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May 19, 2025 35 mins

Ever look at that same big goal that’s been on your list since 2019 and think, “Why can’t I just DO the thing?”

Sames.

In this episode, we're looking at why that might not be a you problem – and why it’s definitely a timeline problem.

I walk you through:
✨ Why the traditional year-long goal setting process is secretly sabotaging your motivation
✨ Why your brain is actually wired to lose steam quickly (spoiler: it’s not your fault)
✨ Why compressing your timelines might be the secret to actually finishing what you start
✨ The surprisingly sustainable reason I’m now working in 10-week years
✨ What your coffee habit might say about your dopamine cycles (yep, it’s relevant and no - you don't have to give it up)


This episode's for you if:

  • You’ve had the same goal rolling over for years

  • You’ve ever berated yourself or wondered if you're just “not disciplined enough” for not following through (hint: it's got nothing to do with your discipline)

  • You’re ready to try a way of working that actually works with your life


And hey – we get into deer hunting, dopamine, and school terms too. Obviously.

Listen now and don't forget to hit subscribe - this is a two-part episode, and I want you to get both episodes when the second one drops!

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