January 7, 2025 • 37 mins
Have you ever wondered what truly fuels a successful podcast? Get ready to uncover the secrets behind podcasting triumphs as we explore the vital elements of setting clear goals and maintaining unwavering consistency. Whether you're just starting or looking to elevate your show in 2025, I'll guide you through the reflection process to ensure your goals align with your motivations; from growing a business to connecting with like-minded individuals, understanding your 'why' is crucial for every podcaster. (Plus, stay tuned for exclusive details about an upcoming training session aimed at helping you thrive, stay consistent, and monetize your podcast without burning out.)
Let's face it: staying consistent can be tricky and challenging when internal and external doubts creep in. But what if you could overcome these hurdles with confidence? Using relatable metaphors like "crazy Aunt Gina," we explore podcasters' challenges and how to keep those critical voices at bay. We'll share how commitment, accountability, and streamlined processes can pave the path to success. It's not just about sticking to a schedule but defining what consistency means for you and embracing it wholeheartedly. We'll also dive into how manageable commitments can keep your passion alive and your content flowing.
Connecting with your audience is as essential as delivering consistent content. Learn from Amanda's inspiring journey, where dedication led to featuring high-profile guests and expanding her reach. You can achieve remarkable results by understanding your audience's needs and providing them with resonant messages. Whether you're beginning your podcast journey or you've been around the block, reassessing your audience's evolving needs is key. Discover how to gain clarity on your podcast's direction through journaling exercises and strategic planning, and make 2025 your year of podcasting success. Don't forget to subscribe or follow along for ongoing support and insights!
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So is starting or growing a podcast the right move
for you?
There's three questions that Ireally want to go over.
But first, if you're watchingon YouTube, I have my humongous
mug and I love it so much and itsays number one mom, please
tell me like we have some likeboss fans, some office fans, or
(00:23):
Michael has the cup that saysnumber one boss, he bought it
for himself.
I did not buy this for myself,the kids bought this for me, but
I'm absolutely sipping on myalmond milk latte today While
we're talking about this,because this is one of those
things that is super importantwhenever we're starting a new
year, starting a new season ofcontent, or just really
(00:46):
evaluating, like, what do wewant to do with your content?
Right?
Like, what do we want to do?
I'm recording this.
It's the beginning of 2025.
We're evaluating like, well,what do I want to do this year?
I'm sure you're goal planning,maybe setting resolutions and
doing all those things right,like these are all the things
that I love to do too.
So, no judgment here.
I'm not judging you at all, butI want you to.
(01:09):
If you're going to sit down andthink about your content, your
podcast, what you're doing, Iwant you to be asking the right
questions.
So if we're going to talk totwo different people in today's
episode, right, we're going totalk to those of you that want
to start a podcast and you'reevaluating, like we're going to
talk to those of you that wantto start a podcast and you're
evaluating, like, is this reallywhat I want to do?
(01:29):
And then we're also going totalk to those of you that are
deciding, like is this the yearI'm going to grow my podcast?
So the first person is do Iwant to start a podcast?
The second one is am I ready togrow my podcast?
And all these questions aregoing to be the same.
They're just going to beslightly tweaked depending on
(01:52):
which category of the audiencethat you decide that you fit
into today, but this episode isgoing to be jam-packed.
I am so excited about thequestions that we have here
today because I think they'regoing to be really helpful in
your journey and make you thinka lot more.
Instead of it just being liketactical do this step one, step
two, step three.
It's gonna be more of areflection on where you are
today and where you see yourselfgoing in the future.
(02:13):
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Prophet,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(02:36):
So let's get right to it, shallwe All right?
Welcome back to another episodeof the Prophet Podcast.
If we haven't met before, I amCrystal Profit.
I am your podcast coachingcontent strategist, helping you
work on the relationship withyour content as your content
therapist.
That's how I like to introducemyself and it's one of those
(02:58):
things that's really evolvedover time.
And I am just so excited againabout today, today's topic,
because, whether you're thinkingabout starting a podcast or
you're trying to level up, right, you're trying to go like 2025
is going to be the year that Ido x, y and z.
Well, we're going to have somereflection questions for you to
look at and, uh, we're going todive into the three questions
(03:19):
that can make a big impact, andif you figure these out right at
the beginning of the year, thenthere's no telling what kind of
magic you can make happen foryourself for your content in
2025.
But I also want to encourageyou to stick around until the
end, because we're going to havea super fun training where I'm
going to break down how to grow,stay consistent and monetize
(03:40):
your podcast, all withoutburnout, and it's a really cool
free training that you're goingto love.
And if you're listening to this, like when this goes live,
you're going to want to payattention because it's going to
be happening really soon.
Okay, that's my teaser.
I will shut up about that andwe're just going to dive right
into the questions Because,again, these are going to be for
a beginner focus and then amore seasoned focus, like if
(04:02):
you're a seasoned podcaster,you've been doing this for six,
12 months and you're trying tofigure out, like, what's the
next move for me.
So, number one question numberone is what is your goal?
What is your goal?
If you've been around here for awhile or you've gone through my
programs, you've listened tothis podcast, watched my YouTube
channel, I talk about goals alot.
(04:23):
I talk about planning a lot.
I talk about, like, what do youreally want?
What are you trying toaccomplish?
And if you have not gottenclear on this, right, Like, if
you're a beginner, let's talk tothe beginners first.
If you're just starting out,ask yourself it's such a basic
question.
If we were in a coaching session, like here we are, we're in a
coaching session together and Iwould ask you why do you want to
(04:45):
start your podcast?
I have an intake form wheneverI used to do I don't do a lot of
one-on-one coaching anymore,but when I did, I would have
this form.
It's like what is your goal?
Like why are you doing this?
Why?
Why does it matter?
Is it to grow your business?
Is it to connect with anaudience of like-minded people,
or is it just to share a passionproject?
(05:06):
Right, like you're wanting todo something that is out of the
kindness of your heart and youjust know that this message
needs to be out there for theaudience that you're trying to
serve.
Why are you doing this?
Why?
Why are you doing this?
So for me, right, I'm going togive you tons of examples today,
but for me, I started mypodcast because I was a
(05:26):
stay-at-home mom sitting aroundwondering like okay, what am I
going to do with my show?
Or my show I was blogging iswhat I was doing.
I was blogging veryunsuccessfully and people have
told me like Crystal, you shouldstop saying that I'm like it's
very true, I've never been knownas a blogger as like a main,
(05:47):
that was my main thing and Ididn't know what I was doing.
I felt overwhelmed.
It felt very complex andcomplicated and I was blogging
for a few years trying to figureout what the heck I'm doing,
and I was like, why am I doingthis?
What is the reason and, to bevery honest, right, this is the
God's honest truth of why Iwanted to start a podcast.
Blogging was too hard for me.
It was too hard when I realizedI could just speak.
(06:07):
I could just get behind amicrophone and say something,
instead of having to stare atthe cursor that's just blinking
at me, taunting me like you'redumb, you can't write.
There was a lot of inretrospect.
I've done a lot of my owncontent therapy on like, oh, I
was really not nice to myself inthose early days.
(06:29):
I wanted to start a podcastbecause it was easier than
writing.
That is just the God's honesttruth.
I was like, oh, I can talk allday and I remember I've heard
this quote before.
I don't know if it's Seth Godinor somebody in the marketing
sphere right, they talk aboutwriter's block is a real thing.
People get stuck on what towrite, like what's the next
thing, but you don't gettalker's block, you don't get
(06:52):
speaking block.
Like there's never been a dayin your life that you go without
speaking on some level.
Right, like this is really.
That message hit home for me.
And so that was my why is Iwanted to speak and not write as
much?
And the other part of my why wasI looked around and I said,
well, what can I do?
Who can I talk about?
(07:12):
From me talking, what am Igoing to say?
And I realized that I had thisdeep network of really
inspirational, entrepreneurialwomen that I had in my life.
Like the first few episodes ifyou don't already know this of
what used to be the Rookie Life,it's now All the Profit Podcast
.
But if you go back, like diginto the archives, I know we're
(07:34):
getting close to 500 episodes.
But if you go all the way back,all of those people that I
interviewed in the verybeginning, I either went to high
school with, I grew up with, orI knew on a deep personal level
at some point in my life andthat's who I reached out to.
I was like man, all these womenare doing incredible things and
(07:54):
I want them to be able to sharetheir story on a platform.
So that was my why.
Right, what is yours, what isyour why?
What is your goal?
Why are you doing this?
So that's kind of the beginnerfocus and I actually have an
example.
So I wanted to share a fewexamples of people in this
community.
So I'm sharing my why.
I wanna share a little bit and,again, I don't wanna put words
(08:15):
in anybody's mouth, because Iknow some of these people listen
to the show and they're likeCrystal, that is not my why.
You got my way way wrong.
So I'm going to give you myversion of why they are creating
the content they're creatingfor their audience.
So Hannah Gill I've mentionedher a few times on the podcast.
She has the Motherhood Flowpodcast and she does birth
(08:36):
education and helps.
I always forget what it'scalled.
It's VBAC, vbac.
So this is vaginal birth aftercesarean.
So these are women that havehad C-sections and they wanna
have a vaginal birth afterwards.
This is the education that shehas and it's what she practices,
and she could really offer somuch content to this audience
(08:59):
and that's why she started Again.
It could be a host of otherreasons why, but that's like the
high level of why Hannahstarted her podcast and started
creating content.
I want to talk to the moreseasoned podcasters now, because
you're like, well, I alreadyhave my why or I've known a goal
.
Well, do we need to revamp yourgoal?
Right, if you've beenpodcasting for a while, review
(09:22):
the goals that you set.
Are you still on that sametrajectory?
Are you trying to grow yourdownloads or improve your
engagement, get more reviews andsocial proof?
Are you trying to monetize?
Like, what are you actuallytrying to do?
And the goals may lookdifferent now than when you
first started.
So I want to talk about HunterDonya.
(09:42):
So he has the ModernHairstylist podcast.
You should absolutely go checkit out If you're a hairst.
So he has the ModernHairstylist podcast.
You should absolutely go checkit out.
If you're a hairstylist, youknow a hairstylist.
Go check it out, because whatHunter did is and Hannah and
Hunter are both previouscustomers of mine like we work
together, and one thing that hedid is he wanted to shift from
just focusing on, you know,creating the show like getting
(10:05):
it off the ground and creatingcontent, to actually getting
clients and to having thissystem that's built into the
larger part of his business,because he doesn't just create a
podcast, he does hair and hehelps other salon stylists or
salon owners systemize andprocess everything that they do
(10:27):
about their business.
So he wanted to take what wasone piece of his business and
incorporate it into everything.
That way it is making money forwhat they're doing, it is part
of the customer journey for themand it's also a way to really
speed up that process of someonejust finding Hunter like oh,
here's a podcast, I don't knowwho this is to actually becoming
(10:48):
a client of his or working withhim in some other capacity.
So those are just a fewexamples of baseline goals that
you can have.
But again I'm going to ask thequestion again what is your goal
?
If you've never thought aboutthis, like, spend some time,
journal about it, do a voicememo to yourself.
If you're like me and you're averbal processor, get out, go on
(11:09):
a walk, take the dog on a walkand talk about, like, what is
your goal?
Interview yourself.
Like you're like okay, like,put me back in your ear and I'll
just like re-ask you thesequestions over and over again
what is your goal and then justriff on it and talk out loud
about it.
Question number two are youready to commit to consistency?
(11:32):
This is a question that Ireally did not ask whenever I
first started.
I think deep down I knew thatconsistency was really important
, but I didn't make this verbalcommitment to anyone that was
going to hold me accountable toit.
I was just like, okay, publish,we're going to go, we're going
to start this podcast thing.
(11:53):
But I like asking you thisquestion and proposing it to you
because I think making thatcommitment and having an
accountability partner to holdyou to what you're going to do
in the new year can be superhelpful, whether it's checking
in with someone or going on andforming an actual relationship
(12:15):
with an accountability partner.
That could be fantastic, but itgets really hard.
So again, we're going to talkto the beginners.
If you haven't committed toconsistency, one small thing can
absolutely throw you off yourtrajectory in the beginning.
Here's an example you startyour podcast.
You start putting out episodes,maybe quietly, right, you're
(12:37):
not really the marketing type,you're not super extroverted, so
you're just going to startputting out episodes.
You're like I'm figuring thingsout.
I still don't 100% know whatI'm doing, but I'm going to keep
putting this out.
And then your crazy Aunt Gina.
You see her at the next familyget-together and she's like hey,
I saw you were posting thispodcast stuff.
(12:58):
What's that all about?
Why are you doing this?
Do you think that you're betterthan everybody?
Do you?
You know?
Go on about.
I'm like thinking of all theterrible people that I've heard.
I've heard all of these stories.
These are not made up, but I'mlike I don't want to out anybody
, so we're just going to callher crazy Aunt Gina.
Everybody has that one relative.
Y'all know who this is for you.
(13:20):
Okay, you all have a crazy AuntGina that's going to be asking
you questions and you're justlike, oh my gosh, they're making
you question every lifedecision you've ever had, even
though you're a very confidentperson in other areas of your
life.
You're all of a sudden, you'rejust like, oh my God, am I
making the wrong decision here?
This is what I'm talking about.
These are the things that canthrow you off.
(13:41):
And then, all of a sudden, nexttime you sit down to record,
you got crazy Aunt Gina's voicein your head.
That's just like who do youthink you are?
Who do you think you arecreating this podcast?
You don't have a PhD in this oryou don't have that Like.
We all have those voices insideour head when we're just
getting started.
So when we make a commitment toconsistency, it can squash all
(14:05):
those voices so much faster thanif you were to just try to keep
going on your own.
So if you're ready to commit toconsistency, say it out loud.
I know we're getting into thepart of it where you're just
like Crystal, we really are intherapy.
Yes, we are.
We're going to say it out loud.
I commit to podcasting.
Say it with me.
I commit to podcasting.
(14:28):
Now, when you say that it is acommitment to not only yourself
but to your audience and thepeople that you're serving and
the message that you know youhave to share whether you're
creating solo content or you'regoing to have guest experts that
are going to come on and sharetheir wisdom and their stories
and their experiences you'remaking a bigger commitment than
(14:52):
just oh, I'm going to sit mybutt in a chair and record
behind a microphone once a week.
It's much bigger than that, andif it's not bigger than that,
then I need you to go back toyour.
Why go back to your goal andfigure out what is what's going
to be so dang motivating for youto show up week after week,
month after month, year afteryear, to keep producing your
(15:16):
content?
And if you're just beginning, Iknow you're gonna be like
Crystal that feels like a lot.
I don't know if I'm ready tocommit a lifetime to this
podcast and what I'm doing.
That's okay, but can you committo just showing up for the next
90 days?
Right, let's break it downInstead of a lifelong commitment
to creating content.
(15:36):
Can you commit to showing upfor the next 90 days?
Commit to being consistent, toputting out an episode and
whatever consistent means to you, because that will make all the
difference.
And are there tools and systemsthat you can streamline
throughout the process?
Like this is shifting more intothe more seasoned podcasters.
(15:57):
So, those of you that are readyto show up and commit to
consistency, maybe you've fallenoff right.
I have had so many people y'alllike close, close, close, close
friends that have been likeCrystal.
I stopped producing my content.
Somebody even told me they weretrying to avoid me asking how's
your podcast going, becausethey were so scared that I was
(16:19):
going to ask them about theirpodcast and they felt deep shame
about it.
Deep shame.
They're like I haven'tpublished anything in six to
eight months and I'm just likelooking around, like I'm not the
podcast police y'all.
Like I'm here to help andsupport you and love you on this
journey.
Like I'm not here to come downlike with the hammer and be like
(16:42):
what?
Like shaking my finger at you,like what have you been doing?
You haven't been podcasting.
No, no, no, that's not what I'mtrying to do at all.
But if you are someone whoyou've struggled with
consistency in the past andmaybe your New Year's resolution
is to show up in a much biggerway then I applaud you for being
so brave to make thatcommitment.
(17:02):
If you're going to step back andask yourself why have I not
been consistent in the past?
Was it the guests that you had?
Was it a crazy schedule?
Maybe you overcommittedyourself through a few seasons
of the year and you're like,wait, wait, we're not going to
do that this year.
We're going to make sure thatwe set aside time to rest and
(17:23):
take breaks, and that's how I amable to be consistent.
I will tell you right now y'allI created and you can't see
this if you're on the audioversion, obviously, but if
you're watching on YouTube.
I bought my year long calendarand I already have on here when
we're going on vacation, whenthe kids are out of school, when
(17:43):
I'm planning on to be totallyout of the office.
And this is not only on my wallcalendar, it's in my digital
calendars too, because that ishow I'm able to be consistent,
instead of just realizing thenext week, oh, I'm going to be
out of town.
I can't record anything.
We're just going to have toskip next week.
No, no, no, no, no, no, no,we're going to back up.
(18:04):
I'm going to look at everythingat a month's view, right, you
don't have to look at a quarter.
You can look at it every singlemonth and say, okay, I'm going
to be out because the kids havespring break and we're going to
San Antonio this next year forspring break, so I need to make
sure that X, y and Z happensbefore I actually leave.
This is how you show up andyou're consistent.
(18:26):
This is the way that this worksand this is the way I mean.
I've been doing this since 2018and these systems and processes
have been refined for me overtime, but it's how I've been
able to stay consistent.
So, again, committing toconsistency can mean just
everything.
Everything to your contentjourney.
(18:47):
But I also want to talk aboutAmanda real fast.
So, chef, amanda Schomburgwe've talked about her so many
times on here.
She has the Baking for Businesspodcast.
I was so grateful.
Recently I did a training forher and her community.
So if you're coming over to thepodcast from her community,
welcome.
I'm so happy that you're here.
But I think that she has gonethrough several layers of like
(19:09):
ups and downs and arounds, and2024 was a big year for her
y'all.
She had Tiffany Amber Thiessenon her show.
Do y'all remember KellyKapowski from Saved by the Bell?
Yes, we all do.
She also was.
She had Tamron Hall on her show.
Tamron was promoting a cookbookand I'm just, she just kept
sending me like all these hugewins and I'm like, oh my gosh.
(19:37):
And I kept thinking if shewouldn't have been consistent,
none of this would have happened, if she would have been one of
those friends that had fallenoff for six months.
Then, when Tamron Hall and hercrew went to go figure out,
someone like, oh, we have thiscookbook going out.
Who are the baking podcaststhat we should go?
Amanda's show wouldn't havebeen on there.
It wouldn't have been on there,it wouldn't have been the thing
that pops up.
Or when Kelly Kapowski was likeI need to promote this cookbook
, who should we go see?
(19:58):
If she had not been showing upand staying consistent with her
show, then that would have neverbeen an option.
So again, shout out to everyonethat has been consistent the
last few years, the last fewmonths, even the last 90 days.
I am giving you this is yourround of applause, this is your
pat on the back.
That is such a big deal becausey'all I've said this so many
(20:21):
times so many people will starta podcast in January and come
March or April, it's crickets.
You don't hear anything elsefrom them.
So I highly encourage you makea commitment to consistency.
Now, did you realize?
I didn't say make a commitmentto showing up every single day
on social media and once a weekfor your podcast and twice a
(20:42):
week for your YouTube channel?
No, no, because consistently,consistency looks different for
everyone.
What is consistent for me maybe too much for you.
Maybe it's overcommitment foryou and you're like Crystal, I
can show up twice a month,amazing, amazing.
But I want you to commitWhatever that looks like for you
(21:04):
, commit to consistency andshowing up regularly for your
audience.
So, again, if you're walking, ifyou're doing your own thing,
I'm gonna ask the question again.
It's question number two is areyou ready to commit to
consistency?
And if you are, then Iencourage you to find someone to
help you really have thataccountability and stay
(21:27):
consistent.
Okay, we're moving on.
Question number three are youreaching or connecting with your
audience?
Okay, I'm going to take thissuper high level and we're going
to start with our beginners.
All right, beginners, are youreaching or connecting with your
audience?
The first part of that is whois your audience?
(21:48):
Okay, if you have not done it,again, there's a bunch of great
journaling exercises.
So take all these questions,write them down, put them in a
Google Doc and have them infront of you.
And who are you talking to?
Who are you talking to and whatdo they need?
So it's a very layered question, because for me, here's a great
example of this podcast who amI talking to?
(22:10):
I'm talking to people that areinterested in creating content
and they want to do it withconfidence.
Now we have a sliding scale ofwhere you are on that journey.
You're a brand new beginner.
You're a seasoned podcaster.
I mean it kind of varies, butyou are on this spectrum
somewhere.
You have related to one of thestories that I have shared today
(22:31):
by saying, yep, I rememberthose days, or yep, I'm in that
area right now where I've beendoing this for 12 plus months
and I can relate to that pieceof the puzzle.
So you don't have to be sospecific in just narrowing it
down super, super niche.
You can have a broad audience.
But the second part of that iswhat do they need?
(22:52):
I know my audience.
Y'all want motivation for me.
You want actionable things,actionable strategies that you
can implement and you needguidance.
You need guidance.
Y'all I know this, you havetold me this.
You want to see workflows, youwant to see processes, you want
to see how to streamline things,because those things, when you
(23:14):
figure those out, that leads toconfidence.
You can't be confident in amessy office.
Okay, let's just be honest.
Okay, if you walk into anoffice and there is just crap
everywhere, there's paperseverywhere and there's just like
I'm looking around my office,I'm like, hang on before I say
this.
Can I really?
Yes, I can say this withconfidence today.
(23:35):
My office is very tidy.
But I've worked, I've walkedinto workspaces and y'all it is
insane.
Like there are, there's justcrap everywhere, and when I say
crap I mean papers and stacks ofpapers and coffee mugs, and
it's like a beautiful mindsituation.
And when I asked them like, hey, can you find this one document
(23:56):
for me?
And then it's like a scatter oflike oh my gosh, like they're
freaking out, like they're notconfident in what they're doing
because they are so scatteredall over the place.
Now, I'm not saying that youhave to be totally tidy in order
to be a successful podcaster.
No, that's what I'm saying.
I'm saying that you will haveso much more confidence when you
(24:17):
know what your audience needsand you have everything very
buttoned up in a way where itmakes sense to you.
You're able to deliver amessage that your audience
understands and all of thatleads to confidence.
So that's the first part forthe beginner podcaster.
Now for the more seasonedpodcaster if you've already been
podcasting, like check in, isyour audience the same as it was
(24:40):
whenever you first started?
I had this revelation probably ayear and a half to two years
into creating my podcast.
Like I was creating for peoplethat wanted to start and I was
covering like how to start apodcast, how to launch a podcast
, how to pick your podcastequipment, how to get podcast
reviews, how to outline yourepisodes Everything was about
(25:04):
starting your podcast.
Then I was like People came tome it was probably about 18
months after I started the showand they were like Crystal, you
keep talking about starting.
Like we know, like we got you,girl, we're on board with you.
Like we're on the train movingand you're still shouting about
stuff that we did 18 months ago.
Like I need to know how tomonetize, how do I get better
(25:26):
guests?
How do I have better interviews?
How do I get more reviews formy podcast?
It's like they were evolvingand they were telling me like
I'm so sorry, we're going to getoff at the next stop if you
don't evolve with us, and Iheard it loud and clear.
So if you've been podcasting fora while, it's time to check in.
It's time to see are you stilldelivering beginner content to a
(25:49):
more expert or advanced levelof audience?
You need to check in with thatbecause it's time to make that
decision.
Are you going to keep going onthe journey with them?
Are you going to say, hey guys,this is where the train stops.
You got to get out.
I have seven other mentors thatyou can go find, but I'm not it
anymore.
I'm solely a beginner-onlypodcaster, a beginner-only
(26:12):
advisor, a mentor, whatever.
But if you're going to go onthe journey with them, let them
know and say hey, hey, hey guys,don't go anywhere.
I know we've covered beginnertopics for a long time, or
people that are just starting,or people that may be in this
stage, but I actually know theseven next stages that you need
to go through or how you'regoing to get there.
(26:33):
Hang on, don't hop off yet.
Like, come on, sit back down.
I got some popcorn, we got somefresh coffee, we've got some
sparkling waters over here.
Like, get comfortable, becausewe want you around for the long
haul and you need to make thosedecisions.
So if you've already done somecontent planning for the year
and you're looking at it andyou're like, oh my gosh, this is
still all beginner content,don't erase it right, don't
(26:57):
delete everything.
Maybe just spread it out.
Like I like to hit on somebeginner topics in the first
quarter of the year that'susually when people are starting
podcasts and then I like torotate through those more
advanced topics.
As we get through the mid partof the year, I'm like, oh well,
even if they started in January,by the time July hits they've
(27:18):
already been podcasting for sixmonths.
They need something different.
And then, whenever the end ofthe year circles back around,
I'm like, oh, I should probablytalk about starting again, but
in those mid-year months I'mtalking about something totally
different.
So evaluate where is youraudience today and are you going
to keep going on the journeywith them, or are you going to
(27:38):
have that hard line in the sandthat you only talk to a specific
part of your audience?
It's something that you mightnot have thought about.
This is your first year.
Maybe you started your podcastlast year, but it's something
that you should evaluate atleast once or twice a year.
Is your audience different?
Are they growing?
Are they going in a differentdirection?
Are you going in a differentdirection with your business?
(28:00):
Definitely evaluate that andthen see what is the content
that they're engaging with.
Go back, look at all of 2024 andsee what was the highest
downloads that you had, what wasthe content about?
Or the best interviews.
Maybe it was the bestengagement.
Maybe it's the episode that yousent your email newsletter out
and you got like 20 replies.
(28:21):
You're like, oh my gosh, likehang on, let's follow the cookie
crumbs of success, because thatcan really help you decide what
else you're going to talk aboutin the future.
That's related to those topics.
So that's question number threeAre you reaching or connecting
with your audience?
And again, for seasonedpodcasters or beginners, you
(28:43):
need to evaluate what that'sgoing to look like, because it's
going to be different foreverybody on the journey.
Oh my gosh, these are.
So I feel like I I could golike I just look down to see how
long we've been talking aboutthis and I'm like, oh my gosh,
we've already been talking aboutthis for like 25 minutes and I
could talk about this for atleast two more hours.
So I'm gonna wrap this up heretoday because I don't want this
to be a two hour long episode.
(29:04):
But when, when it comes topodcasting and why I believe
that podcasting is still theright move, right, because
people are like, well, should Ijust do YouTube?
Should I just do podcasting?
Should I just do social media?
Like what can I do?
And I always say podcasting canbe an amazing way to grow your
brand, grow trust with youraudience, share your expertise
(29:24):
and really connect with thepeople that you are trying to
help, whether you're trying tohelp them by selling them one of
your products or services, orhelp them by collaborating with
other people.
I mean, there's a lot of waysto do it, but I think that
asking these questions canreally refresh your strategy,
and it's never too late to dothis.
(29:45):
If you've been podcasting forsix months and you've never
asked these questions, thenstart today.
Start today and apply themgoing forward.
Right?
Like don't shame yourself.
Don't be like my friends thatwere inconsistent for a long
time and they shamed themselvesforever, because that's actually
what kept them from coming backto their show.
This here is your little lovebubble of content therapy of
(30:05):
like hey, you come in here likewe throw, we leave everything at
the door, we leave all of ourcontent baggage at the door, and
you're gonna get nothing butlove and support in this
community.
And I highly encourage you tofind that accountability like,
find those people that can helpyou feel confident and feel good
about what you're creating,because it's really gonna help
you in the longevity of yourcontent and show up and keep
(30:29):
showing up.
But I promised this at the verybeginning, right?
I teased out that we havesomething really fun that is
going to be happening.
Actually, if you're listeningto this on real time, it's
happening today.
The very first one is happening.
We have two trainings that arecoming up.
I've never taught this workshop, so I created a brand new
training called the three-partformula to grow your podcast,
(30:51):
stay consistent and startmonetizing and doing all of this
without burnout.
That's really what it comesdown to.
So, whether you're justthinking about starting a
podcast and you're looking foradvice, or you're ready to take
that next step again, we weretalking to beginners and more
seasoned podcasters today thenthis is designed to help you
make 2025 your best podcastingyear yet.
(31:14):
So I want you to go tocrystalprofitcom forward slash
pod 25, p-o-d 2-5, and you'regoing to find the two times to
register.
So one is Tuesday, january 7th,at 12 pm Central and the next
one is January 8th at 5 pmCentral.
Now here's a little knownsecret, okay, maybe, maybe a
little known, maybe a littleunknown.
(31:35):
We're going to do two of thesetrainings live, and then we're
also going to have a limitedtime replay.
So if you can't, you're likeCrystal, this is like too short
a notice.
I can't make it to either oneof those.
That's fine, because we'regoing to have a replay for a
limited time only.
But you want to show up live.
I mean, it's just, y'all knowhow it is when you hang out with
a group of people live and youget to ask your questions, you
(31:58):
get to really see whateveryone's doing in real time
and you just get to hang out ina community of like-minded
people.
It's just so much more fun.
So come join us,crystalprofitcom, forward slash
P-O-D 2-5, pod 25, and register.
You're going to find both timesthere on the website, so go
(32:18):
check it out.
You do not want to miss this,because this is my first
training of 2025.
It is going to be the best onethat we've done all year.
You like that.
I know I've been.
We've been having a lot of dadjokes around the house and
that's like, yeah, it's my bestone all year because it's my
first one of the year.
You get it, you get it.
So, yeah, yeah, you're likeCrystal, wrap this up.
(32:39):
You're getting a littledelusional, it's okay.
So, whether you're just startingright and you're ready to
breathe new life into your show,then I encourage you to sit
down, do some journalingexercises.
Make sure that you're thinkingabout the things that like how
(33:00):
you want to show up as apodcaster in the communities
that you're a part of, but takethat first step.
What does that first next steplook like to you?
I don't know Well, again, wetalked about this earlier it's
going to be different foreverybody.
What does that look next steplook like to you?
I don't know.
Well, again, we talked aboutthis earlier it's gonna be
different for everybody.
What does that look like For me?
It's having clarity of whereI'm gonna go with my show.
It's the commitment toconsistency and it's figuring
(33:23):
out how I'm gonna create thosedeeper relationships with my
audience so that I can reach mybusiness goals through
monetization and scalability andjust growing and reaching a
brand new audience with theright strategies.
So one last time go tocrystalprofitcom forward, slash
pod 25 to register for our freetraining, because it's gonna be
(33:45):
so much fun.
But all I have for you today isto make sure you are subscribed
or following whatever you arelistening and watching today and
, as always, remember, keep itup.
We all have to start somewhere.
So is starting or growing a podcast the right move
for you?
There's three questions that Ireally want to go over.
But first, if you're watchingon YouTube, I have my humongous
mug and I love it so much and itsays number one mom, please
tell me like we have some likeboss fans, some office fans, or
(00:23):
Michael has the cup that saysnumber one boss, he bought it
for himself.
I did not buy this for myself,the kids bought this for me, but
I'm absolutely sipping on myalmond milk latte today While
we're talking about this,because this is one of those
things that is super importantwhenever we're starting a new
year, starting a new season ofcontent, or just really
(00:46):
evaluating, like, what do wewant to do with your content?
Right?
Like, what do we want to do?
I'm recording this.
It's the beginning of 2025.
We're evaluating like, well,what do I want to do this year?
I'm sure you're goal planning,maybe setting resolutions and
doing all those things right,like these are all the things
that I love to do too.
So, no judgment here.
I'm not judging you at all, butI want you to.
(01:09):
If you're going to sit down andthink about your content, your
podcast, what you're doing, Iwant you to be asking the right
questions.
So if we're going to talk totwo different people in today's
episode, right, we're going totalk to those of you that want
to start a podcast and you'reevaluating, like we're going to
talk to those of you that wantto start a podcast and you're
evaluating, like, is this reallywhat I want to do?
(01:29):
And then we're also going totalk to those of you that are
deciding, like is this the yearI'm going to grow my podcast?
So the first person is do Iwant to start a podcast?
The second one is am I ready togrow my podcast?
And all these questions aregoing to be the same.
They're just going to beslightly tweaked depending on
(01:52):
which category of the audiencethat you decide that you fit
into today, but this episode isgoing to be jam-packed.
I am so excited about thequestions that we have here
today because I think they'regoing to be really helpful in
your journey and make you thinka lot more.
Instead of it just being liketactical do this step one, step
two, step three.
It's gonna be more of areflection on where you are
today and where you see yourselfgoing in the future.
(02:13):
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Prophet,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(02:36):
So let's get right to it, shallwe All right?
Welcome back to another episodeof the Prophet Podcast.
If we haven't met before, I amCrystal Profit.
I am your podcast coachingcontent strategist, helping you
work on the relationship withyour content as your content
therapist.
That's how I like to introducemyself and it's one of those
(02:58):
things that's really evolvedover time.
And I am just so excited againabout today, today's topic,
because, whether you're thinkingabout starting a podcast or
you're trying to level up, right, you're trying to go like 2025
is going to be the year that Ido x, y and z.
Well, we're going to have somereflection questions for you to
look at and, uh, we're going todive into the three questions
(03:19):
that can make a big impact, andif you figure these out right at
the beginning of the year, thenthere's no telling what kind of
magic you can make happen foryourself for your content in
2025.
But I also want to encourageyou to stick around until the
end, because we're going to havea super fun training where I'm
going to break down how to grow,stay consistent and monetize
(03:40):
your podcast, all withoutburnout, and it's a really cool
free training that you're goingto love.
And if you're listening to this, like when this goes live,
you're going to want to payattention because it's going to
be happening really soon.
Okay, that's my teaser.
I will shut up about that andwe're just going to dive right
into the questions Because,again, these are going to be for
a beginner focus and then amore seasoned focus, like if
(04:02):
you're a seasoned podcaster,you've been doing this for six,
12 months and you're trying tofigure out, like, what's the
next move for me.
So, number one question numberone is what is your goal?
What is your goal?
If you've been around here for awhile or you've gone through my
programs, you've listened tothis podcast, watched my YouTube
channel, I talk about goals alot.
(04:23):
I talk about planning a lot.
I talk about, like, what do youreally want?
What are you trying toaccomplish?
And if you have not gottenclear on this, right, Like, if
you're a beginner, let's talk tothe beginners first.
If you're just starting out,ask yourself it's such a basic
question.
If we were in a coaching session, like here we are, we're in a
coaching session together and Iwould ask you why do you want to
(04:45):
start your podcast?
I have an intake form wheneverI used to do I don't do a lot of
one-on-one coaching anymore,but when I did, I would have
this form.
It's like what is your goal?
Like why are you doing this?
Why?
Why does it matter?
Is it to grow your business?
Is it to connect with anaudience of like-minded people,
or is it just to share a passionproject?
(05:06):
Right, like you're wanting todo something that is out of the
kindness of your heart and youjust know that this message
needs to be out there for theaudience that you're trying to
serve.
Why are you doing this?
Why?
Why are you doing this?
So for me, right, I'm going togive you tons of examples today,
but for me, I started mypodcast because I was a
(05:26):
stay-at-home mom sitting aroundwondering like okay, what am I
going to do with my show?
Or my show I was blogging iswhat I was doing.
I was blogging veryunsuccessfully and people have
told me like Crystal, you shouldstop saying that I'm like it's
very true, I've never been knownas a blogger as like a main,
(05:47):
that was my main thing and Ididn't know what I was doing.
I felt overwhelmed.
It felt very complex andcomplicated and I was blogging
for a few years trying to figureout what the heck I'm doing,
and I was like, why am I doingthis?
What is the reason and, to bevery honest, right, this is the
God's honest truth of why Iwanted to start a podcast.
Blogging was too hard for me.
It was too hard when I realizedI could just speak.
(06:07):
I could just get behind amicrophone and say something,
instead of having to stare atthe cursor that's just blinking
at me, taunting me like you'redumb, you can't write.
There was a lot of inretrospect.
I've done a lot of my owncontent therapy on like, oh, I
was really not nice to myself inthose early days.
(06:29):
I wanted to start a podcastbecause it was easier than
writing.
That is just the God's honesttruth.
I was like, oh, I can talk allday and I remember I've heard
this quote before.
I don't know if it's Seth Godinor somebody in the marketing
sphere right, they talk aboutwriter's block is a real thing.
People get stuck on what towrite, like what's the next
thing, but you don't gettalker's block, you don't get
(06:52):
speaking block.
Like there's never been a dayin your life that you go without
speaking on some level.
Right, like this is really.
That message hit home for me.
And so that was my why is Iwanted to speak and not write as
much?
And the other part of my why wasI looked around and I said,
well, what can I do?
Who can I talk about?
(07:12):
From me talking, what am Igoing to say?
And I realized that I had thisdeep network of really
inspirational, entrepreneurialwomen that I had in my life.
Like the first few episodes ifyou don't already know this of
what used to be the Rookie Life,it's now All the Profit Podcast
.
But if you go back, like diginto the archives, I know we're
(07:34):
getting close to 500 episodes.
But if you go all the way back,all of those people that I
interviewed in the verybeginning, I either went to high
school with, I grew up with, orI knew on a deep personal level
at some point in my life andthat's who I reached out to.
I was like man, all these womenare doing incredible things and
(07:54):
I want them to be able to sharetheir story on a platform.
So that was my why.
Right, what is yours, what isyour why?
What is your goal?
Why are you doing this?
So that's kind of the beginnerfocus and I actually have an
example.
So I wanted to share a fewexamples of people in this
community.
So I'm sharing my why.
I wanna share a little bit and,again, I don't wanna put words
(08:15):
in anybody's mouth, because Iknow some of these people listen
to the show and they're likeCrystal, that is not my why.
You got my way way wrong.
So I'm going to give you myversion of why they are creating
the content they're creatingfor their audience.
So Hannah Gill I've mentionedher a few times on the podcast.
She has the Motherhood Flowpodcast and she does birth
(08:36):
education and helps.
I always forget what it'scalled.
It's VBAC, vbac.
So this is vaginal birth aftercesarean.
So these are women that havehad C-sections and they wanna
have a vaginal birth afterwards.
This is the education that shehas and it's what she practices,
and she could really offer somuch content to this audience
(08:59):
and that's why she started Again.
It could be a host of otherreasons why, but that's like the
high level of why Hannahstarted her podcast and started
creating content.
I want to talk to the moreseasoned podcasters now, because
you're like, well, I alreadyhave my why or I've known a goal
.
Well, do we need to revamp yourgoal?
Right, if you've beenpodcasting for a while, review
(09:22):
the goals that you set.
Are you still on that sametrajectory?
Are you trying to grow yourdownloads or improve your
engagement, get more reviews andsocial proof?
Are you trying to monetize?
Like, what are you actuallytrying to do?
And the goals may lookdifferent now than when you
first started.
So I want to talk about HunterDonya.
(09:42):
So he has the ModernHairstylist podcast.
You should absolutely go checkit out If you're a hairst.
So he has the ModernHairstylist podcast.
You should absolutely go checkit out.
If you're a hairstylist, youknow a hairstylist.
Go check it out, because whatHunter did is and Hannah and
Hunter are both previouscustomers of mine like we work
together, and one thing that hedid is he wanted to shift from
just focusing on, you know,creating the show like getting
(10:05):
it off the ground and creatingcontent, to actually getting
clients and to having thissystem that's built into the
larger part of his business,because he doesn't just create a
podcast, he does hair and hehelps other salon stylists or
salon owners systemize andprocess everything that they do
(10:27):
about their business.
So he wanted to take what wasone piece of his business and
incorporate it into everything.
That way it is making money forwhat they're doing, it is part
of the customer journey for themand it's also a way to really
speed up that process of someonejust finding Hunter like oh,
here's a podcast, I don't knowwho this is to actually becoming
(10:48):
a client of his or working withhim in some other capacity.
So those are just a fewexamples of baseline goals that
you can have.
But again I'm going to ask thequestion again what is your goal
?
If you've never thought aboutthis, like, spend some time,
journal about it, do a voicememo to yourself.
If you're like me and you're averbal processor, get out, go on
(11:09):
a walk, take the dog on a walkand talk about, like, what is
your goal?
Interview yourself.
Like you're like okay, like,put me back in your ear and I'll
just like re-ask you thesequestions over and over again
what is your goal and then justriff on it and talk out loud
about it.
Question number two are youready to commit to consistency?
(11:32):
This is a question that Ireally did not ask whenever I
first started.
I think deep down I knew thatconsistency was really important
, but I didn't make this verbalcommitment to anyone that was
going to hold me accountable toit.
I was just like, okay, publish,we're going to go, we're going
to start this podcast thing.
(11:53):
But I like asking you thisquestion and proposing it to you
because I think making thatcommitment and having an
accountability partner to holdyou to what you're going to do
in the new year can be superhelpful, whether it's checking
in with someone or going on andforming an actual relationship
(12:15):
with an accountability partner.
That could be fantastic, but itgets really hard.
So again, we're going to talkto the beginners.
If you haven't committed toconsistency, one small thing can
absolutely throw you off yourtrajectory in the beginning.
Here's an example you startyour podcast.
You start putting out episodes,maybe quietly, right, you're
(12:37):
not really the marketing type,you're not super extroverted, so
you're just going to startputting out episodes.
You're like I'm figuring thingsout.
I still don't 100% know whatI'm doing, but I'm going to keep
putting this out.
And then your crazy Aunt Gina.
You see her at the next familyget-together and she's like hey,
I saw you were posting thispodcast stuff.
(12:58):
What's that all about?
Why are you doing this?
Do you think that you're betterthan everybody?
Do you?
You know?
Go on about.
I'm like thinking of all theterrible people that I've heard.
I've heard all of these stories.
These are not made up, but I'mlike I don't want to out anybody
, so we're just going to callher crazy Aunt Gina.
Everybody has that one relative.
Y'all know who this is for you.
(13:20):
Okay, you all have a crazy AuntGina that's going to be asking
you questions and you're justlike, oh my gosh, they're making
you question every lifedecision you've ever had, even
though you're a very confidentperson in other areas of your
life.
You're all of a sudden, you'rejust like, oh my God, am I
making the wrong decision here?
This is what I'm talking about.
These are the things that canthrow you off.
(13:41):
And then, all of a sudden, nexttime you sit down to record,
you got crazy Aunt Gina's voicein your head.
That's just like who do youthink you are?
Who do you think you arecreating this podcast?
You don't have a PhD in this oryou don't have that Like.
We all have those voices insideour head when we're just
getting started.
So when we make a commitment toconsistency, it can squash all
(14:05):
those voices so much faster thanif you were to just try to keep
going on your own.
So if you're ready to commit toconsistency, say it out loud.
I know we're getting into thepart of it where you're just
like Crystal, we really are intherapy.
Yes, we are.
We're going to say it out loud.
I commit to podcasting.
Say it with me.
I commit to podcasting.
(14:28):
Now, when you say that it is acommitment to not only yourself
but to your audience and thepeople that you're serving and
the message that you know youhave to share whether you're
creating solo content or you'regoing to have guest experts that
are going to come on and sharetheir wisdom and their stories
and their experiences you'remaking a bigger commitment than
(14:52):
just oh, I'm going to sit mybutt in a chair and record
behind a microphone once a week.
It's much bigger than that, andif it's not bigger than that,
then I need you to go back toyour.
Why go back to your goal andfigure out what is what's going
to be so dang motivating for youto show up week after week,
month after month, year afteryear, to keep producing your
(15:16):
content?
And if you're just beginning, Iknow you're gonna be like
Crystal that feels like a lot.
I don't know if I'm ready tocommit a lifetime to this
podcast and what I'm doing.
That's okay, but can you committo just showing up for the next
90 days?
Right, let's break it downInstead of a lifelong commitment
to creating content.
(15:36):
Can you commit to showing upfor the next 90 days?
Commit to being consistent, toputting out an episode and
whatever consistent means to you, because that will make all the
difference.
And are there tools and systemsthat you can streamline
throughout the process?
Like this is shifting more intothe more seasoned podcasters.
(15:57):
So, those of you that are readyto show up and commit to
consistency, maybe you've fallenoff right.
I have had so many people y'alllike close, close, close, close
friends that have been likeCrystal.
I stopped producing my content.
Somebody even told me they weretrying to avoid me asking how's
your podcast going, becausethey were so scared that I was
(16:19):
going to ask them about theirpodcast and they felt deep shame
about it.
Deep shame.
They're like I haven'tpublished anything in six to
eight months and I'm just likelooking around, like I'm not the
podcast police y'all.
Like I'm here to help andsupport you and love you on this
journey.
Like I'm not here to come downlike with the hammer and be like
(16:42):
what?
Like shaking my finger at you,like what have you been doing?
You haven't been podcasting.
No, no, no, that's not what I'mtrying to do at all.
But if you are someone whoyou've struggled with
consistency in the past andmaybe your New Year's resolution
is to show up in a much biggerway then I applaud you for being
so brave to make thatcommitment.
(17:02):
If you're going to step back andask yourself why have I not
been consistent in the past?
Was it the guests that you had?
Was it a crazy schedule?
Maybe you overcommittedyourself through a few seasons
of the year and you're like,wait, wait, we're not going to
do that this year.
We're going to make sure thatwe set aside time to rest and
(17:23):
take breaks, and that's how I amable to be consistent.
I will tell you right now y'allI created and you can't see
this if you're on the audioversion, obviously, but if
you're watching on YouTube.
I bought my year long calendarand I already have on here when
we're going on vacation, whenthe kids are out of school, when
(17:43):
I'm planning on to be totallyout of the office.
And this is not only on my wallcalendar, it's in my digital
calendars too, because that ishow I'm able to be consistent,
instead of just realizing thenext week, oh, I'm going to be
out of town.
I can't record anything.
We're just going to have toskip next week.
No, no, no, no, no, no, no,we're going to back up.
(18:04):
I'm going to look at everythingat a month's view, right, you
don't have to look at a quarter.
You can look at it every singlemonth and say, okay, I'm going
to be out because the kids havespring break and we're going to
San Antonio this next year forspring break, so I need to make
sure that X, y and Z happensbefore I actually leave.
This is how you show up andyou're consistent.
(18:26):
This is the way that this worksand this is the way I mean.
I've been doing this since 2018and these systems and processes
have been refined for me overtime, but it's how I've been
able to stay consistent.
So, again, committing toconsistency can mean just
everything.
Everything to your contentjourney.
(18:47):
But I also want to talk aboutAmanda real fast.
So, chef, amanda Schomburgwe've talked about her so many
times on here.
She has the Baking for Businesspodcast.
I was so grateful.
Recently I did a training forher and her community.
So if you're coming over to thepodcast from her community,
welcome.
I'm so happy that you're here.
But I think that she has gonethrough several layers of like
(19:09):
ups and downs and arounds, and2024 was a big year for her
y'all.
She had Tiffany Amber Thiessenon her show.
Do y'all remember KellyKapowski from Saved by the Bell?
Yes, we all do.
She also was.
She had Tamron Hall on her show.
Tamron was promoting a cookbookand I'm just, she just kept
sending me like all these hugewins and I'm like, oh my gosh.
(19:37):
And I kept thinking if shewouldn't have been consistent,
none of this would have happened, if she would have been one of
those friends that had fallenoff for six months.
Then, when Tamron Hall and hercrew went to go figure out,
someone like, oh, we have thiscookbook going out.
Who are the baking podcaststhat we should go?
Amanda's show wouldn't havebeen on there.
It wouldn't have been on there,it wouldn't have been the thing
that pops up.
Or when Kelly Kapowski was likeI need to promote this cookbook
, who should we go see?
(19:58):
If she had not been showing upand staying consistent with her
show, then that would have neverbeen an option.
So again, shout out to everyonethat has been consistent the
last few years, the last fewmonths, even the last 90 days.
I am giving you this is yourround of applause, this is your
pat on the back.
That is such a big deal becausey'all I've said this so many
(20:21):
times so many people will starta podcast in January and come
March or April, it's crickets.
You don't hear anything elsefrom them.
So I highly encourage you makea commitment to consistency.
Now, did you realize?
I didn't say make a commitmentto showing up every single day
on social media and once a weekfor your podcast and twice a
(20:42):
week for your YouTube channel?
No, no, because consistently,consistency looks different for
everyone.
What is consistent for me maybe too much for you.
Maybe it's overcommitment foryou and you're like Crystal, I
can show up twice a month,amazing, amazing.
But I want you to commitWhatever that looks like for you
(21:04):
, commit to consistency andshowing up regularly for your
audience.
So, again, if you're walking, ifyou're doing your own thing,
I'm gonna ask the question again.
It's question number two is areyou ready to commit to
consistency?
And if you are, then Iencourage you to find someone to
help you really have thataccountability and stay
(21:27):
consistent.
Okay, we're moving on.
Question number three are youreaching or connecting with your
audience?
Okay, I'm going to take thissuper high level and we're going
to start with our beginners.
All right, beginners, are youreaching or connecting with your
audience?
The first part of that is whois your audience?
(21:48):
Okay, if you have not done it,again, there's a bunch of great
journaling exercises.
So take all these questions,write them down, put them in a
Google Doc and have them infront of you.
And who are you talking to?
Who are you talking to and whatdo they need?
So it's a very layered question, because for me, here's a great
example of this podcast who amI talking to?
(22:10):
I'm talking to people that areinterested in creating content
and they want to do it withconfidence.
Now we have a sliding scale ofwhere you are on that journey.
You're a brand new beginner.
You're a seasoned podcaster.
I mean it kind of varies, butyou are on this spectrum
somewhere.
You have related to one of thestories that I have shared today
(22:31):
by saying, yep, I rememberthose days, or yep, I'm in that
area right now where I've beendoing this for 12 plus months
and I can relate to that pieceof the puzzle.
So you don't have to be sospecific in just narrowing it
down super, super niche.
You can have a broad audience.
But the second part of that iswhat do they need?
(22:52):
I know my audience.
Y'all want motivation for me.
You want actionable things,actionable strategies that you
can implement and you needguidance.
You need guidance.
Y'all I know this, you havetold me this.
You want to see workflows, youwant to see processes, you want
to see how to streamline things,because those things, when you
(23:14):
figure those out, that leads toconfidence.
You can't be confident in amessy office.
Okay, let's just be honest.
Okay, if you walk into anoffice and there is just crap
everywhere, there's paperseverywhere and there's just like
I'm looking around my office,I'm like, hang on before I say
this.
Can I really?
Yes, I can say this withconfidence today.
(23:35):
My office is very tidy.
But I've worked, I've walkedinto workspaces and y'all it is
insane.
Like there are, there's justcrap everywhere, and when I say
crap I mean papers and stacks ofpapers and coffee mugs, and
it's like a beautiful mindsituation.
And when I asked them like, hey, can you find this one document
(23:56):
for me?
And then it's like a scatter oflike oh my gosh, like they're
freaking out, like they're notconfident in what they're doing
because they are so scatteredall over the place.
Now, I'm not saying that youhave to be totally tidy in order
to be a successful podcaster.
No, that's what I'm saying.
I'm saying that you will haveso much more confidence when you
(24:17):
know what your audience needsand you have everything very
buttoned up in a way where itmakes sense to you.
You're able to deliver amessage that your audience
understands and all of thatleads to confidence.
So that's the first part forthe beginner podcaster.
Now for the more seasonedpodcaster if you've already been
podcasting, like check in, isyour audience the same as it was
(24:40):
whenever you first started?
I had this revelation probably ayear and a half to two years
into creating my podcast.
Like I was creating for peoplethat wanted to start and I was
covering like how to start apodcast, how to launch a podcast
, how to pick your podcastequipment, how to get podcast
reviews, how to outline yourepisodes Everything was about
(25:04):
starting your podcast.
Then I was like People came tome it was probably about 18
months after I started the showand they were like Crystal, you
keep talking about starting.
Like we know, like we got you,girl, we're on board with you.
Like we're on the train movingand you're still shouting about
stuff that we did 18 months ago.
Like I need to know how tomonetize, how do I get better
(25:26):
guests?
How do I have better interviews?
How do I get more reviews formy podcast?
It's like they were evolvingand they were telling me like
I'm so sorry, we're going to getoff at the next stop if you
don't evolve with us, and Iheard it loud and clear.
So if you've been podcasting fora while, it's time to check in.
It's time to see are you stilldelivering beginner content to a
(25:49):
more expert or advanced levelof audience?
You need to check in with thatbecause it's time to make that
decision.
Are you going to keep going onthe journey with them?
Are you going to say, hey guys,this is where the train stops.
You got to get out.
I have seven other mentors thatyou can go find, but I'm not it
anymore.
I'm solely a beginner-onlypodcaster, a beginner-only
(26:12):
advisor, a mentor, whatever.
But if you're going to go onthe journey with them, let them
know and say hey, hey, hey guys,don't go anywhere.
I know we've covered beginnertopics for a long time, or
people that are just starting,or people that may be in this
stage, but I actually know theseven next stages that you need
to go through or how you'regoing to get there.
(26:33):
Hang on, don't hop off yet.
Like, come on, sit back down.
I got some popcorn, we got somefresh coffee, we've got some
sparkling waters over here.
Like, get comfortable, becausewe want you around for the long
haul and you need to make thosedecisions.
So if you've already done somecontent planning for the year
and you're looking at it andyou're like, oh my gosh, this is
still all beginner content,don't erase it right, don't
(26:57):
delete everything.
Maybe just spread it out.
Like I like to hit on somebeginner topics in the first
quarter of the year that'susually when people are starting
podcasts and then I like torotate through those more
advanced topics.
As we get through the mid partof the year, I'm like, oh well,
even if they started in January,by the time July hits they've
(27:18):
already been podcasting for sixmonths.
They need something different.
And then, whenever the end ofthe year circles back around,
I'm like, oh, I should probablytalk about starting again, but
in those mid-year months I'mtalking about something totally
different.
So evaluate where is youraudience today and are you going
to keep going on the journeywith them, or are you going to
(27:38):
have that hard line in the sandthat you only talk to a specific
part of your audience?
It's something that you mightnot have thought about.
This is your first year.
Maybe you started your podcastlast year, but it's something
that you should evaluate atleast once or twice a year.
Is your audience different?
Are they growing?
Are they going in a differentdirection?
Are you going in a differentdirection with your business?
(28:00):
Definitely evaluate that andthen see what is the content
that they're engaging with.
Go back, look at all of 2024 andsee what was the highest
downloads that you had, what wasthe content about?
Or the best interviews.
Maybe it was the bestengagement.
Maybe it's the episode that yousent your email newsletter out
and you got like 20 replies.
(28:21):
You're like, oh my gosh, likehang on, let's follow the cookie
crumbs of success, because thatcan really help you decide what
else you're going to talk aboutin the future.
That's related to those topics.
So that's question number threeAre you reaching or connecting
with your audience?
And again, for seasonedpodcasters or beginners, you
(28:43):
need to evaluate what that'sgoing to look like, because it's
going to be different foreverybody on the journey.
Oh my gosh, these are.
So I feel like I I could golike I just look down to see how
long we've been talking aboutthis and I'm like, oh my gosh,
we've already been talking aboutthis for like 25 minutes and I
could talk about this for atleast two more hours.
So I'm gonna wrap this up heretoday because I don't want this
to be a two hour long episode.
(29:04):
But when, when it comes topodcasting and why I believe
that podcasting is still theright move, right, because
people are like, well, should Ijust do YouTube?
Should I just do podcasting?
Should I just do social media?
Like what can I do?
And I always say podcasting canbe an amazing way to grow your
brand, grow trust with youraudience, share your expertise
(29:24):
and really connect with thepeople that you are trying to
help, whether you're trying tohelp them by selling them one of
your products or services, orhelp them by collaborating with
other people.
I mean, there's a lot of waysto do it, but I think that
asking these questions canreally refresh your strategy,
and it's never too late to dothis.
(29:45):
If you've been podcasting forsix months and you've never
asked these questions, thenstart today.
Start today and apply themgoing forward.
Right?
Like don't shame yourself.
Don't be like my friends thatwere inconsistent for a long
time and they shamed themselvesforever, because that's actually
what kept them from coming backto their show.
This here is your little lovebubble of content therapy of
(30:05):
like hey, you come in here likewe throw, we leave everything at
the door, we leave all of ourcontent baggage at the door, and
you're gonna get nothing butlove and support in this
community.
And I highly encourage you tofind that accountability like,
find those people that can helpyou feel confident and feel good
about what you're creating,because it's really gonna help
you in the longevity of yourcontent and show up and keep
(30:29):
showing up.
But I promised this at the verybeginning, right?
I teased out that we havesomething really fun that is
going to be happening.
Actually, if you're listeningto this on real time, it's
happening today.
The very first one is happening.
We have two trainings that arecoming up.
I've never taught this workshop, so I created a brand new
training called the three-partformula to grow your podcast,
(30:51):
stay consistent and startmonetizing and doing all of this
without burnout.
That's really what it comesdown to.
So, whether you're justthinking about starting a
podcast and you're looking foradvice, or you're ready to take
that next step again, we weretalking to beginners and more
seasoned podcasters today thenthis is designed to help you
make 2025 your best podcastingyear yet.
(31:14):
So I want you to go tocrystalprofitcom forward slash
pod 25, p-o-d 2-5, and you'regoing to find the two times to
register.
So one is Tuesday, january 7th,at 12 pm Central and the next
one is January 8th at 5 pmCentral.
Now here's a little knownsecret, okay, maybe, maybe a
little known, maybe a littleunknown.
(31:35):
We're going to do two of thesetrainings live, and then we're
also going to have a limitedtime replay.
So if you can't, you're likeCrystal, this is like too short
a notice.
I can't make it to either oneof those.
That's fine, because we'regoing to have a replay for a
limited time only.
But you want to show up live.
I mean, it's just, y'all knowhow it is when you hang out with
a group of people live and youget to ask your questions, you
(31:58):
get to really see whateveryone's doing in real time
and you just get to hang out ina community of like-minded
people.
It's just so much more fun.
So come join us,crystalprofitcom, forward slash
P-O-D 2-5, pod 25, and register.
You're going to find both timesthere on the website, so go
(32:18):
check it out.
You do not want to miss this,because this is my first
training of 2025.
It is going to be the best onethat we've done all year.
You like that.
I know I've been.
We've been having a lot of dadjokes around the house and
that's like, yeah, it's my bestone all year because it's my
first one of the year.
You get it, you get it.
So, yeah, yeah, you're likeCrystal, wrap this up.
(32:39):
You're getting a littledelusional, it's okay.
So, whether you're just startingright and you're ready to
breathe new life into your show,then I encourage you to sit
down, do some journalingexercises.
Make sure that you're thinkingabout the things that like how
(33:00):
you want to show up as apodcaster in the communities
that you're a part of, but takethat first step.
What does that first next steplook like to you?
I don't know Well, again, wetalked about this earlier it's
going to be different foreverybody.
What does that look next steplook like to you?
I don't know.
Well, again, we talked aboutthis earlier it's gonna be
different for everybody.
What does that look like For me?
It's having clarity of whereI'm gonna go with my show.
It's the commitment toconsistency and it's figuring
(33:23):
out how I'm gonna create thosedeeper relationships with my
audience so that I can reach mybusiness goals through
monetization and scalability andjust growing and reaching a
brand new audience with theright strategies.
So one last time go tocrystalprofitcom forward, slash
pod 25 to register for our freetraining, because it's gonna be
(33:45):
so much fun.
But all I have for you today isto make sure you are subscribed
or following whatever you arelistening and watching today and
, as always, remember, keep itup.
We all have to start somewhere.
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