July 8, 2025 • 27 mins
Have you ever wondered how successful course creators built their empires? It often comes down to strategic affiliate partnerships rather than just clever marketing or hefty ad budgets. Laura Sprinkle, founder of Rootabl and former affiliate manager for industry leaders like Amy Porterfield, emphasizes the importance of affiliate marketing. She explains that the visibility created by affiliates—what she calls the "omnipresence effect"—can generate momentum that traditional advertising struggles to match.
For smaller creators, the good news is that you don’t need a massive audience to see results from affiliate marketing. Laura shares her experience of turning a $15,000 launch into $60,000 by collaborating with just eight friends who believed in her product, leading to a tenfold increase in leads. Authentic human recommendations are becoming increasingly valuable in an era of rising distrust online; as Laura notes, "I don't know that I believe an ad, but I believe you."
Looking ahead, Laura forecasts a shift in affiliate marketing toward more specialized relationships, highlighting the roles of "keystone affiliates" and "pollinator affiliates." Whether you're just starting or aiming to scale, her advice is clear: build authentic connections and focus on mutual benefit. The future of digital marketing relies on these strategic human partnerships that enhance your message while fostering trust with your audience.
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Oh my gosh.
And I'm just sitting herethinking that you know the
transitional pieces of like justbeing behind the scenes to now
like you're helping other peoplebe better behind the scenes or
have a bigger impact, have morerevenue, like all the, all the
different metric pieces.
But when I think about you knowour audience, like their course
creators, are doing all this,they're they're probably asking
(00:21):
themselves this question.
We're like that's great, laura,but I'm not an Amy Porterfield
size creator, right, I am likeI've only, you know, had a
course for maybe two years andaffiliate.
Like that sounds like fun, butthat sounds like that sounds
like a far off, distant dreamthat only people making six,
seven, eight figures can affordto do that or be able to do that
(00:43):
.
So I'm so curious, like forRootable specifically like who
is your ideal customer orbusiness that?
Speaker 2 (00:49):
you're serving.
I love this question and Ithink about that a lot when
people have those questions oflike I'm not Amy, I don't, you
know, I don't have these heavyhitters, I don't have this big
team and I think about, like,the power of affiliates.
Yes, is making more sales alsobringing more leads in when you
do it right, which is the bigreason I wanted to build.
(01:11):
Rootable was for leads trackingas well, but it's also the
brand awareness and the personwe know as Amy Porterfield, or
the brand we know as AmyPorterfield today would not
exist if it weren't for peoplelike you.
Field today would not exist ifit weren't for people like you,
the hundreds of affiliates she'shad spreading the word, talking
about her, like thatomnipresence of oh my gosh,
(01:33):
everyone's talking about thisperson.
Speaker 1 (01:35):
Welcome to the Profit Podcast, where we teach you how
to start, launch and marketyour content with confidence.
I'm your host, crystal ProfProphet, and I'm so excited that
you're here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
(01:57):
It's cute, okay.
Well, we're just going to getstarted and just chat.
It's recording.
Yes, we, we're just going toget started and just chat Is
that recording?
Yes, we're recording.
We're good to go.
I have a video editor who's anangel, so he'll see this.
Thank you so much, jay, formaking us look and sound
incredible.
Okay, so we'll just dive rightin.
(02:19):
Welcome to the show, laura.
How are you?
Speaker 2 (02:22):
I'm so excited.
I'm amazing.
Speaker 1 (02:24):
How are you doing?
I'm good, I'm good.
So we're at Craft and Commerce2025.
And I have to say I'm reallyupset because, laura, I mean,
you're infamous.
Are you mad at me For therafting?
Yes, I'm mad at you because Ican't go, and I guess I'm mad at
American Airlines for nothaving the exact flight pattern
(02:45):
that I needed to attend therafting this year.
Speaker 2 (02:47):
But tell us about rafting.
Speaker 1 (02:50):
Tell us about rafting .
I want everyone to know whatwe're talking about.
Speaker 2 (02:54):
Yeah, so my first craft and commerce.
I don't know, was it your first?
Was this their third?
This is my third Okay.
Speaker 1 (03:00):
Same.
Speaker 2 (03:01):
Yeah, so the first time I came, something in me was
like Idaho, I bet there'srafting there and so I looked it
up and it's only like 45minutes from here, as you know.
And I was like I think people,I think we need to do this, I
think we should go, and it wastoo late and I couldn't really
rally people.
And then last year, you know, Italked to some people ahead of
time because you know you meetpeople, they come back and it's
(03:23):
so fun to like walk in and belike.
I know you, I know you, yes, andso we went with five people on
the like thrill ride and it wasamazing.
And then, talking to you, youand your family did the chill.
Speaker 1 (03:36):
We did the chill, we did the family.
The family friendly versionwhere you don't have to wear a
helmet.
Everyone's still in lifejackets, but there's no helmets
involved.
Speaker 2 (03:43):
Yeah, yeah, I'm, you know I'm I'm afraid of heights.
I don't thrill seek in that way.
But like anything water, natureyeah, I'm like let's go.
Um so, so, yeah, it was just anincredible bonding experience.
You know, as entrepreneurs, Ifeel like we're like looking for
challenge, we're looking forfor thrill in a lot of ways.
Um, yeah, it was awesome.
(04:04):
And then this year I rented a12 passenger van and we're like
over subscribed and I'm like Ilove it it's amazing so make
sure we're gonna need like awhole bus.
Yes, we're gonna need the schoolbus to be like okay, not like
so just for context.
Speaker 1 (04:17):
Like it's whitewater rafting right in Boise, Idaho.
I mean it's picturesque.
I'm from Houston, y'all.
I'm at or below sea level.
It is just so flat everywhereand you're driving just the
drive to get to where you evenstart rafting.
It looks like it's a movie set,it looks like it's a
(04:38):
screensaver.
It just does not look real.
And to put yourself out thereand be like I kind of want to do
this, Does anybody want to comealong with me?
Like what a fun tradition thatyou've started.
So next year, like I'm callingit now, like this is what we'll
mark this, We'll timestamp thisand say, okay, you set it there,
Crystal, and then we'll have tofollow up with you on how it
goes.
Speaker 2 (04:59):
How many people?
Speaker 1 (04:59):
Well, yeah.
Speaker 2 (05:00):
And I'm like, okay, we better come back Taking 12
people.
We need 12 people to come back.
Speaker 1 (05:05):
Yes, exactly Same people.
Yes, same 12 people.
No stragglers, nobody else.
I'm trying to even remember.
How many people can you fit ina raft?
Is it like six?
Okay, okay, so we're two rafts.
Speaker 2 (05:19):
You know, next year we'll aim for at least three.
Speaker 1 (05:21):
Okay.
Speaker 2 (05:22):
Three rafts, but it's just like it's so funny because
Nathan, the first night wassaying something about you know,
this is, I think, the seventh.
Yes, the conference is thefirst one they've sold out, and
you know, it's like, you know,the first one was smaller and
then you have to keep going andyou have to keep going, and
that's so true in business.
And I feel like this raftingthing has really like shown that
(05:42):
to me in a way.
But I'm like, wow, I don't evenknow that I've been as
persistent.
I mean, I have.
You know, I've been in businesseight years, but it's like I
don't know that I've been aspersistent as I have been, about
this rafting, about thisrafting.
Speaker 1 (05:55):
This is what you're known for at the conference.
And then later people find outlike, oh no, she knows affiliate
marketing and she's worked withthese huge brands and she's
kind of a big deal, but reallyit's, it's laura the rafting
queen.
That's what I feel like.
That's what I feel like youneed a sash next year.
That's like rafting queen, orsomething.
Speaker 2 (06:12):
Well, it's rafting commerce there we go.
Speaker 1 (06:17):
That's incredible, oh my gosh.
Well, now we have to get into alittle bit of how I know you
right, so I came across youfirst.
I have talked for a long timeon my platform about affiliate
marketing.
It's been so lucrative for mybusiness and I think it's
something that's stillunderrated.
(06:37):
Or people think it's toocomplicated.
Or they hear affiliatemarketing and they think, oh,
Amazon affiliates.
And I'm like, oh no, it's somuch more than that.
The first time I ever saw you,you were actually helping Amy
Porterfield with her affiliateprogram.
I don't remember if thismust've been in 2020 or
something like that, becausethat was the first year I was an
affiliate for her.
(06:58):
So you were no longer, I don'tthink, working with her directly
, but you had previous.
Speaker 2 (07:02):
You came in to do a training for all of us as
affiliates and I knew when wemet I was like I know your name.
Speaker 1 (07:09):
Yes, Because I remember all my affiliate flock.
Speaker 2 (07:13):
Exactly, exactly.
Speaker 1 (07:15):
So how did you get into it?
Have you always done affiliatemarketing?
What draws you to that space?
Tell us your backstory.
Speaker 2 (07:24):
Yeah, so I was her affiliate manager the year
before, in 2019.
And then I came in because,well, I had set up the program
and so offered to do a training,but also trained Allison, who's
still you know and like she'selevated I, was just texting
with her.
Actually, we're coming in herebecause she's amazing, so but I
(07:45):
got started a few years beforethat.
It was sort of like just thosedots you can't connect.
Looking forward, but lookingback, I was working in the
launch space and helping SelenaSu who is a big connector with
her course launch and it was herfirst seven-figure course
launch.
(08:05):
We had 200 affiliates and Ireally was just getting started.
All I knew about it was stillthe Amazon stuff.
So I was really coming in,coming in cold but hungry of
like.
I just like want to strategizewith everybody.
I did 200 strategy calls nowI've done thousands, but yeah,
200 strategy calls with everyaffiliate like how can we map
(08:26):
out your promo?
And I just fell in love with it.
I'm like people getting toshare products, program services
that they love, trust, careabout and making money and the
business getting to grow, payingtheir friends instead of
corporations yes, it's like what?
Yeah, sign me up, yeah All day.
Speaker 1 (08:43):
Yeah, yeah, I mean, and that's what I think that
where I get so disappointed whensomeone has like, well, I'm
only making 20 cents on Amazon,so it's not worth it, it's not
worth it, and I'm like, oh mygosh, they need to meet someone
like you that's superenthusiastic about.
No, because you have this typeof audience or because you have
these channels that performreally well, you can actually do
(09:05):
this, this and this.
And so I would just love tohear because obviously I think
the easy interview questionwould be like well, laura, tell
us your secrets, like what arethe how-tos?
But because you've talked to somany people, what is that like
(09:26):
big mistake, or what's the thingthat people get wrong so often?
Because my audience is a goodmix of podcasters, youtubers,
but they're also course creatorsthat are looking like one day,
I want to have an AmyPorterfield size affiliate
program or I want to have theability to do that.
So what?
What a piece of advice we giveto them like this is what not to
do.
Speaker 2 (09:44):
I love it and I can speak to it from the like
business side and also from theaffiliate side.
But I would say, if you one daywant to have a big Amy
Porterfield size or or evensix-figure affiliate launch, I
would say, do not wait to createrelationships.
(10:04):
Start creating connections now.
I did this without having myframework Again, it's that whole
dots thing but I went into aprogram and I'm like I'm a
launch strategist and I'm goingto be booked out soon and I want
to meet tech VAs andcopywriters and all these people
I can refer my clients to, andthat's like I planted all these
seeds, made all theserelationships, and that's like
(10:25):
how I got introduced to theworld of affiliates.
And so I just think, like,build relationships now and pour
into them as generous aspossible so that way, when it
comes back around, you havethose people that you can say,
hey, let's do this thing.
Speaker 1 (10:41):
Yeah, oh my gosh, and this is actually a fantastic
transition to what you do todayand the business that you built,
because you're not just behindthe scenes doing launches for
other people.
Tell everyone what you've built, and I want to know, I guess,
kind of the timeline, becausenow you have a product in this
space.
That's really incredible.
(11:02):
I've had experience with it andI just, yeah, tell us all about
your business.
Speaker 2 (11:07):
Amazing, and you so.
You are an affiliate for Amy.
Still, is that how you foundRootable?
Speaker 1 (11:12):
Yes, yes, that's when we started using it.
It was this transition from sheused several different products
in the last few years of youknow, she has her digital course
academy, she has her evergreencourses, and I just kind of saw
it behind the scenes.
And then, whenever it wasactually last year, were you
launching your products lastyear when you came to Crafton?
(11:32):
Because I remember I rememberyou telling me about it or you
were like kind of telling agroup of everyone and I was just
like, oh, like she's not justlike drank the affiliate
marketing Kool-Aid, like she ismaking the Kool-Aid behind the
scenes and she's like, guys,like this is what I'm serving up
.
So, yeah, I want to hear moreabout it.
Speaker 2 (11:51):
I love that you just said Kool-Aid.
I was just chatting with Erin,the affiliate manager for Mighty
Network, so we were filmingsomething and we had this whole
joke about drinking the Kool-Aid.
Speaker 1 (11:59):
So the fact that you just said Kool-Aid is like… it's
universally now Just comingback around, exactly.
Speaker 2 (12:07):
I lost my train of thought.
So we're talking about Rootable.
Yeah, so Rootable.
You had all those years ofbeing an affiliate manager using
so many platforms and thinkingthese are not making it easy for
affiliates to get what theyneed and actually promote.
And the more we can make iteasy for affiliates to promote
which is another mistake peoplemake of just thinking, oh, they
(12:28):
have a link, they're fine, yes,which is not how it works, but
making it easy for them topromote the better they're going
to do, the better the businessis going to do, the better the
world's going to do, becausewe're all sharing really
powerful products and offers.
And so, yeah, so I decided tobuild my own tech platform and
(12:51):
it was launching last year andAmy came on board for her big
launch and we've had andactually that wasn't even the
first like multimillion-dollarlaunch on Rootable, which was
cool to be like, hey, we justdid this other one, you should
come on board, amy and herteam's amazing.
And then, yeah, we've justgrown from there and, yeah, it's
been awesome.
Speaker 1 (13:07):
Okay, so I want to know.
So for everyone.
They were just like wait, y'allwere just talking about
affiliate marketing.
Now you're talking about a techplatform.
Like how was that transition?
Do you have a background intech?
Is that something that you like?
I'm so curious because I lovethe idea of creating an app or
having something accessible, butI'm like who am I to do that?
(13:27):
I don't have this developerbackground, so I'm so curious
how that came to be.
Speaker 2 (13:33):
Yeah, I had a joke for a long time, you know people
would ask, like what platform?
And I'd be like, oh, they allkind of suck until I build my
own.
But not thinking I was totallyin that boat of like who am I to
, I don't code, like I'm notgoing to do this, and then it
just became like looking around,like nobody's building this
thing and I need it to exist.
It would just be so helpful ifthis existed for folks.
(13:55):
And it's been a journey Iremember.
So it was my first craft andcommerce.
My first night I sat down.
Nathan Berry was like thisthing, all of a sudden he's
there.
And you know, founder of Kitwas a creator, creator led SaaS.
He talks about that.
And I was like Nathan I'm I'vebeen teaching affiliates for
eight years, or whatever it wasat the time.
Speaker 1 (14:16):
For eight years and I'm going to build a platform,
and he goes are you sure?
You want to do that, that's notwhere I thought that was going
to go.
Okay, yeah, I'm all excited andhe's like that sounds like a
terrible idea.
Speaker 2 (14:34):
Oh, no, and I was like, oh okay, and it's funny,
now I know what he meant by thatand I am like even more
committed than I was then.
But like it is a process andit's a learning curve to be able
to like work with developers tofind somebody that you can
trust took me two years, um toto do that and yeah, so it's
(14:56):
been a ride for sure and I feellike I'm just getting started.
I'm at the starting.
So it's been a ride for sureand I feel like I'm just getting
started.
I'm at the starting line andit's like so much, but it's a
lot of fun and I think I'malready seeing the power of that
recurring revenue too, likefrom a business perspective, and
also that like that truepartnership with our clients,
(15:16):
because for a long time it wasokay I'm going to come work with
Amy and like be all in with herteam and her affiliates for
like two months and then likenothing, and it was very like
wow and then like, and then thewow, and so now to have that
like study is really nice.
Speaker 1 (15:34):
Oh my gosh.
And I'm just sitting herethinking that you know the
transitional pieces of like justbeing behind the scenes to now
like you're helping other peoplebe better behind the scenes or
have a bigger impact, have morerevenue, like all the different
metric pieces.
But when I think about you knowour audience, like they're
course creators, they're doingall this.
They're probably askingthemselves this question.
(15:55):
We're like that's great, laura.
They're probably askingthemselves this question.
We're like that's great, laura.
But I'm not an Amy Porterfieldsize creator, right, I am like
I've only, you know, had acourse for maybe two years and
affiliate Like that sounds likefun, but that sounds like that
sounds like a far off, distantdream that only people making
six, seven, eight figures canafford to do that or be able to
(16:17):
do that.
So I'm so curious, like forRootable specifically, like who
is your ideal customer orbusiness that you're?
Speaker 2 (16:23):
serving.
I love this question and Ithink about that a lot when
people have those questions of,like I'm not Amy, I don't, you
know, I don't have these heavyhitters, I don't have this big
team and I think about, like,the power of affiliates, yes, is
making more sales also bringingmore leads in when you do it
(16:43):
right, which is like the bigreason I wanted to build
Rootable was for leads trackingas well, but it's also the brand
awareness and the person weknow as Amy Porterfield, or the
brand we know as Amy Porterfieldtoday, would not exist if it
weren't for people like you, thehundreds of affiliates she's
had spreading the word, talkingabout her, like that
(17:04):
omnipresence of oh my gosh,everyone's talking about this
person.
Like Marie Forleo is a greatexample.
She really like pioneered a lotof the like big affiliate
course launch we know today AmyPorter excuse me, marie Forleo
as it exists like would notexist as a brand if it weren't
for the affiliate.
So it's like you don't startout as this brand.
(17:27):
The affiliates actually helpyou get there.
So, that's the first piece,right, and what you were talking
about of like, who am I?
It's like they had to get overthat too.
They had to say I'm the personto do this.
I am the vision keeper, thevision holder.
I'm talking about my hands alot, but, yeah, and you can
(17:48):
start small and I like to use mystory.
So when I first launched mycourse it was in 2020, and I
first launched it by myself.
I think I had like 15 peoplesign up or no.
No, I made $15,000, which wasexciting, and I think you know
what was that?
Maybe like five.
Five people had signed up and Ithink I had 27 people on the
(18:10):
webinar.
Five people signed up, $15,000.
Three months later, I launchedwith eight affiliates who were
my friends.
Eight affiliates.
We had 297 people on thewebinar.
So 10x my leads, yeah, yeah.
And then we made $60,000 inForex revenue with eight people.
(18:32):
It's like you don't need crazyamounts.
Speaker 1 (18:35):
Well, I think that that is.
You just hit on such a goodpoint, because I do think that
people are like well, I onlyhave this, many people only have
this.
Like my circle of friends is sosmall, or I feel awkward asking
people in my audience you know,again, I think it the besides
Kool-Aid, like the, the theme oftoday is like who am I to do
this?
And I think that you're soright in that that's who they
(18:58):
are.
Today, I'm also an affiliate forMarie Forleo, for Amy
Porterfield, like all of thesereally big brands, and the thing
that I love so much about theiraffiliate programs that I think
they do super well is by nottreating them like you have a
link, go do it.
They set you up for success,and I think that that's the
secret sauce of being able tosay like okay, I know my people
(19:20):
need the assets, I know theyneed inspiration for copy or
they need, you know, someguiding light of like, well,
yeah, we've done this launch inthe past, but here's how we're
going to do it different thistime.
Or here's how we're adapting to2025 standards, because that's
when we're recording this, andso I think it's just really cool
.
Where do you see affiliatemarketing heading Like where are
(19:41):
we going in the future?
Speaker 2 (19:43):
I love this.
And then I have a question foryou as well.
Speaker 1 (19:44):
For sure.
Speaker 2 (19:46):
Where I see it going in the future.
I keep thinking about this ideaof like keystone affiliates,
and then your pollinatoraffiliates.
Okay.
So I've seen some pretty bigprograms really like shrinking
down to only focusing on theirkeystone affiliates yes.
And when you think aboutkeystones, like a keystone
species in an ecosystem is likeit's making a big impact.
(20:09):
It's like the oak trees thatbring a lot.
So I think about those partnersthat are like, okay, we're
going to go on, we're going todo a joint webinar, we're going
to like customize their swipeand they're going to drive a lot
of traffic.
And then I think about yourpollinators.
I was like they might bringlike one or two people, but
they're excited.
Yeah, you can have a mass ofpollinator affiliate partners.
(20:32):
And I think the mistake thatsome not a mistake, but I think
that the thinking is okay.
Pollinators take up a lot ofspace and time, but really it's
that halo effect, the power oflike a lot of people talking
about you at once reallybuilding a brand.
So I think it's going to gointo splitting them out a little
(20:54):
bit more of like, okay, hereare our keystone partners and
let's really customize thingsfor folks.
And then pollinators likecreating materials and creating
trainings that help people whomaybe this is their first time.
Yeah, you know, and I know, forus at Rootable, I'm constantly
(21:16):
thinking about how can we helppeople who this is their first
time or whatever people whodon't have a lot of time.
How can we help them createcustom materials quicker?
So we're working on some reallycool AI things there to just
like help them spread the word Idon't even know if that's
answering your question, butcreate custom materials quicker.
(21:37):
So we're working on some reallycool AI things there.
So just like help them spreadthe word.
I don't even know if that wasanswering your question, but I
also think we're in, especiallywith AI, we're in this like
point of of like a lot of lackof trust in the internet, and so
I think that affiliatemarketing is going to become
even more important because,like we're like I don't know
that I believe an ad, but Ibelieve you.
(21:58):
I can hold your hand and youknow, like know, that you're a
person of integrity and I cantrust you, and so that branch of
trust is going to be really,really important for our offers
in the future.
Speaker 1 (22:09):
I totally agree and I think that that's been kind of
the theme here, you know, atKraft and Commerce, like it's
just like as AI explodes and weare like what can we?
Is that a real person Like?
Speaker 2 (22:20):
is that you know?
Speaker 1 (22:21):
like we don't know like who's talking to us anymore
.
I think it is going to be thoserelationships and those
connections that you weretalking about earlier.
It's like you know, get yourcore group of people right now
you probably have, and I alwayslike to tell people.
I was talking to someone abouttheir affiliate program earlier
this week and they were asking,like well, how do we really, you
know, beef up what we're doingand this and that?
(22:42):
And like they wanted to add allthese bells and whistles and I
was like just go to your topperformers and see how can you
support them better, and thathas the potential to 10x what
they're already doing, insteadof just looking for like well,
we need to do this, need to dothat.
Just go to the people and askthem, like it's such a basic
question, but it's just askinghow else can I support you?
So I love the customized pieceof it, but you said you were
(23:04):
going to ask me a question, sonow I'm like go for it.
Speaker 2 (23:06):
Go for it, laura.
I would love to go for it.
Go for it, laura.
I will have to know, becauseyou are an incredible affiliate.
Like what?
Has you say yes to promotingsomething?
Speaker 1 (23:16):
oh, oh this is a good question I would say it's
whenever I've gotten results formyself and that's specific for
coaches memberships like uh,different kinds of products that
are very service-based, or it'sa digital product, but then
also it's those products thatlike I mean Asana, canva,
(23:37):
buzzsprout, riverside, like Icould go through my tech stack
list and I'm like I also thinkof it as like, not only do I
love this, but I'm still payingfor some of these.
So why don't I just get someaffiliate revenue to cover these
costs?
And then my P&L will be so muchsexier at the end of the year
because, hey, I cut all theseexpenses down, because I
(23:57):
replaced actual revenue fromthat company and they're
actually paying me Like what inthe world?
So that's what I love about youknow, just different programs
you can be a part of.
I think that it's somultifaceted and people just get
stuck in like, well, I can onlybe for one product or I can
only promote this one thing, andI'm like I throw all that out
the window.
(24:18):
If I love a product, myaudience knows about it and they
will say, well, I trust this,because Crystal said it's good.
So back to the trust and therelationship.
So that's really what has mesaying yes is I have my own
experience.
I will never promote somethingif I have never used it or other
peers in my industry haven'tused it and no one knows about
(24:38):
it.
Because I have promoted andbeen a part of affiliate
programs that, even if I haven'tused it, I know that I have
trusted partners in the industrythat they love it but it's not
for me.
But again, it's that trustedrelationship.
Speaker 2 (24:51):
Yeah.
Speaker 1 (24:53):
Okay, Well we're going to wrap up anyways.
I was like I was getting anotification.
We only have so much time inthe studio.
I have three rapid firequestions that we ask everybody.
Okay, the first one is whatpiece of advice would you give
to a brand new creator?
Speaker 2 (25:07):
Like any type of creator, any creator.
Okay, a piece of advice isreally, I mean, something I
heard from Marie Forleo actually, and I don't know if she coined
it, but to really create beforeyou consume.
Yeah, so I don't.
I'm not always great atfollowing that advice, but
that's my number one All right,I love it, I love it.
Speaker 1 (25:26):
The second one is it's a two-part question what's
the dream podcast you would loveto be on and who's your?
Speaker 2 (25:34):
dream guest you would love to interview.
I mean, I'm going to say AmyPorterfield yeah, I'd love to be
on her podcast.
Jenna Kutcher as well.
I think it's likely happeningfor both, but I'll put that out
there.
And then, who would I love tointerview?
I'd love to interview Pat Flynn.
Speaker 1 (25:49):
Okay, yeah, awesome.
Oh, those are so good, thoseare so good.
Okay, my last question is doyou consider yourself a
perfectionist?
Yes and no.
Period, the end, period, theend.
We're not even going toelaborate on that one.
That's it so good, so good.
Speaker 2 (26:11):
Laura, where can everybody connect what you're
doing?
I would love if you connectwith me on Instagram.
I'm Laura, sprinkle, it'sincluding the I'm, and then go
to rootablecom.
Yes, check us out Out.
Yes.
Speaker 1 (26:17):
Thank you so much for being on the show today.
This was awesome.
Oh my gosh.
And I'm just sitting herethinking that you know the
transitional pieces of like justbeing behind the scenes to now
like you're helping other peoplebe better behind the scenes or
have a bigger impact, have morerevenue, like all the, all the
different metric pieces.
But when I think about you knowour audience, like their course
creators, are doing all this,they're they're probably asking
(00:21):
themselves this question.
We're like that's great, laura,but I'm not an Amy Porterfield
size creator, right, I am likeI've only, you know, had a
course for maybe two years andaffiliate.
Like that sounds like fun, butthat sounds like that sounds
like a far off, distant dreamthat only people making six,
seven, eight figures can affordto do that or be able to do that
(00:43):
.
So I'm so curious, like forRootable specifically like who
is your ideal customer orbusiness that?
Speaker 2 (00:49):
you're serving.
I love this question and Ithink about that a lot when
people have those questions oflike I'm not Amy, I don't, you
know, I don't have these heavyhitters, I don't have this big
team and I think about, like,the power of affiliates.
Yes, is making more sales alsobringing more leads in when you
do it right, which is the bigreason I wanted to build.
(01:11):
Rootable was for leads trackingas well, but it's also the
brand awareness and the personwe know as Amy Porterfield, or
the brand we know as AmyPorterfield today would not
exist if it weren't for peoplelike you.
Field today would not exist ifit weren't for people like you,
the hundreds of affiliates she'shad spreading the word, talking
about her, like thatomnipresence of oh my gosh,
(01:33):
everyone's talking about thisperson.
Speaker 1 (01:35):
Welcome to the Profit Podcast, where we teach you how
to start, launch and marketyour content with confidence.
I'm your host, crystal ProfProphet, and I'm so excited that
you're here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
(01:57):
It's cute, okay.
Well, we're just going to getstarted and just chat.
It's recording.
Yes, we, we're just going toget started and just chat Is
that recording?
Yes, we're recording.
We're good to go.
I have a video editor who's anangel, so he'll see this.
Thank you so much, jay, formaking us look and sound
incredible.
Okay, so we'll just dive rightin.
(02:19):
Welcome to the show, laura.
How are you?
Speaker 2 (02:22):
I'm so excited.
I'm amazing.
Speaker 1 (02:24):
How are you doing?
I'm good, I'm good.
So we're at Craft and Commerce2025.
And I have to say I'm reallyupset because, laura, I mean,
you're infamous.
Are you mad at me For therafting?
Yes, I'm mad at you because Ican't go, and I guess I'm mad at
American Airlines for nothaving the exact flight pattern
(02:45):
that I needed to attend therafting this year.
Speaker 2 (02:47):
But tell us about rafting.
Speaker 1 (02:50):
Tell us about rafting .
I want everyone to know whatwe're talking about.
Speaker 2 (02:54):
Yeah, so my first craft and commerce.
I don't know, was it your first?
Was this their third?
This is my third Okay.
Speaker 1 (03:00):
Same.
Speaker 2 (03:01):
Yeah, so the first time I came, something in me was
like Idaho, I bet there'srafting there and so I looked it
up and it's only like 45minutes from here, as you know.
And I was like I think people,I think we need to do this, I
think we should go, and it wastoo late and I couldn't really
rally people.
And then last year, you know, Italked to some people ahead of
time because you know you meetpeople, they come back and it's
(03:23):
so fun to like walk in and belike.
I know you, I know you, yes, andso we went with five people on
the like thrill ride and it wasamazing.
And then, talking to you, youand your family did the chill.
Speaker 1 (03:36):
We did the chill, we did the family.
The family friendly versionwhere you don't have to wear a
helmet.
Everyone's still in lifejackets, but there's no helmets
involved.
Speaker 2 (03:43):
Yeah, yeah, I'm, you know I'm I'm afraid of heights.
I don't thrill seek in that way.
But like anything water, natureyeah, I'm like let's go.
Um so, so, yeah, it was just anincredible bonding experience.
You know, as entrepreneurs, Ifeel like we're like looking for
challenge, we're looking forfor thrill in a lot of ways.
Um, yeah, it was awesome.
(04:04):
And then this year I rented a12 passenger van and we're like
over subscribed and I'm like Ilove it it's amazing so make
sure we're gonna need like awhole bus.
Yes, we're gonna need the schoolbus to be like okay, not like
so just for context.
Speaker 1 (04:17):
Like it's whitewater rafting right in Boise, Idaho.
I mean it's picturesque.
I'm from Houston, y'all.
I'm at or below sea level.
It is just so flat everywhereand you're driving just the
drive to get to where you evenstart rafting.
It looks like it's a movie set,it looks like it's a
(04:38):
screensaver.
It just does not look real.
And to put yourself out thereand be like I kind of want to do
this, Does anybody want to comealong with me?
Like what a fun tradition thatyou've started.
So next year, like I'm callingit now, like this is what we'll
mark this, We'll timestamp thisand say, okay, you set it there,
Crystal, and then we'll have tofollow up with you on how it
goes.
Speaker 2 (04:59):
How many people?
Speaker 1 (04:59):
Well, yeah.
Speaker 2 (05:00):
And I'm like, okay, we better come back Taking 12
people.
We need 12 people to come back.
Speaker 1 (05:05):
Yes, exactly Same people.
Yes, same 12 people.
No stragglers, nobody else.
I'm trying to even remember.
How many people can you fit ina raft?
Is it like six?
Okay, okay, so we're two rafts.
Speaker 2 (05:19):
You know, next year we'll aim for at least three.
Speaker 1 (05:21):
Okay.
Speaker 2 (05:22):
Three rafts, but it's just like it's so funny because
Nathan, the first night wassaying something about you know,
this is, I think, the seventh.
Yes, the conference is thefirst one they've sold out, and
you know, it's like, you know,the first one was smaller and
then you have to keep going andyou have to keep going, and
that's so true in business.
And I feel like this raftingthing has really like shown that
(05:42):
to me in a way.
But I'm like, wow, I don't evenknow that I've been as
persistent.
I mean, I have.
You know, I've been in businesseight years, but it's like I
don't know that I've been aspersistent as I have been, about
this rafting, about thisrafting.
Speaker 1 (05:55):
This is what you're known for at the conference.
And then later people find outlike, oh no, she knows affiliate
marketing and she's worked withthese huge brands and she's
kind of a big deal, but reallyit's, it's laura the rafting
queen.
That's what I feel like.
That's what I feel like youneed a sash next year.
That's like rafting queen, orsomething.
Speaker 2 (06:12):
Well, it's rafting commerce there we go.
Speaker 1 (06:17):
That's incredible, oh my gosh.
Well, now we have to get into alittle bit of how I know you
right, so I came across youfirst.
I have talked for a long timeon my platform about affiliate
marketing.
It's been so lucrative for mybusiness and I think it's
something that's stillunderrated.
(06:37):
Or people think it's toocomplicated.
Or they hear affiliatemarketing and they think, oh,
Amazon affiliates.
And I'm like, oh no, it's somuch more than that.
The first time I ever saw you,you were actually helping Amy
Porterfield with her affiliateprogram.
I don't remember if thismust've been in 2020 or
something like that, becausethat was the first year I was an
affiliate for her.
(06:58):
So you were no longer, I don'tthink, working with her directly
, but you had previous.
Speaker 2 (07:02):
You came in to do a training for all of us as
affiliates and I knew when wemet I was like I know your name.
Speaker 1 (07:09):
Yes, Because I remember all my affiliate flock.
Speaker 2 (07:13):
Exactly, exactly.
Speaker 1 (07:15):
So how did you get into it?
Have you always done affiliatemarketing?
What draws you to that space?
Tell us your backstory.
Speaker 2 (07:24):
Yeah, so I was her affiliate manager the year
before, in 2019.
And then I came in because,well, I had set up the program
and so offered to do a training,but also trained Allison, who's
still you know and like she'selevated I, was just texting
with her.
Actually, we're coming in herebecause she's amazing, so but I
(07:45):
got started a few years beforethat.
It was sort of like just thosedots you can't connect.
Looking forward, but lookingback, I was working in the
launch space and helping SelenaSu who is a big connector with
her course launch and it was herfirst seven-figure course
launch.
(08:05):
We had 200 affiliates and Ireally was just getting started.
All I knew about it was stillthe Amazon stuff.
So I was really coming in,coming in cold but hungry of
like.
I just like want to strategizewith everybody.
I did 200 strategy calls nowI've done thousands, but yeah,
200 strategy calls with everyaffiliate like how can we map
(08:26):
out your promo?
And I just fell in love with it.
I'm like people getting toshare products, program services
that they love, trust, careabout and making money and the
business getting to grow, payingtheir friends instead of
corporations yes, it's like what?
Yeah, sign me up, yeah All day.
Speaker 1 (08:43):
Yeah, yeah, I mean, and that's what I think that
where I get so disappointed whensomeone has like, well, I'm
only making 20 cents on Amazon,so it's not worth it, it's not
worth it, and I'm like, oh mygosh, they need to meet someone
like you that's superenthusiastic about.
No, because you have this typeof audience or because you have
these channels that performreally well, you can actually do
(09:05):
this, this and this.
And so I would just love tohear because obviously I think
the easy interview questionwould be like well, laura, tell
us your secrets, like what arethe how-tos?
But because you've talked to somany people, what is that like
(09:26):
big mistake, or what's the thingthat people get wrong so often?
Because my audience is a goodmix of podcasters, youtubers,
but they're also course creatorsthat are looking like one day,
I want to have an AmyPorterfield size affiliate
program or I want to have theability to do that.
So what?
What a piece of advice we giveto them like this is what not to
do.
Speaker 2 (09:44):
I love it and I can speak to it from the like
business side and also from theaffiliate side.
But I would say, if you one daywant to have a big Amy
Porterfield size or or evensix-figure affiliate launch, I
would say, do not wait to createrelationships.
(10:04):
Start creating connections now.
I did this without having myframework Again, it's that whole
dots thing but I went into aprogram and I'm like I'm a
launch strategist and I'm goingto be booked out soon and I want
to meet tech VAs andcopywriters and all these people
I can refer my clients to, andthat's like I planted all these
seeds, made all theserelationships, and that's like
(10:25):
how I got introduced to theworld of affiliates.
And so I just think, like,build relationships now and pour
into them as generous aspossible so that way, when it
comes back around, you havethose people that you can say,
hey, let's do this thing.
Speaker 1 (10:41):
Yeah, oh my gosh, and this is actually a fantastic
transition to what you do todayand the business that you built,
because you're not just behindthe scenes doing launches for
other people.
Tell everyone what you've built, and I want to know, I guess,
kind of the timeline, becausenow you have a product in this
space.
That's really incredible.
(11:02):
I've had experience with it andI just, yeah, tell us all about
your business.
Speaker 2 (11:07):
Amazing, and you so.
You are an affiliate for Amy.
Still, is that how you foundRootable?
Speaker 1 (11:12):
Yes, yes, that's when we started using it.
It was this transition from sheused several different products
in the last few years of youknow, she has her digital course
academy, she has her evergreencourses, and I just kind of saw
it behind the scenes.
And then, whenever it wasactually last year, were you
launching your products lastyear when you came to Crafton?
(11:32):
Because I remember I rememberyou telling me about it or you
were like kind of telling agroup of everyone and I was just
like, oh, like she's not justlike drank the affiliate
marketing Kool-Aid, like she ismaking the Kool-Aid behind the
scenes and she's like, guys,like this is what I'm serving up
.
So, yeah, I want to hear moreabout it.
Speaker 2 (11:51):
I love that you just said Kool-Aid.
I was just chatting with Erin,the affiliate manager for Mighty
Network, so we were filmingsomething and we had this whole
joke about drinking the Kool-Aid.
Speaker 1 (11:59):
So the fact that you just said Kool-Aid is like… it's
universally now Just comingback around, exactly.
Speaker 2 (12:07):
I lost my train of thought.
So we're talking about Rootable.
Yeah, so Rootable.
You had all those years ofbeing an affiliate manager using
so many platforms and thinkingthese are not making it easy for
affiliates to get what theyneed and actually promote.
And the more we can make iteasy for affiliates to promote
which is another mistake peoplemake of just thinking, oh, they
(12:28):
have a link, they're fine, yes,which is not how it works, but
making it easy for them topromote the better they're going
to do, the better the businessis going to do, the better the
world's going to do, becausewe're all sharing really
powerful products and offers.
And so, yeah, so I decided tobuild my own tech platform and
(12:51):
it was launching last year andAmy came on board for her big
launch and we've had andactually that wasn't even the
first like multimillion-dollarlaunch on Rootable, which was
cool to be like, hey, we justdid this other one, you should
come on board, amy and herteam's amazing.
And then, yeah, we've justgrown from there and, yeah, it's
been awesome.
Speaker 1 (13:07):
Okay, so I want to know.
So for everyone.
They were just like wait, y'allwere just talking about
affiliate marketing.
Now you're talking about a techplatform.
Like how was that transition?
Do you have a background intech?
Is that something that you like?
I'm so curious because I lovethe idea of creating an app or
having something accessible, butI'm like who am I to do that?
(13:27):
I don't have this developerbackground, so I'm so curious
how that came to be.
Speaker 2 (13:33):
Yeah, I had a joke for a long time, you know people
would ask, like what platform?
And I'd be like, oh, they allkind of suck until I build my
own.
But not thinking I was totallyin that boat of like who am I to
, I don't code, like I'm notgoing to do this, and then it
just became like looking around,like nobody's building this
thing and I need it to exist.
It would just be so helpful ifthis existed for folks.
(13:55):
And it's been a journey Iremember.
So it was my first craft andcommerce.
My first night I sat down.
Nathan Berry was like thisthing, all of a sudden he's
there.
And you know, founder of Kitwas a creator, creator led SaaS.
He talks about that.
And I was like Nathan I'm I'vebeen teaching affiliates for
eight years, or whatever it wasat the time.
Speaker 1 (14:16):
For eight years and I'm going to build a platform,
and he goes are you sure?
You want to do that, that's notwhere I thought that was going
to go.
Okay, yeah, I'm all excited andhe's like that sounds like a
terrible idea.
Speaker 2 (14:34):
Oh, no, and I was like, oh okay, and it's funny,
now I know what he meant by thatand I am like even more
committed than I was then.
But like it is a process andit's a learning curve to be able
to like work with developers tofind somebody that you can
trust took me two years, um toto do that and yeah, so it's
(14:56):
been a ride for sure and I feellike I'm just getting started.
I'm at the starting.
So it's been a ride for sureand I feel like I'm just getting
started.
I'm at the starting line andit's like so much, but it's a
lot of fun and I think I'malready seeing the power of that
recurring revenue too, likefrom a business perspective, and
also that like that truepartnership with our clients,
(15:16):
because for a long time it wasokay I'm going to come work with
Amy and like be all in with herteam and her affiliates for
like two months and then likenothing, and it was very like
wow and then like, and then thewow, and so now to have that
like study is really nice.
Speaker 1 (15:34):
Oh my gosh.
And I'm just sitting herethinking that you know the
transitional pieces of like justbeing behind the scenes to now
like you're helping other peoplebe better behind the scenes or
have a bigger impact, have morerevenue, like all the different
metric pieces.
But when I think about you knowour audience, like they're
course creators, they're doingall this.
They're probably askingthemselves this question.
(15:55):
We're like that's great, laura.
They're probably askingthemselves this question.
We're like that's great, laura.
But I'm not an Amy Porterfieldsize creator, right, I am like
I've only, you know, had acourse for maybe two years and
affiliate Like that sounds likefun, but that sounds like that
sounds like a far off, distantdream that only people making
six, seven, eight figures canafford to do that or be able to
(16:17):
do that.
So I'm so curious, like forRootable specifically, like who
is your ideal customer orbusiness that you're?
Speaker 2 (16:23):
serving.
I love this question and Ithink about that a lot when
people have those questions of,like I'm not Amy, I don't, you
know, I don't have these heavyhitters, I don't have this big
team and I think about, like,the power of affiliates, yes, is
making more sales also bringingmore leads in when you do it
(16:43):
right, which is like the bigreason I wanted to build
Rootable was for leads trackingas well, but it's also the brand
awareness and the person weknow as Amy Porterfield, or the
brand we know as Amy Porterfieldtoday, would not exist if it
weren't for people like you, thehundreds of affiliates she's
had spreading the word, talkingabout her, like that
(17:04):
omnipresence of oh my gosh,everyone's talking about this
person.
Like Marie Forleo is a greatexample.
She really like pioneered a lotof the like big affiliate
course launch we know today AmyPorter excuse me, marie Forleo
as it exists like would notexist as a brand if it weren't
for the affiliate.
So it's like you don't startout as this brand.
(17:27):
The affiliates actually helpyou get there.
So, that's the first piece,right, and what you were talking
about of like, who am I?
It's like they had to get overthat too.
They had to say I'm the personto do this.
I am the vision keeper, thevision holder.
I'm talking about my hands alot, but, yeah, and you can
(17:48):
start small and I like to use mystory.
So when I first launched mycourse it was in 2020, and I
first launched it by myself.
I think I had like 15 peoplesign up or no.
No, I made $15,000, which wasexciting, and I think you know
what was that?
Maybe like five.
Five people had signed up and Ithink I had 27 people on the
(18:10):
webinar.
Five people signed up, $15,000.
Three months later, I launchedwith eight affiliates who were
my friends.
Eight affiliates.
We had 297 people on thewebinar.
So 10x my leads, yeah, yeah.
And then we made $60,000 inForex revenue with eight people.
(18:32):
It's like you don't need crazyamounts.
Speaker 1 (18:35):
Well, I think that that is.
You just hit on such a goodpoint, because I do think that
people are like well, I onlyhave this, many people only have
this.
Like my circle of friends is sosmall, or I feel awkward asking
people in my audience you know,again, I think it the besides
Kool-Aid, like the, the theme oftoday is like who am I to do
this?
And I think that you're soright in that that's who they
(18:58):
are.
Today, I'm also an affiliate forMarie Forleo, for Amy
Porterfield, like all of thesereally big brands, and the thing
that I love so much about theiraffiliate programs that I think
they do super well is by nottreating them like you have a
link, go do it.
They set you up for success,and I think that that's the
secret sauce of being able tosay like okay, I know my people
(19:20):
need the assets, I know theyneed inspiration for copy or
they need, you know, someguiding light of like, well,
yeah, we've done this launch inthe past, but here's how we're
going to do it different thistime.
Or here's how we're adapting to2025 standards, because that's
when we're recording this, andso I think it's just really cool
.
Where do you see affiliatemarketing heading Like where are
(19:41):
we going in the future?
Speaker 2 (19:43):
I love this.
And then I have a question foryou as well.
Speaker 1 (19:44):
For sure.
Speaker 2 (19:46):
Where I see it going in the future.
I keep thinking about this ideaof like keystone affiliates,
and then your pollinatoraffiliates.
Okay.
So I've seen some pretty bigprograms really like shrinking
down to only focusing on theirkeystone affiliates yes.
And when you think aboutkeystones, like a keystone
species in an ecosystem is likeit's making a big impact.
(20:09):
It's like the oak trees thatbring a lot.
So I think about those partnersthat are like, okay, we're
going to go on, we're going todo a joint webinar, we're going
to like customize their swipeand they're going to drive a lot
of traffic.
And then I think about yourpollinators.
I was like they might bringlike one or two people, but
they're excited.
Yeah, you can have a mass ofpollinator affiliate partners.
(20:32):
And I think the mistake thatsome not a mistake, but I think
that the thinking is okay.
Pollinators take up a lot ofspace and time, but really it's
that halo effect, the power oflike a lot of people talking
about you at once reallybuilding a brand.
So I think it's going to gointo splitting them out a little
(20:54):
bit more of like, okay, hereare our keystone partners and
let's really customize thingsfor folks.
And then pollinators likecreating materials and creating
trainings that help people whomaybe this is their first time.
Yeah, you know, and I know, forus at Rootable, I'm constantly
(21:16):
thinking about how can we helppeople who this is their first
time or whatever people whodon't have a lot of time.
How can we help them createcustom materials quicker?
So we're working on some reallycool AI things there to just
like help them spread the word Idon't even know if that's
answering your question, butcreate custom materials quicker.
(21:37):
So we're working on some reallycool AI things there.
So just like help them spreadthe word.
I don't even know if that wasanswering your question, but I
also think we're in, especiallywith AI, we're in this like
point of of like a lot of lackof trust in the internet, and so
I think that affiliatemarketing is going to become
even more important because,like we're like I don't know
that I believe an ad, but Ibelieve you.
(21:58):
I can hold your hand and youknow, like know, that you're a
person of integrity and I cantrust you, and so that branch of
trust is going to be really,really important for our offers
in the future.
Speaker 1 (22:09):
I totally agree and I think that that's been kind of
the theme here, you know, atKraft and Commerce, like it's
just like as AI explodes and weare like what can we?
Is that a real person Like?
Speaker 2 (22:20):
is that you know?
Speaker 1 (22:21):
like we don't know like who's talking to us anymore
.
I think it is going to be thoserelationships and those
connections that you weretalking about earlier.
It's like you know, get yourcore group of people right now
you probably have, and I alwayslike to tell people.
I was talking to someone abouttheir affiliate program earlier
this week and they were asking,like well, how do we really, you
know, beef up what we're doingand this and that?
(22:42):
And like they wanted to add allthese bells and whistles and I
was like just go to your topperformers and see how can you
support them better, and thathas the potential to 10x what
they're already doing, insteadof just looking for like well,
we need to do this, need to dothat.
Just go to the people and askthem, like it's such a basic
question, but it's just askinghow else can I support you?
So I love the customized pieceof it, but you said you were
(23:04):
going to ask me a question, sonow I'm like go for it.
Speaker 2 (23:06):
Go for it, laura.
I would love to go for it.
Go for it, laura.
I will have to know, becauseyou are an incredible affiliate.
Like what?
Has you say yes to promotingsomething?
Speaker 1 (23:16):
oh, oh this is a good question I would say it's
whenever I've gotten results formyself and that's specific for
coaches memberships like uh,different kinds of products that
are very service-based, or it'sa digital product, but then
also it's those products thatlike I mean Asana, canva,
(23:37):
buzzsprout, riverside, like Icould go through my tech stack
list and I'm like I also thinkof it as like, not only do I
love this, but I'm still payingfor some of these.
So why don't I just get someaffiliate revenue to cover these
costs?
And then my P&L will be so muchsexier at the end of the year
because, hey, I cut all theseexpenses down, because I
(23:57):
replaced actual revenue fromthat company and they're
actually paying me Like what inthe world?
So that's what I love about youknow, just different programs
you can be a part of.
I think that it's somultifaceted and people just get
stuck in like, well, I can onlybe for one product or I can
only promote this one thing, andI'm like I throw all that out
the window.
(24:18):
If I love a product, myaudience knows about it and they
will say, well, I trust this,because Crystal said it's good.
So back to the trust and therelationship.
So that's really what has mesaying yes is I have my own
experience.
I will never promote somethingif I have never used it or other
peers in my industry haven'tused it and no one knows about
(24:38):
it.
Because I have promoted andbeen a part of affiliate
programs that, even if I haven'tused it, I know that I have
trusted partners in the industrythat they love it but it's not
for me.
But again, it's that trustedrelationship.
Speaker 2 (24:51):
Yeah.
Speaker 1 (24:53):
Okay, Well we're going to wrap up anyways.
I was like I was getting anotification.
We only have so much time inthe studio.
I have three rapid firequestions that we ask everybody.
Okay, the first one is whatpiece of advice would you give
to a brand new creator?
Speaker 2 (25:07):
Like any type of creator, any creator.
Okay, a piece of advice isreally, I mean, something I
heard from Marie Forleo actually, and I don't know if she coined
it, but to really create beforeyou consume.
Yeah, so I don't.
I'm not always great atfollowing that advice, but
that's my number one All right,I love it, I love it.
Speaker 1 (25:26):
The second one is it's a two-part question what's
the dream podcast you would loveto be on and who's your?
Speaker 2 (25:34):
dream guest you would love to interview.
I mean, I'm going to say AmyPorterfield yeah, I'd love to be
on her podcast.
Jenna Kutcher as well.
I think it's likely happeningfor both, but I'll put that out
there.
And then, who would I love tointerview?
I'd love to interview Pat Flynn.
Speaker 1 (25:49):
Okay, yeah, awesome.
Oh, those are so good, thoseare so good.
Okay, my last question is doyou consider yourself a
perfectionist?
Yes and no.
Period, the end, period, theend.
We're not even going toelaborate on that one.
That's it so good, so good.
Speaker 2 (26:11):
Laura, where can everybody connect what you're
doing?
I would love if you connectwith me on Instagram.
I'm Laura, sprinkle, it'sincluding the I'm, and then go
to rootablecom.
Yes, check us out Out.
Yes.
Speaker 1 (26:17):
Thank you so much for being on the show today.
This was awesome.
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