September 16, 2025 • 21 mins
What happens when you actually reply to my welcome emails? Your questions might turn into an entire podcast episode! That's precisely what happened when a new subscriber sent in some thought-provoking questions about content creation that I knew would benefit everyone in our audience.
Starting your content journey can feel overwhelming, particularly when faced with decisions like whether to begin with audio-only or video podcasting. Drawing from my experience of publishing over 1,500 episodes, I share why I recommend starting with whatever format makes you most comfortable. I began with just a $20 microphone (which now sits on my mantle as a reminder of how far I've come), and there's no shame in starting simple. The key is getting started and building confidence before adding complexity.
We also dive into crucial strategic questions, such as when to start monetizing your content (hint: make small asks from day one), what consistency really means for different creators, and whether platforms like Patreon are worth exploring. I share candid insights about why I've never used Patreon myself but know creators who've found great success with it. Additionally, I share my favorite content planning system—the PrepEm method—that helps creators integrate content into their lives rather than letting content creation dominate their schedule.
Whether you're just starting out or looking to elevate your existing content strategy, this episode offers practical advice without the fluff. Have questions of your own? I genuinely love hearing from you! Reply to my emails, leave a comment, or send me a message. And if you're enjoying the show, please leave a review on Apple Podcasts—I read every single one and might even answer your question in a future episode!
Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Krystal Proffitt (00:00):
So this is a fun episode today because I love
it when you actually reply tomy emails.
It is something that makes meso happy and, as part of our
welcome sequence whenever a newsubscriber joins our email list,
we have a list of questionsthat we ask, and someone
(00:23):
recently wrote in and theircomments back to me like were
open-ended questions.
They were like actually I havea few more questions, like if
you're willing to answer them,and I thought these are so
fantastic and there's probablyother people in the audience
that have these same questions,so why don't I just answer them
on our next episode?
So that's what we're doingtoday.
(00:44):
So let's get right to it.
Welcome to the Proffitt Podcast, where we teach you how to
start, launch and market yourcontent with confidence.
I'm your host, Krystal Proffitt, and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(01:06):
So let's get right to it, shallwe All right?
Welcome back to another episodeof the Proffitt Podcast.
If we have not met, I'm KrystalProffitt.
I am your content coach andstrategist, and today is going
to be a fun one because it'sgoing to be a combination of
(01:27):
what this audience member, whattheir experience is, and I'm
going to share the thoughts andfeelings that I have about
someone who's published 1,500plus episodes and the experience
I have with coaching others, infeeling more confident behind
the microphone on stage andreally creating that consistent
(01:49):
content.
So I'm going to leave today'ssubmissions anonymous, so you're
not actually going to knowexactly who said it.
But if you're listening to thepodcast regularly and you know
who you are, then I would loveto give you a shout out in a
future episode, but I'm going tokeep you anonymous today.
So the person that submittedthese.
Like I said, we have a welcomesequence.
(02:10):
If you're brand new to emailmarketing and you have no idea
what a welcome sequence is forcreating your content, having a
lead magnet, getting people onyour list you're like that's a
foreign language to me then makesure you check out our playlist
all about email marketing fordigital marketing or digital
(02:30):
products.
Make sure you check that outbecause it has a lot of beginner
intro things that can help yougrow your email list.
But what I did is I havequestions in the first email
that you get from me if you're abrand new subscriber to my
email list, and at the very endI ask people to answer these
(02:50):
questions.
Some people respond, somepeople don't, and that's totally
okay, but it makes my heart sohappy whenever y'all reply to my
email.
So please keep doing that, ifthere's some of you that are
regularly replying to my emails.
Thank you so much.
I really appreciate it.
But this one I'm not going toread the original questions we
have because, again, please gojoin my email list.
(03:11):
You can go to krystalproffitt.
com, go all the way to thebottom in the footer of my
website, and there's a place foryou to get regular updates.
So make sure you go do that.
But this is what they said.
They said one there's fivethings that we're talking about
here today.
One I'm keen to get startedwith a podcast, but I'm not sure
I have the right space orbackdrop.
(03:32):
I wonder if it would be moresuccessful with visual
podcasting for myself andco-host, or if I should build
videos that follow the audiocontent somehow.
Now I in true coach, you knowfashion.
I followed up their questionwith a question, so I said back
(03:53):
to them are you alreadycomfortable with video?
If yes, then I'd say lean intothat.
If not, then focus on audioonly setup for now, with the
intention to upgrade to a videosetup in the future.
This is how I got started andit's still a good approach.
And if you're listening orwatching this today and you're
wondering the same thing likehow should I get started?
(04:15):
Should I do audio and video?
Should I just do audio?
Should I just do video?
I would say the same thing backto you Are you comfortable
being on video?
And some people will say, yeah,it's fine, I record social
media content all the time.
And some people will say,absolutely not.
Like, I feel like I look like atroll that should live under a
bridge and I don't have theself-confidence to do that yet.
(04:39):
And that's perfectly fine,right?
Maybe we need to work on someself-image issues, but that's
the whole other thing.
Right, we can absolutely workon building your confidence over
time.
But I will always tell peoplestart with audio only first If
video is something that feelsforeign to you and you're just
not comfortable with it.
That is how I started and Iwill say it is a very different
(05:02):
skill to be able to recordvideos Like I'm staring down the
barrel of the camera right now.
Whenever I'm looking at this,I'm actually not even looking.
If I were looking at myself, myeyes would be over here, but
I'm looking down the barrel ofthe camera.
I'm looking at this.
I'm looking at my arm, I'mholding this, I'm looking at my
notes.
Like there's a lot going onwhenever you are doing video.
(05:24):
But when you were doing audioonly, you could read a script
verbatim and no one would everknow.
You could also do the same withvideo.
If you want to invest in a fancyteleprompter and have this
whole like expensive setup, buty'all, I'm cheap.
I'm not going to do that.
I've never invested thousandsand thousands of dollars in
(05:44):
having a full studio built outand like that was over time,
like what you see today my fancymicrophone.
I have these acoustic panels inmy office now, like I have this
box light behind me.
That was not what I startedwith at all.
I started with a $20 microphone.
Oh, actually, can we still seeit?
There we go.
If you're watching on YouTube,it's a little blurry, but that
(06:06):
microphone, right there, was $20in 2018.
That is still my originalmicrophone and that is why it's
up on the mantle.
It's a shrine to the beginningof my podcast journey.
It was $20.
That's what I started with.
There was no video.
There was no video at allwhenever I started and that one
doesn't.
There was no video at allwhenever I started.
And that one doesn't even haveany settings on it.
(06:27):
It literally plugs into mycomputer as a USB and that's it.
That was the most investmentthat I was willing to make
because, again, I'm cheap.
So all of that to say pleasestart with your content creation
(06:47):
journey in whatever way youfeel most comfortable and let us
know in the comments Are you anaudio only or a video person
right now when you're creatingcontent, or maybe you're about
to start creating content?
Let us know.
We would love to hear from you.
But let's move on to the secondthing that came up in this email
to me.
The second one says do you haveany recommendations for
marketing design for pics orvideos or posts?
(07:08):
That isn't Canva.
Oh, and this one stumped mey'all.
That's exactly what I said.
I said I don't have other toolsI recommend specifically for
this type of work.
I use Canva for most of thosetasks.
I also have a video editor.
Shout out to Jay, I know he'lldo something fancy right here.
Jay always does.
He is my incredible videoeditor that handles my edits and
(07:30):
he uses I believe this is true,jay, so correct me if this is
not right.
I believe that he uses theAdobe Suite for all the editing
that he does so whether it'sPremiere Pro or Photoshop I
don't know if he uses Auditionwith some of those as well, but
these are a lot more complicatedtools.
Like, I can barely use PremierePro, but for those video
(07:53):
editors that are out there, theydo incredible work and they can
do super custom fancy things,but I just use Canva.
I use Canva for literallyeverything for designing PDFs,
for designing deck designs, formy podcast movement talk, for my
thumbnails, for images I'mgoing to use on my website, for
(08:14):
promotional campaigns.
I use Canva for everything.
So I'm so sorry, listener, Iwas not able to give you other
recommendations, but if you needsomething fancier than that, I
highly recommend going andasking some design friends what
they recommend.
But Canva is my go-to.
I used it literally for years.
I've been using it since 2015,which sounds crazy because I've
(08:36):
been using it for 10 years.
I used the free version upuntil about the last three years
, so you can do a lot with thefree version.
You mark my word, you can get alot done.
All right, the next point.
The next thing that they saidis how did you know when to
start funneling your contentinto paid premium stuff?
Great question.
(08:57):
I'm so glad that you asked this, so I'm going to give you my
answer back to this person.
First, it says myrecommendation is to start
pointing people to a productASAP if you plan to monetize
your content in that way, evenif it's only a $20 book or
recommended products that youlove through affiliate marketing
(09:17):
, because it's a lot harder tostart making the ask of someone
when you're months or even yearsinto creating content and
you've never made that CTA.
Audiences really don't respondwell when you flip the switch on
them.
It's better to be transparentfrom the beginning.
Now, if you've been a longtimelistener, you've heard me tell
(09:38):
this story before, where I waslistening to a podcast.
I loved it so much.
It was incredible and they keptsaying we will never sell you
anything on this podcast.
We will never sell anything onthis show.
Blah, blah, blah, blah, blah.
Guess what they did one day.
Guess what they did.
You know what they did.
They were trying to sellsomething on their show, and it
wasn't that they were trying tosell me something on their show.
(10:01):
It was the fact that they hadgone so far as to say it is a
principle of our content, it isone of our deep values that we
will never sell you anything onthis show.
And then they started promotingstuff on their show.
So it pissed me off.
They were not transparent aboutthe whole thing and I was like
I'm done.
(10:21):
I'm done with this host and Inever listened to that show
anymore.
Maybe that's really petty of me, maybe I just hold a grudge, I
don't know, but this is how Ifeel about anyone that's going
to be promoting stuff.
You start making CTAs from dayone.
From day one, even if it's justmake sure you hit the follow
and subscribe button or leave usa review, or go check out our
(10:44):
website or download this freelead magnet, or go, you know,
buy this $20 book on Amazon, oruse this affiliate link I don't
care what it is, but you shouldbe making CTAs from day one if
that is ever going to be anintention for your podcast and
if you know, like right now youhaven't started, you haven't
(11:04):
launched, but you're like yeah,I want to eventually monetize
this thing in some way.
Make a CTA from the verybeginning.
Make your CTA.
That way it gets a lot easierto do that as you continue on
this journey, because it isreally hard to backtrack
whenever you haven't made any ofthose calls to action.
And then you do it one day andyou wonder huh, why is this not
(11:27):
converting?
Why is this not working forpeople?
It's because you didn't askthem from the beginning.
So I want to know your thoughts.
So, if you're watching onYouTube, let me know in the
comments how you feel aboutpeople making calls to action on
their podcast or kind offlipping that switch.
They never make any calls toaction.
Then all of a sudden one daythey do Like, tell me, I want to
know your thoughts and feelingsabout this.
(11:48):
And then, if you're listeningon the audio only version, hit
that, send Krystal a textmessage button and let me know
in fan mail.
I would love to hear yourthoughts on this and let's keep
this conversation going.
All right, let's move on to thefourth point that we have today
.
So the question is do youutilize Patreon?
If so, has your experiencelived up to your expectations?
(12:10):
I'll be really honest I don'tuse Patreon.
Well, let me read exactly whatI wrote back to this person.
I says I don't use Patreon butI have a friend who does and has
had great success with herBedtime Stories podcast.
She creates extra content forher subscribers, custom stickers
and sends them personalizedthank you notes.
So Jordan Blair shout out shehas the Dreamful podcast and is
(12:34):
it's all about bedtime stories.
You should absolutely go checkit out.
But she's done really well withPatreon because she gets so
many downloads she says millionsof downloads on her podcast and
she loves doing Patreon becauseshe doesn't want to have ad
spots in her show.
People literally listen to herpodcast, whether it's adults or
children.
(12:55):
To go to sleep.
That is the whole purpose of itis like, and you have to go
listen to her voice.
Like maybe we can put in anaudio clip or something of her
show, but her voice isabsolutely incredible to fall
asleep to right what acompliment, jordan knows.
I mean well and we've told herthis before like your voice is
(13:15):
so soothing and maternal andit's just.
It's so delicious to listen toher and I think that it's really
cool that she does this onPatreon because it allows her to
give a shout out to her recentPatreon subscribers, and she can
do that in the pre-roll or thepost-roll of her episodes, but
(13:36):
it doesn't have to be somethingthat's jarring in the middle of
an episode.
If someone's like almostfalling asleep and then it's
like, and by the way, make sureyou sign up for our Patreon.
No, she doesn't do that.
She didn't do that, so it worksout really well for her.
I know other people that havehad great success, so I think
it's absolutely worth checkingout, but it's not something I
personally do.
All right, last point, allright.
(13:57):
Last question, last point forthis episode.
Today, the person wrote in andsaid how often do you post?
And I said I publish onepodcast episode per week, which
is also turned into a YouTubevideo with the same content.
Now, this is what consistencylooks like for me.
This doesn't have to mean thisis what consistency looks like
(14:19):
for you Like for me.
This doesn't have to mean thisis what consistency looks like
for you, and I am a firmbeliever that everyone has their
own version of what showing upconsistently looks like.
So figure out what that lookslike for you.
For me, I love showing up once aweek.
It feels like the right cadencefor me to be in front of my
audience, to be present, tocontinue showing up in a regular
way, but for some people that'sdaily, but for some people
(14:41):
that's daily and for some peopleit's monthly.
I know some people that onlyput out quarterly podcasts.
So it's totally up to you onwhat that looks like.
But at the end of the day, findsomething that works with your
lifestyle, both personally andprofessionally, and what you
have going on, and make sureit's something that you can
commit to, because that's thething that I find is, once
(15:03):
someone really commits to whatthey're doing, it's almost
impossible to keep showing up aslong as you've created a
content system that works reallywell for you and how you plan
and record.
And if you've never heard metalk about this before, please
check out our PrepEm method.
That's P-R-E-P-E-M.
(15:25):
I actually have a download thatI'll link here.
It's go to KrystalProffitt.
com/PREPM and you can downloadour free guide where I dive into
the details of what the PrepEmmethod is.
But it's really a contentsystem.
It's the only content systemthat you need to help you stay
consistent, help you publishregular content and really fit
(15:47):
your content into your lifestyleinstead of the other way around
, because I find so often thatpeople try to shove in their
content in these weird placesand their content ends up
running their lives when reallyit should be something that fits
seamlessly and naturally intowhat you're already doing on a
regular basis.
(16:07):
So please go check that out andwe'll link to a video, too,
where I do a deeper dive intothe method here that we use at
Proffitt Media for every singlepiece of content that we create
media for every single piece ofcontent that we create.
But again, please reply to myemails if you have questions.
I think people get surprisedwhen they email me and I email
them back and I give them actualresources and answers and
(16:30):
responses to their questions.
So we love to hear from you.
So leave us a comment if you'rewatching on YouTube, or send us
a fan mail if you're listeningto the audio-only version, again
watching on YouTube, or send usa fan mail if you're listening
to the audio-only version.
Again, you can hit that sendKrystal a text message button
and I read all of those, andsome of those even get featured
in upcoming episodes of thepodcast.
(16:52):
So please reach out to us.
We love hearing from you, butthat's all I have for you today.
So make sure you hit thatfollow or subscribe button
wherever you are listening andwatching today and I haven't
made this call to action in awhile but if you are a podcast
listener, please leave us areview on Apple Podcast.
We actually haven't gotten anynew reviews in a while and I'm
(17:15):
remembering it's because Ihaven't asked.
I haven't asked for podcastreviews in a minute.
So if you do have a question, Iwould actually love to see what
is your question.
Tell us that in a podcastreview, because that's another
fun way for you to get reviews.
So I always do this thing whereI like teach you the thing, I
(17:37):
tell you how to do it, but I'malso doing it.
It's very meta around here.
I know it's a podcast aboutpodcasting, it's YouTube videos
about YouTube videos, but thisis what we do here at Proffitt
Media.
So I would love to hear fromyou, but I'm gonna leave you
with this, and this is how I endall of our episodes, and that
is keep it up.
We all have to start somewhere.
So this is a fun episode today because I love
it when you actually reply tomy emails.
It is something that makes meso happy and, as part of our
welcome sequence whenever a newsubscriber joins our email list,
we have a list of questionsthat we ask, and someone
(00:23):
recently wrote in and theircomments back to me like were
open-ended questions.
They were like actually I havea few more questions, like if
you're willing to answer them,and I thought these are so
fantastic and there's probablyother people in the audience
that have these same questions,so why don't I just answer them
on our next episode?
So that's what we're doingtoday.
(00:44):
So let's get right to it.
Welcome to the Proffitt Podcast, where we teach you how to
start, launch and market yourcontent with confidence.
I'm your host, Krystal Proffitt, and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(01:06):
So let's get right to it, shallwe All right?
Welcome back to another episodeof the Proffitt Podcast.
If we have not met, I'm KrystalProffitt.
I am your content coach andstrategist, and today is going
to be a fun one because it'sgoing to be a combination of
(01:27):
what this audience member, whattheir experience is, and I'm
going to share the thoughts andfeelings that I have about
someone who's published 1,500plus episodes and the experience
I have with coaching others, infeeling more confident behind
the microphone on stage andreally creating that consistent
(01:49):
content.
So I'm going to leave today'ssubmissions anonymous, so you're
not actually going to knowexactly who said it.
But if you're listening to thepodcast regularly and you know
who you are, then I would loveto give you a shout out in a
future episode, but I'm going tokeep you anonymous today.
So the person that submittedthese.
Like I said, we have a welcomesequence.
(02:10):
If you're brand new to emailmarketing and you have no idea
what a welcome sequence is forcreating your content, having a
lead magnet, getting people onyour list you're like that's a
foreign language to me then makesure you check out our playlist
all about email marketing fordigital marketing or digital
(02:30):
products.
Make sure you check that outbecause it has a lot of beginner
intro things that can help yougrow your email list.
But what I did is I havequestions in the first email
that you get from me if you're abrand new subscriber to my
email list, and at the very endI ask people to answer these
(02:50):
questions.
Some people respond, somepeople don't, and that's totally
okay, but it makes my heart sohappy whenever y'all reply to my
email.
So please keep doing that, ifthere's some of you that are
regularly replying to my emails.
Thank you so much.
I really appreciate it.
But this one I'm not going toread the original questions we
have because, again, please gojoin my email list.
(03:11):
You can go to krystalproffitt.
com, go all the way to thebottom in the footer of my
website, and there's a place foryou to get regular updates.
So make sure you go do that.
But this is what they said.
They said one there's fivethings that we're talking about
here today.
One I'm keen to get startedwith a podcast, but I'm not sure
I have the right space orbackdrop.
(03:32):
I wonder if it would be moresuccessful with visual
podcasting for myself andco-host, or if I should build
videos that follow the audiocontent somehow.
Now I in true coach, you knowfashion.
I followed up their questionwith a question, so I said back
(03:53):
to them are you alreadycomfortable with video?
If yes, then I'd say lean intothat.
If not, then focus on audioonly setup for now, with the
intention to upgrade to a videosetup in the future.
This is how I got started andit's still a good approach.
And if you're listening orwatching this today and you're
wondering the same thing likehow should I get started?
(04:15):
Should I do audio and video?
Should I just do audio?
Should I just do video?
I would say the same thing backto you Are you comfortable
being on video?
And some people will say, yeah,it's fine, I record social
media content all the time.
And some people will say,absolutely not.
Like, I feel like I look like atroll that should live under a
bridge and I don't have theself-confidence to do that yet.
(04:39):
And that's perfectly fine,right?
Maybe we need to work on someself-image issues, but that's
the whole other thing.
Right, we can absolutely workon building your confidence over
time.
But I will always tell peoplestart with audio only first If
video is something that feelsforeign to you and you're just
not comfortable with it.
That is how I started and Iwill say it is a very different
(05:02):
skill to be able to recordvideos Like I'm staring down the
barrel of the camera right now.
Whenever I'm looking at this,I'm actually not even looking.
If I were looking at myself, myeyes would be over here, but
I'm looking down the barrel ofthe camera.
I'm looking at this.
I'm looking at my arm, I'mholding this, I'm looking at my
notes.
Like there's a lot going onwhenever you are doing video.
(05:24):
But when you were doing audioonly, you could read a script
verbatim and no one would everknow.
You could also do the same withvideo.
If you want to invest in a fancyteleprompter and have this
whole like expensive setup, buty'all, I'm cheap.
I'm not going to do that.
I've never invested thousandsand thousands of dollars in
(05:44):
having a full studio built outand like that was over time,
like what you see today my fancymicrophone.
I have these acoustic panels inmy office now, like I have this
box light behind me.
That was not what I startedwith at all.
I started with a $20 microphone.
Oh, actually, can we still seeit?
There we go.
If you're watching on YouTube,it's a little blurry, but that
(06:06):
microphone, right there, was $20in 2018.
That is still my originalmicrophone and that is why it's
up on the mantle.
It's a shrine to the beginningof my podcast journey.
It was $20.
That's what I started with.
There was no video.
There was no video at allwhenever I started and that one
doesn't.
There was no video at allwhenever I started.
And that one doesn't even haveany settings on it.
(06:27):
It literally plugs into mycomputer as a USB and that's it.
That was the most investmentthat I was willing to make
because, again, I'm cheap.
So all of that to say pleasestart with your content creation
(06:47):
journey in whatever way youfeel most comfortable and let us
know in the comments Are you anaudio only or a video person
right now when you're creatingcontent, or maybe you're about
to start creating content?
Let us know.
We would love to hear from you.
But let's move on to the secondthing that came up in this email
to me.
The second one says do you haveany recommendations for
marketing design for pics orvideos or posts?
(07:08):
That isn't Canva.
Oh, and this one stumped mey'all.
That's exactly what I said.
I said I don't have other toolsI recommend specifically for
this type of work.
I use Canva for most of thosetasks.
I also have a video editor.
Shout out to Jay, I know he'lldo something fancy right here.
Jay always does.
He is my incredible videoeditor that handles my edits and
(07:30):
he uses I believe this is true,jay, so correct me if this is
not right.
I believe that he uses theAdobe Suite for all the editing
that he does so whether it'sPremiere Pro or Photoshop I
don't know if he uses Auditionwith some of those as well, but
these are a lot more complicatedtools.
Like, I can barely use PremierePro, but for those video
(07:53):
editors that are out there, theydo incredible work and they can
do super custom fancy things,but I just use Canva.
I use Canva for literallyeverything for designing PDFs,
for designing deck designs, formy podcast movement talk, for my
thumbnails, for images I'mgoing to use on my website, for
(08:14):
promotional campaigns.
I use Canva for everything.
So I'm so sorry, listener, Iwas not able to give you other
recommendations, but if you needsomething fancier than that, I
highly recommend going andasking some design friends what
they recommend.
But Canva is my go-to.
I used it literally for years.
I've been using it since 2015,which sounds crazy because I've
(08:36):
been using it for 10 years.
I used the free version upuntil about the last three years
, so you can do a lot with thefree version.
You mark my word, you can get alot done.
All right, the next point.
The next thing that they saidis how did you know when to
start funneling your contentinto paid premium stuff?
Great question.
(08:57):
I'm so glad that you asked this, so I'm going to give you my
answer back to this person.
First, it says myrecommendation is to start
pointing people to a productASAP if you plan to monetize
your content in that way, evenif it's only a $20 book or
recommended products that youlove through affiliate marketing
(09:17):
, because it's a lot harder tostart making the ask of someone
when you're months or even yearsinto creating content and
you've never made that CTA.
Audiences really don't respondwell when you flip the switch on
them.
It's better to be transparentfrom the beginning.
Now, if you've been a longtimelistener, you've heard me tell
(09:38):
this story before, where I waslistening to a podcast.
I loved it so much.
It was incredible and they keptsaying we will never sell you
anything on this podcast.
We will never sell anything onthis show.
Blah, blah, blah, blah, blah.
Guess what they did one day.
Guess what they did.
You know what they did.
They were trying to sellsomething on their show, and it
wasn't that they were trying tosell me something on their show.
(10:01):
It was the fact that they hadgone so far as to say it is a
principle of our content, it isone of our deep values that we
will never sell you anything onthis show.
And then they started promotingstuff on their show.
So it pissed me off.
They were not transparent aboutthe whole thing and I was like
I'm done.
(10:21):
I'm done with this host and Inever listened to that show
anymore.
Maybe that's really petty of me, maybe I just hold a grudge, I
don't know, but this is how Ifeel about anyone that's going
to be promoting stuff.
You start making CTAs from dayone.
From day one, even if it's justmake sure you hit the follow
and subscribe button or leave usa review, or go check out our
(10:44):
website or download this freelead magnet, or go, you know,
buy this $20 book on Amazon, oruse this affiliate link I don't
care what it is, but you shouldbe making CTAs from day one if
that is ever going to be anintention for your podcast and
if you know, like right now youhaven't started, you haven't
(11:04):
launched, but you're like yeah,I want to eventually monetize
this thing in some way.
Make a CTA from the verybeginning.
Make your CTA.
That way it gets a lot easierto do that as you continue on
this journey, because it isreally hard to backtrack
whenever you haven't made any ofthose calls to action.
And then you do it one day andyou wonder huh, why is this not
(11:27):
converting?
Why is this not working forpeople?
It's because you didn't askthem from the beginning.
So I want to know your thoughts.
So, if you're watching onYouTube, let me know in the
comments how you feel aboutpeople making calls to action on
their podcast or kind offlipping that switch.
They never make any calls toaction.
Then all of a sudden one daythey do Like, tell me, I want to
know your thoughts and feelingsabout this.
(11:48):
And then, if you're listeningon the audio only version, hit
that, send Krystal a textmessage button and let me know
in fan mail.
I would love to hear yourthoughts on this and let's keep
this conversation going.
All right, let's move on to thefourth point that we have today
.
So the question is do youutilize Patreon?
If so, has your experiencelived up to your expectations?
(12:10):
I'll be really honest I don'tuse Patreon.
Well, let me read exactly whatI wrote back to this person.
I says I don't use Patreon butI have a friend who does and has
had great success with herBedtime Stories podcast.
She creates extra content forher subscribers, custom stickers
and sends them personalizedthank you notes.
So Jordan Blair shout out shehas the Dreamful podcast and is
(12:34):
it's all about bedtime stories.
You should absolutely go checkit out.
But she's done really well withPatreon because she gets so
many downloads she says millionsof downloads on her podcast and
she loves doing Patreon becauseshe doesn't want to have ad
spots in her show.
People literally listen to herpodcast, whether it's adults or
children.
(12:55):
To go to sleep.
That is the whole purpose of itis like, and you have to go
listen to her voice.
Like maybe we can put in anaudio clip or something of her
show, but her voice isabsolutely incredible to fall
asleep to right what acompliment, jordan knows.
I mean well and we've told herthis before like your voice is
(13:15):
so soothing and maternal andit's just.
It's so delicious to listen toher and I think that it's really
cool that she does this onPatreon because it allows her to
give a shout out to her recentPatreon subscribers, and she can
do that in the pre-roll or thepost-roll of her episodes, but
(13:36):
it doesn't have to be somethingthat's jarring in the middle of
an episode.
If someone's like almostfalling asleep and then it's
like, and by the way, make sureyou sign up for our Patreon.
No, she doesn't do that.
She didn't do that, so it worksout really well for her.
I know other people that havehad great success, so I think
it's absolutely worth checkingout, but it's not something I
personally do.
All right, last point, allright.
(13:57):
Last question, last point forthis episode.
Today, the person wrote in andsaid how often do you post?
And I said I publish onepodcast episode per week, which
is also turned into a YouTubevideo with the same content.
Now, this is what consistencylooks like for me.
This doesn't have to mean thisis what consistency looks like
(14:19):
for you Like for me.
This doesn't have to mean thisis what consistency looks like
for you, and I am a firmbeliever that everyone has their
own version of what showing upconsistently looks like.
So figure out what that lookslike for you.
For me, I love showing up once aweek.
It feels like the right cadencefor me to be in front of my
audience, to be present, tocontinue showing up in a regular
way, but for some people that'sdaily, but for some people
(14:41):
that's daily and for some peopleit's monthly.
I know some people that onlyput out quarterly podcasts.
So it's totally up to you onwhat that looks like.
But at the end of the day, findsomething that works with your
lifestyle, both personally andprofessionally, and what you
have going on, and make sureit's something that you can
commit to, because that's thething that I find is, once
(15:03):
someone really commits to whatthey're doing, it's almost
impossible to keep showing up aslong as you've created a
content system that works reallywell for you and how you plan
and record.
And if you've never heard metalk about this before, please
check out our PrepEm method.
That's P-R-E-P-E-M.
(15:25):
I actually have a download thatI'll link here.
It's go to KrystalProffitt.
com/PREPM and you can downloadour free guide where I dive into
the details of what the PrepEmmethod is.
But it's really a contentsystem.
It's the only content systemthat you need to help you stay
consistent, help you publishregular content and really fit
(15:47):
your content into your lifestyleinstead of the other way around
, because I find so often thatpeople try to shove in their
content in these weird placesand their content ends up
running their lives when reallyit should be something that fits
seamlessly and naturally intowhat you're already doing on a
regular basis.
(16:07):
So please go check that out andwe'll link to a video, too,
where I do a deeper dive intothe method here that we use at
Proffitt Media for every singlepiece of content that we create
media for every single piece ofcontent that we create.
But again, please reply to myemails if you have questions.
I think people get surprisedwhen they email me and I email
them back and I give them actualresources and answers and
(16:30):
responses to their questions.
So we love to hear from you.
So leave us a comment if you'rewatching on YouTube, or send us
a fan mail if you're listeningto the audio-only version, again
watching on YouTube, or send usa fan mail if you're listening
to the audio-only version.
Again, you can hit that sendKrystal a text message button
and I read all of those, andsome of those even get featured
in upcoming episodes of thepodcast.
(16:52):
So please reach out to us.
We love hearing from you, butthat's all I have for you today.
So make sure you hit thatfollow or subscribe button
wherever you are listening andwatching today and I haven't
made this call to action in awhile but if you are a podcast
listener, please leave us areview on Apple Podcast.
We actually haven't gotten anynew reviews in a while and I'm
(17:15):
remembering it's because Ihaven't asked.
I haven't asked for podcastreviews in a minute.
So if you do have a question, Iwould actually love to see what
is your question.
Tell us that in a podcastreview, because that's another
fun way for you to get reviews.
So I always do this thing whereI like teach you the thing, I
(17:37):
tell you how to do it, but I'malso doing it.
It's very meta around here.
I know it's a podcast aboutpodcasting, it's YouTube videos
about YouTube videos, but thisis what we do here at Proffitt
Media.
So I would love to hear fromyou, but I'm gonna leave you
with this, and this is how I endall of our episodes, and that
is keep it up.
We all have to start somewhere.
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