July 22, 2025 • 36 mins
When I hear tech visionaries claim that AI will replace human connections, I can't help but notice an important fact they often overlook: our evolution has been shaped by togetherness and communication.
In this conversation, Joe explores the importance of genuine human connection, even as technology continues to evolve. As an entrepreneurial parent, he shares the unique challenges of balancing business demands with raising young children, emphasizing the importance of tailored advice for "solopreneur parents" who face time constraints.
We explore practical AI applications, such as "vibe coding" and using AI for "rubber ducking" to brainstorm solutions. Joe stresses the importance of authenticity in using these tools, ensuring that the final product reflects the human experience rather than becoming another generic AI output.
Joe and I both believe that authenticity is essential for creators; we should stay true to our voices rather than chase trendy tactics for quick success. Long-term growth comes from attracting an audience that connects with our genuine perspectives.
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Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joe Casabona (00:00):
it's evolving quickly.
I have like a don't trust techbros mentality.
I'm from New York, I'm reallyskeptical about a lot of things,
but like they're in a bubbleand they're like this, we are
changing the world, right, likesome of those people talk, like
like they are Steve Jobs, yeah,and we need to remember that we
(00:24):
have evolved over thousands ofyears and the thing that
accelerated our evolution wastogetherness and community and
like properly communicating,because that's how we innovated
and that's still deeply embeddedin us for better or worse.
We seek companionship.
(00:44):
We go to these conferences forin-person interactions, but then
we're also very tribal.
That person looks differentfrom me and I hate them, yeah,
but like the, it's so deeplyseated in us that the tech bros,
who think everything will bereplaced by ai, are completely
forgetting that we crave humaninteraction start recording, so
(01:35):
I don't forget to do my leaderyes, that's the moon so I will
say it's unfortunate that theall black studio um has all of
my wispies showing oh I'm like,oh, I'm trying to brush them
down from the bottom.
Krystal Proffitt (01:52):
Oh my gosh, this is so oh my gosh, hi joe,
how are you?
Joe Casabona (01:56):
I'm well, how are you?
Krystal Proffitt (01:57):
oh, we're just gonna dive right into it,
because this is who we are thisis how we roll this is how we
roll um.
You've been on the show beforeanyway, yeah, and I want to know
what are you up to?
Joe Casabona (02:10):
uh, yeah, so gosh, the last time we spoke, I was
really focusing on podcasters.
Um, now, uh, you know if yourelease the video for these
things, yes, okay, so people see, we're recording it in Kit
Studios.
Welcome to the.
Krystal Proffitt (02:25):
Market Kit Studios.
Tell them who's studio you have.
This is Nathan Berry's personalstudio he opened up for Craft
and Commerce.
Joe Casabona (02:33):
So this is like I feel like this is in the sound
like I'm like being sarcastic,but I feel like it's in the show
.
Yes, that's what I.
This is the show that will helpyou in your time saving
shortcut, so let's get right toit.
Krystal Proffitt (02:46):
Just this morning, like hours ago, like
where you're sitting.
Joe Casabona (02:49):
Right, I was there .
Krystal Proffitt (02:50):
Nathan was right here.
Joe Casabona (02:52):
It's like, oh, how fun is this?
Yeah, awesome.
So I assume we decided torecord this, like same day.
Krystal Proffitt (03:00):
Yes, we have no idea what we're doing.
Joe Casabona (03:01):
And it's fine.
Yeah, it's good because we'reboth professionals.
Yes, we have no idea what we'redoing.
And it's fine.
Yeah, it's good because we'reboth professionals.
Krystal Proffitt (03:05):
Yes, my audience knows they're just like
oh, whatever.
Joe Casabona (03:07):
So I learned perhaps something you also
learned when you first startedtargeting podcasters, which is
just using the word podcaster isnot the best move, because my
friend Becky said I have apodcast and I don't call myself
a podcaster, I call myself abusiness owner, and I'm like
right, right, call myself apodcaster, I call myself a
business owner, and I'm likeright, right, uh.
So since we last spoke, I'vereally moved into the
(03:28):
solopreneur space.
Specifically, I help uh busysolopreneur parents uh spend
less time checking their emailat the playground, um, and I do
that by implementing businesssystems, the same sort of things
.
I help podcasters.
I've just kind of expanded toother things that people are
struggling with.
Krystal Proffitt (03:46):
Yeah, yeah, I mean just just so you know, Joe
like nailed it because we werelike challenged to really craft
how we introduce what we'redoing, and so like I'm just
going to do a fantastic job, butI love we were actually
chatting about this because,again, we go way back.
Joe and I are like chatting inbetween sessions and everything
and you were talking about howyou felt like you had it nailed
(04:09):
who you were targeting, untilsomeone was like oh, that
playground piece.
Joe Casabona (04:13):
Yes, that piece.
So tell the story behind that.
I've gotten like kind of mixedfeedback on this is should I
make parents part of my icp?
And a bunch of people said no,because, like, you're
eliminating people who have saidthat they want your help, but
aren't parents, um, and Idetermined, yes, parents,
(04:37):
because when I talk about, uh,parent business owners
specifically, it's like they'relike there's no business advice
for parent business ownersspecifically.
It's like there's no businessadvice for parent business
owners.
And so I want to.
I can speak passionately aboutthat.
Wes KO says spiky point of view,that's my spiky point of view.
And so I was talking to AustinChurch and I was like I help
solopreneurs, you know, buildsystems to save time.
(05:00):
Or I, you know, and we'reworkshopping that, and he's like
you know, everybody says savetime, right, um, he says you
help parents, and then he saidyou help parents not be on their
phone while they're at theplayground and I really love
that.
I switched it to email, um,because that's like a more, I
think that's a more concretething, right, um, because I
(05:20):
think, like some people might belike, well, facebook isn't
right, but like email is a veryconcrete like, oh, I got to
check my emails.
I'm going to panic now, so yeah.
So I feel really good aboutthat and I've gotten really
positive feedback about that.
Shout out Austin Church.
Krystal Proffitt (05:35):
He mentioned the playground thing, like
that's what I love about thisevent, because I feel like you
get connected to all theseincredible people right that you
can ask them those questionswhere, like I think about
rebranding, whereas if you wereto ask other people in your life
, your friends or your familythat maybe they're not
(05:56):
entrepreneurs.
They're not entrepreneurs, theydon't have this.
You ask them their opinion andto a certain point you're like
that's great, great, but I don'tknow that you're paying.
She's like I love you and thankyou so much.
But also I don't know that youunderstand the pieces of it.
So even someone that's like ina traditional marketing role if
they were to give creatorsadvice I don't really know you
(06:17):
can fully trust it because it'snot the same absolutely I mean.
Joe Casabona (06:21):
So I I mean I always bring things back to
sports and the Yanke great right.
Krystal Proffitt (06:24):
When I am.
Joe Casabona (06:25):
I say I rubber duck.
I do rubber ducking with AI andfor those of you who don't know
(06:51):
what rubber ducking means, it'sapparently it's a longtime
programming term and I didn'tknow that it didn't exist
outside of the programming niche.
And so it is the idea that,like a programmer would keep a
rubber duck on their desk andtalk through problems with it,
um, and so that's what's calledrubber ducking, and, like we've
all experienced this, right,like, hey, I have this problem,
(07:13):
and then you start talkingthrough it and you get the
solution before, like, theperson you're talking to ever
has a chance to respond.
And so I do a lot of that witha.
I have thinking about doingthis.
What are the things I'm notthinking about, right?
Uh, you know, using your vastamount of knowledge and pattern
recognition, what are the thingsI should be looking out for?
But I always have this, like Iinclude this in all of my
(07:35):
projects act like a coach.
Don't just agree with me.
Push back on what I'm saying.
Do this three to five times,because if you don't say that,
it's going to just keeps pushingback on what I'm saying.
Do this three to five times,cause if you don't say that,
it's going to just keeps pushingback on you endlessly.
You never get anywhere.
So, um, and that's been reallyhelpful, Cause then it's not
just like, yeah, good job.
It's like it always says, pushback colon, and then the
pushback.
(07:55):
I'm like this is very robot.
Krystal Proffitt (07:58):
Yeah, but still it's super helpful.
Joe Casabona (08:00):
Yeah, I mean it forces you.
I think that like that part isno different than like using a
pre-made worksheet or likewhat's that 10-year exercise
that's been cropping up a lotlately.
It's like picture it was on thetim ferr show and then jay
klaus wrote about it, and thensomebody else mentioned it this
week too.
Okay, um, where it's like uh,picture this date 10 years from
(08:25):
now.
Write down all of the detailsfrom the moment you wake up,
from the moment you go to bed,and that is a very powerful
thing for a lot of people.
I started doing it and I'm likeokay, it is June 2020, 2035.
All of my kids are teenagers.
My daughter's about to graduatehigh school.
Krystal Proffitt (08:50):
This is stupid , but it's so good because, like
you said so, this goes back tothe parenting piece, which I
think is so important.
For anyone that's listening orwatching that is a parent.
I think that it's cruciallyimportant to find creators that
have lives that are similar towhat you have or similar to what
you want, and I've never reallyactually talked about this.
(09:11):
I'm so glad you brought this up.
You're the perfect person tochat about this, awesome.
But I've had struggles withfollowing, like Amy Porterfield
and Marie Forleo's of the world,because, while they are
stepmothers and how they are andyou know, maybe it's not the
traditional way of being amother per se or being a parent,
for me personally, it's justbeen very different in how I run
(09:34):
my business.
It's like I have three kids athome.
So, they have just verydifferent experiences, even if
they have you know sort of aparenting lifestyle that's
different than mine, and so Ilike to find creators that have
a whole slew of kids.
Both of us have three kidsRight, so we can talk the same
language, and they're stillsmall, like Marie and Amy.
(09:56):
They're older than I am.
So, even if they had kids athome at one time.
Now they're off.
Now they're in college, whereyou and I we were just talking
yesterday about being in thetrenches with kids, right in the
thick of it.
Joe Casabona (10:06):
yeah, I mean, and yeah, and that's that is super
important because, like, Iobviously can't speak to the
experience of a step parent, soI'm not going to do that, but,
like, as far as like justgeneric business advice, right,
like Hormozy or like Tim FerrissJames, I don't think they have
(10:27):
kids.
Tim Ferriss certainly talkslike he doesn't have kids.
You know, nobody can meditatefor two hours every morning.
Krystal Proffitt (10:33):
Yes.
Joe Casabona (10:33):
Right.
It's just like you live a verydifferent life and that's where
the lack of you know I feel likemaybe parents are just like too
in it to like come up forbreath and give the advice they
need right.
The thing I think that stuckwith me the most was Marie Kondo
.
After she had her kid, theyasked if she's still doing the
(10:54):
Katamari method and she's likeno, I have kids now.
And that's like so refreshingbecause, like I feel like a lot
of parents probably read thatand were like how could I
possibly do this?
my kids just acquire things yeahso, yeah, I think it's, it's
really important and it's likeyou're a little, like your kids
are a little older than mine,yeah, um, and so it's nice to
(11:15):
like see like who's ahead, who'swith me.
Yeah, and then I love helpingpeople who are coming up Right,
like our friend, jay just had akid.
Krystal Proffitt (11:23):
Yes.
Joe Casabona (11:24):
And so you know, it's really interesting to see
how he's shifting his businessand adjusting, Because he, I
think, the like the values right.
We both want to be presentparents.
Krystal Proffitt (11:32):
Right.
Joe Casabona (11:32):
There are people who don't want to be and like
those people are not.
I'm not for those people, yeah,and they're not for me.
Krystal Proffitt (11:40):
Yeah, yeah, and I think it just it goes back
to you know, going back to yourpivot right, your pivot in your
business, and what you'readopting and changing to.
I think that the through lineof it is still systems.
Joe Casabona (11:52):
Yeah.
Krystal Proffitt (11:53):
So it's just an evolution of the systems that
you teach or the way that youapproach systems.
So just in knowing that,because you've been on the show
before, right.
We talked about automations andI hadn't heard of Make before
you came on.
You went through this fulldetail of like, okay, you can do
this, and then you could feedthis, and then all these files
(12:13):
happen in the back end, and thenyou can go to.
VA do this and I thought thatwas so awesome.
But for this conversation today, I was really just thinking
about where do you see, as welike, cast perfect with the 10
year plan, right as?
You cast out to the future,like where do you see content
creation going and evolving in away that you can get on board
(12:35):
with or that still has youexcited about it?
Joe Casabona (12:38):
Yeah, this is a great question and I, you know,
nobody can see that actual cloudover our head, but the letters
A and I are written on it andabout a year ago I tweeted or
posted on LinkedIn or whateveryou know my social media.
People who say that they used AIto write their book are like
(12:59):
people who say I used my car torun a marathon.
Yeah, like, yes, technicallyyou did the thing, but how much
of the thing did you really do?
And I think some people took itlike oh, so you can't even use
it for research, and I'm like no, no, I'm talking to the people
who told ai to write chapters,and I had a debate with my
(13:21):
friend, alistair mcdermott, who,uh, is a ai expert and,
according to his linkedin bioand I mean, he thinks about it a
lot.
That's like a little shade,because there are people who are
like december 1st, right, right, 2022, ai expert.
But we had a debate because hewas like what if I give ChatGPT
(13:42):
everything I've ever written, Idictate a bunch of prompts and I
guide it towards the book, likewhen you can't, I can say I
wrote that.
And I said ChatGPT only knowswhat you wrote.
Chatgpt doesn't know your livedexperience that you didn't write
about.
It doesn't know what happenedto you today, doesn't know
what's going to happen to youtomorrow that could shift your
(14:02):
point of view, and so, for me,the most important thing and
this is, if you listen to a lotof creators that are like us,
this is not the first timeyou're hearing it I'm this is
not like I'm not going to dropsome giant knowledge on you, but
it needs to feel human.
Yeah, there needs to be somesort of empathy factor.
(14:26):
Um, and I think, as long asthat stays sure, use AI to learn
how to code.
Krystal Proffitt (14:35):
Like I have a master's in software engineering
and I've been vibe coding a lot, yeah, so explain to me what
this is, because I've beenhearing this a lot and I think
you're a lot more technical forthe audience.
Wait, hang on.
I want to go back to yourrubber ducking when you said
that you know what I thought of.
Joe Casabona (14:51):
What Jeeps?
Krystal Proffitt (14:54):
No, I thought that's a good one to ask when
brother has a jeep and I waslike, why do you have?
I thought about the carnivalgames.
Oh, you said, oh, so you justhave a budget.
But you just picked up.
This is my idea for the dayyeah, that's so funny.
Joe Casabona (15:06):
That's a good idea , right like, what should I work
on today?
Krystal Proffitt (15:09):
um, yeah, five coding yeah so.
Joe Casabona (15:12):
So vibe coding is essentially explaining the
project that you want coded.
Okay, and then having some AI,chat, gpt cloud cursor lovable,
repel it, whatever.
Actually write the code for you.
Krystal Proffitt (15:29):
Okay.
Joe Casabona (15:30):
And so I've been experimenting with this a lot.
The reason I'm like kind ofinto it right now is because I
had a client project.
I don't do a lot of websitesanymore, but I will do them for
non-profits, and, uh, so thisnon-profit is one that's like
close to our family.
It's called tail beyond cancermy, my father-in-law sales for
(15:52):
them.
My mother-in-law died of cancera few years ago.
So, um, I did some pro bono workfor them, but they wanted this
like big project and they hadbudget for it, and so I wanted
to charge them a reasonable rateand I realized I grossly
underscoped this project.
I was like, oh, wordpress,clickety, click, a few things,
great, right, um, but like therewere a bunch of assumptions I
(16:15):
made that didn't pan out.
Part of it is that I did relyon AI for the requirements and
I'm like that sounds right.
And so there was a point whereI was like, well, I'm either
going to have to do a bunch ofpro bono coding or go back to
the nonprofit and say, hey, thisis going to cost like double
what I quoted you.
Krystal Proffitt (16:35):
Yeah.
Joe Casabona (16:37):
And I had all the requirements right, because I
fed that all into ChatGPT andI'm asking questions and then at
one point it's like, do youwant to code up a prototype for
you?
And I was like, oh yeah.
Krystal Proffitt (16:51):
Let's see what happens.
Joe Casabona (16:53):
It wrote 2000 lines of nearly flawless code.
Krystal Proffitt (16:57):
Wow.
Joe Casabona (16:58):
It was really impressive, and part of it was I
was a WordPress developer for20 years.
I knew exactly what to tell itto get the results I wanted, and
I reviewed the code.
This is like you shouldn't justlet a machine generate code
that you're going to runsomewhere right.
So I reviewed the code and Itested it and I was really
(17:21):
impressed by that.
So I've been doing more of itlately and I think, if you know
how to code, this is a good wayto save a ton of time.
If you don't know how to code,it's a good way to prototype or
articulate what you otherwisewould struggle with with words,
and so I think that's a reallygood use case for AI for me.
Krystal Proffitt (17:45):
Yeah, oh my gosh.
I feel like we would go down ahole that my audience would
never recover from, because I dolove all the technical pieces,
but I also love how you explainthings in a way where it's like,
okay, let's take thiscomplicated thing and let's
break it down because itshouldn't be so scary, right?
And I feel like you know, themore we get into adopting AI in
(18:07):
our everyday lives I mean y'all,we just watched a presentation
today on what is it?
Joe Casabona (18:12):
the creative brain or phoning yourself Like the
Delphi.
Krystal Proffitt (18:17):
I mean, oh my gosh, we'll fill you in on all
the updates.
What do you think about that?
How do you feel about it?
Joe Casabona (18:22):
I struggle with that.
So they did a demo last night Idon't know if you saw it after
this time and the example heused was Nathan Berry and I
thought that felt weird becauseNathan was there, there he was
sitting in the room right, solike it's like, you know, the
examples he used was, like youknow, I forget the famous author
(18:44):
he mentioned, but let's say,you know, like one of my
favorite characters from historyis benjamin franklin.
Right, and in his, in hisautobiography he stopped writing
it before he got to the thekite and key experiment.
And so he's like, yeah, so if I, you know, if I wanted to, I
could upload, uh, benjaminfranklin's brain and ask him
about that.
And I'm like, but you're notreally asking him about that.
(19:06):
Yeah, um, and so like I thinkthere will be a point where, yes
, like tiago forte talks aboutbuilding a second brain, like ai
, if you give it enoughinformation, can be your second
brain.
Heavy emphasis on second I don'tthink they emphasize the second
(19:26):
.
Yeah, yeah, right, it's like,oh, I'll put everything and now
you've cloned yourself and I'mlike I didn't.
You know what this ai doesn'tfeel that time I got pantsed in
grammar school, right, like, orlike the time I said something
super embarrassing in front ofmy future in-laws, right.
But as far as, like, uploadingthe knowledge I choose to upload
, I think, yeah, we're likebarreling towards that very soon
(19:49):
.
Krystal Proffitt (19:50):
Yeah, and I think it's super interesting.
And I don't know about you, butfor me, I have a lot of
skeptics in my life about AI.
And I feel like that isactually really helpful because
I am like, oh, I love chat, gptand I love, you know, I'm using
all these different tools thathave AI integration.
So, like I've interviewed LauraSprakel earlier, we were
(20:11):
talking about the like we drankthe Kool-Aid right AI.
And we're like, oh, we're boughtin, but I love that.
Like my parents are likeabsolutely not.
Like I want nothing to do withthis.
It's very overwhelming, it'sconfusing, like I don't
understand why people are doingthis, and so I think it's really
healthy to have that pushbackin whether it's a business
(20:33):
partner, it's a friend orsomeone just kind of keeping you
in check.
And whether it's a businesspartner, it's a friend or
someone just kind of keeping youin check.
Like are you outsourcingeverything in your business to
AI?
Because then that's no longeryou, it's not your stories, it's
not your.
You know that time that youreally fell down the stairs and
embarrassed yourself.
I've done that a few times andso, yeah, I just think it's
really interesting, it'sinteresting as a concept, and I
(20:55):
think it's really interesting.
It's interesting as a conceptand I think it's in its early
stages, it's such in its infancy, of how this is going to be.
I bet by this time next year.
Joe Casabona (21:03):
Oh yeah, I mean, who knows, who knows?
I scoped a course for LinkedInLearning in December.
That was like using AI to helpwith code.
I'm recording it soon as wehave this conversation Vibe
coding that term didn't existwhen I scoped the course.
Krystal Proffitt (21:24):
Wow.
Joe Casabona (21:24):
But now I'm like, oh, this is a vibe coding course
, right, but like that termdidn't exist in December, like
six months ago, right.
So like it's evolving quickly.
I have like a don't trust techbros mentality.
I have like adon't-trust-tech-bros mentality.
I'm from New York.
I'm really skeptical about alot of things, but like they're
in a bubble and they're like weare changing the world, right.
(21:48):
Like some of those people talklike they are Steve Jobs, yeah,
and we need to remember that wehave evolved over thousands of
years and the thing thataccelerated our evolution was
togetherness and community andlike properly communicating,
(22:08):
because that's how we innovatedand that's still deeply embedded
in us, For better or worse.
We seek companionship.
We go to these conferences forin-person interactions with them
.
We're also very tribal.
That person looks different forme and I hate them, yeah, but
like the, it's so deeply seatedin us, yeah, that the tech bros,
(22:32):
who think everything will bereplaced by ai, are completely
forgetting that we crave humaninteraction.
Krystal Proffitt (22:41):
It's such a good point and I think that why
I'm not on the tech bro vibeeither is because I'm like, oh,
because y'all are making all themoney off of the people that
are buying the courses from theAI experts that are out there
and I'm like I see you.
It's like the MLMs that wererampant years ago that it's like
I always had.
It's this spidey sense that youjust feel in the air like it's.
It's like the, the mlms thatwere rampant, you know years ago
that it's like I always had.
Joe Casabona (23:01):
It's this spidey sense that you just feel in the
air like if it's off if itsounds too good to be true, it
is hard right.
I just learned that the amazongo uh places where there's the
stores, yeah, the stores whereyou walk in and shop and it's
like all automatic, it's extra.
There are people in indiawatching you shop and making
(23:24):
your cart.
I'm like this is the crazy,that's so crazy, yeah, and like
it's just like, it happens likethat.
I'm like these people areselling a future that could
exist could, if only they hadsay over it right but we all
have say over it and we're stillpeople and I mean, look at the
(23:44):
pandemic like it's not, like weall lived in our house for two
years and then we're like, wow,this was, this was great.
I never want to see any peopleagain.
I'm sure some did, but, likemost people were so excited to,
yes, get back into the world andsee and interact with other
people.
Krystal Proffitt (24:02):
Yeah, yeah, oh my gosh.
We could chat about thisforever and actually I do want
to come like I want to bring allthis home to one point,
bringing it back to being aparent and looking at like
they're exploring, coding anddoing things with AI and my
husband and I we've said this somany times to our kids Like
(24:24):
it's not this, hey, you can justgo to school and you can be
this one day.
We, as parents, like I, have noidea what this world is going
to look like.
Joe Casabona (24:31):
Right.
Krystal Proffitt (24:32):
In five years, Like actually I have a when
we're recording this, my son, Iwas crying to Joe.
I was like oh, my gosh I have ajunior in high school.
Now, in two years, he's eithergoing to be on the job market or
trying to go to school and getan education, and we just don't
know what that looks like.
But I love that Nathan broughtthat part of himself into his
talk and this is what we weretalking about earlier.
(24:53):
It's like just bringing thatpiece of being a parent, being
an entrepreneur, whatever thosepieces that you have like
showing up that way, and I thinkthat you do such a good job.
So I just want to congratulateyou and say thank you so much
for showing up as your authenticself, because I think that you
really helped a lot of peopletoday.
Joe Casabona (25:09):
Thank you, I appreciate it.
Somebody asked me about this,so like, so do you like, is this
, like, are you?
It was mostly because my NewYork accent comes out sometimes
I'm like, are you just playing apart?
Like, and I'm like that's toomuch effort like to keep track
of that like absolutely I haveso many opinions, you think I
could like keep track of faithopinions no way I don't, I don't
have it in me yeah yeah, I justI can't, I can't not share, and
(25:33):
I love that Nathan does thattoo, like it's.
You know, he, I think he's likevery vulnerable at these events
and he really speaks openly andthat's, I think, what ingrates
you.
It's a lot of people to bothhim and Kit.
Krystal Proffitt (25:44):
Yeah.
Joe Casabona (25:45):
Right, like there, you know, kit has like any
software development companylike has its problems, yeah, and
it's like little UI weirdness,but it's a, it's a great company
and I can't see myself leavingit anytime soon.
Krystal Proffitt (26:00):
Yeah, yeah, yeah, I mean stay tuned for 2026
.
Joe Casabona (26:04):
We'll be back.
Who knows what studio we'll bein, I know.
Krystal Proffitt (26:07):
But we wrap up all of these.
I'm looking at our times.
We don't get so much time inNathan's studio, right?
Because?
It is really special, so nice.
And I didn't give you a chanceto prep for this, so I know
you're going to have differentanswers than last time, but we
have some rapid fire questionsthat I think you forgot I forgot
.
So, which is good, break thatinto them totally differently.
Joe Casabona (26:25):
Well, maybe I'll answer them the same.
We'll see.
Krystal Proffitt (26:32):
The same.
Yeah, I'll have to go backright after this.
Yes, yes, yes.
But the first one is what pieceof advice would you give to a
brand new creator Gosh.
Joe Casabona (26:37):
I think it goes back to be your authentic self.
Do what works best for you,right?
A lot of us fall into the trapof this person is doing.
You know, we've seen some talks.
They're like all you got to dois clickety, click and you've
got a hundred thousand followers.
Show up authentically and youwill attract the people uh, that
(26:59):
people that will resonate withyou the most.
I think this is where mynewsletter hasn't grown, because
I've tried to copy instead ofbe me, and so, I think, be
yourself.
It's the best thing that youcan do for the long term.
Krystal Proffitt (27:14):
Yeah, that's great advice, okay.
The next one, it's a two-partquestion, okay, and it's what is
the dream podcast you wouldlove to be on and who is your
dream guest that you would loveto interview?
Joe Casabona (27:27):
oh boy, uh.
Well, it's completely unrelatedto my niche, but I would love
to go on the lonely island sethmeyers podcast because it just
seems so fun.
Uh, that's definitely different, because that show launched
last year, yeah, like after werecorded our last episode.
So, uh, and then, honestly, umdream guest amanda gets oh
(27:49):
awesome and I ran into her todayand I said will you come on my
show?
I was very like, I was likenervous, like really nervous
about it, um, and she was like,yeah, totally, and I'm like my,
you know, it's just, my audienceis like solopreneur parents,
it's just like that's perfectand so, uh, yeah, so hopefully
we'll make that happen.
But she has a agreed inprinciple, yeah, um, so I'm, I'm
making my dream guest happen.
Krystal Proffitt (28:10):
I'm really excited about that I love it,
like putting it out there andlike just like in real time.
So next time you're on the showand maybe by this time next
year we'll we'll have anotherone and you'll be like this was
like you're just checking themoff.
Yeah, that's why.
Joe Casabona (28:23):
That's another great thing about these
conferences, right.
It's like you meet great people.
Like I did ask, like I said heyto a couple of people who don't
like.
If she says, like hey, this guyExactly.
Krystal Proffitt (28:35):
I just say he's got that same approval.
Joe Casabona (28:37):
He's got the blue checkmark.
Yeah, the real life bluecheckmark, right, yeah, exactly.
Krystal Proffitt (28:42):
Okay, my last question is do you consider
yourself a perfectionist?
Joe Casabona (28:47):
I used to, and I've started to think 80% for
most things, perfection for justa few, right, it's like that
Fight Club quote like one secondis the most we can ever hope
for for perfection, uh, whatever, it's like something like that.
Um, and I think, like, probably, like being a parent has helped
(29:09):
because, like I don't have, ifI I don't have the time to make
things as perfect as possible,and the beautiful thing about
working on the internet is thatnothing, nothing is permanent in
the sense that like it can't bechanged.
You say something online, it'sprobably there forever, but like
I can launch something and theniterate on it.
Krystal Proffitt (29:31):
Yeah.
Joe Casabona (29:31):
We're not building a skyscraper, and so I would
say I used to be, and life hastaught me that I don't need to
be.
Yeah.
Krystal Proffitt (29:39):
I used to be, and life has taught me that I
don't need to be.
Yeah, yeah, oh.
That felt like a mic drop, likethese are really expensive mics
.
Joe Casabona (29:44):
We won't drop these.
We won't drop these.
You're good.
You're good, perfectlypositioned.
Yes, I know, I didn't even haveto move it, I know.
Krystal Proffitt (29:50):
Well, before we let you go, I just want to
know.
Super memorable talk keynote.
The conference isn't over likewe're recording this, but is
there one that you're like?
Man, everybody's got to gocheck out this one person uh, I
mean gosh, uh, uh, amanda gets.
Joe Casabona (30:07):
Obviously I just love what she's doing.
Krystal Proffitt (30:09):
Um, but uh, clay, the first guy who spoke
yes, clay ebert, I think it washis name, yeah um, he just has a
very refreshing take on what wetraditionally call the elevator
pitch.
Joe Casabona (30:22):
Yeah, and I thought I had a really good
opening line before his talk.
Yeah, and it just got betterafter this song.
So that's and it's somethingthat no matter what you, no
matter what you do, people willask, like, no matter what field
you're in, people will ask youwhat do you do?
Yeah and having a good answeris a plus.
He had a clip of a bunch of tvshows I loved it dario was in it
(30:45):
and I'm, like man, deep cutdeep cut.
Krystal Proffitt (30:49):
Yes, for all the millennials out there, or
the gen gen z?
Joe Casabona (30:53):
go look up dario if you don't know like it's
totally worth it jimmy andgarofalo didn't voice her, even
though everybody thought theydid.
Krystal Proffitt (31:00):
Like crack check Chanty's.
Joe Casabona (31:02):
like I don't know any of the words.
Yeah, like I don't know what'shappening.
Krystal Proffitt (31:05):
What is MTV?
Joe Casabona (31:06):
What are you talking about?
Krystal Proffitt (31:08):
Well, Joe, this has been fantastic.
Where can everyone connect withyou and follow along with what
you're doing now?
Joe Casabona (31:13):
Yeah, if you go over to casabonaorg you dot org
you'll find my snappy intro andyou'll be able to get on my
mailing list where I'm beingauthentic and talking about the
things I'm working on andstruggling and helping
solopreneurs be on their phonelist Dot org.
Krystal Proffitt (31:26):
now that feels so fantasy.
Joe Casabona (31:28):
So let me tell you this is maybe the show after
the show.
Yes, I bought my domain in 2004and dot com was taken okay and
so I I bought dot org and I'vebeen trying for 20 years and
(31:48):
there was a point between 2010and 2020 where the website was
not updated, and so I'd emailthis.
A seemingly lovely woman namedhelen, um, you know, say hey,
you want to sell the domain,uh-huh, and she's like no, I
really like the email addressand I'm like I will let you keep
the email address.
But then the pandemic happenedand she revamped her website.
(32:10):
Now she's doing like a bunch ofstuff so yeah I'll just always
beorg, I guess I love it, thoughI love it, though it's like
super official yeah, so y'all gocheck out Joe's podcast.
Krystal Proffitt (32:21):
Go to his website, like all the places.
Joe Casabona (32:24):
Yes, all of that is there.
Casa Bona Network is the onetrue source.
Krystal Proffitt (32:27):
Okay, thank you so much, joe.
We'll have to do this againnext time, but I always
appreciate our conversations.
Joe Casabona (32:32):
Thanks so much for having me Always great talking
to you, Crystal yeah.
it's evolving quickly.
I have like a don't trust techbros mentality.
I'm from New York, I'm reallyskeptical about a lot of things,
but like they're in a bubbleand they're like this, we are
changing the world, right, likesome of those people talk, like
like they are Steve Jobs, yeah,and we need to remember that we
(00:24):
have evolved over thousands ofyears and the thing that
accelerated our evolution wastogetherness and community and
like properly communicating,because that's how we innovated
and that's still deeply embeddedin us for better or worse.
We seek companionship.
(00:44):
We go to these conferences forin-person interactions, but then
we're also very tribal.
That person looks differentfrom me and I hate them, yeah,
but like the, it's so deeplyseated in us that the tech bros,
who think everything will bereplaced by ai, are completely
forgetting that we crave humaninteraction start recording, so
(01:35):
I don't forget to do my leaderyes, that's the moon so I will
say it's unfortunate that theall black studio um has all of
my wispies showing oh I'm like,oh, I'm trying to brush them
down from the bottom.
Krystal Proffitt (01:52):
Oh my gosh, this is so oh my gosh, hi joe,
how are you?
Joe Casabona (01:56):
I'm well, how are you?
Krystal Proffitt (01:57):
oh, we're just gonna dive right into it,
because this is who we are thisis how we roll this is how we
roll um.
You've been on the show beforeanyway, yeah, and I want to know
what are you up to?
Joe Casabona (02:10):
uh, yeah, so gosh, the last time we spoke, I was
really focusing on podcasters.
Um, now, uh, you know if yourelease the video for these
things, yes, okay, so people see, we're recording it in Kit
Studios.
Welcome to the.
Krystal Proffitt (02:25):
Market Kit Studios.
Tell them who's studio you have.
This is Nathan Berry's personalstudio he opened up for Craft
and Commerce.
Joe Casabona (02:33):
So this is like I feel like this is in the sound
like I'm like being sarcastic,but I feel like it's in the show
.
Yes, that's what I.
This is the show that will helpyou in your time saving
shortcut, so let's get right toit.
Krystal Proffitt (02:46):
Just this morning, like hours ago, like
where you're sitting.
Joe Casabona (02:49):
Right, I was there .
Krystal Proffitt (02:50):
Nathan was right here.
Joe Casabona (02:52):
It's like, oh, how fun is this?
Yeah, awesome.
So I assume we decided torecord this, like same day.
Krystal Proffitt (03:00):
Yes, we have no idea what we're doing.
Joe Casabona (03:01):
And it's fine.
Yeah, it's good because we'reboth professionals.
Yes, we have no idea what we'redoing.
And it's fine.
Yeah, it's good because we'reboth professionals.
Krystal Proffitt (03:05):
Yes, my audience knows they're just like
oh, whatever.
Joe Casabona (03:07):
So I learned perhaps something you also
learned when you first startedtargeting podcasters, which is
just using the word podcaster isnot the best move, because my
friend Becky said I have apodcast and I don't call myself
a podcaster, I call myself abusiness owner, and I'm like
right, right, call myself apodcaster, I call myself a
business owner, and I'm likeright, right, uh.
So since we last spoke, I'vereally moved into the
(03:28):
solopreneur space.
Specifically, I help uh busysolopreneur parents uh spend
less time checking their emailat the playground, um, and I do
that by implementing businesssystems, the same sort of things
.
I help podcasters.
I've just kind of expanded toother things that people are
struggling with.
Krystal Proffitt (03:46):
Yeah, yeah, I mean just just so you know, Joe
like nailed it because we werelike challenged to really craft
how we introduce what we'redoing, and so like I'm just
going to do a fantastic job, butI love we were actually
chatting about this because,again, we go way back.
Joe and I are like chatting inbetween sessions and everything
and you were talking about howyou felt like you had it nailed
(04:09):
who you were targeting, untilsomeone was like oh, that
playground piece.
Joe Casabona (04:13):
Yes, that piece.
So tell the story behind that.
I've gotten like kind of mixedfeedback on this is should I
make parents part of my icp?
And a bunch of people said no,because, like, you're
eliminating people who have saidthat they want your help, but
aren't parents, um, and Idetermined, yes, parents,
(04:37):
because when I talk about, uh,parent business owners
specifically, it's like they'relike there's no business advice
for parent business ownersspecifically.
It's like there's no businessadvice for parent business
owners.
And so I want to.
I can speak passionately aboutthat.
Wes KO says spiky point of view,that's my spiky point of view.
And so I was talking to AustinChurch and I was like I help
solopreneurs, you know, buildsystems to save time.
(05:00):
Or I, you know, and we'reworkshopping that, and he's like
you know, everybody says savetime, right, um, he says you
help parents, and then he saidyou help parents not be on their
phone while they're at theplayground and I really love
that.
I switched it to email, um,because that's like a more, I
think that's a more concretething, right, um, because I
(05:20):
think, like some people might belike, well, facebook isn't
right, but like email is a veryconcrete like, oh, I got to
check my emails.
I'm going to panic now, so yeah.
So I feel really good aboutthat and I've gotten really
positive feedback about that.
Shout out Austin Church.
Krystal Proffitt (05:35):
He mentioned the playground thing, like
that's what I love about thisevent, because I feel like you
get connected to all theseincredible people right that you
can ask them those questionswhere, like I think about
rebranding, whereas if you wereto ask other people in your life
, your friends or your familythat maybe they're not
(05:56):
entrepreneurs.
They're not entrepreneurs, theydon't have this.
You ask them their opinion andto a certain point you're like
that's great, great, but I don'tknow that you're paying.
She's like I love you and thankyou so much.
But also I don't know that youunderstand the pieces of it.
So even someone that's like ina traditional marketing role if
they were to give creatorsadvice I don't really know you
(06:17):
can fully trust it because it'snot the same absolutely I mean.
Joe Casabona (06:21):
So I I mean I always bring things back to
sports and the Yanke great right.
Krystal Proffitt (06:24):
When I am.
Joe Casabona (06:25):
I say I rubber duck.
I do rubber ducking with AI andfor those of you who don't know
(06:51):
what rubber ducking means, it'sapparently it's a longtime
programming term and I didn'tknow that it didn't exist
outside of the programming niche.
And so it is the idea that,like a programmer would keep a
rubber duck on their desk andtalk through problems with it,
um, and so that's what's calledrubber ducking, and, like we've
all experienced this, right,like, hey, I have this problem,
(07:13):
and then you start talkingthrough it and you get the
solution before, like, theperson you're talking to ever
has a chance to respond.
And so I do a lot of that witha.
I have thinking about doingthis.
What are the things I'm notthinking about, right?
Uh, you know, using your vastamount of knowledge and pattern
recognition, what are the thingsI should be looking out for?
But I always have this, like Iinclude this in all of my
(07:35):
projects act like a coach.
Don't just agree with me.
Push back on what I'm saying.
Do this three to five times,because if you don't say that,
it's going to just keeps pushingback on what I'm saying.
Do this three to five times,cause if you don't say that,
it's going to just keeps pushingback on you endlessly.
You never get anywhere.
So, um, and that's been reallyhelpful, Cause then it's not
just like, yeah, good job.
It's like it always says, pushback colon, and then the
pushback.
(07:55):
I'm like this is very robot.
Krystal Proffitt (07:58):
Yeah, but still it's super helpful.
Joe Casabona (08:00):
Yeah, I mean it forces you.
I think that like that part isno different than like using a
pre-made worksheet or likewhat's that 10-year exercise
that's been cropping up a lotlately.
It's like picture it was on thetim ferr show and then jay
klaus wrote about it, and thensomebody else mentioned it this
week too.
Okay, um, where it's like uh,picture this date 10 years from
(08:25):
now.
Write down all of the detailsfrom the moment you wake up,
from the moment you go to bed,and that is a very powerful
thing for a lot of people.
I started doing it and I'm likeokay, it is June 2020, 2035.
All of my kids are teenagers.
My daughter's about to graduatehigh school.
Krystal Proffitt (08:50):
This is stupid , but it's so good because, like
you said so, this goes back tothe parenting piece, which I
think is so important.
For anyone that's listening orwatching that is a parent.
I think that it's cruciallyimportant to find creators that
have lives that are similar towhat you have or similar to what
you want, and I've never reallyactually talked about this.
(09:11):
I'm so glad you brought this up.
You're the perfect person tochat about this, awesome.
But I've had struggles withfollowing, like Amy Porterfield
and Marie Forleo's of the world,because, while they are
stepmothers and how they are andyou know, maybe it's not the
traditional way of being amother per se or being a parent,
for me personally, it's justbeen very different in how I run
(09:34):
my business.
It's like I have three kids athome.
So, they have just verydifferent experiences, even if
they have you know sort of aparenting lifestyle that's
different than mine, and so Ilike to find creators that have
a whole slew of kids.
Both of us have three kidsRight, so we can talk the same
language, and they're stillsmall, like Marie and Amy.
(09:56):
They're older than I am.
So, even if they had kids athome at one time.
Now they're off.
Now they're in college, whereyou and I we were just talking
yesterday about being in thetrenches with kids, right in the
thick of it.
Joe Casabona (10:06):
yeah, I mean, and yeah, and that's that is super
important because, like, Iobviously can't speak to the
experience of a step parent, soI'm not going to do that, but,
like, as far as like justgeneric business advice, right,
like Hormozy or like Tim FerrissJames, I don't think they have
(10:27):
kids.
Tim Ferriss certainly talkslike he doesn't have kids.
You know, nobody can meditatefor two hours every morning.
Krystal Proffitt (10:33):
Yes.
Joe Casabona (10:33):
Right.
It's just like you live a verydifferent life and that's where
the lack of you know I feel likemaybe parents are just like too
in it to like come up forbreath and give the advice they
need right.
The thing I think that stuckwith me the most was Marie Kondo
.
After she had her kid, theyasked if she's still doing the
(10:54):
Katamari method and she's likeno, I have kids now.
And that's like so refreshingbecause, like I feel like a lot
of parents probably read thatand were like how could I
possibly do this?
my kids just acquire things yeahso, yeah, I think it's, it's
really important and it's likeyou're a little, like your kids
are a little older than mine,yeah, um, and so it's nice to
(11:15):
like see like who's ahead, who'swith me.
Yeah, and then I love helpingpeople who are coming up Right,
like our friend, jay just had akid.
Krystal Proffitt (11:23):
Yes.
Joe Casabona (11:24):
And so you know, it's really interesting to see
how he's shifting his businessand adjusting, Because he, I
think, the like the values right.
We both want to be presentparents.
Krystal Proffitt (11:32):
Right.
Joe Casabona (11:32):
There are people who don't want to be and like
those people are not.
I'm not for those people, yeah,and they're not for me.
Krystal Proffitt (11:40):
Yeah, yeah, and I think it just it goes back
to you know, going back to yourpivot right, your pivot in your
business, and what you'readopting and changing to.
I think that the through lineof it is still systems.
Joe Casabona (11:52):
Yeah.
Krystal Proffitt (11:53):
So it's just an evolution of the systems that
you teach or the way that youapproach systems.
So just in knowing that,because you've been on the show
before, right.
We talked about automations andI hadn't heard of Make before
you came on.
You went through this fulldetail of like, okay, you can do
this, and then you could feedthis, and then all these files
(12:13):
happen in the back end, and thenyou can go to.
VA do this and I thought thatwas so awesome.
But for this conversation today, I was really just thinking
about where do you see, as welike, cast perfect with the 10
year plan, right as?
You cast out to the future,like where do you see content
creation going and evolving in away that you can get on board
(12:35):
with or that still has youexcited about it?
Joe Casabona (12:38):
Yeah, this is a great question and I, you know,
nobody can see that actual cloudover our head, but the letters
A and I are written on it andabout a year ago I tweeted or
posted on LinkedIn or whateveryou know my social media.
People who say that they used AIto write their book are like
(12:59):
people who say I used my car torun a marathon.
Yeah, like, yes, technicallyyou did the thing, but how much
of the thing did you really do?
And I think some people took itlike oh, so you can't even use
it for research, and I'm like no, no, I'm talking to the people
who told ai to write chapters,and I had a debate with my
(13:21):
friend, alistair mcdermott, who,uh, is a ai expert and,
according to his linkedin bioand I mean, he thinks about it a
lot.
That's like a little shade,because there are people who are
like december 1st, right, right, 2022, ai expert.
But we had a debate because hewas like what if I give ChatGPT
(13:42):
everything I've ever written, Idictate a bunch of prompts and I
guide it towards the book, likewhen you can't, I can say I
wrote that.
And I said ChatGPT only knowswhat you wrote.
Chatgpt doesn't know your livedexperience that you didn't write
about.
It doesn't know what happenedto you today, doesn't know
what's going to happen to youtomorrow that could shift your
(14:02):
point of view, and so, for me,the most important thing and
this is, if you listen to a lotof creators that are like us,
this is not the first timeyou're hearing it I'm this is
not like I'm not going to dropsome giant knowledge on you, but
it needs to feel human.
Yeah, there needs to be somesort of empathy factor.
(14:26):
Um, and I think, as long asthat stays sure, use AI to learn
how to code.
Krystal Proffitt (14:35):
Like I have a master's in software engineering
and I've been vibe coding a lot, yeah, so explain to me what
this is, because I've beenhearing this a lot and I think
you're a lot more technical forthe audience.
Wait, hang on.
I want to go back to yourrubber ducking when you said
that you know what I thought of.
Joe Casabona (14:51):
What Jeeps?
Krystal Proffitt (14:54):
No, I thought that's a good one to ask when
brother has a jeep and I waslike, why do you have?
I thought about the carnivalgames.
Oh, you said, oh, so you justhave a budget.
But you just picked up.
This is my idea for the dayyeah, that's so funny.
Joe Casabona (15:06):
That's a good idea , right like, what should I work
on today?
Krystal Proffitt (15:09):
um, yeah, five coding yeah so.
Joe Casabona (15:12):
So vibe coding is essentially explaining the
project that you want coded.
Okay, and then having some AI,chat, gpt cloud cursor lovable,
repel it, whatever.
Actually write the code for you.
Krystal Proffitt (15:29):
Okay.
Joe Casabona (15:30):
And so I've been experimenting with this a lot.
The reason I'm like kind ofinto it right now is because I
had a client project.
I don't do a lot of websitesanymore, but I will do them for
non-profits, and, uh, so thisnon-profit is one that's like
close to our family.
It's called tail beyond cancermy, my father-in-law sales for
(15:52):
them.
My mother-in-law died of cancera few years ago.
So, um, I did some pro bono workfor them, but they wanted this
like big project and they hadbudget for it, and so I wanted
to charge them a reasonable rateand I realized I grossly
underscoped this project.
I was like, oh, wordpress,clickety, click, a few things,
great, right, um, but like therewere a bunch of assumptions I
(16:15):
made that didn't pan out.
Part of it is that I did relyon AI for the requirements and
I'm like that sounds right.
And so there was a point whereI was like, well, I'm either
going to have to do a bunch ofpro bono coding or go back to
the nonprofit and say, hey, thisis going to cost like double
what I quoted you.
Krystal Proffitt (16:35):
Yeah.
Joe Casabona (16:37):
And I had all the requirements right, because I
fed that all into ChatGPT andI'm asking questions and then at
one point it's like, do youwant to code up a prototype for
you?
And I was like, oh yeah.
Krystal Proffitt (16:51):
Let's see what happens.
Joe Casabona (16:53):
It wrote 2000 lines of nearly flawless code.
Krystal Proffitt (16:57):
Wow.
Joe Casabona (16:58):
It was really impressive, and part of it was I
was a WordPress developer for20 years.
I knew exactly what to tell itto get the results I wanted, and
I reviewed the code.
This is like you shouldn't justlet a machine generate code
that you're going to runsomewhere right.
So I reviewed the code and Itested it and I was really
(17:21):
impressed by that.
So I've been doing more of itlately and I think, if you know
how to code, this is a good wayto save a ton of time.
If you don't know how to code,it's a good way to prototype or
articulate what you otherwisewould struggle with with words,
and so I think that's a reallygood use case for AI for me.
Krystal Proffitt (17:45):
Yeah, oh my gosh.
I feel like we would go down ahole that my audience would
never recover from, because I dolove all the technical pieces,
but I also love how you explainthings in a way where it's like,
okay, let's take thiscomplicated thing and let's
break it down because itshouldn't be so scary, right?
And I feel like you know, themore we get into adopting AI in
(18:07):
our everyday lives I mean y'all,we just watched a presentation
today on what is it?
Joe Casabona (18:12):
the creative brain or phoning yourself Like the
Delphi.
Krystal Proffitt (18:17):
I mean, oh my gosh, we'll fill you in on all
the updates.
What do you think about that?
How do you feel about it?
Joe Casabona (18:22):
I struggle with that.
So they did a demo last night Idon't know if you saw it after
this time and the example heused was Nathan Berry and I
thought that felt weird becauseNathan was there, there he was
sitting in the room right, solike it's like, you know, the
examples he used was, like youknow, I forget the famous author
(18:44):
he mentioned, but let's say,you know, like one of my
favorite characters from historyis benjamin franklin.
Right, and in his, in hisautobiography he stopped writing
it before he got to the thekite and key experiment.
And so he's like, yeah, so if I, you know, if I wanted to, I
could upload, uh, benjaminfranklin's brain and ask him
about that.
And I'm like, but you're notreally asking him about that.
(19:06):
Yeah, um, and so like I thinkthere will be a point where, yes
, like tiago forte talks aboutbuilding a second brain, like ai
, if you give it enoughinformation, can be your second
brain.
Heavy emphasis on second I don'tthink they emphasize the second
(19:26):
.
Yeah, yeah, right, it's like,oh, I'll put everything and now
you've cloned yourself and I'mlike I didn't.
You know what this ai doesn'tfeel that time I got pantsed in
grammar school, right, like, orlike the time I said something
super embarrassing in front ofmy future in-laws, right.
But as far as, like, uploadingthe knowledge I choose to upload
, I think, yeah, we're likebarreling towards that very soon
(19:49):
.
Krystal Proffitt (19:50):
Yeah, and I think it's super interesting.
And I don't know about you, butfor me, I have a lot of
skeptics in my life about AI.
And I feel like that isactually really helpful because
I am like, oh, I love chat, gptand I love, you know, I'm using
all these different tools thathave AI integration.
So, like I've interviewed LauraSprakel earlier, we were
(20:11):
talking about the like we drankthe Kool-Aid right AI.
And we're like, oh, we're boughtin, but I love that.
Like my parents are likeabsolutely not.
Like I want nothing to do withthis.
It's very overwhelming, it'sconfusing, like I don't
understand why people are doingthis, and so I think it's really
healthy to have that pushbackin whether it's a business
(20:33):
partner, it's a friend orsomeone just kind of keeping you
in check.
And whether it's a businesspartner, it's a friend or
someone just kind of keeping youin check.
Like are you outsourcingeverything in your business to
AI?
Because then that's no longeryou, it's not your stories, it's
not your.
You know that time that youreally fell down the stairs and
embarrassed yourself.
I've done that a few times andso, yeah, I just think it's
really interesting, it'sinteresting as a concept, and I
(20:55):
think it's really interesting.
It's interesting as a conceptand I think it's in its early
stages, it's such in its infancy, of how this is going to be.
I bet by this time next year.
Joe Casabona (21:03):
Oh yeah, I mean, who knows, who knows?
I scoped a course for LinkedInLearning in December.
That was like using AI to helpwith code.
I'm recording it soon as wehave this conversation Vibe
coding that term didn't existwhen I scoped the course.
Krystal Proffitt (21:24):
Wow.
Joe Casabona (21:24):
But now I'm like, oh, this is a vibe coding course
, right, but like that termdidn't exist in December, like
six months ago, right.
So like it's evolving quickly.
I have like a don't trust techbros mentality.
I have like adon't-trust-tech-bros mentality.
I'm from New York.
I'm really skeptical about alot of things, but like they're
in a bubble and they're like weare changing the world, right.
(21:48):
Like some of those people talklike they are Steve Jobs, yeah,
and we need to remember that wehave evolved over thousands of
years and the thing thataccelerated our evolution was
togetherness and community andlike properly communicating,
(22:08):
because that's how we innovatedand that's still deeply embedded
in us, For better or worse.
We seek companionship.
We go to these conferences forin-person interactions with them
.
We're also very tribal.
That person looks different forme and I hate them, yeah, but
like the, it's so deeply seatedin us, yeah, that the tech bros,
(22:32):
who think everything will bereplaced by ai, are completely
forgetting that we crave humaninteraction.
Krystal Proffitt (22:41):
It's such a good point and I think that why
I'm not on the tech bro vibeeither is because I'm like, oh,
because y'all are making all themoney off of the people that
are buying the courses from theAI experts that are out there
and I'm like I see you.
It's like the MLMs that wererampant years ago that it's like
I always had.
It's this spidey sense that youjust feel in the air like it's.
It's like the, the mlms thatwere rampant, you know years ago
that it's like I always had.
Joe Casabona (23:01):
It's this spidey sense that you just feel in the
air like if it's off if itsounds too good to be true, it
is hard right.
I just learned that the amazongo uh places where there's the
stores, yeah, the stores whereyou walk in and shop and it's
like all automatic, it's extra.
There are people in indiawatching you shop and making
(23:24):
your cart.
I'm like this is the crazy,that's so crazy, yeah, and like
it's just like, it happens likethat.
I'm like these people areselling a future that could
exist could, if only they hadsay over it right but we all
have say over it and we're stillpeople and I mean, look at the
(23:44):
pandemic like it's not, like weall lived in our house for two
years and then we're like, wow,this was, this was great.
I never want to see any peopleagain.
I'm sure some did, but, likemost people were so excited to,
yes, get back into the world andsee and interact with other
people.
Krystal Proffitt (24:02):
Yeah, yeah, oh my gosh.
We could chat about thisforever and actually I do want
to come like I want to bring allthis home to one point,
bringing it back to being aparent and looking at like
they're exploring, coding anddoing things with AI and my
husband and I we've said this somany times to our kids Like
(24:24):
it's not this, hey, you can justgo to school and you can be
this one day.
We, as parents, like I, have noidea what this world is going
to look like.
Joe Casabona (24:31):
Right.
Krystal Proffitt (24:32):
In five years, Like actually I have a when
we're recording this, my son, Iwas crying to Joe.
I was like oh, my gosh I have ajunior in high school.
Now, in two years, he's eithergoing to be on the job market or
trying to go to school and getan education, and we just don't
know what that looks like.
But I love that Nathan broughtthat part of himself into his
talk and this is what we weretalking about earlier.
(24:53):
It's like just bringing thatpiece of being a parent, being
an entrepreneur, whatever thosepieces that you have like
showing up that way, and I thinkthat you do such a good job.
So I just want to congratulateyou and say thank you so much
for showing up as your authenticself, because I think that you
really helped a lot of peopletoday.
Joe Casabona (25:09):
Thank you, I appreciate it.
Somebody asked me about this,so like, so do you like, is this
, like, are you?
It was mostly because my NewYork accent comes out sometimes
I'm like, are you just playing apart?
Like, and I'm like that's toomuch effort like to keep track
of that like absolutely I haveso many opinions, you think I
could like keep track of faithopinions no way I don't, I don't
have it in me yeah yeah, I justI can't, I can't not share, and
(25:33):
I love that Nathan does thattoo, like it's.
You know, he, I think he's likevery vulnerable at these events
and he really speaks openly andthat's, I think, what ingrates
you.
It's a lot of people to bothhim and Kit.
Krystal Proffitt (25:44):
Yeah.
Joe Casabona (25:45):
Right, like there, you know, kit has like any
software development companylike has its problems, yeah, and
it's like little UI weirdness,but it's a, it's a great company
and I can't see myself leavingit anytime soon.
Krystal Proffitt (26:00):
Yeah, yeah, yeah, I mean stay tuned for 2026
.
Joe Casabona (26:04):
We'll be back.
Who knows what studio we'll bein, I know.
Krystal Proffitt (26:07):
But we wrap up all of these.
I'm looking at our times.
We don't get so much time inNathan's studio, right?
Because?
It is really special, so nice.
And I didn't give you a chanceto prep for this, so I know
you're going to have differentanswers than last time, but we
have some rapid fire questionsthat I think you forgot I forgot
.
So, which is good, break thatinto them totally differently.
Joe Casabona (26:25):
Well, maybe I'll answer them the same.
We'll see.
Krystal Proffitt (26:32):
The same.
Yeah, I'll have to go backright after this.
Yes, yes, yes.
But the first one is what pieceof advice would you give to a
brand new creator Gosh.
Joe Casabona (26:37):
I think it goes back to be your authentic self.
Do what works best for you,right?
A lot of us fall into the trapof this person is doing.
You know, we've seen some talks.
They're like all you got to dois clickety, click and you've
got a hundred thousand followers.
Show up authentically and youwill attract the people uh, that
(26:59):
people that will resonate withyou the most.
I think this is where mynewsletter hasn't grown, because
I've tried to copy instead ofbe me, and so, I think, be
yourself.
It's the best thing that youcan do for the long term.
Krystal Proffitt (27:14):
Yeah, that's great advice, okay.
The next one, it's a two-partquestion, okay, and it's what is
the dream podcast you wouldlove to be on and who is your
dream guest that you would loveto interview?
Joe Casabona (27:27):
oh boy, uh.
Well, it's completely unrelatedto my niche, but I would love
to go on the lonely island sethmeyers podcast because it just
seems so fun.
Uh, that's definitely different, because that show launched
last year, yeah, like after werecorded our last episode.
So, uh, and then, honestly, umdream guest amanda gets oh
(27:49):
awesome and I ran into her todayand I said will you come on my
show?
I was very like, I was likenervous, like really nervous
about it, um, and she was like,yeah, totally, and I'm like my,
you know, it's just, my audienceis like solopreneur parents,
it's just like that's perfectand so, uh, yeah, so hopefully
we'll make that happen.
But she has a agreed inprinciple, yeah, um, so I'm, I'm
making my dream guest happen.
Krystal Proffitt (28:10):
I'm really excited about that I love it,
like putting it out there andlike just like in real time.
So next time you're on the showand maybe by this time next
year we'll we'll have anotherone and you'll be like this was
like you're just checking themoff.
Yeah, that's why.
Joe Casabona (28:23):
That's another great thing about these
conferences, right.
It's like you meet great people.
Like I did ask, like I said heyto a couple of people who don't
like.
If she says, like hey, this guyExactly.
Krystal Proffitt (28:35):
I just say he's got that same approval.
Joe Casabona (28:37):
He's got the blue checkmark.
Yeah, the real life bluecheckmark, right, yeah, exactly.
Krystal Proffitt (28:42):
Okay, my last question is do you consider
yourself a perfectionist?
Joe Casabona (28:47):
I used to, and I've started to think 80% for
most things, perfection for justa few, right, it's like that
Fight Club quote like one secondis the most we can ever hope
for for perfection, uh, whatever, it's like something like that.
Um, and I think, like, probably, like being a parent has helped
(29:09):
because, like I don't have, ifI I don't have the time to make
things as perfect as possible,and the beautiful thing about
working on the internet is thatnothing, nothing is permanent in
the sense that like it can't bechanged.
You say something online, it'sprobably there forever, but like
I can launch something and theniterate on it.
Krystal Proffitt (29:31):
Yeah.
Joe Casabona (29:31):
We're not building a skyscraper, and so I would
say I used to be, and life hastaught me that I don't need to
be.
Yeah.
Krystal Proffitt (29:39):
I used to be, and life has taught me that I
don't need to be.
Yeah, yeah, oh.
That felt like a mic drop, likethese are really expensive mics
.
Joe Casabona (29:44):
We won't drop these.
We won't drop these.
You're good.
You're good, perfectlypositioned.
Yes, I know, I didn't even haveto move it, I know.
Krystal Proffitt (29:50):
Well, before we let you go, I just want to
know.
Super memorable talk keynote.
The conference isn't over likewe're recording this, but is
there one that you're like?
Man, everybody's got to gocheck out this one person uh, I
mean gosh, uh, uh, amanda gets.
Joe Casabona (30:07):
Obviously I just love what she's doing.
Krystal Proffitt (30:09):
Um, but uh, clay, the first guy who spoke
yes, clay ebert, I think it washis name, yeah um, he just has a
very refreshing take on what wetraditionally call the elevator
pitch.
Joe Casabona (30:22):
Yeah, and I thought I had a really good
opening line before his talk.
Yeah, and it just got betterafter this song.
So that's and it's somethingthat no matter what you, no
matter what you do, people willask, like, no matter what field
you're in, people will ask youwhat do you do?
Yeah and having a good answeris a plus.
He had a clip of a bunch of tvshows I loved it dario was in it
(30:45):
and I'm, like man, deep cutdeep cut.
Krystal Proffitt (30:49):
Yes, for all the millennials out there, or
the gen gen z?
Joe Casabona (30:53):
go look up dario if you don't know like it's
totally worth it jimmy andgarofalo didn't voice her, even
though everybody thought theydid.
Krystal Proffitt (31:00):
Like crack check Chanty's.
Joe Casabona (31:02):
like I don't know any of the words.
Yeah, like I don't know what'shappening.
Krystal Proffitt (31:05):
What is MTV?
Joe Casabona (31:06):
What are you talking about?
Krystal Proffitt (31:08):
Well, Joe, this has been fantastic.
Where can everyone connect withyou and follow along with what
you're doing now?
Joe Casabona (31:13):
Yeah, if you go over to casabonaorg you dot org
you'll find my snappy intro andyou'll be able to get on my
mailing list where I'm beingauthentic and talking about the
things I'm working on andstruggling and helping
solopreneurs be on their phonelist Dot org.
Krystal Proffitt (31:26):
now that feels so fantasy.
Joe Casabona (31:28):
So let me tell you this is maybe the show after
the show.
Yes, I bought my domain in 2004and dot com was taken okay and
so I I bought dot org and I'vebeen trying for 20 years and
(31:48):
there was a point between 2010and 2020 where the website was
not updated, and so I'd emailthis.
A seemingly lovely woman namedhelen, um, you know, say hey,
you want to sell the domain,uh-huh, and she's like no, I
really like the email addressand I'm like I will let you keep
the email address.
But then the pandemic happenedand she revamped her website.
(32:10):
Now she's doing like a bunch ofstuff so yeah I'll just always
beorg, I guess I love it, thoughI love it, though it's like
super official yeah, so y'all gocheck out Joe's podcast.
Krystal Proffitt (32:21):
Go to his website, like all the places.
Joe Casabona (32:24):
Yes, all of that is there.
Casa Bona Network is the onetrue source.
Krystal Proffitt (32:27):
Okay, thank you so much, joe.
We'll have to do this againnext time, but I always
appreciate our conversations.
Joe Casabona (32:32):
Thanks so much for having me Always great talking
to you, Crystal yeah.
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