June 24, 2025 • 17 mins
Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that despite her financial success, something essential was missing.
Now, she's embarking on a transformative journey, selling her company, walking the 550-mile Camino Santiago pilgrimage with her husband, and exploring four different cities as potential new homes. This shift from keeping her personal Instagram private to embracing a public brand showcases her commitment to authenticity. Hannah emphasizes the importance of breaking free from fear-based decisions, encouraging creativity and exploration over perfection.
For anyone considering a career change, launching a creative project, or feeling stuck in their comfort zone, this conversation offers valuable insights and inspiration. Hannah advocates for making decisions rooted in curiosity and love rather than fear, introducing concepts like "emotional sobriety" and future-casting. Follow her journey on Instagram at Hello Hannah Soto and reflect on how your life might change if guided by love and curiosity.
If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Yeah.
So actually, as a coach, Ispend a lot of time talking
about fear, because mostpeople's default is choosing
comfort, which I really believeis driven by fear, because we
don't know what's in thediscomfort right.
People would rather be unhappythan have unpredictable.
And so I think first you've gotto get really clear about what
(00:24):
you want, because there has tobe a vision compelling enough to
endure the unknown, thechallenge, the uncertain, right.
And so the Camino has been onmy bucket list for actually over
15 years, and I think for along time I was chasing what I
thought impressed other peopleand made other people happy, and
(00:45):
I just realized it wasn'tenough.
The year I hit two million wasthe year I was the most
miserable and it just wasn'tenough.
So I had to get really clearabout what mattered to me, what
made me happy, what was successfor me.
And it's walking the Camino,it's designing my life, but I
didn't just wake up and makethat happen, right.
(01:05):
So it's if you feel unhappy, ifyou feel like fear is driving
your decisions, what would lovelook like?
What would curiosity look likeIf you think about yourself?
Like it's June 2025 now, if Iwere to call Hannah in June 2026
, and she was committed to loveand curiosity and growth.
(01:28):
And she said Hannah you knowshe's calling me present day.
Like you, would not believewhat our life looks like.
What would she say?
And then build a vision tobecome that person.
Welcome to the.
Speaker 2 (01:40):
Profit Podcast, where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Speaker 1 (02:03):
Explain our videos for onboarding and I was like,
oh, I don't like the look ofApple Watch on the videos.
Speaker 2 (02:09):
Yeah, they're like I need to remove that.
So what Mikhail was saying shewas like, just make sure it's
like four to six inches away.
I'm very loud, great.
So I don't have any issues with, like projecting, but I do have
issues when I think I'm beingtoo loud and I get too far away.
Okay, okay, we're just going toget started, amazing.
So, hannah, thank you so muchfor saying yes to this and this
(02:30):
is really cool.
So I, you know, for everybodywatching and listening, we are
at the Craft and Commerce 2025.
And I put this post out in thecommunity and I was like does
anybody want to come be on mypodcast?
Like this is fun.
So I was like does anybody wantto come be on my podcast?
Like this is fun.
So, hannah, thank you so muchfor saying yes to coming and
chatting with me.
Speaker 1 (02:47):
I'm a huge believer that if we don't put the ask out
there, you never get to createit.
So thanks for creating it.
Speaker 2 (02:52):
Yes, yes.
So are you a regular?
Are you a podcaster yourself?
Do you do a lot of podcastguests, like, tell us about you.
Yeah, definitely lots ofpodcast guesting.
There's probably a podcast hostin my future, but I'm going to
be pretty nomadic for the next15 months, so probably after
(03:12):
that.
Okay, awesome.
So tell us about what you do.
You came to Kit or maybe youcame to Craft Commerce with a
specific goal, idea, vision.
What brings you to Boise?
Speaker 1 (03:17):
this year.
First of all, I love Boise.
Yeah, it's a great, great space.
I've never been before.
I love it as a city.
But I came to craft andcommerce because for 12 years
I've been running a productioncompany Awesome, and it's like
B2B.
We work with Fortune 10 brands.
(03:37):
It's a multimillion dollarbusiness, very proud of what
I've built and I'm ready for apivot.
And so, about a year and a halfago, I started getting curious
about what would it look like tohave a personal brand, because
the company I built with thecompany's name for context, my
personal Instagram was onprivate 15 months ago.
It was very much about thebusiness's brand and not
anything about Hanasoto as abrand.
(03:59):
And so getting ready totransition out of that company
and now looking for work that'sa little more fulfilling and
have discovered that withcoaching both coaching creatives
and entrepreneurs, but alsobuilding up coaches and running
a cohort for that.
Speaker 2 (04:16):
Okay, awesome, and this is so funny.
In real time y'all, hannah andI, are getting to know each
other.
I didn't go and do a deep diveon you like I normally would for
a podcast guest, and I don'tknow if you did the same with me
or if you had any idea, but ouraudience we really speak to
creators, people that arepodcasters, youtubers are trying
to figure out those systems,those processes for just
(04:38):
creating with confidence andreally staying consistent in
whatever consistent means forthem, right, because it's
different for every person.
So, knowing now that you have ahistory of production and
everything, tell me more aboutthe nuance, because production,
right, that could mean so manydifferent things.
So, for you, specifically, whatdoes the production piece?
Speaker 1 (05:02):
look like.
So our company is trusted byFortune 10 brands to create the
ads that we see every day.
Gotcha, I hosted a meetup lastnight and I just finished my
introduction and there was a TVin this main room and I was like
, oh, and actually that's mycommercial.
Speaker 2 (05:14):
Oh my gosh, that's incredible.
That's incredible, it's fun.
So, for you, what's the draw toit?
Do you like the creative piece?
Do you like telling a story,like what's the piece that has
really kept you coming back toproduction?
Speaker 1 (05:29):
Certainly so.
I originally started because Isaw a gap in the way that people
were treated treated as contentwas being created.
Yeah, and so I started mycompany because I believe that,
no matter your title, you matterand that you should be treated
the same as the person at thetop of the call sheet Gotcha.
So that's why I started thecompany.
Like I said, it's been anamazing 12-year journey and it's
(05:53):
no longer fulfilling to me.
I've realized I really lovebuilding things, not maintaining
, and so here at Craft Commerce,I'm excited to build a
community of creators, of peoplethat are owning their personal
brand, that are creating contentand ideas and programs
like-minded individuals.
That's awesome.
That's awesome.
Speaker 2 (06:12):
So I know you were saying you know 15 months here,
15 months there, like you have atimeline clearly laid out.
So what is kind of that vision,like what can we expect to see?
Because I'm absolutely going totell my audience, like you got
to go follow Hannah's journeyand see what she's doing, so
like, do you have that kind offigured out?
Are you still in the process offiguring out what that looks
like for you?
Hannah Soto, the brand.
Speaker 1 (06:33):
Yes, well, if you would have met me as a
10-year-old, I would have had afive-year plan.
Speaker 2 (06:37):
Okay, so I definitely have one.
Speaker 1 (06:39):
Now I'm selling my company, so I'm making a big
exit.
And then, if you're, are youfamiliar with the Camino
Santiago?
No, Okay so it's a pilgrimagethat starts in France, 550 miles
to the coast of Spain.
So my husband and I are walkingthat and then we'll spend a
couple months in Europe playingaround.
And then we've picked fourcities that we're auditioning.
(07:00):
Because I live in Chicago nowbut I'm moving in 78 days
selling everything After theCamino.
We'll audition four cities,live in each of them for three
months and say does this feellike home?
Could this be where we move?
Speaker 2 (07:13):
Oh my gosh Like this is so incredible and I love that
you have kind of the dynamic,didactic approach to you have a
five-year plan, but you can alsobe spontaneous and be like a
nomad.
I just plan the spontaneity.
But, it's so incredible becausethat's me.
I'm like I always have afive-year plan.
And I actually I look at peoplelike you that can be.
I'm like I always have afive-year plan and I actually I
(07:35):
look at people like you that canbe super spontaneous, even
coming here.
My brother is extremelyspontaneous and I just was like
you know what?
I've had this trip planned formonths and I'm like, okay, I'm
leaving, I have to get up atthis time and I have to do this
and I have to do this.
And then I was just chattingwith him and I was just like,
(07:55):
hey, do you want to hop on aplane and come with me?
And I knew that it was like a50-50 shot.
He did not come, he did notcome.
But I just am like, oh, but hecould do that and I just I don't
have that, like, let's just go.
I think I have more of like a.
I don't know if it's scared,but I think there is a piece of
that like fear in it.
So if there's someone that'slike that too, if they want to
(08:16):
adopt this more spontaneity orbeing more spontaneous in their
life in some way, do you haveany advice for?
Speaker 1 (08:22):
that, yeah.
So actually, as a coach, Ispend a lot of time talking
about fear, because mostpeople's default is choosing
comfort, which I really believeis driven by fear, because we
don't know what's in thediscomfort right.
People would rather be unhappythan have unpredictable.
And so I think first you've gotto get really clear about what
(08:46):
you want, because there has tobe a vision compelling enough to
endure the unknown, thechallenge, the uncertain, right.
And so the Camino has been onmy bucket list for actually over
15 years, and I think for along time I was chasing what I
thought impressed other peopleand made other people happy, and
(09:07):
I just realized it wasn'tenough.
The year I hit 2 million wasthe year I was the most
miserable and it just wasn'tenough.
So I had to get really clearabout what mattered to me, what
made me happy, what was successfor me.
And it's walking the Camino,it's designing my life, but I
didn't just wake up and makethat happen right.
(09:27):
So it's if you feel unhappy, ifyou feel like fear is driving
your decisions, what would lovelook like?
What would curiosity look likeIf you think about yourself?
Like it's June 2025 now, if Iwere to call Hannah in June 2026
and she was committed to loveand curiosity and growth.
(09:50):
And she said Hannah you knowshe's calling me present day.
Like you, would not believewhat our life looks like.
What would she say?
And then build a vision tobecome that person.
Speaker 2 (10:01):
Oh my gosh, like I feel I don't know if anybody
else like I, I feel that one youwere made to be a coach Like,
so I want to give you thatcompliment Like that's, it's so,
it's not just a fluffy concept,like it's practical and it's
real, but it's also, um, I lovethe idea of like future casting
(10:21):
or, like you know, I do this allthe time too where I'm always
like, oh my gosh, my currentself is thanking my past self
for getting my butt up, eventhough I didn't want to get out
of bed today, or making that,like you know.
Hi, this is uncomfortable totalk to this like really big
creator in this space, but youknow what, I'm just going to go
do it, and I just think thatthat's so awesome.
(10:42):
So, thank you so much, hannah,for sharing all about your
journey.
Um, do you have time for just alittle bit more?
Okay, cause we were.
We were trying to set this upto where it was like.
Okay, we can keep theseinterviews short, but I do have
three questions and I shouldhave prompted you.
These are not hard questions,but we do these rapid fire
questions with all of our guests, and so the first one is what
(11:04):
piece of advice would you giveto a brand new creator,
podcaster, someone that'sputting themselves out there.
It's a great question.
Speaker 1 (11:14):
I am an internal processor, so you're going to
get to experience this live.
This is me answering for withinmy value system.
Right, but I would be morecommitted to play than getting
it right.
I would not be so focused on.
I've got to nail exactly itbecause, again, fear is driving
that decision.
I can say I want to define myclear audience, I want to build
(11:38):
this valuable product or service, I want to fill this gap in the
marketplace.
But to pursue that vision witha mindset of play versus
perfection and right.
And if you start to hold it tootight, first of all it's not
enjoyable, it's not fun to livethat life, but I think it would
certainly show up in the contentyou create as well.
Speaker 2 (11:58):
Yeah, okay, this one is so good.
Well, this next question it'sgoing to stump you because it
stumps everybody, so I'm warningyou now.
Challenge accepted, okay, allright.
So what is?
It's a two-part question.
What is the dream podcast youwould love to be on and who is
the dream guest you would loveto interview?
Speaker 1 (12:17):
Can't answer both right now.
Oh, awesome, awesome, awesome,so I would love to be on Diary
of a CEO.
Oh, awesome, awesome, awesome,so I would love to be on Diary
of a CEO Okay, and I would loveto have Michelle Obama as a
guest.
Speaker 2 (12:25):
Oh, my gosh, see, you had those loaded.
They were in your pocket, readyto go.
Speaker 1 (12:29):
I live in vision.
I love it, I love it.
Speaker 2 (12:31):
Okay, my last question is do you consider
yourself a perfectionist?
Speaker 1 (12:36):
So I actually use the word recovering perfectionist.
So people talk a lot aboutsobriety in like substance.
I actually talk about sobrietyin emotion.
What does it look like to makea decision emotionally sober
versus emotionally drunk?
And as someone that is arecovering perfectionist
recovering people pleaser I haveto be as in touch with my
(12:57):
sobriety as someone that issober from substance.
Oh my gosh.
Speaker 2 (13:02):
This is so good, Hannah.
We were destined to meet today.
Like I'm so grateful, Like Isaid, so this is just a reminder
for everybody.
I just put myself out there andI was like, hey, does anyone
want to come hang out with me?
And of course I was reallynervous that no one was going to
take me up on this offer.
And then I got.
I saw your DM last night aboutlike hey, where do we meet?
What are the logistics?
(13:22):
I was like, oh, Hannah and I,we can be friends, we can hang
out together.
So thank you so much forputting yourself out there and
joining me on the podcast today.
This was so fun.
Where can everyone connect withyou and learn more about your
journey?
Are you going to document whatyou're doing in the UK or Europe
, like all the different?
Speaker 1 (13:39):
places I am, so you can find me on Hello Hannah Soto
on Instagram and it is.
I am going to have some contentcreated during the journey I'm
working to find the balance of Idon't want to be completely
unplugged, but I also don't wantto, you know, live blog the
whole thing and my husband who'sdoing it with me.
Actually, he does not have anysocial media rights, everything
(14:02):
like has a typewriter and so,wanting to balance, it's an
experience for the two of us, socertainly will be some content.
I just haven't figured out yethow to balance both of our
visions.
Speaker 2 (14:11):
Okay, well, I mean you heard it here first, like
stay tuned, more to come fromHannah, but thank you so much
for being on the show today.
Speaker 1 (14:17):
Thank you for having me, for creating space.
Really enjoyed the conversation.
Really enjoyed the conversation.
Yeah, awesome, great job.
That was incredible.
You're a great host.
Speaker 2 (14:28):
Oh, thank you so much .
Yeah.
So actually, as a coach, Ispend a lot of time talking
about fear, because mostpeople's default is choosing
comfort, which I really believeis driven by fear, because we
don't know what's in thediscomfort right.
People would rather be unhappythan have unpredictable.
And so I think first you've gotto get really clear about what
(00:24):
you want, because there has tobe a vision compelling enough to
endure the unknown, thechallenge, the uncertain, right.
And so the Camino has been onmy bucket list for actually over
15 years, and I think for along time I was chasing what I
thought impressed other peopleand made other people happy, and
(00:45):
I just realized it wasn'tenough.
The year I hit two million wasthe year I was the most
miserable and it just wasn'tenough.
So I had to get really clearabout what mattered to me, what
made me happy, what was successfor me.
And it's walking the Camino,it's designing my life, but I
didn't just wake up and makethat happen, right.
(01:05):
So it's if you feel unhappy, ifyou feel like fear is driving
your decisions, what would lovelook like?
What would curiosity look likeIf you think about yourself?
Like it's June 2025 now, if Iwere to call Hannah in June 2026
, and she was committed to loveand curiosity and growth.
(01:28):
And she said Hannah you knowshe's calling me present day.
Like you, would not believewhat our life looks like.
What would she say?
And then build a vision tobecome that person.
Welcome to the.
Speaker 2 (01:40):
Profit Podcast, where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Speaker 1 (02:03):
Explain our videos for onboarding and I was like,
oh, I don't like the look ofApple Watch on the videos.
Speaker 2 (02:09):
Yeah, they're like I need to remove that.
So what Mikhail was saying shewas like, just make sure it's
like four to six inches away.
I'm very loud, great.
So I don't have any issues with, like projecting, but I do have
issues when I think I'm beingtoo loud and I get too far away.
Okay, okay, we're just going toget started, amazing.
So, hannah, thank you so muchfor saying yes to this and this
(02:30):
is really cool.
So I, you know, for everybodywatching and listening, we are
at the Craft and Commerce 2025.
And I put this post out in thecommunity and I was like does
anybody want to come be on mypodcast?
Like this is fun.
So I was like does anybody wantto come be on my podcast?
Like this is fun.
So, hannah, thank you so muchfor saying yes to coming and
chatting with me.
Speaker 1 (02:47):
I'm a huge believer that if we don't put the ask out
there, you never get to createit.
So thanks for creating it.
Speaker 2 (02:52):
Yes, yes.
So are you a regular?
Are you a podcaster yourself?
Do you do a lot of podcastguests, like, tell us about you.
Yeah, definitely lots ofpodcast guesting.
There's probably a podcast hostin my future, but I'm going to
be pretty nomadic for the next15 months, so probably after
(03:12):
that.
Okay, awesome.
So tell us about what you do.
You came to Kit or maybe youcame to Craft Commerce with a
specific goal, idea, vision.
What brings you to Boise?
Speaker 1 (03:17):
this year.
First of all, I love Boise.
Yeah, it's a great, great space.
I've never been before.
I love it as a city.
But I came to craft andcommerce because for 12 years
I've been running a productioncompany Awesome, and it's like
B2B.
We work with Fortune 10 brands.
(03:37):
It's a multimillion dollarbusiness, very proud of what
I've built and I'm ready for apivot.
And so, about a year and a halfago, I started getting curious
about what would it look like tohave a personal brand, because
the company I built with thecompany's name for context, my
personal Instagram was onprivate 15 months ago.
It was very much about thebusiness's brand and not
anything about Hanasoto as abrand.
(03:59):
And so getting ready totransition out of that company
and now looking for work that'sa little more fulfilling and
have discovered that withcoaching both coaching creatives
and entrepreneurs, but alsobuilding up coaches and running
a cohort for that.
Speaker 2 (04:16):
Okay, awesome, and this is so funny.
In real time y'all, hannah andI, are getting to know each
other.
I didn't go and do a deep diveon you like I normally would for
a podcast guest, and I don'tknow if you did the same with me
or if you had any idea, but ouraudience we really speak to
creators, people that arepodcasters, youtubers are trying
to figure out those systems,those processes for just
(04:38):
creating with confidence andreally staying consistent in
whatever consistent means forthem, right, because it's
different for every person.
So, knowing now that you have ahistory of production and
everything, tell me more aboutthe nuance, because production,
right, that could mean so manydifferent things.
So, for you, specifically, whatdoes the production piece?
Speaker 1 (05:02):
look like.
So our company is trusted byFortune 10 brands to create the
ads that we see every day.
Gotcha, I hosted a meetup lastnight and I just finished my
introduction and there was a TVin this main room and I was like
, oh, and actually that's mycommercial.
Speaker 2 (05:14):
Oh my gosh, that's incredible.
That's incredible, it's fun.
So, for you, what's the draw toit?
Do you like the creative piece?
Do you like telling a story,like what's the piece that has
really kept you coming back toproduction?
Speaker 1 (05:29):
Certainly so.
I originally started because Isaw a gap in the way that people
were treated treated as contentwas being created.
Yeah, and so I started mycompany because I believe that,
no matter your title, you matterand that you should be treated
the same as the person at thetop of the call sheet Gotcha.
So that's why I started thecompany.
Like I said, it's been anamazing 12-year journey and it's
(05:53):
no longer fulfilling to me.
I've realized I really lovebuilding things, not maintaining
, and so here at Craft Commerce,I'm excited to build a
community of creators, of peoplethat are owning their personal
brand, that are creating contentand ideas and programs
like-minded individuals.
That's awesome.
That's awesome.
Speaker 2 (06:12):
So I know you were saying you know 15 months here,
15 months there, like you have atimeline clearly laid out.
So what is kind of that vision,like what can we expect to see?
Because I'm absolutely going totell my audience, like you got
to go follow Hannah's journeyand see what she's doing, so
like, do you have that kind offigured out?
Are you still in the process offiguring out what that looks
like for you?
Hannah Soto, the brand.
Speaker 1 (06:33):
Yes, well, if you would have met me as a
10-year-old, I would have had afive-year plan.
Speaker 2 (06:37):
Okay, so I definitely have one.
Speaker 1 (06:39):
Now I'm selling my company, so I'm making a big
exit.
And then, if you're, are youfamiliar with the Camino
Santiago?
No, Okay so it's a pilgrimagethat starts in France, 550 miles
to the coast of Spain.
So my husband and I are walkingthat and then we'll spend a
couple months in Europe playingaround.
And then we've picked fourcities that we're auditioning.
(07:00):
Because I live in Chicago nowbut I'm moving in 78 days
selling everything After theCamino.
We'll audition four cities,live in each of them for three
months and say does this feellike home?
Could this be where we move?
Speaker 2 (07:13):
Oh my gosh Like this is so incredible and I love that
you have kind of the dynamic,didactic approach to you have a
five-year plan, but you can alsobe spontaneous and be like a
nomad.
I just plan the spontaneity.
But, it's so incredible becausethat's me.
I'm like I always have afive-year plan.
And I actually I look at peoplelike you that can be.
I'm like I always have afive-year plan and I actually I
(07:35):
look at people like you that canbe super spontaneous, even
coming here.
My brother is extremelyspontaneous and I just was like
you know what?
I've had this trip planned formonths and I'm like, okay, I'm
leaving, I have to get up atthis time and I have to do this
and I have to do this.
And then I was just chattingwith him and I was just like,
(07:55):
hey, do you want to hop on aplane and come with me?
And I knew that it was like a50-50 shot.
He did not come, he did notcome.
But I just am like, oh, but hecould do that and I just I don't
have that, like, let's just go.
I think I have more of like a.
I don't know if it's scared,but I think there is a piece of
that like fear in it.
So if there's someone that'slike that too, if they want to
(08:16):
adopt this more spontaneity orbeing more spontaneous in their
life in some way, do you haveany advice for?
Speaker 1 (08:22):
that, yeah.
So actually, as a coach, Ispend a lot of time talking
about fear, because mostpeople's default is choosing
comfort, which I really believeis driven by fear, because we
don't know what's in thediscomfort right.
People would rather be unhappythan have unpredictable.
And so I think first you've gotto get really clear about what
(08:46):
you want, because there has tobe a vision compelling enough to
endure the unknown, thechallenge, the uncertain, right.
And so the Camino has been onmy bucket list for actually over
15 years, and I think for along time I was chasing what I
thought impressed other peopleand made other people happy, and
(09:07):
I just realized it wasn'tenough.
The year I hit 2 million wasthe year I was the most
miserable and it just wasn'tenough.
So I had to get really clearabout what mattered to me, what
made me happy, what was successfor me.
And it's walking the Camino,it's designing my life, but I
didn't just wake up and makethat happen right.
(09:27):
So it's if you feel unhappy, ifyou feel like fear is driving
your decisions, what would lovelook like?
What would curiosity look likeIf you think about yourself?
Like it's June 2025 now, if Iwere to call Hannah in June 2026
and she was committed to loveand curiosity and growth.
(09:50):
And she said Hannah you knowshe's calling me present day.
Like you, would not believewhat our life looks like.
What would she say?
And then build a vision tobecome that person.
Speaker 2 (10:01):
Oh my gosh, like I feel I don't know if anybody
else like I, I feel that one youwere made to be a coach Like,
so I want to give you thatcompliment Like that's, it's so,
it's not just a fluffy concept,like it's practical and it's
real, but it's also, um, I lovethe idea of like future casting
(10:21):
or, like you know, I do this allthe time too where I'm always
like, oh my gosh, my currentself is thanking my past self
for getting my butt up, eventhough I didn't want to get out
of bed today, or making that,like you know.
Hi, this is uncomfortable totalk to this like really big
creator in this space, but youknow what, I'm just going to go
do it, and I just think thatthat's so awesome.
(10:42):
So, thank you so much, hannah,for sharing all about your
journey.
Um, do you have time for just alittle bit more?
Okay, cause we were.
We were trying to set this upto where it was like.
Okay, we can keep theseinterviews short, but I do have
three questions and I shouldhave prompted you.
These are not hard questions,but we do these rapid fire
questions with all of our guests, and so the first one is what
(11:04):
piece of advice would you giveto a brand new creator,
podcaster, someone that'sputting themselves out there.
It's a great question.
Speaker 1 (11:14):
I am an internal processor, so you're going to
get to experience this live.
This is me answering for withinmy value system.
Right, but I would be morecommitted to play than getting
it right.
I would not be so focused on.
I've got to nail exactly itbecause, again, fear is driving
that decision.
I can say I want to define myclear audience, I want to build
(11:38):
this valuable product or service, I want to fill this gap in the
marketplace.
But to pursue that vision witha mindset of play versus
perfection and right.
And if you start to hold it tootight, first of all it's not
enjoyable, it's not fun to livethat life, but I think it would
certainly show up in the contentyou create as well.
Speaker 2 (11:58):
Yeah, okay, this one is so good.
Well, this next question it'sgoing to stump you because it
stumps everybody, so I'm warningyou now.
Challenge accepted, okay, allright.
So what is?
It's a two-part question.
What is the dream podcast youwould love to be on and who is
the dream guest you would loveto interview?
Speaker 1 (12:17):
Can't answer both right now.
Oh, awesome, awesome, awesome,so I would love to be on Diary
of a CEO.
Oh, awesome, awesome, awesome,so I would love to be on Diary
of a CEO Okay, and I would loveto have Michelle Obama as a
guest.
Speaker 2 (12:25):
Oh, my gosh, see, you had those loaded.
They were in your pocket, readyto go.
Speaker 1 (12:29):
I live in vision.
I love it, I love it.
Speaker 2 (12:31):
Okay, my last question is do you consider
yourself a perfectionist?
Speaker 1 (12:36):
So I actually use the word recovering perfectionist.
So people talk a lot aboutsobriety in like substance.
I actually talk about sobrietyin emotion.
What does it look like to makea decision emotionally sober
versus emotionally drunk?
And as someone that is arecovering perfectionist
recovering people pleaser I haveto be as in touch with my
(12:57):
sobriety as someone that issober from substance.
Oh my gosh.
Speaker 2 (13:02):
This is so good, Hannah.
We were destined to meet today.
Like I'm so grateful, Like Isaid, so this is just a reminder
for everybody.
I just put myself out there andI was like, hey, does anyone
want to come hang out with me?
And of course I was reallynervous that no one was going to
take me up on this offer.
And then I got.
I saw your DM last night aboutlike hey, where do we meet?
What are the logistics?
(13:22):
I was like, oh, Hannah and I,we can be friends, we can hang
out together.
So thank you so much forputting yourself out there and
joining me on the podcast today.
This was so fun.
Where can everyone connect withyou and learn more about your
journey?
Are you going to document whatyou're doing in the UK or Europe
, like all the different?
Speaker 1 (13:39):
places I am, so you can find me on Hello Hannah Soto
on Instagram and it is.
I am going to have some contentcreated during the journey I'm
working to find the balance of Idon't want to be completely
unplugged, but I also don't wantto, you know, live blog the
whole thing and my husband who'sdoing it with me.
Actually, he does not have anysocial media rights, everything
(14:02):
like has a typewriter and so,wanting to balance, it's an
experience for the two of us, socertainly will be some content.
I just haven't figured out yethow to balance both of our
visions.
Speaker 2 (14:11):
Okay, well, I mean you heard it here first, like
stay tuned, more to come fromHannah, but thank you so much
for being on the show today.
Speaker 1 (14:17):
Thank you for having me, for creating space.
Really enjoyed the conversation.
Really enjoyed the conversation.
Yeah, awesome, great job.
That was incredible.
You're a great host.
Speaker 2 (14:28):
Oh, thank you so much .
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