76 – Costs of Marketing and Promoting Your Book, with Amy Connell

“When budgeting for publishing and marketing your book, build in a 10 percent cushion to allow for unexpected expenses.” As she prepared to publish her debut non-fiction book, Amy Connell discovered the importance of the budget cushion. She shares exactly what spent to create branded promotional products, send influencer copies, and hire niche consultants. You’ll also learn Amy’s secret for creating a free, interactive resource library for her book buyers.