January 28, 2025 • 38 mins
Are you ready to take your podcast to the next level or finally hit “record” on that show you’ve been dreaming about? In this episode, we’re diving into podcasting tips for every level—whether you’re a beginner just starting out or a seasoned podcaster looking to refine and grow. From defining your “why” to upgrading your production and marketing strategies, this episode is packed with actionable advice to help you succeed.
For beginners, we’ll cover how to choose the right topic and format, why pre-planning your first episodes is a game-changer, and how to stay motivated through the ups and downs of starting something new. For experienced podcasters, we’ll explore how to streamline workflows, re-engage your audience with fresh content ideas, and expand your reach through intentional marketing strategies.
No matter where you are in your podcasting journey, this episode has something for you. Tune in to learn how to simplify, refine, and grow your show—and walk away with tips to make 2025 your best podcasting year yet!
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Krystal Proffitt (00:01):
So it's not lost on me that podcasting is
one of those additions to mostof your business agendas.
There's not a ton of you thatare coming to this show and
listening and you're like I justhave a podcast and that's it.
You're trying to grow a showand just have that as your main
(00:25):
means of creating sponsorshiprevenue or doing what, like you
have pieces of your business orpieces of your puzzle, and
podcasting is just one of those.
So today I wanted to sharespecific podcast tips for every
level.
Whether you're just gettingstarted and you're like I'm
(00:46):
launching a podcast in 2025.
This is the thing that I'mdoing.
Or you are more seasoned,because the more conversations
I've had with this audience,it's almost a 50-50 split of
exactly people that have beenlistening to the show for a
while and you're trying to getyour ducks in a row to get
started and launch your podcast.
(01:07):
And then those of you that havebeen with us for several years,
like and I'm so grateful toboth camps and people that are
listening to the show becauseit's so special.
So, right from the top, I justwant to give you a thank you so
much for listening to thispodcast.
It means the world to me andit's why I keep showing up, but
I wanted to go through some tipsfor beginners.
(01:29):
We're going to kind of split itinto part one and part two.
We're going to do tips forbeginners and then tips for
seasoned podcasters on how youcan make a bigger impact with
your podcast in 2025.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
(01:50):
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe All right?
Welcome back to another episodeof the Profit Podcast.
(02:12):
This is going to be so much funtoday because, as a podcast
coach and content strategist, Ilove talking to the different
spectrum of or, I guess, acrossthe spectrum of creators that we
have here in this audience.
So, like I said in the intro,we have beginners and then we
have the seasoned pros that havebeen doing this for a while and
(02:33):
you're trying to figure out.
Like what is that next step?
And I'm going to give a quickshout out to our Podcasters
Connect community.
So this is our membership,where you can go to
crystalprofitcom forward slashjoin.
You can join as a free member,you can join as a premium member
, but basically what we're doinga lot in that community is
we're getting in conversationabout what you're trying to
(02:55):
accomplish this year, not infive years, not in.
You know, when you hit themillion dollar mark in your
business or you have 50,000subscribers on YouTube, like
we're talking about, what are wedoing today?
What are we doing today toreach your goals?
So if you've been looking for aplace that can help you with
accountability, come check usout.
(03:16):
But I've been in a lot ofconversations about people that
are launching this year, and sothat's why I wanted to break
this up into beginners or partone.
This is what we're going tofocus on, and then the second
half we're going to talk aboutseason podcasters and what you
can do.
So let's start with thebeginners.
So we're going to break thisinto three sections or segments
(03:37):
and what I want to focus on.
If you are a profit podcastingstudent, this is my digital
course.
Some of these are going tosound familiar because these are
modules, these are lessonsinside our program, and I wanted
to pull out these three topicsspecifically because they're
going to be the ones that movethe needle the most.
(03:58):
So, if you've been trying tofigure, you're spinning your
wheels and I'm hearing this alot, a lot, a lot, a lot.
Y'all are reaching out to mesaying there's so many things to
do or I'm too tied up in mybusiness, I can't make time for
my podcast, or I just don't knowwhere to start.
Like, if you're raising yourhand right now, you are not
alone.
(04:19):
I hear this all the time in myDMs of people saying these exact
things.
So the first thing that youneed to do and this could be one
of those exercises where you goand journal for a little bit,
or you know, take out your phoneand do some voice memos to
yourself or just record apodcast episode about this.
I don't care, but I want you todo some deep work on knowing
(04:42):
your goals and knowing your why.
Why are you doing this right?
So I guess it's in the reverseorder I want you to know your
why and then set some goals foryour podcast.
And what this means is why areyou doing this?
Why do you want to do this.
Why do you want to show up andcreate a podcast?
And some people will say, well,that doesn't matter.
Crystal, yes, it actually does.
(05:02):
And the reason why I can saythat it does as someone who's
created over 1,400 episodesactually, I think we're getting
closer to that 1,500 mark.
From all the shows I'verecorded I can tell you your why
matters.
It actually matters a lotbecause on those days where you
(05:23):
really don't feel like showingup a lot, because on those days
where you really don't feel likeshowing up, your why is what's
going to help you keep going.
It's what's going to help youshow up anyway and record that
episode because you're going toremember oh yeah, it's bigger
than me.
It's bigger than me justshowing up the why, whatever it
is.
You want to create a milliondollar business Awesome, maybe
(05:45):
that is your why.
Or you want to reach peoplewith the important message that
you have.
Maybe that's your why, or maybeit's.
I just want to do somethingwhere I can talk into a
microphone and I can just sharemy thoughts and feelings, like,
whatever your why is, you needto come up with that.
And then I want you to bepractical about what you're
(06:07):
going to do with your goals, andwhat I mean by that is, for
those of you that are justgetting started.
Your practical goal could meanI'm going to publish this thing
and show up for 30 days.
30 days what does that looklike?
Maybe that means you publishfour episodes in a month's
period.
Maybe that's what your 30-daygoal could look like.
Maybe that means you publishfour episodes in a month's
period.
Maybe that's what your 30-daygoal could look like.
Or maybe that means pickingyour podcast artwork and putting
(06:31):
it out there and recording atrailer, and you're going to do
that in your first 30 days.
I don't know, and we have somany previous podcast episodes
and YouTube videos about goalsand how to set goals.
I'm not going to go deep onthat today, but you need goals.
You need goals.
So define your why and set somegoals for your podcast.
(06:52):
And then the next piece ischoosing a topic and format that
really makes sense for you, andwhat I mean by that is the
topic needs to be niche enoughthat you have a very specific
audience, but broad enough thatyou can still appeal to a
(07:13):
decent-sized community.
Now, what do I mean by what'sniche and broad?
I actually have this coolgraphic that shows how you
overlap the two and where yoursweet spot is between being
broad enough to reach a decentsize audience and niche enough
to be specific.
It's like a Venn diagram whereyou can see like, oh, that's a
(07:33):
sweet spot of the content thatyou should be creating.
And I think that peopleoverthink this.
They really do, because you'rejust like what if I get it wrong
?
What if I get it wrong?
What if I choose the wrongtopic?
What if I choose the wrongniche?
Guess what, you can update itin the future.
I speak as someone who hasrebranded a podcast, who has
(07:56):
changed the topic of my podcastactually multiple times, though
some of those weren't like bigenough changes for the larger
audience to even notice.
Those of you that have beenaround here for a while you
notice and you took stock.
I know you're like, oh, I'mwell aware when Crystal tried to
do that one thing and it didn'twork out.
But yeah, choosing a topic anda format that works for you.
(08:17):
So if you're someone that'ssuper overwhelmed with
interviewing others or you'renervous about asking people to
come on, you're like, I don'tknow, maybe solo content is the
way that you start.
I've actually again.
I'm going to keep bringing itback to our Podcasters Connect
community because those are thepeople that I'm in conversation
with.
We just had our January groupcoaching call.
(08:38):
When I'm recording this andwe're talking to people that are
doing solo, only now they wannastart doing interviews, or they
started with interviews and nowthey wanna add in solo content
to keep their cadence ofconsistency up.
But they can change it at anytime.
I've said this once, I will sayit again until I'm blue in the
face.
You make the rules for yourcontent right.
(09:01):
I can tell you all day, everyday, what I do for my show, but
it's not the rules of your show.
What I'm giving you.
These are guidelines.
These are all guidelines.
But at the end of the day,you're the one that makes the
rules.
You're the one that sticks tothe things that you can commit
to in your content.
So choose a topic, choose aformat and remember in your
(09:26):
content.
So choose a topic, choose aformat and remember you can
always go back and change it.
If one day you wake up and sayI don't want to do 60-minute
interviews anymore, what if Ijust did 25?
Beautiful, change it, changethe format, change something to
where you can keep showing upconsistently.
Okay, I'm going to get off mysoapbox about your format and
your topic.
You can always change it andupdate it in the future.
(09:50):
The third piece of this isplanning your first episode.
Okay, we're all going to take adeep breath together.
Planning your first episodewill probably be the most
stressful episode that you everplan, because it's the pulling
off the bandaid right, it's thething that we don't want to do.
It's eating the frog.
It's doing the hardest thingfirst of your day, like whatever
(10:10):
analogies you want to use, it'sprobably the hardest.
And I love this again, becausewe were in a coaching call and I
had two or three members thatwere on the call say oh yeah, I
recorded and deleted my firstepisode like four times.
I think somebody even said morethan that.
I think I said, oh yeah, Ithink I did it like 20 times.
(10:31):
And this is one of my tricks is,if you're going to record your
very first episode, record it,listen back.
If it's awful, delete it.
Yeah, record it, listen back.
If it's awful, delete it.
Yeah, it's such a simple secret, but it's my secret to success
is, if something's terrible, Ijust delete it and I keep moving
and by the 20th time that I'verecorded something and I'm like,
(10:54):
oh yeah, you know what I don'thate this?
It's not necessarily that Ilove it.
I don't think I ever got to thepoint where I loved my very
first episode.
I just got to the point where Ididn't hate it and I could hit
publish and I felt good abouthitting publish.
I was like, okay, I still.
I know it's not perfect andit's not great, but it's better
(11:16):
than not putting it out there.
So don't let perfectionism stayin the way or stand in the way
of you recording that very firstepisode.
Rip off the bandaid, eat thefrog, like do the hard thing and
record that first episodebecause, guess what, that second
episode will be a little biteasier than the first one and
that third one will be a littlebit easier than the second one.
(11:38):
Like, you see where I'm going,you're 500th and we're actually
getting really close on thispodcast to recording our 500th
episode.
It's a lot easier than my veryfirst episode.
So again, this is all youbeginners like coming out there,
rip off that bandaid and justrecord that very first episode.
(11:59):
And I would love to know ifyou're watching on YouTube, like
share in the comments, liketell me what was your experience
recording your very firstepisode?
I would love to hear from youIf you have a link to it.
Awesome, most people are likecrystal.
Of all the episodes I wouldwant to share, it would not be
my first one.
I'm going to link to my veryfirst episode.
I don't think I've done this ina while.
We're going to link to episodeone and I just like I got like a
(12:21):
frog in my throat just sayingthat because, oh my gosh, it's
going to you're going to go fora ride.
You're going to go for a ridewhen you listen to it.
But I'm putting myself outthere and saying, look, this is
how I started and this is wherewe are today, and it's all
because we got started and wekept going.
All.
And it's all because we gotstarted and we kept going.
All right.
So those are my tips forbeginners on how to get started
(12:44):
and rip off the Band-Aid.
So just to recap, know yourgoals and or sorry, know your
why and set your goals.
The second one is choosing yourtopic and format and
remembering you can alwaysupdate this and change it in the
future.
And then the third piece isplanning your first episode,
getting it recorded and gettingit out there, launching your
(13:04):
show.
All right, part two.
All right, here we are.
Part two Tips for seasonedpodcasters.
Okay, are we ready?
Are we ready?
Seasoned pros, I'm coming toyou now, all right, and if
you're just beginning, take allof this in and kind of store it
in the back of your memory astips that you can use as you get
going on your journey.
The first one is leveling upyour production and workflow.
(13:30):
So if you've been podcasting for, we'll say, six to 12 months
right, I think 12 months isprobably more of the sweet spot
of when I would start callingyou a seasoned podcaster,
because 52 episodes in a year'stime, like you know what you're
doing, right, you're not feelingall the like oh my gosh, I have
to record.
Maybe you're getting nervousabout getting bigger guests
(13:50):
that's a different mind shiftbut you're not nervous, just
recording every single time.
You have a little bit moreconfidence and you feel just a
little bit better about yourselfwhenever you're showing up.
Well, now it's time to look atyour production and workflow and
see where can you make thisbetter.
This could mean upgrading yourequipment, if you have the
(14:12):
budget to do so.
Maybe, if you've only doneaudio, maybe you could start
doing video now.
Or if you have never posted anyshort form content, maybe you
could add that into the mix.
It could also look like againwe talked about switching up the
format.
If you've only ever doneinterviews, could you throw in
(14:32):
some solo content?
If you've only ever done solo,could you throw in some
interviews.
I'm pushing you out of yourcomfort zone, because this is
what I'm supposed to do as acoach.
I'm supposed to keep making youthink about ways that you can
have a bigger impact or makedeeper connections with your
(14:53):
audience.
This is my job.
My job is to push you out ofyour comfort zone so that you
don't get complacent and quit,because this is what I see a lot
of the time is, people getstuck in this mindset of like
well, my show's not growing,when my show's not doing this,
and they're like I'm stillrecording on this really basic
platform, or that I'm doing thisthing, I'm doing things the way
(15:15):
that I've always done them andI'm still not growing.
And I'm like well, I'll be thecatalyst to shove you out and
say look, we're going to jumpoff the cliff, I'm going to pull
your parachute and we're goingto see if you can fly, because
it's time, it's time.
So this is where we are today,so upgrading your equipment.
Another one is streamlining yourprocesses with better
(15:36):
organization and workflow.
Now, if you've never sat downand looked at where you can make
your workflows better again,this is your time to journal.
This is your time to go look atyour processes.
If you don't have a processlike ding, ding, ding, this is
your alarm bells.
To write down a process, y'all.
I talk so much about SOPs.
(15:57):
I wrote a newsletter recentlythat was all about how nerdy I
am with an SOP.
So that's a standard operatingprocedure and what that means is
.
In our business, at Profit Media, we write down everything that
we do.
We write it down.
I have my assistant who helpsme track everything where we
(16:18):
look and see okay, this is howit works for recording a podcast
episode, uploading it toYouTube, how we do all the
things in the back end of ourbusiness, how we do tracking for
affiliate launches.
We write everything downbecause then we don't have to
remember it.
Then it's like one less thingthat I have to keep in my brain
power.
My brain power is focused onthe content that I'm creating,
(16:39):
not how it goes and how it flows.
Power is focused on the contentthat I'm creating, not how it
goes and how it flows.
And if you want examples oftools that I use, I use Asana to
help me with my productionworkflows.
It's how I track, like, whichepisodes that I'm creating,
which one I need to record.
Then I also use tools likeGoogle Sheets, google Docs.
I create most of my SOPs inGoogle Docs and then it's just
like a format and I'll copy it.
(17:00):
I actually love the drawingtool, where I can go in and I
just draw the workflow out andthen it's there in the Google
Doc.
You could also use a tool likeCanva.
Canva is fantastic because youcan whiteboard, you can do
workflows.
They have templates in there.
I mean it's just so fantasticif you haven't looked at any of
these, but it's time to level upy'all.
If you've been doing this for awhile, you don't have any of
(17:22):
this documented within yourcontent workflows.
It's time.
It's time to sit down and makeit happen.
Maybe it's just time to sitdown and do a digital detox,
like a digital declutter of allof your junk.
Right, we have spring cleaningfor our houses.
I think that we should for ourdigital life as well.
I do this.
At the end of the year in Asana, I went and I archived
(17:46):
everything that I didn't needall my baggage, if you will that
I didn't want to carry into2025.
I do the same thing in myGoogle Drive.
I'll go and I'll clean it up.
I'm like, oh, I was lazy and Ijust saved files all over the
place.
I'm like, no, it's time tostraighten up a little bit, make
it all nice and pretty.
That way, if someone comes into visit, if my video editor
(18:06):
needs to see a folder, then I'mlike, oh, let me clean this up
real fast.
I'm like, oh, I don't want himto see how much of a mess it is.
Like I do this on purpose,because the production of
workflow matters down to.
I'm not just willy-nilly doingthis as a hobby.
I am showing up as aprofessional, like someone is
(18:26):
paying me to be this organizedbecause it matters.
Because it matters Because whenyou start taking yourself more
seriously, others will take youmore seriously whenever you're
creating your content.
So again, another soapbox.
Another soapbox I got on today.
I'm stepping down becauseproduction and workflows this is
one that, like, like I said, Ilove SOPs.
(18:47):
Maybe we just need to do awhole episode on SOPs, but
that's for another day.
Now we're going to talk aboutengaging your audience on a
deeper level.
If you've been podcasting for awhile and you have not done a
survey I have been preachingthis, preaching this for years
If you haven't done a survey,either through a Google form,
(19:08):
surveymonkey, a type form, a jotform I feel like there's so
many options now that you cansurvey your audience or just
doing an Instagram poll or justsending an email to your list.
Kit has this really coolfeature that's built into the
platform where you can do pollsright inside your email.
So if you're a Kit user, thenyou can do polls in your email
(19:29):
list and then go look at theresults Super cool feature that
I love about the platform.
But we're not sponsored by Kittoday.
But I just you know I have theKit hat on.
If you're watching on YouTube,my hair was a mess.
I was like I'm going to throwmy hair up in my Kit hat today
for today's video.
They're not a sponsor, but Kit.
If you want to come back andsponsor the show, then we're all
(19:50):
about it.
But the other piece of this isjust having results, having data
, metrics from your audience.
That gives you actualinformation.
By the time I'm recording this,we are just wrapping up our
annual audience survey, so it'sa 2025 annual audience survey,
and what I did is I created asimple Google form and in that
(20:13):
it was just a few questions.
I wanted to make sure it wasquick, it was actionable, and
then, when someone took it, theygot a digital download of my
book Start, a Binge-WorthyPodcast.
I wanted it to be incentivized.
Right, I'm going to ask peoplefor their time, I'm going to
give them something in returnand actually I'm in the process
of setting up a bunch of callswhere I'm going to talk to
(20:33):
people.
I was going to say face-to-face, but face-to-Zoom.
Right, we're going to talk onZoom and we're going to talk on
Zoom and we're going to chatthrough a little bit more
because I want to get to knowwho my audience is and, of
course, again, I'm going to paythem for it.
I'm going to give them a $25Amazon gift card to talk to them
on a deeper level.
And if you're like, well,crystal, I don't have the money
to invest in that right now, theamount of time that I invest
(20:58):
with my audience shows up in therevenue that I make every year.
So all the years that I put offsurveying my audience or doing
surveys that were like on adeeper level or thinking, oh, I
don't need to do that, I justknow my audience, I know my
people, I am shocked everysingle time I survey my audience
(21:21):
, because the people that Ithink that I know that's like
all these ideas in my head,because I think that my audience
is just like me.
They're not just like me andthat's so beautiful.
I love that we are different.
I love that our goals arecompletely different.
Like it is so across the board.
Just everybody wants toaccomplish this, or they want to
do that or they want that.
(21:42):
Like.
It shocks me to my core everytime and that is why the
audience surveys, the audiencefeedback, is so important,
because you need to know youraudience, you need to be in
conversation with your people.
So, whether that's throughFacebook, instagram, a Facebook
group, a community, almightyNetworks that's where our
platform lives for PodcastersConnect.
(22:03):
It's hosted on Mighty Networks.
So if you want to learn moreabout that, you can go to
crystalprofitcom.
Forward, slash Mighty Networksand you're going to learn all
about this community of what I'mtrying to build.
Like, this is where we'retrying to build things.
So I know again I'm getting on asoapbox, but the deeper level
piece of knowing your audienceis so important and that could
(22:26):
be the missing link to so manyof you seasoned podcasters that
are struggling.
You're struggling with burnout.
You're struggling, trying tofigure out your next move.
You're wondering am I even,should I keep going?
Am I doing the right thing?
When was the last time yousurveyed your audience?
We're going to link to somemore resources because I've
actually walked through what itlooks like to survey your
(22:47):
audience and I want you to checkthat out.
So this is really speaking toyou.
Go, do that and make that partof your goals for this quarter.
Like, don't put it off.
Don't put it off Whateverquarter you're in right now.
Use ChatGPT and say, hey, Iwant to survey my audience.
Give me five questions that Ican ask them.
Tell me the workflow.
Like it's what I did.
It's what I did for my audiencesurvey.
(23:08):
So if you want to see behindthe scenes, I said what kind of
incentives should I do and howam I going to set up the process
to do everything.
I use ChaiGPT to do it, so youdon't really have any more
excuses on sending out anaudience survey and you can find
something to do to incentivizethem, whether it's a free
download of something, a freeresource, whatever that looks
like but get creative and createan audience survey today.
(23:33):
All right, last one, last onewe're going to cover for
seasoned podcasters is marketingand expanding your reach.
So I thought about talkingabout monetization, but it's
such a big topic that I wantedto and I feel like it lands
under the marketing umbrella.
But we need full episodesdedicated to monetization and
those are coming.
Don't worry, we're coming withmonetization tips all day, every
(23:56):
day, and we are coming for you.
But I wanted to talk aboutmarketing specifically, because
this is something that I thinkneeds to be revisited every
single quarter.
If you're like Crystal, thatsounds like a lot.
It sounds like a lot.
It's not.
If you just think about lookingat your content from a
(24:18):
different perspective every 90days.
What do I mean by that?
Look at your podcast artwork.
Does it look good Like?
Do you still love your podcastartwork?
Does it need to be updated?
This is how I felt last yearwhen I was planning a content
photo shoot with my fabulousphotographer, camille.
I'm really excited because whenI'm recording this, I'm doing a
(24:38):
photo shoot with my fabulousphotographer, camille.
I'm really excited because whenI'm recording this, I'm doing a
photo shoot with her thisFriday and I cannot wait.
I'll share the behind thescenes, I'll share all the
things.
I cannot wait to share thepictures that we're going to get
, because last year, before wedid the photo shoot, I was like
I really need updated podcastartwork and that was the main
reason for the photo shoot.
(24:59):
I was like it's just been toolong.
It's been the same content fortoo long.
It needs a refresh.
It needs like a slight rebrand,and I went through a period
where I thought I was going tochange the name of my show.
I thought I was going to changea lot more about it.
I was like, no, it just needs alittle zhuzhing up.
It needed like let's hang adifferent you know piece of art
on here and call it a day.
(25:21):
And that's what we did and Ilove it right now.
So do I want to rebrand thepodcast today?
Nope, I'm happy with it becauseI checked in with myself every
90 days and I'm like I love thecontent that's on there.
Now for my YouTube channel, Iwant to update the cover art
that's on there and I thoughtabout doing it before.
I was like, oh, we need to dothat.
(25:41):
And then I was like, no, we'reabout to do a photo shoot, so
I'm going to update the YouTubebackground.
All of that's getting amakeover.
It hasn't been touched inseveral years, so we're going to
be doing that.
Then I look at my website.
I did a full overhaul of mywebsite last year.
A lot of things got an overhaul.
(26:02):
I did my last photo shoot withCamille, but I switched to a
different platform for mywebsite.
I used ShowIt with a tonictemplate.
If you have no idea what any ofthese words mean, don't worry,
I'm going to link to them here.
I'm an affiliate for all ofthese projects or products that
I'm using.
But yeah, I was like I want todo a refresh and it needed it so
(26:22):
much.
Maybe I'll have Jay, my videoeditor, put up like a before and
after of my website, likebefore I had show it and then
after I had show it, and it's ahuge difference.
It's a big difference.
So that's what I needed to upmy game in 2024.
I needed to do a refresh of mypodcast artwork.
(26:43):
I needed to do a refresh for myentire website, and then
there's other pieces that I'mconstantly listening to.
The podcast is probably goingto get some new intro music or
the main segment that I used inthe beginning.
That's going to get updatedthis year.
Is it going to get updatedtoday, like right now?
No, because it's not the thingthat I'm focusing on right at
(27:05):
this moment, but it's on myroadmap.
So if you've ever heard of theword roadmap and you've been,
like I hear people talk aboutthat in the tech circles or when
it comes to apps what it meansis you just take all the things
you wanna do in your brand, inyour business, and then you just
do them in priority level.
So what's the thing that'sgonna make the biggest impact
(27:28):
for your brand this year?
Again, I can't tell you whatthat's gonna be.
You know what that is, but ifyou need some ideas, if I were
overhauling all the pieces of mybrand right my website, my
podcast, my YouTube channel, myemail list, my social media how
would I prioritize that?
I would prioritize that by theone that I show up to most and
(27:50):
where my audience already hasthe biggest reach.
So if my Instagram has like 30people, that's not gonna be the
one that I'm gonna focus on themost right now, but if my
podcast is getting 10,000downloads every single month,
well then maybe that's the onethat I'm.
I'm gonna look at that onefirst and I'm gonna see again.
(28:10):
I'm gonna go back and I'm anaudience, or audience I'm gonna
survey my audience and see, hey,like what are our thoughts
about everything?
And and then just kind of getinto more detail and then go
through and prioritize and thenslot and update, let's say, once
a quarter until you get all ofthem tackled.
You tackle all of them, ormaybe once every 30 days, right,
(28:32):
if you have help or you havethe ability to really meet a
tighter deadline.
But at the end of the day, Ijust want you thinking about how
can you do a better job atmarketing this year, that's,
more of marketing and brandingand then how can you expand your
reach?
So how can you get on morepodcasts?
How can you focus on SEO?
Or maybe how can you get infront of somebody else's email
(28:55):
list?
Right, maybe you could sponsorsome newsletters and get more
subscribers onto your email listand see how that works.
But if you are just kind ofchugging along doing the same
thing week after week after weekand you haven't changed
anything since you started,consider changing some stuff
Again.
This is me pushing you out ofyour comfort zone, because
(29:17):
that's what I'm supposed to doas your coach.
I am is me pushing you out ofyour comfort zone, because
that's what I'm supposed to doas your coach.
I am supposed to push you outof your comfort zone.
So let's do a quick recap.
All right, for my beginners I'mso happy that you're here.
I'm so happy that you are in aspace where you can really find
the tools and resources that youneed to create content with
(29:37):
confidence.
But join us over at Podcasters,connect Again.
Go to crystalprofitcom, forwardslash, join and we'd love to
see you there.
I would love for you to getstarted with some clarity, some
simplicity and consistencyaround your content, and then we
can get to the point of beingthe seasoned podcasters so you
can focus on growth, refinementand audience engagement in
(29:59):
bigger ways in 2025 or into 2026.
But calls to action Launch yourpodcast.
Starters, beginners, launchyour podcast.
Pick a date.
I don't care when it is, Idon't care if it's October 2025.
Launch your podcast.
When are you going to launchthis thing?
I ask people this all the timeand they're like Crystal, you're
putting me on the spot Again.
That's my podcast.
When are you going to launchthis thing?
I ask people this all the timeand they're like, crystal,
you're putting me on the spotAgain.
(30:20):
That's my job.
When are you going to launchyour podcast?
I'm asking you.
I want you to write it down,put it on a sticky note, put it
like tape it to your computer,put it on your door, I don't
care.
Put it on your mirror, put itwherever you have to put it, but
(30:42):
launch a podcast this year.
And then, for my seasonedpodcasters, my seasoned pros, I
want you to share whatever tipsor challenges that you are
having in the comments, becauseI want to help you level up.
So if you're watching onYouTube, type them in the chat.
What are you struggling with?
What do you want to see morecontent created around here
about?
This is the perfect place Ifyou want to get a shout out and
a future episode.
We have a really cool episodecoming up from Kathy.
So Kathy from the caregiver cuppodcast.
(31:05):
She had a fantastic questionaround why did, why did we move
everything over to mightynetworks?
Um, this was.
This is going to be a good deepdive for anybody that's like I
don't know what platform to beon for my business and
everything Like this is going tobe a good deep dive for anybody
that's like I don't know whatplatform to be on for my
business and everything likethis is going to be a fantastic
one.
But this is.
She reached out to me and askedme these questions.
I was like Kathy, I want tocreate a podcast episode about
(31:25):
this, and she's like awesome,like let's, let's make it happen
.
But reach out to your people,talk to your people, get in
conversation with your audience.
If you have not been doing this, this is should be your biggest
takeaway.
So check the resources in thedescription so that you can
figure out how you're going todo that this year and what that
(31:45):
looks like.
But no matter where you are inyour podcasting journey, there's
always room to grow and inspireothers, and I want that to be
the motivation that you takeaway from today's episode.
But before we sign off before wesign off officially we have a
fan mail shout out.
So, amy, like we're just havinglike a full blown conversation.
But at this point, betweenhaving your shout outs on the
(32:06):
podcast and you texting me viafan mail.
So if you have no idea what I'mtalking about, a fan mail shout
out.
You can actually text me.
If you're listening on theaudio only version, there's a
button at the top of thisepisode where it says send
Crystal a text message and youcan text me and I can see it and
I will read it.
On these episodes I will giveyour podcast a shout out, your
(32:27):
content a shout out.
So Amy Connell from she has theGrace Health Podcast for
Christian women over 40 and youneed to go check it out.
Amy's a long time fan of theshow.
She's here in the Houston areaand I've got to meet her in
person several times and she'sjust, she is such a joy.
But this is what she said.
So if you missed the last fanmail shout out with.
She asked me if I had gotten anew chair.
(32:49):
No, mama hadn't gotten a newchair yet and as we talk my
chair is just going down Like.
This is so sad, it's ridiculous.
And I always tell there we gomy video editor.
He's like do you really, do youreally want to leave that in,
like when your chair is a pieceof garbage and you're going down
, I'm like, yes, because we liketo keep it real around here.
(33:12):
So if you're listening to thisand you want to see how
ridiculous it is, like you cansee when I'm like actively going
down, I need to get a chair.
But she asked okay, this iswhat she said.
Hey, thanks for the shout out,bummer, you didn't get a new
chair.
It sounds like a reward to giveyourself when you reach a
certain goal.
It really is, amy.
(33:32):
I don't.
I don't even really have a goodexcuse, because the chairs
really aren't that expensive.
I just need to get one.
And I told my husband last timehe went to Costco.
I was like can you just get me,like a gaming chair?
Just give me something.
And then I still haven't madeit happen.
So back to priorities.
I complain about it in everysingle episode.
So you would think it's apriority, but I haven't made it
(33:52):
happen.
Maybe I'll hop on Amazon andorder one right after this, but
I have not made it happen.
We do have a big milestonecoming up.
I kind of mentioned it earlier.
We have our 500th episodecoming up in March and we're
going to do a huge giveaway andI'm so excited.
So stay tuned for that.
But I'm getting a new chairbefore March.
I looked at the timeline.
I'm like I'm not waiting untilMarch we're going to get we're
(34:14):
going to get mama a new chairbefore that happens.
But that's all I have for youtoday.
So if this is your first timetuning in what a fun episode to
join us.
Make sure you hit that followor subscribe button wherever
you're listening and watchingand, as always, remember, keep
it up.
We all have to start somewhere.
So it's not lost on me that podcasting is
one of those additions to mostof your business agendas.
There's not a ton of you thatare coming to this show and
listening and you're like I justhave a podcast and that's it.
You're trying to grow a showand just have that as your main
(00:25):
means of creating sponsorshiprevenue or doing what, like you
have pieces of your business orpieces of your puzzle, and
podcasting is just one of those.
So today I wanted to sharespecific podcast tips for every
level.
Whether you're just gettingstarted and you're like I'm
(00:46):
launching a podcast in 2025.
This is the thing that I'mdoing.
Or you are more seasoned,because the more conversations
I've had with this audience,it's almost a 50-50 split of
exactly people that have beenlistening to the show for a
while and you're trying to getyour ducks in a row to get
started and launch your podcast.
(01:07):
And then those of you that havebeen with us for several years,
like and I'm so grateful toboth camps and people that are
listening to the show becauseit's so special.
So, right from the top, I justwant to give you a thank you so
much for listening to thispodcast.
It means the world to me andit's why I keep showing up, but
I wanted to go through some tipsfor beginners.
(01:29):
We're going to kind of split itinto part one and part two.
We're going to do tips forbeginners and then tips for
seasoned podcasters on how youcan make a bigger impact with
your podcast in 2025.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
(01:50):
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe All right?
Welcome back to another episodeof the Profit Podcast.
(02:12):
This is going to be so much funtoday because, as a podcast
coach and content strategist, Ilove talking to the different
spectrum of or, I guess, acrossthe spectrum of creators that we
have here in this audience.
So, like I said in the intro,we have beginners and then we
have the seasoned pros that havebeen doing this for a while and
(02:33):
you're trying to figure out.
Like what is that next step?
And I'm going to give a quickshout out to our Podcasters
Connect community.
So this is our membership,where you can go to
crystalprofitcom forward slashjoin.
You can join as a free member,you can join as a premium member
, but basically what we're doinga lot in that community is
we're getting in conversationabout what you're trying to
(02:55):
accomplish this year, not infive years, not in.
You know, when you hit themillion dollar mark in your
business or you have 50,000subscribers on YouTube, like
we're talking about, what are wedoing today?
What are we doing today toreach your goals?
So if you've been looking for aplace that can help you with
accountability, come check usout.
(03:16):
But I've been in a lot ofconversations about people that
are launching this year, and sothat's why I wanted to break
this up into beginners or partone.
This is what we're going tofocus on, and then the second
half we're going to talk aboutseason podcasters and what you
can do.
So let's start with thebeginners.
So we're going to break thisinto three sections or segments
(03:37):
and what I want to focus on.
If you are a profit podcastingstudent, this is my digital
course.
Some of these are going tosound familiar because these are
modules, these are lessonsinside our program, and I wanted
to pull out these three topicsspecifically because they're
going to be the ones that movethe needle the most.
(03:58):
So, if you've been trying tofigure, you're spinning your
wheels and I'm hearing this alot, a lot, a lot, a lot.
Y'all are reaching out to mesaying there's so many things to
do or I'm too tied up in mybusiness, I can't make time for
my podcast, or I just don't knowwhere to start.
Like, if you're raising yourhand right now, you are not
alone.
(04:19):
I hear this all the time in myDMs of people saying these exact
things.
So the first thing that youneed to do and this could be one
of those exercises where you goand journal for a little bit,
or you know, take out your phoneand do some voice memos to
yourself or just record apodcast episode about this.
I don't care, but I want you todo some deep work on knowing
(04:42):
your goals and knowing your why.
Why are you doing this right?
So I guess it's in the reverseorder I want you to know your
why and then set some goals foryour podcast.
And what this means is why areyou doing this?
Why do you want to do this.
Why do you want to show up andcreate a podcast?
And some people will say, well,that doesn't matter.
Crystal, yes, it actually does.
(05:02):
And the reason why I can saythat it does as someone who's
created over 1,400 episodesactually, I think we're getting
closer to that 1,500 mark.
From all the shows I'verecorded I can tell you your why
matters.
It actually matters a lotbecause on those days where you
(05:23):
really don't feel like showingup a lot, because on those days
where you really don't feel likeshowing up, your why is what's
going to help you keep going.
It's what's going to help youshow up anyway and record that
episode because you're going toremember oh yeah, it's bigger
than me.
It's bigger than me justshowing up the why, whatever it
is.
You want to create a milliondollar business Awesome, maybe
(05:45):
that is your why.
Or you want to reach peoplewith the important message that
you have.
Maybe that's your why, or maybeit's.
I just want to do somethingwhere I can talk into a
microphone and I can just sharemy thoughts and feelings, like,
whatever your why is, you needto come up with that.
And then I want you to bepractical about what you're
(06:07):
going to do with your goals, andwhat I mean by that is, for
those of you that are justgetting started.
Your practical goal could meanI'm going to publish this thing
and show up for 30 days.
30 days what does that looklike?
Maybe that means you publishfour episodes in a month's
period.
Maybe that's what your 30-daygoal could look like.
Maybe that means you publishfour episodes in a month's
period.
Maybe that's what your 30-daygoal could look like.
Or maybe that means pickingyour podcast artwork and putting
(06:31):
it out there and recording atrailer, and you're going to do
that in your first 30 days.
I don't know, and we have somany previous podcast episodes
and YouTube videos about goalsand how to set goals.
I'm not going to go deep onthat today, but you need goals.
You need goals.
So define your why and set somegoals for your podcast.
(06:52):
And then the next piece ischoosing a topic and format that
really makes sense for you, andwhat I mean by that is the
topic needs to be niche enoughthat you have a very specific
audience, but broad enough thatyou can still appeal to a
(07:13):
decent-sized community.
Now, what do I mean by what'sniche and broad?
I actually have this coolgraphic that shows how you
overlap the two and where yoursweet spot is between being
broad enough to reach a decentsize audience and niche enough
to be specific.
It's like a Venn diagram whereyou can see like, oh, that's a
(07:33):
sweet spot of the content thatyou should be creating.
And I think that peopleoverthink this.
They really do, because you'rejust like what if I get it wrong
?
What if I get it wrong?
What if I choose the wrongtopic?
What if I choose the wrongniche?
Guess what, you can update itin the future.
I speak as someone who hasrebranded a podcast, who has
(07:56):
changed the topic of my podcastactually multiple times, though
some of those weren't like bigenough changes for the larger
audience to even notice.
Those of you that have beenaround here for a while you
notice and you took stock.
I know you're like, oh, I'mwell aware when Crystal tried to
do that one thing and it didn'twork out.
But yeah, choosing a topic anda format that works for you.
(08:17):
So if you're someone that'ssuper overwhelmed with
interviewing others or you'renervous about asking people to
come on, you're like, I don'tknow, maybe solo content is the
way that you start.
I've actually again.
I'm going to keep bringing itback to our Podcasters Connect
community because those are thepeople that I'm in conversation
with.
We just had our January groupcoaching call.
(08:38):
When I'm recording this andwe're talking to people that are
doing solo, only now they wannastart doing interviews, or they
started with interviews and nowthey wanna add in solo content
to keep their cadence ofconsistency up.
But they can change it at anytime.
I've said this once, I will sayit again until I'm blue in the
face.
You make the rules for yourcontent right.
(09:01):
I can tell you all day, everyday, what I do for my show, but
it's not the rules of your show.
What I'm giving you.
These are guidelines.
These are all guidelines.
But at the end of the day,you're the one that makes the
rules.
You're the one that sticks tothe things that you can commit
to in your content.
So choose a topic, choose aformat and remember in your
(09:26):
content.
So choose a topic, choose aformat and remember you can
always go back and change it.
If one day you wake up and sayI don't want to do 60-minute
interviews anymore, what if Ijust did 25?
Beautiful, change it, changethe format, change something to
where you can keep showing upconsistently.
Okay, I'm going to get off mysoapbox about your format and
your topic.
You can always change it andupdate it in the future.
(09:50):
The third piece of this isplanning your first episode.
Okay, we're all going to take adeep breath together.
Planning your first episodewill probably be the most
stressful episode that you everplan, because it's the pulling
off the bandaid right, it's thething that we don't want to do.
It's eating the frog.
It's doing the hardest thingfirst of your day, like whatever
(10:10):
analogies you want to use, it'sprobably the hardest.
And I love this again, becausewe were in a coaching call and I
had two or three members thatwere on the call say oh yeah, I
recorded and deleted my firstepisode like four times.
I think somebody even said morethan that.
I think I said, oh yeah, Ithink I did it like 20 times.
(10:31):
And this is one of my tricks is,if you're going to record your
very first episode, record it,listen back.
If it's awful, delete it.
Yeah, record it, listen back.
If it's awful, delete it.
Yeah, it's such a simple secret, but it's my secret to success
is, if something's terrible, Ijust delete it and I keep moving
and by the 20th time that I'verecorded something and I'm like,
(10:54):
oh yeah, you know what I don'thate this?
It's not necessarily that Ilove it.
I don't think I ever got to thepoint where I loved my very
first episode.
I just got to the point where Ididn't hate it and I could hit
publish and I felt good abouthitting publish.
I was like, okay, I still.
I know it's not perfect andit's not great, but it's better
(11:16):
than not putting it out there.
So don't let perfectionism stayin the way or stand in the way
of you recording that very firstepisode.
Rip off the bandaid, eat thefrog, like do the hard thing and
record that first episodebecause, guess what, that second
episode will be a little biteasier than the first one and
that third one will be a littlebit easier than the second one.
(11:38):
Like, you see where I'm going,you're 500th and we're actually
getting really close on thispodcast to recording our 500th
episode.
It's a lot easier than my veryfirst episode.
So again, this is all youbeginners like coming out there,
rip off that bandaid and justrecord that very first episode.
(11:59):
And I would love to know ifyou're watching on YouTube, like
share in the comments, liketell me what was your experience
recording your very firstepisode?
I would love to hear from youIf you have a link to it.
Awesome, most people are likecrystal.
Of all the episodes I wouldwant to share, it would not be
my first one.
I'm going to link to my veryfirst episode.
I don't think I've done this ina while.
We're going to link to episodeone and I just like I got like a
(12:21):
frog in my throat just sayingthat because, oh my gosh, it's
going to you're going to go fora ride.
You're going to go for a ridewhen you listen to it.
But I'm putting myself outthere and saying, look, this is
how I started and this is wherewe are today, and it's all
because we got started and wekept going.
All.
And it's all because we gotstarted and we kept going.
All right.
So those are my tips forbeginners on how to get started
(12:44):
and rip off the Band-Aid.
So just to recap, know yourgoals and or sorry, know your
why and set your goals.
The second one is choosing yourtopic and format and
remembering you can alwaysupdate this and change it in the
future.
And then the third piece isplanning your first episode,
getting it recorded and gettingit out there, launching your
(13:04):
show.
All right, part two.
All right, here we are.
Part two Tips for seasonedpodcasters.
Okay, are we ready?
Are we ready?
Seasoned pros, I'm coming toyou now, all right, and if
you're just beginning, take allof this in and kind of store it
in the back of your memory astips that you can use as you get
going on your journey.
The first one is leveling upyour production and workflow.
(13:30):
So if you've been podcasting for, we'll say, six to 12 months
right, I think 12 months isprobably more of the sweet spot
of when I would start callingyou a seasoned podcaster,
because 52 episodes in a year'stime, like you know what you're
doing, right, you're not feelingall the like oh my gosh, I have
to record.
Maybe you're getting nervousabout getting bigger guests
(13:50):
that's a different mind shiftbut you're not nervous, just
recording every single time.
You have a little bit moreconfidence and you feel just a
little bit better about yourselfwhenever you're showing up.
Well, now it's time to look atyour production and workflow and
see where can you make thisbetter.
This could mean upgrading yourequipment, if you have the
(14:12):
budget to do so.
Maybe, if you've only doneaudio, maybe you could start
doing video now.
Or if you have never posted anyshort form content, maybe you
could add that into the mix.
It could also look like againwe talked about switching up the
format.
If you've only ever doneinterviews, could you throw in
(14:32):
some solo content?
If you've only ever done solo,could you throw in some
interviews.
I'm pushing you out of yourcomfort zone, because this is
what I'm supposed to do as acoach.
I'm supposed to keep making youthink about ways that you can
have a bigger impact or makedeeper connections with your
(14:53):
audience.
This is my job.
My job is to push you out ofyour comfort zone so that you
don't get complacent and quit,because this is what I see a lot
of the time is, people getstuck in this mindset of like
well, my show's not growing,when my show's not doing this,
and they're like I'm stillrecording on this really basic
platform, or that I'm doing thisthing, I'm doing things the way
(15:15):
that I've always done them andI'm still not growing.
And I'm like well, I'll be thecatalyst to shove you out and
say look, we're going to jumpoff the cliff, I'm going to pull
your parachute and we're goingto see if you can fly, because
it's time, it's time.
So this is where we are today,so upgrading your equipment.
Another one is streamlining yourprocesses with better
(15:36):
organization and workflow.
Now, if you've never sat downand looked at where you can make
your workflows better again,this is your time to journal.
This is your time to go look atyour processes.
If you don't have a processlike ding, ding, ding, this is
your alarm bells.
To write down a process, y'all.
I talk so much about SOPs.
(15:57):
I wrote a newsletter recentlythat was all about how nerdy I
am with an SOP.
So that's a standard operatingprocedure and what that means is
.
In our business, at Profit Media, we write down everything that
we do.
We write it down.
I have my assistant who helpsme track everything where we
(16:18):
look and see okay, this is howit works for recording a podcast
episode, uploading it toYouTube, how we do all the
things in the back end of ourbusiness, how we do tracking for
affiliate launches.
We write everything downbecause then we don't have to
remember it.
Then it's like one less thingthat I have to keep in my brain
power.
My brain power is focused onthe content that I'm creating,
(16:39):
not how it goes and how it flows.
Power is focused on the contentthat I'm creating, not how it
goes and how it flows.
And if you want examples oftools that I use, I use Asana to
help me with my productionworkflows.
It's how I track, like, whichepisodes that I'm creating,
which one I need to record.
Then I also use tools likeGoogle Sheets, google Docs.
I create most of my SOPs inGoogle Docs and then it's just
like a format and I'll copy it.
(17:00):
I actually love the drawingtool, where I can go in and I
just draw the workflow out andthen it's there in the Google
Doc.
You could also use a tool likeCanva.
Canva is fantastic because youcan whiteboard, you can do
workflows.
They have templates in there.
I mean it's just so fantasticif you haven't looked at any of
these, but it's time to level upy'all.
If you've been doing this for awhile, you don't have any of
(17:22):
this documented within yourcontent workflows.
It's time.
It's time to sit down and makeit happen.
Maybe it's just time to sitdown and do a digital detox,
like a digital declutter of allof your junk.
Right, we have spring cleaningfor our houses.
I think that we should for ourdigital life as well.
I do this.
At the end of the year in Asana, I went and I archived
(17:46):
everything that I didn't needall my baggage, if you will that
I didn't want to carry into2025.
I do the same thing in myGoogle Drive.
I'll go and I'll clean it up.
I'm like, oh, I was lazy and Ijust saved files all over the
place.
I'm like, no, it's time tostraighten up a little bit, make
it all nice and pretty.
That way, if someone comes into visit, if my video editor
(18:06):
needs to see a folder, then I'mlike, oh, let me clean this up
real fast.
I'm like, oh, I don't want himto see how much of a mess it is.
Like I do this on purpose,because the production of
workflow matters down to.
I'm not just willy-nilly doingthis as a hobby.
I am showing up as aprofessional, like someone is
(18:26):
paying me to be this organizedbecause it matters.
Because it matters Because whenyou start taking yourself more
seriously, others will take youmore seriously whenever you're
creating your content.
So again, another soapbox.
Another soapbox I got on today.
I'm stepping down becauseproduction and workflows this is
one that, like, like I said, Ilove SOPs.
(18:47):
Maybe we just need to do awhole episode on SOPs, but
that's for another day.
Now we're going to talk aboutengaging your audience on a
deeper level.
If you've been podcasting for awhile and you have not done a
survey I have been preachingthis, preaching this for years
If you haven't done a survey,either through a Google form,
(19:08):
surveymonkey, a type form, a jotform I feel like there's so
many options now that you cansurvey your audience or just
doing an Instagram poll or justsending an email to your list.
Kit has this really coolfeature that's built into the
platform where you can do pollsright inside your email.
So if you're a Kit user, thenyou can do polls in your email
(19:29):
list and then go look at theresults Super cool feature that
I love about the platform.
But we're not sponsored by Kittoday.
But I just you know I have theKit hat on.
If you're watching on YouTube,my hair was a mess.
I was like I'm going to throwmy hair up in my Kit hat today
for today's video.
They're not a sponsor, but Kit.
If you want to come back andsponsor the show, then we're all
(19:50):
about it.
But the other piece of this isjust having results, having data
, metrics from your audience.
That gives you actualinformation.
By the time I'm recording this,we are just wrapping up our
annual audience survey, so it'sa 2025 annual audience survey,
and what I did is I created asimple Google form and in that
(20:13):
it was just a few questions.
I wanted to make sure it wasquick, it was actionable, and
then, when someone took it, theygot a digital download of my
book Start, a Binge-WorthyPodcast.
I wanted it to be incentivized.
Right, I'm going to ask peoplefor their time, I'm going to
give them something in returnand actually I'm in the process
of setting up a bunch of callswhere I'm going to talk to
(20:33):
people.
I was going to say face-to-face, but face-to-Zoom.
Right, we're going to talk onZoom and we're going to talk on
Zoom and we're going to chatthrough a little bit more
because I want to get to knowwho my audience is and, of
course, again, I'm going to paythem for it.
I'm going to give them a $25Amazon gift card to talk to them
on a deeper level.
And if you're like, well,crystal, I don't have the money
to invest in that right now, theamount of time that I invest
(20:58):
with my audience shows up in therevenue that I make every year.
So all the years that I put offsurveying my audience or doing
surveys that were like on adeeper level or thinking, oh, I
don't need to do that, I justknow my audience, I know my
people, I am shocked everysingle time I survey my audience
(21:21):
, because the people that Ithink that I know that's like
all these ideas in my head,because I think that my audience
is just like me.
They're not just like me andthat's so beautiful.
I love that we are different.
I love that our goals arecompletely different.
Like it is so across the board.
Just everybody wants toaccomplish this, or they want to
do that or they want that.
(21:42):
Like.
It shocks me to my core everytime and that is why the
audience surveys, the audiencefeedback, is so important,
because you need to know youraudience, you need to be in
conversation with your people.
So, whether that's throughFacebook, instagram, a Facebook
group, a community, almightyNetworks that's where our
platform lives for PodcastersConnect.
(22:03):
It's hosted on Mighty Networks.
So if you want to learn moreabout that, you can go to
crystalprofitcom.
Forward, slash Mighty Networksand you're going to learn all
about this community of what I'mtrying to build.
Like, this is where we'retrying to build things.
So I know again I'm getting on asoapbox, but the deeper level
piece of knowing your audienceis so important and that could
(22:26):
be the missing link to so manyof you seasoned podcasters that
are struggling.
You're struggling with burnout.
You're struggling, trying tofigure out your next move.
You're wondering am I even,should I keep going?
Am I doing the right thing?
When was the last time yousurveyed your audience?
We're going to link to somemore resources because I've
actually walked through what itlooks like to survey your
(22:47):
audience and I want you to checkthat out.
So this is really speaking toyou.
Go, do that and make that partof your goals for this quarter.
Like, don't put it off.
Don't put it off Whateverquarter you're in right now.
Use ChatGPT and say, hey, Iwant to survey my audience.
Give me five questions that Ican ask them.
Tell me the workflow.
Like it's what I did.
It's what I did for my audiencesurvey.
(23:08):
So if you want to see behindthe scenes, I said what kind of
incentives should I do and howam I going to set up the process
to do everything.
I use ChaiGPT to do it, so youdon't really have any more
excuses on sending out anaudience survey and you can find
something to do to incentivizethem, whether it's a free
download of something, a freeresource, whatever that looks
like but get creative and createan audience survey today.
(23:33):
All right, last one, last onewe're going to cover for
seasoned podcasters is marketingand expanding your reach.
So I thought about talkingabout monetization, but it's
such a big topic that I wantedto and I feel like it lands
under the marketing umbrella.
But we need full episodesdedicated to monetization and
those are coming.
Don't worry, we're coming withmonetization tips all day, every
(23:56):
day, and we are coming for you.
But I wanted to talk aboutmarketing specifically, because
this is something that I thinkneeds to be revisited every
single quarter.
If you're like Crystal, thatsounds like a lot.
It sounds like a lot.
It's not.
If you just think about lookingat your content from a
(24:18):
different perspective every 90days.
What do I mean by that?
Look at your podcast artwork.
Does it look good Like?
Do you still love your podcastartwork?
Does it need to be updated?
This is how I felt last yearwhen I was planning a content
photo shoot with my fabulousphotographer, camille.
I'm really excited because whenI'm recording this, I'm doing a
(24:38):
photo shoot with my fabulousphotographer, camille.
I'm really excited because whenI'm recording this, I'm doing a
photo shoot with her thisFriday and I cannot wait.
I'll share the behind thescenes, I'll share all the
things.
I cannot wait to share thepictures that we're going to get
, because last year, before wedid the photo shoot, I was like
I really need updated podcastartwork and that was the main
reason for the photo shoot.
(24:59):
I was like it's just been toolong.
It's been the same content fortoo long.
It needs a refresh.
It needs like a slight rebrand,and I went through a period
where I thought I was going tochange the name of my show.
I thought I was going to changea lot more about it.
I was like, no, it just needs alittle zhuzhing up.
It needed like let's hang adifferent you know piece of art
on here and call it a day.
(25:21):
And that's what we did and Ilove it right now.
So do I want to rebrand thepodcast today?
Nope, I'm happy with it becauseI checked in with myself every
90 days and I'm like I love thecontent that's on there.
Now for my YouTube channel, Iwant to update the cover art
that's on there and I thoughtabout doing it before.
I was like, oh, we need to dothat.
(25:41):
And then I was like, no, we'reabout to do a photo shoot, so
I'm going to update the YouTubebackground.
All of that's getting amakeover.
It hasn't been touched inseveral years, so we're going to
be doing that.
Then I look at my website.
I did a full overhaul of mywebsite last year.
A lot of things got an overhaul.
(26:02):
I did my last photo shoot withCamille, but I switched to a
different platform for mywebsite.
I used ShowIt with a tonictemplate.
If you have no idea what any ofthese words mean, don't worry,
I'm going to link to them here.
I'm an affiliate for all ofthese projects or products that
I'm using.
But yeah, I was like I want todo a refresh and it needed it so
(26:22):
much.
Maybe I'll have Jay, my videoeditor, put up like a before and
after of my website, likebefore I had show it and then
after I had show it, and it's ahuge difference.
It's a big difference.
So that's what I needed to upmy game in 2024.
I needed to do a refresh of mypodcast artwork.
(26:43):
I needed to do a refresh for myentire website, and then
there's other pieces that I'mconstantly listening to.
The podcast is probably goingto get some new intro music or
the main segment that I used inthe beginning.
That's going to get updatedthis year.
Is it going to get updatedtoday, like right now?
No, because it's not the thingthat I'm focusing on right at
(27:05):
this moment, but it's on myroadmap.
So if you've ever heard of theword roadmap and you've been,
like I hear people talk aboutthat in the tech circles or when
it comes to apps what it meansis you just take all the things
you wanna do in your brand, inyour business, and then you just
do them in priority level.
So what's the thing that'sgonna make the biggest impact
(27:28):
for your brand this year?
Again, I can't tell you whatthat's gonna be.
You know what that is, but ifyou need some ideas, if I were
overhauling all the pieces of mybrand right my website, my
podcast, my YouTube channel, myemail list, my social media how
would I prioritize that?
I would prioritize that by theone that I show up to most and
(27:50):
where my audience already hasthe biggest reach.
So if my Instagram has like 30people, that's not gonna be the
one that I'm gonna focus on themost right now, but if my
podcast is getting 10,000downloads every single month,
well then maybe that's the onethat I'm.
I'm gonna look at that onefirst and I'm gonna see again.
(28:10):
I'm gonna go back and I'm anaudience, or audience I'm gonna
survey my audience and see, hey,like what are our thoughts
about everything?
And and then just kind of getinto more detail and then go
through and prioritize and thenslot and update, let's say, once
a quarter until you get all ofthem tackled.
You tackle all of them, ormaybe once every 30 days, right,
(28:32):
if you have help or you havethe ability to really meet a
tighter deadline.
But at the end of the day, Ijust want you thinking about how
can you do a better job atmarketing this year, that's,
more of marketing and brandingand then how can you expand your
reach?
So how can you get on morepodcasts?
How can you focus on SEO?
Or maybe how can you get infront of somebody else's email
(28:55):
list?
Right, maybe you could sponsorsome newsletters and get more
subscribers onto your email listand see how that works.
But if you are just kind ofchugging along doing the same
thing week after week after weekand you haven't changed
anything since you started,consider changing some stuff
Again.
This is me pushing you out ofyour comfort zone, because
(29:17):
that's what I'm supposed to doas your coach.
I am is me pushing you out ofyour comfort zone, because
that's what I'm supposed to doas your coach.
I am supposed to push you outof your comfort zone.
So let's do a quick recap.
All right, for my beginners I'mso happy that you're here.
I'm so happy that you are in aspace where you can really find
the tools and resources that youneed to create content with
(29:37):
confidence.
But join us over at Podcasters,connect Again.
Go to crystalprofitcom, forwardslash, join and we'd love to
see you there.
I would love for you to getstarted with some clarity, some
simplicity and consistencyaround your content, and then we
can get to the point of beingthe seasoned podcasters so you
can focus on growth, refinementand audience engagement in
(29:59):
bigger ways in 2025 or into 2026.
But calls to action Launch yourpodcast.
Starters, beginners, launchyour podcast.
Pick a date.
I don't care when it is, Idon't care if it's October 2025.
Launch your podcast.
When are you going to launchthis thing?
I ask people this all the timeand they're like Crystal, you're
putting me on the spot Again.
That's my podcast.
When are you going to launchthis thing?
I ask people this all the timeand they're like, crystal,
you're putting me on the spotAgain.
(30:20):
That's my job.
When are you going to launchyour podcast?
I'm asking you.
I want you to write it down,put it on a sticky note, put it
like tape it to your computer,put it on your door, I don't
care.
Put it on your mirror, put itwherever you have to put it, but
(30:42):
launch a podcast this year.
And then, for my seasonedpodcasters, my seasoned pros, I
want you to share whatever tipsor challenges that you are
having in the comments, becauseI want to help you level up.
So if you're watching onYouTube, type them in the chat.
What are you struggling with?
What do you want to see morecontent created around here
about?
This is the perfect place Ifyou want to get a shout out and
a future episode.
We have a really cool episodecoming up from Kathy.
So Kathy from the caregiver cuppodcast.
(31:05):
She had a fantastic questionaround why did, why did we move
everything over to mightynetworks?
Um, this was.
This is going to be a good deepdive for anybody that's like I
don't know what platform to beon for my business and
everything Like this is going tobe a good deep dive for anybody
that's like I don't know whatplatform to be on for my
business and everything likethis is going to be a fantastic
one.
But this is.
She reached out to me and askedme these questions.
I was like Kathy, I want tocreate a podcast episode about
(31:25):
this, and she's like awesome,like let's, let's make it happen
.
But reach out to your people,talk to your people, get in
conversation with your audience.
If you have not been doing this, this is should be your biggest
takeaway.
So check the resources in thedescription so that you can
figure out how you're going todo that this year and what that
(31:45):
looks like.
But no matter where you are inyour podcasting journey, there's
always room to grow and inspireothers, and I want that to be
the motivation that you takeaway from today's episode.
But before we sign off before wesign off officially we have a
fan mail shout out.
So, amy, like we're just havinglike a full blown conversation.
But at this point, betweenhaving your shout outs on the
(32:06):
podcast and you texting me viafan mail.
So if you have no idea what I'mtalking about, a fan mail shout
out.
You can actually text me.
If you're listening on theaudio only version, there's a
button at the top of thisepisode where it says send
Crystal a text message and youcan text me and I can see it and
I will read it.
On these episodes I will giveyour podcast a shout out, your
(32:27):
content a shout out.
So Amy Connell from she has theGrace Health Podcast for
Christian women over 40 and youneed to go check it out.
Amy's a long time fan of theshow.
She's here in the Houston areaand I've got to meet her in
person several times and she'sjust, she is such a joy.
But this is what she said.
So if you missed the last fanmail shout out with.
She asked me if I had gotten anew chair.
(32:49):
No, mama hadn't gotten a newchair yet and as we talk my
chair is just going down Like.
This is so sad, it's ridiculous.
And I always tell there we gomy video editor.
He's like do you really, do youreally want to leave that in,
like when your chair is a pieceof garbage and you're going down
, I'm like, yes, because we liketo keep it real around here.
(33:12):
So if you're listening to thisand you want to see how
ridiculous it is, like you cansee when I'm like actively going
down, I need to get a chair.
But she asked okay, this iswhat she said.
Hey, thanks for the shout out,bummer, you didn't get a new
chair.
It sounds like a reward to giveyourself when you reach a
certain goal.
It really is, amy.
(33:32):
I don't.
I don't even really have a goodexcuse, because the chairs
really aren't that expensive.
I just need to get one.
And I told my husband last timehe went to Costco.
I was like can you just get me,like a gaming chair?
Just give me something.
And then I still haven't madeit happen.
So back to priorities.
I complain about it in everysingle episode.
So you would think it's apriority, but I haven't made it
(33:52):
happen.
Maybe I'll hop on Amazon andorder one right after this, but
I have not made it happen.
We do have a big milestonecoming up.
I kind of mentioned it earlier.
We have our 500th episodecoming up in March and we're
going to do a huge giveaway andI'm so excited.
So stay tuned for that.
But I'm getting a new chairbefore March.
I looked at the timeline.
I'm like I'm not waiting untilMarch we're going to get we're
(34:14):
going to get mama a new chairbefore that happens.
But that's all I have for youtoday.
So if this is your first timetuning in what a fun episode to
join us.
Make sure you hit that followor subscribe button wherever
you're listening and watchingand, as always, remember, keep
it up.
We all have to start somewhere.
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