Bootstrapper's Paradise

Day 8 of building my SaaS in public - the technical phase begins!

I have a landing page (I can sell) and UI/UX design (I can demo).
Now it's time to wire up the functionality and bring this thing to life.

What you'll learn:
• Why set up a dev environment now (timing matters)
• The Demo Account pattern for product-led qualification
• Connecting Lovable to GitHub (two-way sync)
• Pulling code locally for Cursor/...

Day 7 of building my SaaS in public - and today we're optimizing
the UI/UX to get the app demo-ready.

Your product doesn't just need to solve the problem - it needs to
be easy to use AND clearly show the value it provides.

The biggest change? Showing DOLLARS instead of hours.

"47.5 hours captured" → "$12,350 recovered this month"

Same data. Completely different impact. That's ROI hitting users
right in the face.

What y...

Day 6 of building my SaaS in public - and today we're polishing the
landing page to get it ready for launch.

AI-generated landing pages look good, but they're not quite ready.
There are telltale signs that hurt credibility - and I'm fixing them all.

The biggest AI tell? Em-dashes (—). Every AI model is obsessed with them.
They're a dead giveaway. Search and destroy.

What you'll learn:
• How to spot and remove AI "...

You've validated the problem. You've talked to customers. You're confident your SaaS idea could work. But building it still takes time, energy, and money, even with AI tools.

What if you could test whether your solution actually beats the existing alternative *before* you build it?

In this video, I break down the "Half-Step" method, a way to validate your solution design by combining manual work with automation to simulate w...

Too many SaaS founders make the same mistake: they get excited about their *output* (the thing they build) instead of focusing on the *outcome* (what the customer actually cares about).

In this video, I break down the simple 3-part framework I use to think about any SaaS product:

**INPUT → OUTPUT → OUTCOME**

• INPUT: What you get from the customer
• OUTPUT: What your SaaS produces (the "how")
• OUTCOME: What the custome...

Day 5 of building my SaaS in public - and today we're designing and
building the actual application interface.

We have a landing page. Now we need something to SHOW prospects -
something they can click through, visualize, and give feedback on.

What I built with Lovable:
• Dashboard with key metrics and value delivered
• Reports showing client, time, and dollar value
• Integration management (Outlook, Fathom)

Day 4 of building my SaaS in public - and today we're putting everything
together to build a landing page.

All the research from Days 1-3 (problem validation, market validation,
competitive analysis) feeds directly into this. The result? A complete,
functional landing page built in under an hour.

The framework I use: PAIN → DREAM → FIX
• PAIN: Lead with the problem, use emotional language from research
• DREAM...

Before you build, you need to know who you're competing against - and more
importantly, where they're falling short.

In this episode, I do a deep dive on competitor research for my legal billing
SaaS. One competitor has raised almost $1 billion. Here's why that's actually
good news - and how I'll find my positioning.

What you'll learn:
• The exact AI prompt for detailed competitor analysis
• How to build capab...

You validated the problem exists. But is it widespread enough to build a business?

In this episode, I go deep on market validation for my legal billing SaaS -
researching how common the problem is, what the competitive landscape looks
like, and whether this opportunity is worth pursuing.

What I found:
• Problem ranked #3 in the industry (effectively #1 for operational pain)
• 10-50% of billable revenue lost to th...

Building a SaaS in public, starting with idea validation.

In this episode, I show you exactly how I turn a customer interview into

validated insights using AI. This is the first step in my process for

building a legal billing SaaS, and I'm documenting the entire journey

so you can follow along and apply it to your own projects.

What you'll learn:

• How to capture everything from customer interviews with AI notetakers

• The exac...

I love sharing my strategies and lessons learned with you, but there's just no substitute for actually showing you.  I'm going to walk you through my plans to build my next SaaS application in public so you can see everything I do every step of the way.

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