world of low-touch software business with Sean. Discover the skyscraper technique's role in content marketing, SEO and how it helps us perform competitive research better when it comes to low-touch software products. Join us as we explore competitive research, product-led growth, and Sean's unique insights on building innovative tools. Watch, listen, and level up your product game!

    Key Points

    • You...
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    November 10, 2023 6 mins

    Summary
    In this episode, Sean discusses the concept of product-led growth and the advantages it offers to software companies. He highlights how a product-led approach simplifies the customer experience and enables efficient and scalable growth. By keeping software simple, companies can leverage product-led techniques to achieve success with minimal resources.

    Key Points

    • Product-led growth involves leading with the pro...
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    Summary
    In this episode, Sean explores the concept of convenience and its immense value. He shares personal anecdotes and highlights real-life examples to showcase how convenience can enhance customer experience and generate profits. Whether it's using Uber to deliver packages, partnering with delivery services for same-day phone deliveries, or leveraging existing infrastructure to test a new service, convenience plays ...

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    Summary
    In this episode, Sean discusses the pattern of people always getting what they want in the software product industry. He highlights the importance of closing gaps and provides examples of companies like Wall Street Journal that create gaps in their services. Sean emphasizes the need for businesses to give customers what they want and explores the opportunities for innovation that arise from these gaps.

    Key Points

    ...
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    Summary
    In this episode, Sean discusses the importance of competitive research for building low touch software products. He emphasizes the advantages of a product-led growth approach and highlights how self-service software allows for easier competitor analysis. Sean shares his own experience of reviewing and incorporating lessons from competitive products into his own software. He also provides insights on what can be ...

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    In this episode, Lloyed Lobo, Co-founder and Board Member of Boast.AI and bestselling author of “Grassroots to Greatness” shares his incredible journey from economic hardship in Kuwait to becoming a successful entrepreneur. He emphasizes the importance of community, communication, creation, and consistency in building a successful business. Lloyed discusses how building strong relationships, effective communication, contin...

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