December 31, 2024 • 29 mins
Prepare to celebrate, reflect, and set sights on future success as we transition from 2024 to 2025. Join me on a nostalgic journey through our most impactful and memorable content from the Profit Podcast and YouTube channel. From harnessing the power of simplicity to crafting engaging podcast intros, this episode promises to equip you with valuable insights and actionable tips for your content creation journey. Inspired by lessons learned from working with a coach in 2023, we'll explore how these strategies can fuel your creative endeavors and help you connect more deeply with your audience.
We'll work our way up from the fifth to the most popular episode, uncovering the secrets behind each selection. Revisit our engaging countdown - inspired by my favorite childhood radio DJ. Whether you're curious about the implications of explicit content for podcasters, eager to discover the streamlined process of launching a new podcast, or looking for tips to enhance your teaching through content, there's something here for everyone. Plus, you'll hear about the lasting impact of our introductory episode and why it continues to draw in new listeners.
As we wrap up 2024, I'm grateful to each of you who have been part of this amazing journey. Reflecting on my evolution since 2018, it's clear that the timeless appeal of clarity and simplicity still resonates strongly. For those eyeing YouTube as a platform or those eager to join a supportive community like Podcasters Connect, this episode marks an invitation to keep the momentum going into a new year filled with potential and opportunity. Follow along, subscribe, and embrace the learning and growth that 2025 promises to bring.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Okay, we're going to do something really fun in
today's episode.
It feels like the perfect wayto close out 2024 and go right
(00:28):
into 2025.
And it's just a fun, like funtopic to listen to for any time
of year.
But especially if you'relistening to this when it goes
live and we're in that likeweird limbo stage of like well,
technically we're still onholiday break, but I haven't
really gone back to work yet andyou're listening to this, like
(00:48):
maybe you're driving on your caror you're taking a walk because
you just needed a break, likeyou needed that mental time out
to do something for yourself.
So this episode is going to beso much fun because we're
talking about the top fivepodcast episodes of all time for
the profit podcast, as well asmy top five YouTube videos of
(01:09):
all time.
And this is going to probablyshock you because it's not what
you think.
All right, it was shocked meand some of these I looked and I
was like really Like that's thetop, like the most downloaded,
the most watched, like okay, soit's really interesting and I
just love sharing these behindthe scenes with you.
(01:29):
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(01:52):
So let's get right to it, shallwe All right?
Welcome back to another episode.
I am Crystal Prophet.
If we have not met, and I am soexcited to talk about what
we're talking about todaybecause I learned a few years
ago I can't believe it like itwas in 2023, I worked with a
(02:13):
coach, so I say it's a few yearsago last year right, it feels
like forever ago, but also itwas so impactful.
I learned something aboutmyself, and it was that I don't
often take the time to celebrateaccomplishments, and so this is
me reflecting on the last fewyears of my own content journey,
(02:34):
but also celebrating the factthat we've done some really cool
stuff around here and I get toshare with you, and so I hope
that you take the framework forthis episode and replicate it in
your own content in whateverway makes sense to you.
Maybe you don't do educationalstuff, but maybe you share
content in a way that you canhighlight some of the cool
(02:55):
things that you've done acrossyour content.
Now, it doesn't have to be yourpodcast episodes.
It could be a big milestonethat you achieved in some other
form of your journey, but Ithought it would be super fun to
highlight some of these podcastepisodes and YouTube videos
that we have readily available,and these are ones that you can
(03:16):
go listen to today if you havenot listened to them.
So this is like hey, if you'rebrand new around here, go check
these out.
Or if you've been around herefor a while but you may have
missed some of these, go backand listen to them or watch them
, because they're really special.
All right, so let's just diveright into the top five podcast
episodes of all time, and I justrealized I have these listed in
(03:38):
like one to five, but we'reactually going to stop it or
start at number five and workour way up.
I used to be obsessed with this.
It's like totally going to just.
It's a silly thing I used to do.
There was this show called theKid Craddock Morning Show, and
I'm pretty sure it's stillaround today.
I don't know if they call itthe same thing, but I remember I
was obsessed with listening to,like the list that they had to
(04:03):
share because they had a reallycool voice.
That would be like number five,number four, you know.
It was like the list or likethe voice that you would hear
for like a movie trailer orsomething.
It was ridiculous.
So I'm going to recreate thatfor you, just because I think it
sounds funny.
So here we go.
Number five how to be a betterteacher in your content.
(04:26):
And this is from February 3rd2022.
Now, this episode was reallyfocused on how to connect with
your audience by reallyeffectively teaching through
your content, instead of justlike regurgitating stuff that
you learned or just not reallysharing things in a way that's
going to be impactful.
(04:46):
Like we've all been through,like we've sat through a
terrible class, a terriblepresentation, a workshop, a
timeshare, pitch right.
I could go on and on about somany different ways that people
present their content and it'sterribly boring.
So this was just really allabout how to simplify your
message and speak directly toyour audience's needs in a way
(05:08):
that helps you teach better inyour content.
So if that's one of your goalsfor 2025, then I highly
encourage you go listen to thispodcast episode and again, we
aired this in like 2022.
So go check it out because itcan help you become a better
communicator.
I love how I'm like miss saythe word communicator, right, it
(05:28):
helps you become a bettercommunicator and deepen those
connections with your audienceby essentially showing up in a
much better way.
So that was number five.
Number four and this alwaysshocks me, because this is one
of it's not only one of my toppodcast episodes, it's also one
of the top search pages on myentire website.
(05:51):
I get hits on this monthly.
It's only a few of them, but Istill get regular hits on this
and this is from March 2020.
It's called what is explicitcontent for a podcast.
What does it mean?
Called what is explicit contentfor a podcast, what does it
mean?
And it's really justdemystifying, like what that
label means, like explicitcontent and its implications for
(06:12):
podcasters.
So if you haven't listened tothat or you're curious about
explicit content, in a nutshell,that episode really explains
what it is, how the differentapps track it.
So I go into.
Spotify actually has this greatarticle that they wrote about
what they believe explicitcontent means, so go check out
(06:32):
that episode.
We link to all of Spotify'sresources.
But why should you care, like?
Why should you care aboutexplicit content?
Well, I want you to understandthe platform's guidelines for
just avoiding any confusion orpenalties for your show.
What this can mean is differentsponsorships may not want to
advertise with you if you havesuper explicit content or if you
(06:54):
just know across the board youdon't want to have any explicit
content.
I actually run into this a lot.
On a lot of shows we have hadexplicit content.
On the podcast, we've hadpeople that cuss like sailors.
We've had a few people thatjust drop you know an F-bomb
here and there.
We've had you know a few thatare like oh, oh, oh.
There's lots of cussingthroughout.
I typically don't drop a lot ofprofanity in my content.
(07:18):
So if you're wondering, well,what does that look like, Make
sure you go check out thatepisode because it is super,
super helpful.
Or if you've just never dabbledin that at all, go check that
out.
It's going to be linked in theshow notes.
Number three I can't do it andnot laugh.
It's just too much fun.
So number three is start apodcast this year in eight
(07:39):
simple steps, and this was airedin January 2022.
So it goes through the eightsimple steps of what it takes to
start a podcast.
It lays out the simple platform, template, workflow however you
want to label it of how tostart a podcast.
So if that is something thatyou're wanting to do in 2025,
(07:59):
make sure you go check out thisepisode.
It's as relevant as it was thenas it is today, and it's really
going to focus on theessentials of launching and just
take out the complexities,right, like, let's not
overcomplicate things.
So go check out that episode.
If you have not launched yourpodcast, or if you're looking to
launch anything, start anythingin 25, then go check that out.
(08:21):
You're going to start a podcast, a YouTube channel, a
newsletter.
There's a lot of things that wecover in there that could be
super helpful to your journeyand it's pretty straightforward.
So it's yeah, it's gonnasimplify a lot of things.
Number two I can't.
I'm making myself laugh overhere y'all.
It's pretty ridiculous.
(08:41):
Intro to the Profit Podcast.
This is my second mostdownloaded episode of all time.
Why is this important?
I've said this before, I'll sayit again when people find your
show, they go back to thebeginning more often than not,
and they will listen to thatnumber one episode you ever put
out.
So I don't typically do this asa consumer, but this is very
(09:06):
clear that this is what a lot ofpeople do, maybe you yourself.
You found my show.
Then you were like, well, whatis this show about?
What do they talk about?
Where do I dive in?
Where do I get started?
This episode aired in June 2018,whenever it replaced my um.
Actually, that would have beenum.
Sorry, I take that back.
This would have been in 2019,the version that you're hearing
(09:30):
today, because this publisheddate June 20th 2018, is from
whenever I launched my show,like the original original show.
But what you can do and you mayor may not know this, and this
is good for anyone that'srebranding this year is you can
actually go back and replacethat audio file and it's just
gonna keep the same stats evenif you change the audio file.
(09:52):
You don't get two separate setsof stats from the original
original and then the newest onethat you uploaded.
But it's what people do.
So I used to have a show calledthe Rookie Life Now it's called
the Profit Podcast, and Irebranded, and when I did that,
it was hey, this is our show.
We rebranded this.
What we're all about, this iswhat you can expect.
(10:14):
So if you haven't gone back andlistened to your intro episode,
if you currently have a podcast,go check it out and see if it's
still relevant.
Maybe you're like, oh my gosh,I need to update this, I need to
change this.
Then, by all means, you canabsolutely do that.
But the key takeaway is itdoesn't have to be perfect,
perfect on day one and just knowthat it's going to continue to
evolve and grow.
(10:35):
And if things change over timeand you're like man, that
episode just doesn't make asmuch sense anymore, go back and
listen to it.
Go, I mean, go listen to myepisode and you can hear how I
rebranded and I said you know wewere this podcast and we
rebranded, and I go into thewhole spiel, but basically what
(10:55):
I just told you.
But but it's just somethingthat can help you reframe your
brand a little bit and you don'thave to do a huge overhaul of
everything if you just want togo update your intro episode.
So that was number two.
Number one, right?
This is my number one mostdownloaded episode and I'm going
to tell you I think it'sbecause of my website having
(11:17):
linked to this and the fact thatthis is searchable in so many
podcast apps.
Okay, so I'm gonna give you allmy theories, and that's what
they are.
They're theories.
I don't know 100% sure, butthis was my episode called the
Office Lady's Podcast Case Studyand it's from March 2020.
(11:38):
Now, the overview of this is Iwas obsessed with Office Lady's
Podcast.
I actually stopped listening toit as much and I got obsessed
with a few other podcasts, but Ilistened to this show
religiously, religiously, everysingle week, without fail, and I
wanted to understand theirpodcast launch success because
(12:02):
and I get into all of this so ifyou have not listened to this
and you want to know how a bigname like these were two
celebrities that launched apodcast about their shows all
nostalgic and beautifulcelebrities that launched a
podcast about their shows allnostalgic and beautiful Go check
that out, because I go throughtheir stats how many reviews and
ratings they had before theylaunched.
(12:23):
Like I went into when theylaunched their show all the
metrics that they had that Icould see.
Right, they were available tome to look at as a consumer, not
someone that's behind thescenes of their show, and it was
really cool and I think thatthere were a lot of great
lessons learned.
So if you have not listened tothat and you want to know how a
case study works, go check thatout.
(12:44):
We're actually going to do somecase study, more case study
episodes in the future, butagain, that's been my most
successful.
So, of all the ones that Icreated, this is just the lesson
inside the lesson here.
Of all the episodes that I'vecreated, ones that I thought
would be a smashing success,like telling you how to make
more money, telling you how todo this, helping you with that
thing it's a case study episodethat I did on the Office Ladies
(13:07):
podcast for March 2020.
So you just never know what'sgonna work.
That's the lesson inside thelesson.
You never know what's gonnawork.
So follow your passion andcreate content about what you're
interested in and share it withyour audience, because that's
what I did and it's panned outreally well for me.
So those are the top fivepodcast episodes.
(13:29):
Now let's go into my top fiveYouTube videos of all time,
because, again, these are veryinteresting.
Now, I wish I would have hadthe actual timestamp of how long
these are, because I can tellyou right now these are not
podcast interviews.
So I did this long stint,actually from 2019-ish to 2021,
(13:51):
where I was publishing multiplevideos a week, like two to three
videos every single week, andthat might've meant that they
were five minutes long, sevenminutes long, some are 12
minutes long, but they weren'tall podcast episodes.
They were shorter clippedvideos.
When I say clipped, not all ofthem were clips of something
else, but they were like veryshort tutorial.
(14:13):
You're going to see what I mean, but it's very interesting how
the audience reacted to theseand how these are still getting
hits.
Every single one of these aremore than three plus years old.
None of them are my newerpieces of content that I've
created in the last four or fiveyears.
So it's really interesting.
I guess I have created them infive years.
Sorry, I meant three to fouryears, okay, so it's really
(14:33):
interesting.
I guess I have created them infive years.
Sorry, I meant three to fouryears, okay.
So let's start at number five.
So number five is the Rode PSA1boom arm with blue Yeti mic
setup from January 2020.
Do you see, a lot of these arehappening in 2020?
There's a lot going on thatyear.
(14:55):
The overview for this one issetting up a mic, a Blue Yeti
mic specifically, and a Rodeboom arm for professional audio
quality.
This is a direct replication ofanother video that I saw that I
watched to set up my own boomarm, and I was like, oh my gosh,
(15:17):
this was not helpful.
It was too short, it didn'tshow me the angles that I wanted
to see, it didn't show me allthe things that were in in the
video that could have been, andso I just recreated it.
So this is permission, right.
Another lesson inside thelesson is permission to recreate
something.
Right.
You can go and watch somethingon YouTube and recreate it with
(15:37):
your own fancy spin on it orsimpler spin on it or something
that that was just missing fromthe content, and make it happen.
So this one is a great one foryou.
If you have a blue Yeti and youwant to set up a road, a boom
arm for your content, then gocheck that out.
It's very specific.
I think that's another reasonwhy it performs really, really
(15:58):
well.
This one has had tens ofthousands of views on it and I
think that you should go checkit out if you want some.
It's not great.
Let's just be clear.
The quality of the video isn'tgreat, the editing of the video
isn't great, but it solves avery specific problem and I
think that that's why itperforms so well.
So all of these are going to belinked in the show notes.
Go check that one out.
(16:21):
Number four excuse me, thatwasn't good enough.
Number four solo podcast ideashow to script or outline
episodes.
This is from February 2020.
So this is a breakdown.
I got this question a lot,crystal how do you script or
outline your episodes?
Like I want to know, like, howdo I write down content, like
(16:42):
how do I get it out of my headonto paper in a format that will
work better for my soloepisodes?
So, again, very specific, it'snot just any podcast outlines.
This is for solo podcast ideasand it's just breaking down my
own structure, like how I did it, how I do it behind the scenes.
So the lesson in this is whatdo you do behind the scenes that
(17:05):
you can share in a YouTubevideo that's like oh, I do this,
like here's step one throughfour, step one through seven,
whatever it is for you, and justoutline it in a way that makes
it super simple.
And that was something that Ithink we don't do often enough
is we think, well, no one elseis gonna get it or no one's
gonna care about it.
You have to make them care, andthe way that I did that was I
(17:27):
targeted this for solopodcasters and exactly the
problem they were strugglingwith is how to script or outline
an episode.
So I think that's why thisvideo particularly performs
really well and I continue toget a lot of views on it.
So that was number four.
Number three I can't not laughwhen I do it.
It's so dumb.
(17:48):
Create a podcast audiogramusing Canva full tutorial.
I can't not laugh when I do it.
It's so dumb.
Create a podcast audiogramusing Canva full tutorial.
This was a very popular videobecause it was outlining
something that people wereasking me all the time on how
they could do it and it's in atool, so it's a specific to a
tool.
It's in Canva and I said fulltutorial.
(18:09):
This is also one where I get alot of questions.
So I get a lot of questions inthe comments, which actually
helps with engagement, wherepeople are like, yeah, but what
about this feature?
Or you didn't show this, or Ireally want to see a video about
that.
So this one performs well, notonly because it helps solve a
problem, but also because itgets people engaged in the
comments where they wanna knowmore or they wanna know why I
(18:32):
didn't go through a specificother thing in the video or this
and that.
So it kind of sparks aconversation with people and I
think that those are the bestpieces of content to create.
So, if you are gonna do atutorial, make sure that you
list what problem that you'resolving, what app that you're
solving it in, and make sure youhave like full tutorial or
quick tutorial or short demo,like whatever applies to the
(18:56):
length of your content.
So that was number three.
Number two again, I can't Icrack myself up.
It's really sad.
I know Best podcast intro andoutro examples.
Use these for interviews.
Now, this one's from June 2020.
And again, this is what peopleare asking me about.
(19:19):
They are coming to my channeland saying, okay, I likely let
me take that back.
They're not coming directly tomy channel.
They are typing into Google,they're typing into YouTube,
like I need to do an intro formy podcast, like I need to do an
intro for my podcast or I needto do an outro for my podcast.
I need some examples, and Iknow that people need examples,
because I needed examples when Iwas creating the intro.
(19:40):
Now, what I mean by the introit's what you hear the first two
minutes of this show, where I'mleading into like, oh, this is
what we're gonna talk abouttoday.
This is what we're gonna do.
I'm offering my hook, I'mtelling you what to expect, like
why you should care, and thenwe go into the main theme, then
we go into the whole spiel, mainsegment of the episode, and
then we have the outro at theend.
These are things that I didn'tknow what to do, but this
(20:03):
particular video is forinterviews, so how to read
someone's bio and make it notsound boring, how to make sure
that the end is something that'smaking your audience take
action on the CTA that you oryour guest had for that
particular episode.
So it's a great one.
If you do interviews, make sureyou go check it out, because I
(20:24):
think that it's going to besomething that can really help
you up your game in 2025 ifyou're looking to have better
intros and outros for yourinterviews.
And the last one, number onesolo podcast, the number one tip
to know, this one continues toshock me and surprise me.
(20:45):
I don't know what the exactnumbers are.
I know that it's had close to100,000 views on this one
particular video.
I know last time I checked itwas like 60 and 70,000.
I mean, it could be more thanthat at this point, but this one
still shocks me because it'sfive minutes.
This is a five minute.
I know this one because it'scontinued to be like this thing,
(21:06):
like really that same video isgetting that many views Like
this.
Many people have watched it.
Like okay, I guess because it'sshort, I guess because it's
very targeted to solo podcastersAgain, I'm calling out my
audience very clearly.
So solo podcast, the number onetip to know.
And maybe they're seeing thatand they're like I'm a solo
(21:29):
podcaster, what is the one thingI need to know?
And because it's short, peopletypically are watching more than
50% of the video, which I mean,if you have seen any YouTube
statistics like that's shocking,right, you can see like the
view duration and anything overa few seconds.
It's like, yes, like I haveachieved it, like I have arrived
(21:50):
, I've done amazing things, butthe key takeaway is just
learning more about being a solopodcaster.
So I'm not going to spoil it.
Like, no spoiler alerts here.
Go watch that video again, it'sfive minutes.
Watch it two X speeds.
It's two and a half minutes,but it's something that helps
you build confidence as a solohost and some of the things that
really helped me whenever Idecided in the very beginning of
(22:14):
my podcasting journey in 2018,that I was going to go solo for
a lot of my content and I didn'tneed a co-host.
So if you're kind of grapplingwith that, or you're a solo
podcaster or you want to getinto solo podcasting, make sure
you listen to that, but that'sit, like those are our greatest
hits of all time.
Again, I was very shocked veryshocked that some of these made
(22:36):
it to the very top of our mostdownloaded, most watched pieces
of content.
But some of the key lessons thatI wanted to share from this is
reflecting on this and lookingat the top performers.
I can see that actionableadvice resonates the most with
my audience.
I can see that very clearly.
I can see that examples andtemplates work really well, or
(22:58):
tutorials, like whatever wordyou want to use for that, but
showing people exactly step bystep how to do things is very
helpful in the content that I'mcreating.
Also, that clarity andsimplicity keeps the audience
engaged.
So keeping it very simple,calling out it's a tutorial for
this specific person on thisspecific platform and it's quick
(23:20):
or it's short or it's fulltutorial, whatever, but keeping
it very action-centered is veryimportant.
And the other one is tutorialsand case studies Like they're
crowd pleasers they make peoplehappy.
And it other one is tutorialsand case studies Like they're
crowd pleasers they make peoplehappy and it's something that
I'm going to continue to do.
It's why I share so manyquestions from the community
around here, because if oneperson has this question, it's
(23:41):
likely that 50 other people havethis question.
So it's while you'll continue tosee this type of content
created around here, but reallygo back and listen to these.
Like watch these.
If you're like looking forthings to like rejuvenate your
journey and you're like, oh, Iwant to see what Crystal, what
kind of content she was creatingfour years ago, five years ago,
(24:02):
at this point, like, go checkit out because you're going to
see that things look a lotdifferent.
Okay, you're going to see thatthings look a lot different.
I produce way fancier contenttoday in my delivery, my editing
, everything that we're doinghere is so much more crisp than
it was then.
Yet that content stilloutperforms a lot of our current
(24:26):
things that we're doing justbecause it's been around the
block or two, it's been thereand it's had people comment.
It's had people watch it.
People are still consuming it.
I'm still making money fromthese.
That's another key thing fromYouTube.
I'm still making money on allof these videos.
So it's pretty cool.
It's pretty cool.
This is my little plug like getinto YouTube this year if you
(24:46):
have not already thought aboutit, and I want to see you in
Podcasters Connect.
So if you've been thinkingabout starting a YouTube channel
and you don't really know whatthat's going to look like, join
us in Podcasters Connect.
You can go to crystalprofitcomforward slash, join.
We're going to be doing somereally cool things and YouTube
is going to be one of the bigtopics that we have.
I can't think off the top of myhead which month we're going to
(25:07):
cover that in detail, but youdon't want to miss it.
You don't want to miss it.
So come join us, hang out withus in our brand new community,
podcasters Connect, becausewe're going to have so much fun.
But thank you so much for yoursupport.
I want to just say, as we closeout 2024, when this episode
drops, I'm excited for 2025.
(25:31):
I'm looking forward to what wecan do together in the next year
, and I just so appreciate everysingle one of you watching,
listening, commenting, being apart of this community and
hanging out with us, becausewithout you, this journey just
wouldn't be as special, and I'mso grateful for every single one
of you.
But make sure, if this is yourfirst time tuning in, that you
follow and subscribe so youdon't miss any of our future
episodes and updates.
And, as always, remember, keepit up.
(25:53):
We all have to start somewhere.
Okay, we're going to do something really fun in
today's episode.
It feels like the perfect wayto close out 2024 and go right
(00:28):
into 2025.
And it's just a fun, like funtopic to listen to for any time
of year.
But especially if you'relistening to this when it goes
live and we're in that likeweird limbo stage of like well,
technically we're still onholiday break, but I haven't
really gone back to work yet andyou're listening to this, like
(00:48):
maybe you're driving on your caror you're taking a walk because
you just needed a break, likeyou needed that mental time out
to do something for yourself.
So this episode is going to beso much fun because we're
talking about the top fivepodcast episodes of all time for
the profit podcast, as well asmy top five YouTube videos of
(01:09):
all time.
And this is going to probablyshock you because it's not what
you think.
All right, it was shocked meand some of these I looked and I
was like really Like that's thetop, like the most downloaded,
the most watched, like okay, soit's really interesting and I
just love sharing these behindthe scenes with you.
(01:29):
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(01:52):
So let's get right to it, shallwe All right?
Welcome back to another episode.
I am Crystal Prophet.
If we have not met, and I am soexcited to talk about what
we're talking about todaybecause I learned a few years
ago I can't believe it like itwas in 2023, I worked with a
(02:13):
coach, so I say it's a few yearsago last year right, it feels
like forever ago, but also itwas so impactful.
I learned something aboutmyself, and it was that I don't
often take the time to celebrateaccomplishments, and so this is
me reflecting on the last fewyears of my own content journey,
(02:34):
but also celebrating the factthat we've done some really cool
stuff around here and I get toshare with you, and so I hope
that you take the framework forthis episode and replicate it in
your own content in whateverway makes sense to you.
Maybe you don't do educationalstuff, but maybe you share
content in a way that you canhighlight some of the cool
(02:55):
things that you've done acrossyour content.
Now, it doesn't have to be yourpodcast episodes.
It could be a big milestonethat you achieved in some other
form of your journey, but Ithought it would be super fun to
highlight some of these podcastepisodes and YouTube videos
that we have readily available,and these are ones that you can
(03:16):
go listen to today if you havenot listened to them.
So this is like hey, if you'rebrand new around here, go check
these out.
Or if you've been around herefor a while but you may have
missed some of these, go backand listen to them or watch them
, because they're really special.
All right, so let's just diveright into the top five podcast
episodes of all time, and I justrealized I have these listed in
(03:38):
like one to five, but we'reactually going to stop it or
start at number five and workour way up.
I used to be obsessed with this.
It's like totally going to just.
It's a silly thing I used to do.
There was this show called theKid Craddock Morning Show, and
I'm pretty sure it's stillaround today.
I don't know if they call itthe same thing, but I remember I
was obsessed with listening to,like the list that they had to
(04:03):
share because they had a reallycool voice.
That would be like number five,number four, you know.
It was like the list or likethe voice that you would hear
for like a movie trailer orsomething.
It was ridiculous.
So I'm going to recreate thatfor you, just because I think it
sounds funny.
So here we go.
Number five how to be a betterteacher in your content.
(04:26):
And this is from February 3rd2022.
Now, this episode was reallyfocused on how to connect with
your audience by reallyeffectively teaching through
your content, instead of justlike regurgitating stuff that
you learned or just not reallysharing things in a way that's
going to be impactful.
(04:46):
Like we've all been through,like we've sat through a
terrible class, a terriblepresentation, a workshop, a
timeshare, pitch right.
I could go on and on about somany different ways that people
present their content and it'sterribly boring.
So this was just really allabout how to simplify your
message and speak directly toyour audience's needs in a way
(05:08):
that helps you teach better inyour content.
So if that's one of your goalsfor 2025, then I highly
encourage you go listen to thispodcast episode and again, we
aired this in like 2022.
So go check it out because itcan help you become a better
communicator.
I love how I'm like miss saythe word communicator, right, it
(05:28):
helps you become a bettercommunicator and deepen those
connections with your audienceby essentially showing up in a
much better way.
So that was number five.
Number four and this alwaysshocks me, because this is one
of it's not only one of my toppodcast episodes, it's also one
of the top search pages on myentire website.
(05:51):
I get hits on this monthly.
It's only a few of them, but Istill get regular hits on this
and this is from March 2020.
It's called what is explicitcontent for a podcast.
What does it mean?
Called what is explicit contentfor a podcast, what does it
mean?
And it's really justdemystifying, like what that
label means, like explicitcontent and its implications for
(06:12):
podcasters.
So if you haven't listened tothat or you're curious about
explicit content, in a nutshell,that episode really explains
what it is, how the differentapps track it.
So I go into.
Spotify actually has this greatarticle that they wrote about
what they believe explicitcontent means, so go check out
(06:32):
that episode.
We link to all of Spotify'sresources.
But why should you care, like?
Why should you care aboutexplicit content?
Well, I want you to understandthe platform's guidelines for
just avoiding any confusion orpenalties for your show.
What this can mean is differentsponsorships may not want to
advertise with you if you havesuper explicit content or if you
(06:54):
just know across the board youdon't want to have any explicit
content.
I actually run into this a lot.
On a lot of shows we have hadexplicit content.
On the podcast, we've hadpeople that cuss like sailors.
We've had a few people thatjust drop you know an F-bomb
here and there.
We've had you know a few thatare like oh, oh, oh.
There's lots of cussingthroughout.
I typically don't drop a lot ofprofanity in my content.
(07:18):
So if you're wondering, well,what does that look like, Make
sure you go check out thatepisode because it is super,
super helpful.
Or if you've just never dabbledin that at all, go check that
out.
It's going to be linked in theshow notes.
Number three I can't do it andnot laugh.
It's just too much fun.
So number three is start apodcast this year in eight
(07:39):
simple steps, and this was airedin January 2022.
So it goes through the eightsimple steps of what it takes to
start a podcast.
It lays out the simple platform, template, workflow however you
want to label it of how tostart a podcast.
So if that is something thatyou're wanting to do in 2025,
(07:59):
make sure you go check out thisepisode.
It's as relevant as it was thenas it is today, and it's really
going to focus on theessentials of launching and just
take out the complexities,right, like, let's not
overcomplicate things.
So go check out that episode.
If you have not launched yourpodcast, or if you're looking to
launch anything, start anythingin 25, then go check that out.
(08:21):
You're going to start a podcast, a YouTube channel, a
newsletter.
There's a lot of things that wecover in there that could be
super helpful to your journeyand it's pretty straightforward.
So it's yeah, it's gonnasimplify a lot of things.
Number two I can't.
I'm making myself laugh overhere y'all.
It's pretty ridiculous.
(08:41):
Intro to the Profit Podcast.
This is my second mostdownloaded episode of all time.
Why is this important?
I've said this before, I'll sayit again when people find your
show, they go back to thebeginning more often than not,
and they will listen to thatnumber one episode you ever put
out.
So I don't typically do this asa consumer, but this is very
(09:06):
clear that this is what a lot ofpeople do, maybe you yourself.
You found my show.
Then you were like, well, whatis this show about?
What do they talk about?
Where do I dive in?
Where do I get started?
This episode aired in June 2018,whenever it replaced my um.
Actually, that would have beenum.
Sorry, I take that back.
This would have been in 2019,the version that you're hearing
(09:30):
today, because this publisheddate June 20th 2018, is from
whenever I launched my show,like the original original show.
But what you can do and you mayor may not know this, and this
is good for anyone that'srebranding this year is you can
actually go back and replacethat audio file and it's just
gonna keep the same stats evenif you change the audio file.
(09:52):
You don't get two separate setsof stats from the original
original and then the newest onethat you uploaded.
But it's what people do.
So I used to have a show calledthe Rookie Life Now it's called
the Profit Podcast, and Irebranded, and when I did that,
it was hey, this is our show.
We rebranded this.
What we're all about, this iswhat you can expect.
(10:14):
So if you haven't gone back andlistened to your intro episode,
if you currently have a podcast,go check it out and see if it's
still relevant.
Maybe you're like, oh my gosh,I need to update this, I need to
change this.
Then, by all means, you canabsolutely do that.
But the key takeaway is itdoesn't have to be perfect,
perfect on day one and just knowthat it's going to continue to
evolve and grow.
(10:35):
And if things change over timeand you're like man, that
episode just doesn't make asmuch sense anymore, go back and
listen to it.
Go, I mean, go listen to myepisode and you can hear how I
rebranded and I said you know wewere this podcast and we
rebranded, and I go into thewhole spiel, but basically what
(10:55):
I just told you.
But but it's just somethingthat can help you reframe your
brand a little bit and you don'thave to do a huge overhaul of
everything if you just want togo update your intro episode.
So that was number two.
Number one, right?
This is my number one mostdownloaded episode and I'm going
to tell you I think it'sbecause of my website having
(11:17):
linked to this and the fact thatthis is searchable in so many
podcast apps.
Okay, so I'm gonna give you allmy theories, and that's what
they are.
They're theories.
I don't know 100% sure, butthis was my episode called the
Office Lady's Podcast Case Studyand it's from March 2020.
(11:38):
Now, the overview of this is Iwas obsessed with Office Lady's
Podcast.
I actually stopped listening toit as much and I got obsessed
with a few other podcasts, but Ilistened to this show
religiously, religiously, everysingle week, without fail, and I
wanted to understand theirpodcast launch success because
(12:02):
and I get into all of this so ifyou have not listened to this
and you want to know how a bigname like these were two
celebrities that launched apodcast about their shows all
nostalgic and beautifulcelebrities that launched a
podcast about their shows allnostalgic and beautiful Go check
that out, because I go throughtheir stats how many reviews and
ratings they had before theylaunched.
(12:23):
Like I went into when theylaunched their show all the
metrics that they had that Icould see.
Right, they were available tome to look at as a consumer, not
someone that's behind thescenes of their show, and it was
really cool and I think thatthere were a lot of great
lessons learned.
So if you have not listened tothat and you want to know how a
case study works, go check thatout.
(12:44):
We're actually going to do somecase study, more case study
episodes in the future, butagain, that's been my most
successful.
So, of all the ones that Icreated, this is just the lesson
inside the lesson here.
Of all the episodes that I'vecreated, ones that I thought
would be a smashing success,like telling you how to make
more money, telling you how todo this, helping you with that
thing it's a case study episodethat I did on the Office Ladies
(13:07):
podcast for March 2020.
So you just never know what'sgonna work.
That's the lesson inside thelesson.
You never know what's gonnawork.
So follow your passion andcreate content about what you're
interested in and share it withyour audience, because that's
what I did and it's panned outreally well for me.
So those are the top fivepodcast episodes.
(13:29):
Now let's go into my top fiveYouTube videos of all time,
because, again, these are veryinteresting.
Now, I wish I would have hadthe actual timestamp of how long
these are, because I can tellyou right now these are not
podcast interviews.
So I did this long stint,actually from 2019-ish to 2021,
(13:51):
where I was publishing multiplevideos a week, like two to three
videos every single week, andthat might've meant that they
were five minutes long, sevenminutes long, some are 12
minutes long, but they weren'tall podcast episodes.
They were shorter clippedvideos.
When I say clipped, not all ofthem were clips of something
else, but they were like veryshort tutorial.
(14:13):
You're going to see what I mean, but it's very interesting how
the audience reacted to theseand how these are still getting
hits.
Every single one of these aremore than three plus years old.
None of them are my newerpieces of content that I've
created in the last four or fiveyears.
So it's really interesting.
I guess I have created them infive years.
Sorry, I meant three to fouryears, okay, so it's really
(14:33):
interesting.
I guess I have created them infive years.
Sorry, I meant three to fouryears, okay.
So let's start at number five.
So number five is the Rode PSA1boom arm with blue Yeti mic
setup from January 2020.
Do you see, a lot of these arehappening in 2020?
There's a lot going on thatyear.
(14:55):
The overview for this one issetting up a mic, a Blue Yeti
mic specifically, and a Rodeboom arm for professional audio
quality.
This is a direct replication ofanother video that I saw that I
watched to set up my own boomarm, and I was like, oh my gosh,
(15:17):
this was not helpful.
It was too short, it didn'tshow me the angles that I wanted
to see, it didn't show me allthe things that were in in the
video that could have been, andso I just recreated it.
So this is permission, right.
Another lesson inside thelesson is permission to recreate
something.
Right.
You can go and watch somethingon YouTube and recreate it with
(15:37):
your own fancy spin on it orsimpler spin on it or something
that that was just missing fromthe content, and make it happen.
So this one is a great one foryou.
If you have a blue Yeti and youwant to set up a road, a boom
arm for your content, then gocheck that out.
It's very specific.
I think that's another reasonwhy it performs really, really
(15:58):
well.
This one has had tens ofthousands of views on it and I
think that you should go checkit out if you want some.
It's not great.
Let's just be clear.
The quality of the video isn'tgreat, the editing of the video
isn't great, but it solves avery specific problem and I
think that that's why itperforms so well.
So all of these are going to belinked in the show notes.
Go check that one out.
(16:21):
Number four excuse me, thatwasn't good enough.
Number four solo podcast ideashow to script or outline
episodes.
This is from February 2020.
So this is a breakdown.
I got this question a lot,crystal how do you script or
outline your episodes?
Like I want to know, like, howdo I write down content, like
(16:42):
how do I get it out of my headonto paper in a format that will
work better for my soloepisodes?
So, again, very specific, it'snot just any podcast outlines.
This is for solo podcast ideasand it's just breaking down my
own structure, like how I did it, how I do it behind the scenes.
So the lesson in this is whatdo you do behind the scenes that
(17:05):
you can share in a YouTubevideo that's like oh, I do this,
like here's step one throughfour, step one through seven,
whatever it is for you, and justoutline it in a way that makes
it super simple.
And that was something that Ithink we don't do often enough
is we think, well, no one elseis gonna get it or no one's
gonna care about it.
You have to make them care, andthe way that I did that was I
(17:27):
targeted this for solopodcasters and exactly the
problem they were strugglingwith is how to script or outline
an episode.
So I think that's why thisvideo particularly performs
really well and I continue toget a lot of views on it.
So that was number four.
Number three I can't not laughwhen I do it.
It's so dumb.
(17:48):
Create a podcast audiogramusing Canva full tutorial.
I can't not laugh when I do it.
It's so dumb.
Create a podcast audiogramusing Canva full tutorial.
This was a very popular videobecause it was outlining
something that people wereasking me all the time on how
they could do it and it's in atool, so it's a specific to a
tool.
It's in Canva and I said fulltutorial.
(18:09):
This is also one where I get alot of questions.
So I get a lot of questions inthe comments, which actually
helps with engagement, wherepeople are like, yeah, but what
about this feature?
Or you didn't show this, or Ireally want to see a video about
that.
So this one performs well, notonly because it helps solve a
problem, but also because itgets people engaged in the
comments where they wanna knowmore or they wanna know why I
(18:32):
didn't go through a specificother thing in the video or this
and that.
So it kind of sparks aconversation with people and I
think that those are the bestpieces of content to create.
So, if you are gonna do atutorial, make sure that you
list what problem that you'resolving, what app that you're
solving it in, and make sure youhave like full tutorial or
quick tutorial or short demo,like whatever applies to the
(18:56):
length of your content.
So that was number three.
Number two again, I can't Icrack myself up.
It's really sad.
I know Best podcast intro andoutro examples.
Use these for interviews.
Now, this one's from June 2020.
And again, this is what peopleare asking me about.
(19:19):
They are coming to my channeland saying, okay, I likely let
me take that back.
They're not coming directly tomy channel.
They are typing into Google,they're typing into YouTube,
like I need to do an intro formy podcast, like I need to do an
intro for my podcast or I needto do an outro for my podcast.
I need some examples, and Iknow that people need examples,
because I needed examples when Iwas creating the intro.
(19:40):
Now, what I mean by the introit's what you hear the first two
minutes of this show, where I'mleading into like, oh, this is
what we're gonna talk abouttoday.
This is what we're gonna do.
I'm offering my hook, I'mtelling you what to expect, like
why you should care, and thenwe go into the main theme, then
we go into the whole spiel, mainsegment of the episode, and
then we have the outro at theend.
These are things that I didn'tknow what to do, but this
(20:03):
particular video is forinterviews, so how to read
someone's bio and make it notsound boring, how to make sure
that the end is something that'smaking your audience take
action on the CTA that you oryour guest had for that
particular episode.
So it's a great one.
If you do interviews, make sureyou go check it out, because I
(20:24):
think that it's going to besomething that can really help
you up your game in 2025 ifyou're looking to have better
intros and outros for yourinterviews.
And the last one, number onesolo podcast, the number one tip
to know, this one continues toshock me and surprise me.
(20:45):
I don't know what the exactnumbers are.
I know that it's had close to100,000 views on this one
particular video.
I know last time I checked itwas like 60 and 70,000.
I mean, it could be more thanthat at this point, but this one
still shocks me because it'sfive minutes.
This is a five minute.
I know this one because it'scontinued to be like this thing,
(21:06):
like really that same video isgetting that many views Like
this.
Many people have watched it.
Like okay, I guess because it'sshort, I guess because it's
very targeted to solo podcastersAgain, I'm calling out my
audience very clearly.
So solo podcast, the number onetip to know.
And maybe they're seeing thatand they're like I'm a solo
(21:29):
podcaster, what is the one thingI need to know?
And because it's short, peopletypically are watching more than
50% of the video, which I mean,if you have seen any YouTube
statistics like that's shocking,right, you can see like the
view duration and anything overa few seconds.
It's like, yes, like I haveachieved it, like I have arrived
(21:50):
, I've done amazing things, butthe key takeaway is just
learning more about being a solopodcaster.
So I'm not going to spoil it.
Like, no spoiler alerts here.
Go watch that video again, it'sfive minutes.
Watch it two X speeds.
It's two and a half minutes,but it's something that helps
you build confidence as a solohost and some of the things that
really helped me whenever Idecided in the very beginning of
(22:14):
my podcasting journey in 2018,that I was going to go solo for
a lot of my content and I didn'tneed a co-host.
So if you're kind of grapplingwith that, or you're a solo
podcaster or you want to getinto solo podcasting, make sure
you listen to that, but that'sit, like those are our greatest
hits of all time.
Again, I was very shocked veryshocked that some of these made
(22:36):
it to the very top of our mostdownloaded, most watched pieces
of content.
But some of the key lessons thatI wanted to share from this is
reflecting on this and lookingat the top performers.
I can see that actionableadvice resonates the most with
my audience.
I can see that very clearly.
I can see that examples andtemplates work really well, or
(22:58):
tutorials, like whatever wordyou want to use for that, but
showing people exactly step bystep how to do things is very
helpful in the content that I'mcreating.
Also, that clarity andsimplicity keeps the audience
engaged.
So keeping it very simple,calling out it's a tutorial for
this specific person on thisspecific platform and it's quick
(23:20):
or it's short or it's fulltutorial, whatever, but keeping
it very action-centered is veryimportant.
And the other one is tutorialsand case studies Like they're
crowd pleasers they make peoplehappy.
And it other one is tutorialsand case studies Like they're
crowd pleasers they make peoplehappy and it's something that
I'm going to continue to do.
It's why I share so manyquestions from the community
around here, because if oneperson has this question, it's
(23:41):
likely that 50 other people havethis question.
So it's while you'll continue tosee this type of content
created around here, but reallygo back and listen to these.
Like watch these.
If you're like looking forthings to like rejuvenate your
journey and you're like, oh, Iwant to see what Crystal, what
kind of content she was creatingfour years ago, five years ago,
(24:02):
at this point, like, go checkit out because you're going to
see that things look a lotdifferent.
Okay, you're going to see thatthings look a lot different.
I produce way fancier contenttoday in my delivery, my editing
, everything that we're doinghere is so much more crisp than
it was then.
Yet that content stilloutperforms a lot of our current
(24:26):
things that we're doing justbecause it's been around the
block or two, it's been thereand it's had people comment.
It's had people watch it.
People are still consuming it.
I'm still making money fromthese.
That's another key thing fromYouTube.
I'm still making money on allof these videos.
So it's pretty cool.
It's pretty cool.
This is my little plug like getinto YouTube this year if you
(24:46):
have not already thought aboutit, and I want to see you in
Podcasters Connect.
So if you've been thinkingabout starting a YouTube channel
and you don't really know whatthat's going to look like, join
us in Podcasters Connect.
You can go to crystalprofitcomforward slash, join.
We're going to be doing somereally cool things and YouTube
is going to be one of the bigtopics that we have.
I can't think off the top of myhead which month we're going to
(25:07):
cover that in detail, but youdon't want to miss it.
You don't want to miss it.
So come join us, hang out withus in our brand new community,
podcasters Connect, becausewe're going to have so much fun.
But thank you so much for yoursupport.
I want to just say, as we closeout 2024, when this episode
drops, I'm excited for 2025.
(25:31):
I'm looking forward to what wecan do together in the next year
, and I just so appreciate everysingle one of you watching,
listening, commenting, being apart of this community and
hanging out with us, becausewithout you, this journey just
wouldn't be as special, and I'mso grateful for every single one
of you.
But make sure, if this is yourfirst time tuning in, that you
follow and subscribe so youdon't miss any of our future
episodes and updates.
And, as always, remember, keepit up.
(25:53):
We all have to start somewhere.
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