The Professional Confessional

The Professional Confessional

**RETURNING NOVEMBER 9, 2021** How the secret mistakes behind marketing and sales professionals drove their future success. Every week, we'll listen to never-before-heard stories from the biggest names in marketing and sales, exclusively discussing their biggest mistakes, why they happened, and then how they managed to achieve greatness anyway. Everyone makes mistakes -- but it's the most successful of us who learn from them... and the bravest ones who come onto the Professional Confessional to share those lessons with the world.


October 19, 2021 15 mins

Today's guest is content marketer Brooklin Nash, whose early career in a Guatemalan non-profit led him to a "fight or flight" situation with a stubborn, insecure director who gaslit him.

  • Brooklin's mistake was the bad presentation of good ideas, compounded by youthful inexperience and the director's own insecurities. Basically, he didn't know when to quit! He pushed his organization for ch...
Mark as Played

Marc Maxhimer, a former middle school teacher, talks about the time he tried to help his new principal -- only to get the door slammed in his face.

  • Marc's big mistake wasn't confronting problematic behaviors in his boss. Rather, it was not anticipating his principal's misinterpretation of intent as a personal attack or a complaint.

  • In future conversations with the powers that be, Marc would pre-emptively ...
Mark as Played

Graphic designer Charlotte McBride talks about how her greatest strength turned into a weakness so big, she delivered 6 months' worth of bad projects.

  • Charlotte's biggest professional mistake was rushing her projects to completion, prompting a career-defining confrontation with her direct supervisor. Her speed, combined with her inexperience and her manager's reluctance to speak up sooner, which was her own mistak...
Mark as Played

"The Godfather of Content Marketing" Joe Pulizzi describes how his first business flopped by selling the wrong service to the wrong audience.

  • Joe's big mistake was actually two-fold. First, he fell in love with his product before his customers validated the approach. Second, he sold to the wrong audience altogether! His original target market of agencies generally never spent on their own marketing, even as they s...
Mark as Played

Content marketing champion and Fortune 100 consultant Robert Rose reveals how his private insecurities kept him chained to the wrong job for 3 years.

  • Robert's big mistake was waiting so long to leave his corporate gig -- but more than that, it was believing that inner voice that said he'd always be a failure because he "couldn't finish what he started." That insecurity -- rooted in his own failure to fin...
Mark as Played

Serial entrepreneur Steve Teare's core mistake led him to embezzle computer parts and plunged him into homelessness before he could pick up the pieces.

  • Steve's big mistake was his lack of awareness of his own personality, and how it could compromise his values to the point where he embezzled computer parts from his company suppliers. Even after repaying the theft, Steve had to hit rock-bottom homelessness before he luc...
Mark as Played

Global sales manager Rob Finn introduces us to his younger self: A first-time closer with a chip on his shoulder so big, he lost a quota-doubling account.

  • Rob's biggest mistake was letting his personal ambitions and thirst to prove himself blind him to the red flags plastered against a prospective deal that would never materialize. In what must be a mark of his personal character, Rob's biggest regret of the whole epis...
Mark as Played

Social media branding consultant Mark Schaefer explains how his sales team almost lost $1.5 billion in revenue from a profitable (if problematic) client -- and how he managed to recover the account.

  • Mark's biggest mistake was not hanging up fast enough. No, really, it was a teammate's indiscretion in choosing a bad time and place to vent about a problematic, if profitable, client -- risking the loss of 10% of the compa...
Mark as Played

Today's guest is entrepreneur, keynote speaker, and unapologetic Canadian, Scott Stratten, who explains how his biggest mistake drove a mind-bogglingly successful viral video production company into bankruptcy--and how he pivoted back into success. 

  • Scott's biggest mistake was his lack of professional curiosity and overconfidence in his approach and product that left him blind to industry updates and progress...
Mark as Played

Content marketer Ashley Stryker remembers the "feedback" meeting that nearly got her fired through her own self-righteous arrogance.

  • Ashley's biggest mistake was her (my!) insistence that just because I was correct on a given strategy -- and the strategist presenting was incorrect -- did not mean that I presented it in the correct time or place, or even in the most respectful way possible. My accusations and arrog...
Mark as Played
July 16, 2021 1 min
Mark as Played

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