How to Land Sponsorships in 2025: A Roadmap for Content Creators Without a Massive Following

Send Krystal a Text Message.

Sponsorship coach extraordinaire Justin Moore joins us again (for the third time!), bringing insights and strategies from his new book, "Sponsor Magnet." Have you ever wondered how to maximize your content's earning potential beyond traditional product sales? Thanks to Justin's guidance and expertise, you'll discover how 2024 became my most lucrative year through sponsorships. Prepare to overcome any doubts about monetizing your content as we dive into the heart of securing sponsorships.

Writing a book is no small feat, and we candidly share the trials and tribulations of the process, from battling writer's block to ensuring the book's reach extends far beyond the usual suspects. It's about more than just putting words on a page—it's about creating lasting educational content and expanding our impact to those who may not yet see sponsorships as their path. Join us as we celebrate the community support that fueled this journey and discuss the strategies to engage broader audiences with authenticity and purpose.

As we celebrate the launch of Sponsor Magnet, the excitement extends to our upcoming event in San Antonio, where content creators can connect with brand marketing managers and win amazing prizes. This episode isn't just about imparting knowledge; it's about building networks and community, a vital component of our success stories. Whether you're a seasoned creator or just starting, the insights and camaraderie in this conversation serve as a testament to the power of collaboration and the endless possibilities it brings.

 🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Episode Transcript

Speaker 1 (00:00):
What still inspires me and shocks me so much about
being a content creator is thedevelopment of the relationships
that I have that are just sospecial, inspiring, motivating I

(00:22):
mean I could keep going on andon with synonyms about today's
guest, but I am so dang gratefulto have Justin back on the show
for his third interview, whichwas so fun.
We actually talked about this.
So Justin Moore I've talkedabout him, I mentioned him
multiple times.
He is my sponsorship coach andhe's helped me make tens of

(00:43):
thousands of dollars in mybusiness through sponsorships in
different ways here at ProfitMedia, and I'm so grateful for
the things that he has to share.
But we are here today to helpyou make more money for your
content in 2025 and beyond.
So I hope your ears just perkedup If you've been thinking

(01:03):
about monetizing your contentand you're still like, oh, I'm
just not there yet, or maybe oneday, one day, one day like
that's been kind of thenarrative you've had in your
head.
I hope today's conversationreally changes that for you and
you can step into a much biggerperspective of where you could
be with your content in thiswhole year and beyond, like this

(01:28):
year, next year, the next fiveto 10 years, because I just
finished my year in review for2024 and I made more in
sponsorships and I don't think Itold Justin this Maybe we
mentioned this whenever we werechatting but I made more in
sponsorships in 2024 than I didin selling my own products and

(01:48):
services.
So I hope that that got yourattention.
Okay, I hope that you arelistening, because this is a big
deal.
This is a really, really bigdeal.
So listen to today's episode,re-listen to it, and we're gonna
be talking about Justin's book,sponsor Magnet.
So I'm like throwing that outthere right now because I want

(02:09):
you to grab this book.
This is your call to action Gograb his book.
It is officially out wheneverthis episode airs and I'm so
dang excited about it.
So enjoy my conversation withJustin Moore.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're

(02:30):
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
So let's get right to it, shallwe All right Profit Podcast
listeners, we are coming back toyou, not with the first time,

(02:50):
not with the second time, butwith the third time.
I'm excited to invite JustinMoore on the show today, so
welcome back, justin.

Speaker 2 (03:00):
Crystal, I'm so thrilled and honored to be a
third time guest.
Who would have thought that medoing the caterpillar, doing the
worm one time at an event,would lead to this illustrious
relationship we built?
Third time guest, excited to beback.

Speaker 1 (03:16):
Oh my gosh, you just like you can't just drop that
little gem in and be like likeI'm going to have to go, like
ask my video editor, Like we'regoing to find that instant Cause
.

Speaker 2 (03:26):
I know it lives on Instagram somewhere.

Speaker 1 (03:28):
Like you have it.
Yeah, yeah, we're going to gograb that and put that in,
because, oh my gosh, I thinkback to and now I'm trying to
remember, if it was, it wascrafting commerce, not last year
, but the year before that.
I was first exposed to you andall the things that you were
teaching and working on, and Imean now we're recording this at

(03:50):
the beginning of 2025.
And I have to say, for a yearand a half of learning about
sponsorships, like my wholeworldview has changed.
Not just my world, but myentire worldview as a creator
has completely changed, and Ijust want to say thank you so
much because I feel like thethings that I've learned from
you, I've been able to bringthat value back to my audience

(04:12):
and share with them, like thisis possible, and I just it was
such a gift that you gave to menot just the actual tangible do
this, do that, here's this, butit was.
It's just a worldview aboutbeing a creator.
So, thank you so much, I reallyappreciate it.

Speaker 2 (04:27):
That means a lot to me, so I really appreciate you
saying that, and I could tellthat was from the heart, so
thank you.

Speaker 1 (04:32):
Yeah, a hundred percent.
I mean you've made me lots ofmoney, justin.
Let's just throw that in there,like how fun is that?
Like let's go.
I was waiting.
I should have put like bets on,like how long is it going to be
before Justin shows in his cool?

Speaker 2 (04:45):
sound effects.

Speaker 1 (04:47):
It makes me jealous because I need something like
that for the show.
But okay, we are here, okay, wehave had you on the show and I
actually wanted to pull up someof these titles so everyone can
go back and listen.
We've talked about unleashingyour creator potential through
sponsorships before and whatcreating genuine sponsorships
looks like.
These are previousconversations we've had with
Justin, but we are here tocelebrate something really

(05:09):
special today, because all thestars are aligning and when this
episode drops, what happens?
Justin?
Tell everybody what's happeningtoday.
What is the big thing happeningfor you today?

Speaker 2 (05:21):
Holy cow Crystal.
Today is the official launchdate of my brand new book
Sponsor Magnet Holy cow.
I can't believe it.
We're finally here.
I feel like I've been writingthis book forever.
I feel like I've been planningthe release of this book forever
.
I've been pre-marketing thebook forever and we're finally
here.

(05:42):
It's kind of surreal.
I mean the um, the process towell.
First of all, why don't?
Maybe it'd be interesting totalk about, like why, why did I
even write a book?
Um, because I think that a lotof maybe maybe you're listening
or watching to this and you'rethinking, man, I've always
wanted to write a book, or maybemaybe that's in my future one
day.
Like I have a book inside me andI always very much felt that

(06:02):
way for a long time, but italways felt like there's a huge
opportunity cost to like spendso much time doing that right.
There's all these other things.
I've built this business, I'vegot courses, I've got coaching,
I've got content that I could beputting out newsletter, youtube
, social media.
There's all these things vyingfor my attention which I think a

(06:23):
lot of us can relate to, and soI'm like.
I'm like sitting here thinkingis this really, am I really
going to spend carve out timeout of like this, this schedule,
that I don't even feel like Ihave time to do this, and
basically it was a decision thatI had to stop doing things.
I was like, okay, well, like Ican't do all these other things

(06:45):
that I want to do If I reallywant to write the book and do it
justice and write, you know,kind of the definitive uh text
on sponsorship strategy, um,there's a lot of things I can't
do and that.
And that was hard because I'mI've always been the person
where I just want to doeverything.
I want to like juggleeverything and I pride myself on
, like you know, working to thebone and all that.
And it's not I'm not superproud of it, but like it just I

(07:06):
love what I do, I love helpingpeople in in this, in this topic
, and so that was really hard.
But it was like I had thisthesis crystal where I was like,
okay, right now, I built thisbusiness over the last three or
four years and everything's beengoing pretty well, right, lots
of you know customers and lotsof success stories, and you know

(07:26):
it's been a financial successbecause I've been serving people
and it's been awesome.
But at the same time, thepeople who I've been serving are
all people who are activelyhaving issues with sponsorships.
They're like I'm in thisnegotiation with the brand, I
need help, or I've got thisopportunity in my inbox and I
need like I don't know how muchcharge.
I don't know how do I put aproposal together, all this.
And so we serve those peoplereally well because they know

(07:48):
what they need.
It's like an active pain, painpoint, right, but that's like
the point zero, zero, onepercent of creators out there
that are actively having issues.
And I would have thisexperience when I would go speak
at these conferences where Iwould start to kind of mix and
mingle with people who weren'tinfluencers, who weren't really

(08:10):
call themselves creators.
They were like authors orcourse creators or newsletter
operators or event organizersand all these people who were
like, yeah, I don't knowsponsorships, I don't know, like
that, I don't know if that'sreally for me.
And then I would have this likethree minute conversation with
them and they would be like itwould be like actually maybe
sponsorships are for me.
This is this is cool, maybe Ishould, maybe I should think
about that, and so that I just Icouldn't stop thinking about

(08:33):
that and I was like, like Ithought for a long time that,
like my free YouTube videos ormy free newsletter, like that's,
I'm going to be able to helpthose people Like maybe they're
interested.
But the more I thought about it, like I'm never going to be
able to reach or impact thosepeople the, the, the, the
creators who don't really thinkthat sponsorships are for them

(08:54):
or don't really know how much ofan impact it could have on
their business.
And I thought, you know,probably the best way to serve
them or or reach them would bebasically to distill everything
that I know about brandpartnerships into a book.
And so that that was really, um, that was like reason number
one was impact.
But then, candidly and we'regoing to get a little cheesy
here, I think maybe a little, alittle sentimental Um, I'm going

(09:15):
to be 40 in not that long andI'm kind of feeling like I'm on
the.
You know, my wife and I have hadso much been blessed with so
much success over the last 10 or15 years.
I kind of feel like it's myduty to educate the next
generation of creators, and I'mlike, what is my legacy going to
be when I'm, when I've leftthis earth?
And somehow a book felt likethe right way to do that.

(09:39):
It's not.
It's not the thousands ofYouTube videos I've made over
the, you know, 15 years, it'snot all the blog posts or
newsletter articles or socialmedia posts that I've made.
Somehow, a book feels morepermanent, and so those were, I
think, kind of the two mainreasons I wrote the book.

Speaker 1 (09:54):
Yeah, and I think about.
I mean, when you look atpeople's dedications on their
book, like half the time they'rededicating it to their spouse,
their best friend, their mom,their dad, their kids, and like
it is, it's a very differentpiece of content than like cause
I don't start every YouTubevideo I create and thank my
husband and my kids, Like I justdon't, like that would be weird

(10:14):
, off to a point where it's likeyou don't have to, like Crystal
, we get it Like.
You don't have to do that everysingle time.
But a book is different becauseyou are sacrificing your time,
your energy.
Maybe you had to, and actuallyI want you to talk about this,
so I'm not going to spoil this.
I want you to tell this story.
But what did you do?
Tell the audience what you didto complete your book?

(10:34):
Because you were talking about,I was reading it, I think it
was in your newsletter, whicheverybody's going to go.
We're going to link to Justin'snewsletter because it's
incredible.
But you were talking about howyou had to do something drastic
in order to get the book overthe finish line.
So can you share what that wasabout?
Getting over your writer'sblock?

Speaker 2 (10:54):
Yeah, you know, I think that there was this point
where I OK, so I had thestructure, I had the bones of
what I wanted to talk about.
Like almost almost from thebeginning I knew roughly I have
this like eight step sponsorshipwheel framework that I teach
and I knew that that was goingto be kind of the bones of the
book.
And so I was really excited toput pen to paper for the first

(11:17):
kind of the sexiest chapters,which is usually pitching and
negotiating.
That's that's what a lot ofpeople come to me for is like I
need help getting on the radarof brands or I need help
understanding how to negotiatebetter, charge my worth, et
cetera.
And so I wrote those chaptersreally quickly because I had so
much to say about that.
And it was the less sexychapters, you know, which is

(11:40):
like the contract, the concept,the production phase, the
feedback round, the publicationround, a lot of those aspects
that are not as exciting for alot of people.
But honestly, those are thephases that tend to be when the
brand decides whether they wantto actually hire you again or

(12:00):
not.
Because if it's a nightmare towork with you during the actual
execution phase of the book,that's when they're like we're
never working with this personagain, right, and so I found it
a bit harder because I it wasthis, it was this like
prescription medication that Ihad to give people.
I'd be like, look, I know thisis not fun, I know that this is
not like super exciting and likethinking about all the money
you're going to make, but yougot to do this stuff, you got to

(12:22):
do it right and it's just kindof like you got to sit down and
take your medicine.
It just it felt a harder, itwas a heavier lift for me to
actually write that in a waythat was engaging and to the
point where I was just bangingmy head against the wall for
weeks and I was finally.
I was like you know what?
I got to do something.
I got to change up scenerysomething, and so I I literally

(12:43):
I was like I told my wife I waslike, okay, we got to get out of
out of Dodge here, we got toget out of town.
Let's just like rent an Airbnb,let's just go there for a long
weekend.
We'll bring the kids.
A lot of people responded tothat email and they're like you
brought your kids to a writingretreat.
I was like I was like, okay,well, if officially it wasn't a
writing retreat per se, but Ihave time, I could wake up early
, the kids would still besleeping.
I'd go on the balcony.
I had this beautiful views likethe ocean or the lake and the

(13:05):
mountains, and I just like saton the balcony and I got more
done.
I got past that block and I gotmore done in like four days
than I had gotten done in weeksand I think something about just
like changing up the sceneryallowed me to kind of see it
from a different angle and, ohmy God, it was so, it was, it
was so worth it.

Speaker 1 (13:25):
Oh, it was so worth it.
I think it's such a greatlesson too, because I think that
there's probably peoplelistening right now that you're
stuck on a project or you'retrying to.
You're like in this place,you're like gosh, I just keep
creating the same content overand over and over again and it's
just like it's not working orsomething.
And just telling that littlepiece of your story, I think, is
going to make people moreinterested in what you do.
We talk about storytelling somuch around here and I think

(13:49):
that just having that extrapiece like I wanted everybody
first of all, we're going totell you to go buy the book.
You're going to have to go buyJustin's book, but I want you to
think about that when you getto those chapters, it's just
like oh, like he was writingthis with you, know his wife and
his kids in the other room, andlike they were encouraged.
But I think that that's thebeautiful thing about you know
you and April, your wife, andhow y'all have been strategic
partners in your entire creatorjourney.
And it shows and I'm surethere's plenty of stories within

(14:11):
your book I know there iswithin your content about how
that's worked.
But I wanted to ask you aquestion about um cause you,
like you said, like you knewthat a book was in you, you knew
that you wanted to write it.
But I want to ask how do youthink your book would have been
in year one of your content,which you're like maybe you
wouldn't have had anythinghelpful to share, and what it is

(14:32):
today?
Because people come to me andthey say, crystal, I think I
want to write a book one day.
I want to write a book one day,and it's really hard, like as
someone who likes to be a coach,to say you're not ready, like
you don't have the stories oryou don't have, like it would
just be surface level, maybe ifyou would have done it on year
one.
But now you have this rich,rich backlog of examples,

(14:55):
stories, interactions, speakingon stage.
So I don't know what does thatmake you think of if someone had
asked you on year one versustoday, to write a book, what
does that make you think?

Speaker 2 (15:05):
of if someone had asked you on year one versus
today, to write a book.
The best analogy that I candraw about this is that, you
know, I taught this coursecalled Brandeal Wizard Live for
several years.
I ran it for 11 cohorts and thematerial, the collateral that I
taught in cohort one, comparedto cohort 11, it's like
completely indistinguishable.

(15:25):
It's.
It's a completely differentcourse, based on all of the
feedback that I got from mystudents over those those years
that I taught the program CauseI was constantly trying to
improve it and get better andadd better examples, and I would
learn stuff.
I would read books, I would goto conferences, I would learn
different things from otherpeople, because I'm always a
student to the process as welland I absolutely, you know,

(15:49):
would have had that sameexperience had I tried to sit
down and write a book on yearone when I hadn't codified a lot
of my frameworks real people onreal people's businesses and
and seeing the real results thatthey've experienced.
Um, I think I would just haveless, much less confidence or
certainty behind the advice thatI was giving.

(16:10):
I would, I would waffle, Iwould be like is this the right
thing to say?
Like I don't know it seems likeit would work, but is it really
going to work, right?
And so there wasn't a singlemoment when I wrote the book,
honestly, where I wasquestioning whether the advice
was good or whether it was thewrong thing to say was more
about like, how do I tell thisstory in a way that I'm holding
someone's hand through theprocess, in a way that I'm
keeping them engaged.
So it was never like I wasdoubting, like if this was the

(16:31):
right advice to give or not.
It was more about, like, what'sthe right way to say it?
And so I think that's a reallyimportant obstacle or hurdle
that you need to overcome beforeyou write a book is you really
do need to like test out andprove it, especially if you're
writing a prescriptive,nonfiction book, which is what I
wrote, which is like how to dosomething right, like I really
think it's important to havethose concrete examples.

(16:52):
Not only did I have concreteexamples from, this is actually
another really important thing,which is like there's a
difference between you doingsomething successfully and you
teaching someone to other peopleto do something successfully,
because it's possible that, like, based on your circumstances or
your story or your capabilities, that you just have some sort
of special superpower to likeget good results yourself, but

(17:14):
the moment you try to teachsomeone else to do that, they're
like I don't get it, like I'mnot seeing the same results that
you're getting, and so there isanother chasm I think you need
to cross when you can actually.
Okay, how do I apply this toother people?
How do I, how do I help otherpeople who are in different
situations get the sametransformation or outcomes that
I'm getting?
And I think that's anotherimportant part of like writing a
book is like, especially ifyou're trying to teach people to

(17:35):
do something is like you.
You do have to have thoseconcrete examples where other
people have seen results as well.

Speaker 1 (17:41):
Yeah, yeah, yeah.
And I think that I think thatyou just gave a big gift to
someone, because there's a lotof people in our audience that
they are brand new, like theyare baby content creators.
They're little infants that arejust like oh, I just came here
to learn how to get started andy'all are talking about things
that you're doing years intoyour journey.
But I wanted to again, I thinkit's just a gift that you give

(18:04):
them by saying guys, we needwisdom to do some things too.
Like you can't just even ifyou've done something for years
and years in a previous life,but now you're doing it in an
online forum, or you're doing itin a different industry, or
you're doing it in a differentway.
Like, give yourself some graceand compassion to stumble along.
And, like Justin said, like thefirst iteration of the course

(18:26):
is totally different than theiteration that lives there today
, and there's a reason for that.
Like you needed to go throughsome of that heartache, some of
those stumbles and challengesand everything in order to get
to the other side and be a muchbetter teacher and a leader for
your communities as well.
So I think it's just awesome,but were you going to say

(18:49):
something else to that?

Speaker 2 (18:54):
No, I was just.
I mean maybe kind of as abookend to this.
I think, you know, if you lookat a lot of people who have
written books, a lot of thepeople that you know everyone
listening or watching might lookup to.
You know, even let's look atsomeone like Amy Porterfield,
who I really admire, you knoweven let's look at someone like
Amy Porterfield, who I reallyadmire, you know she wrote her
book Two Weeks Notice how manyyears into her journey, many
years into her journey, right.
And so a lot of reallysuccessful authors that you look

(19:15):
at, it wasn't their book thatput them on the map.
Often it was like the thingthat they did, the business that
they had built, especially inthe business space, right.
And so I think that I'm notsure that a book is the right
format for everyone to try tolike put yourself on the map.
I think that there's like thatthat could be looked at as a

(19:35):
capstone oftentimes of all thesuccess that you've had and and
kind of codifying all that intoum, into a tidy content format.

Speaker 1 (19:45):
Yeah, and I think it's one of those things I mean
I've I've watched GabbyBernstein.
She's actually someone I sowe're going to get into the, the
meta, like behind the scenes ofall this stuff.
Now it's like I bought one ofher courses.
It's all about, you know,writing and selling bestselling
books.
I mean, the woman has produced,I think, like 13 books and I
don't even know how many ofthose are like immediate
bestsellers.
But at the same time, this iswhat she does, like she is.

(20:07):
She has cracked the formula forherself and she's like I do
this and I do this and I justmarket the crap out of the thing
and I just like she has so muchfun doing it and all those
things.
But what I love about what youdid, I want to talk about the
challenge that you put out toyourself about getting on so
many podcasts before the bookwas out.
So tell us the behind thescenes of what that was like.

Speaker 2 (20:28):
Okay.
So again, I have no idea whatI'm doing.
I've never launched a bookbefore, and so in my tiny little
brain I was like, okay, well,honestly, like the only way,
there's no way that I'm going tobe able to reach the amount of
creators that have the impactthat I want to have if I only
rely on my audience.
And and so I I was working witha, a book launch strategist.

(20:53):
His name is Casey he's amazing,casey Proctor and you know he
basically told me he's like allright, justin sat me down and he
was like look, you have builtup a tremendous amount of
goodwill over the last three orfour years, just like helping
people.
Like you know, honestly, like II this is not, was not like an
intentional strategy.
It wasn't like I was like thissneaky quid pro quo, like I'm
going to like come back and askfor a favor in four years, you

(21:16):
know, after helping you with anegotiation one time.
It was never about that.
It was always like I justwanted to be helpful to people
and word kind of spread and,candidly, that's how a lot of my
core students came like, youknow, referrals are 20, 25% of
my business.
So, um, it was just like this,this um, you know, you, you open
a thread on if someone onTwitter is like I'm having
issues with brand deals, likeyou open it and like eight

(21:37):
people are like, hey, talk toJustin, talk to Justin, right.
And so it's like I definitelyhave built up this, this, this
body of people who are happy tokind of recommend me.
And so Casey basically told mehe's like okay, dude, you wrote
the book.
Now is the time to go back andbasically ask people like hey,
would you be willing to likegive a shout out for the book

(21:57):
when it, when it comes out?
And the really surprising acouple of surprising things
about this is like number one, Iwas terrified.
I was so scared because I'venever asked for anything, I've
never come.
I'm just uncomfortable.
Fundamentally, it's like waymore comfortable for me to just
like give, and so that prospectwas like really scary.
Number one and number two I wentout and I asked about 100

(22:20):
people, including you, you'reone of those people.
I said, hey, you know like,would you be willing to like,
you know, shout out the book,have me on your podcast, shout
out in the newsletter, whatever?
Um, and of the hundred,basically about a hundred people
that I asked uh, all but threesaid yes, and the three people
who said no, it was like they'renot talking to creators anymore

(22:42):
, that's not their audience.
Or there was one person it wasvery weird who said no, and so
that was.
That's another story foranother day.
But the vast vast majority ofpeople were like are you kidding
me?
Of course, and it was almostlike.
One thing that Casey said waslike it's actually a blessing
that you're giving them that,you're, they're finally able to
like repay you somehow for likethat help that you gave them
that one time.
And somehow that was a mindsetshift.

(23:03):
Man, I was like wow, that'sactually cool, like allowing
people a way to like thank mefor help that I gave them once
upon a time, like so that waswhat I did.
I set a goal to like get on 100podcasts and like basically a
two or three month time span,and I didn't hit it quite yet.
I'm like, maybe I'm 50, 60,something like that right now

(23:24):
time of recording, uh, which isstill awesome, but I've, I've
definitely, holy cow, that'sbeen, I've been doing two to
three podcasts a day for likemonths and that's been, uh,
that's been, you know, uh, overthe you know, took a break for
the holidays, obviously, but, um, there's been a lot, but it's,
you know, honestly, it's uh,there's going to be this like

(23:44):
tidal wave of content coming outaround the book launch, which
is uh exciting but alsoterrifying.
I have no idea what's going tohappen.
So, um, I had someone DM me onLinkedIn the other day and
they're, like, I saw that you'redoing this Like aren't you a
little concerned that, like youknow, people are going to see
all these pieces, like thecontent podcast, coming out in
the same week and just like gettired of you.
And I'm like I'm counting on it.
They're going to be, they'regoing to be so overwhelmed.
They're like going to be fine,justin, fine, I'll buy your book

(24:07):
.
Like you know, that's what I'mcounting on.
So I don't know it's going tobe, we'll see.

Speaker 1 (24:21):
I guess.
Well, but what I love about itis it's so right and you and I
are cut from the same cloth.
Like I am terrified to askpeople for favors.
I don't know what it is.
I don't know if that's likedeeply entwined into my ego, I
don't know.
Maybe we need to go to therapyabout that, but it's, it's just
like it's so hard.
But then when I do, I don'tknow why, I'm shocked because
I'm immediately like oh yeah,because this is the community
that we've built.
We've built this community ofcompassionate like amazing

(24:44):
people, and then it's justanother reminder of this is why
I'm doing this.
I'm doing this, not for me notto be a New York Times
bestseller and sell billions ofbooks, like I am here for these
people.
And then when I asked them toshow up, even like with that, oh
, I really don't want to do it.
It's making me superuncomfortable, like it's just,

(25:05):
it's so incredible.
So I mean, as someone again inyour audience and learn from you
, like I, I do feel so gratefulthat I'm able to shout this out
from the rooftops because Ithink it's going to help so many
creators and I do.
Actually, I want to switch tokind of the meat and potatoes of
the book.
Like you've kind of teased outa little bit.
I got my pre-order bonuses andI got the first chapter and I'm

(25:28):
like okay, like this is going tobe so fun.
But I want to talk about someof the things that my audience
really struggles with and we'vekind of touched on these a
little bit in previousinterviews.
So we're not going to go superdeep on like well, we have all
these mindset shifts, like I'mnot good enough or I don't have
a big enough audience, but Iwant to think about the

(25:49):
evergreen topics that you coverin this book.
That won't matter if someone'slistening to this in 2025, or
2035.
Like some of the deepmisconceptions that people have
about monetizing content, isthere something that immediately
pops into your head that myaudience is likely struggling
with today that can help them?

Speaker 2 (26:11):
I think that one of the fundamental struggles for a
lot of people is that they don'tconsider themselves influencers
or creators.
Maybe they have a business thatthey don't have a large
following on the internet, right.
Maybe they have an in-personevent.
Maybe they have a course or acommunity or a membership.
Maybe they have some sort of anewsletter or something like

(26:33):
that.
That's like a kind of anon-traditional, I guess, format
where they built theirinfluence.
And I think that there's thismyth that if I'm not dancing on
you know a short form platform,uh, that I can't get
sponsorships.
Um, and just a quick anecdote,I did a session for a community
of coaches yesterday and everysingle person in this audience

(26:56):
before I started talking we'relike skeptical, like
sponsorships.
I'm a coach, I work with peopleone-on-one or like I have this
like membership, community orgroup coaching program or
something, and by the end of it,every single person was just
like I can't thank you.
And this was a huge mindsetshift for me, because a lot of
what I talk about in the book aswell is that, regardless of
where you've built yourinfluence, there are brands and

(27:19):
companies out there who would beso excited about getting in
front of your clients, of yourcustomers, because, for example,
like when I actually havegotten my course sponsored
because think about who thatcustomer represents to a brand
that is someone who has spent,who is spending money, proven.

(27:44):
This is someone who has, like,taken out their wallet and
they've spending money on thismulti-thousand dollar course.
That is a person that I want toget in front of.
If I'm a brand, if I'm acompany and I have a software
tool or something, that is avery different.
And so this I'm not talkingabout just like having a bunch
of followers on social media.
I'm talking about if I can getin front of 10 or 15 or 20 or

(28:04):
five really hyper specific,engaged customers that might be
interested in purchasing mysoftware or joining my coaching
program or joining our coming toour conference or something
joining our, you know, coming toour conference, or something.
That is five or 10 people thatI would really get excited about
, about getting in front of.
And so I think that it's thismindset shift of like,
regardless of where you've builtyour influence, whether it's

(28:26):
online or offline you absolutelythere are absolutely brands and
companies out there who who maybe interested in partnering
with you.

Speaker 1 (28:35):
Yeah, and I think it's one of those things that
and again, we've had Justin onthe show.
He has so much helpful contenton YouTube and other platforms.
Again, plug for the newsletter.
I think it's awesome.
I think a customer, I amsomeone in Justin's world and
the way that you continue toopen my eyes is part of your

(29:04):
newsletter.
Content is and I can't rememberwhat the cadence is, how often
you send them out, but you willsay, hey, don't sleep on these
brands this month, like go pitchthese people.
And then I get this list andit's all of these brands that
are in my inbox that we can golook at what the deal is.
Or like go see what thespecifications are, what they're
looking for, and I'm likethey're sponsoring stuff like I

(29:26):
would have never in my life,because these are household
products, these are things I useevery day, these are stuff that
my kids use, these are, and I'mjust like looking around my
house and I'm like, oh, these.
So it's like again.
It's like it continues to blowmy mind because now I understand
the process and I've done thismyself.
I've used your framework, I'vesuccessfully made tens of

(29:48):
thousands of dollars with allthe things that you've taught me
.
But then I look at oh yeah,exactly Anytime we start around
money.

Speaker 2 (29:55):
I had to do it.

Speaker 1 (29:55):
Sorry, hang on, I got to do it again money, but it's
just.
It continues to blow my mindbecause I think I still have
mindset blocks on.
Well, I can only work withthese, like boxed in companies
within the podcasting industry,like I need to go after you know
a Riverside, a Descript, aBuzzsprout, like these are the

(30:17):
only ones that I need to go to.
But then something comes acrossmy desk through you know your
content, and then I'm just likeI'm shook because all of a
sudden I'm like duh, this is soobvious.
But it's uncovering thosepieces of it that I think you
continue to do just by sharing.
Like hey, you could try this.
Like I feel like you're justlike giving all the things, like

(30:40):
you're getting.
You're seeing these ideasonline and you're just throwing
them back over the fence.
You're like guys, here's more.
Like it, just it keeps comingand it's blowing those scarcity
mindsets just out of the water.

Speaker 2 (30:50):
You know one thing oh no, my book fell.
Oh, I got to pick it up.
I hit it.
I got this beautiful bookdisplay behind me.
I need to like tape it down orsomething.
You know, one of the otherobstacles, I think, for a lot of
people is they just don't knowwhat types of brands and
companies they could partnerwith.
Like you said, they just likethink about the obvious ones,

(31:12):
like, oh, the podcastingequipment and tools and gear and
whatever whatever's in like mywhatever exactly content niche I
talk about.
You know, I brainstorm five to10 brands, but then who else?
Right?
Um, and I think another reallyhelpful exercise that is
timeless is just realizing thatit's.
It's just not about you, it'snot about the tools you use,
it's not about the products thatyou use, because if you were to

(31:33):
reach out and pitch that brandand say that basically, I love
your brand or tool, I've beenusing it for three years, that's
just like kind of an instantdelete.
Or they ghost you because it'slike that's what number one,
that's what everyone says.
It's not interesting in any way.
They don't know who you are,they're busy, they don't know
how they could collaborate withyou.
It's, it's kind of a a dead end, right, and so a much better
approach would be hey, you knowwhat you need to actually learn

(31:56):
more about your audience andwhat's going on in their lives
and what problems that they'rehaving.
I say there's this advice that Igive around doing what's called
a psychographic survey, whereyou actually send them a Google
form or a type form, or maybeyou are on social media, a
YouTube community tab orInstagram stories or something
like that.
You basically just say, hey, Iwant to learn more about you.

(32:18):
I can see the demographics, Ican see the analytics on my back
.
I see that I know the ages, Iknow the geographies where
you're based, I know your, youknow your gender, et cetera.
But, um, I want, are youmarried?
Do you have kids?
Like, what type of jobs do youhave?
Um, what, what's keeping you upat night?
You know what problems you have.
What brands and products andservices are you using and

(32:41):
loving right now?
And so this is a game changerwhen you can, when you realize,
wow, I could actually I havepermission to just like ask
questions like that to myaudience.
A hundred percent, you do, andyou know what's going to be so
awesome about that is thatyou're going to get results back
from that survey that areprobably pretty surprising.
So maybe, maybe, crystal, yousend out this survey to your
audience, your newsletter nextweek, and you had an idea of
what you thought the compositionof your audience was Aspiring

(33:04):
creators, smbs, small and mediumbusinesses, whatever you had
this impression of.
You know store, I actuallydidn't realize I had that many

(33:30):
people in my audience.
Maybe I should go out there andpitch a point of sale.
Like you know, square orShopify, they have those point
of sale things where you'reswiping credit cards.
I've never really covered stufflike that before, but again,
it's not about me, it's aboutserving my audience and
especially if you're able tosegment those people on your

(33:53):
newsletter, maybe you're able todo a sponsorship just to those
35% of people on your newsletter.
So you're not exposing everyoneto the sponsorship, but you've
got, you know, 3,500 smallbusiness owners in your audience
.
The really exciting thing aboutthat pitch is that it's that's
a much more compelling pitch.
Now, right, you reach out toShopify and say, hey, I actually
just did a survey.

(34:13):
I've got all these like SMBs inmy audience who are having this
issue with inventory managementor, you know, getting more foot
traffic or whatever it is,whatever the issue is, um, I
would love to expose them toyour solution.
So now you don't wonder like,oh, I hope people are into this.
Like, no, you, you know they'reinto it.
You surveyed them, right.
And so I think that this, thisis just a big unlock.

(34:33):
Also, the big unlock here islike wow, maybe I should create
some content to serve thesepeople.
I didn't, I didn't know that Ihad these SMEs.
Maybe I should, you know, startcreating some content around
how to get more foot trafficinto your brick and mortar shop,
or how do you do whatever Right?
And so I don't know.
I just I think that thisexercise is hugely, hugely
valuable as a, as a creator, asan influencer, as a business

(34:55):
owner, and can unlock a lot.

Speaker 1 (34:57):
Yeah, and I think it's the underrated tool, right?
It's like cause people talkabout, like, oh, you know, I'll
survey my audience one day orlike I think there's a lot of
people, especially my audience,they're waiting until they have.
Well, let me get like 10,000people and then also, then I'll
have a bigger sample size andget these results.
And I'm like y'all, I have donesurveys to like 10 people and

(35:17):
begged everyone to fill it outuntil I had three people fill it
out and I'm like hey, this ismore information than I had
before and this is super helpful.
So don't wait until you havethousands of people on your list
or an Instagram that has enoughpeople that you feel like you
can finally pull them.
This is so dang important.
But I want to talk about yourbrain for a second.

(35:37):
Justin, like this is what Ilove about your content is like
it's never the dull.
Like same thing, like samething, like even just now.
I'm like, oh my God, that's areally good idea Like.
I'm totally.
We're doing that Q2, likesurveys coming, people just get
prepared, because I haven't doneone in a while.
I'm like, oh yeah, we need todo that.
So you're holding meaccountable one.

(36:01):
But just the amount of ideasthat you're able to come up with
, it's hard to say, but you dothis all the time on your
YouTube channel.
You are doing coaching sessionswith people.
You are just like, hey, tell meabout your business, Tell me
about your content, and I willdo this.
So if anybody's listening rightnow and you're looking for more
inspiration on, just go gocheck out Justin's newsletter,
get his book.
First and foremost.

(36:22):
Go buy his book.
It's on, it's everywhere youcan get it today.
Where is it's going to be?
On Amazon?
Where are the other placeswhere?

Speaker 2 (36:28):
it's going to be everywhere.
Sponsormagnetcom is probablythe best place to get it, um, uh
, directly.
And um, uh, you know, because,uh, we'll actually let.
Can we go here for a second?
About, about, about, okay, so,um, sponsor magnetcom is the
place that you can get it.
That's direct with me.
And, um, I did thisintentionally, I decided to.

(36:50):
You know, basically, like, mymain call to action whenever I'm
on a podcast or whenever I'manywhere else is like hey, buy
this directly for me, mainly sothat I can establish that direct
connection with my readers,with my audience, with the
people who want to hear from methe most, because we're all
business owners.
And, let's be fair, like, ofcourse, the number one goal that
I have with the book is impact,but a secondary goal is I want

(37:13):
to be able to establish a longerrelationship with my readers,
who may need my support down theline for other things, whether
it's the course, whether it'sfor coaching or whatever.
And if I'm driving you to otherplatforms like Amazon, I don't
have that connection with you,right, and so I do think it's
like an important thing tounderstand if you are planning

(37:35):
on writing a book or leveraging.
You know it's the same adviceof like you're building a social
following, right?
You don't have that directconnection with those people.
If, let's say, tiktok were to goaway, I don't know, maybe the
time, by the time that this isreleased, maybe it'll be banned
in the U?
S.
I don't know.

Speaker 1 (37:49):
We'll see.

Speaker 2 (37:50):
Right, but but no, this is a real thing, though,
right?
I mean, if you've built up anaudience on some of these
platforms and then, poof,overnight you're suspended,
you're demonetized.
You don't have it Right, and soI very intentionally uh, from
the beginning, decided like I'mgoing to, I'm going to do this.
I do so to clarify I do have apublisher, which is tilt
publishing, and they're great,but the awesome part about
working with them is that Istill maintain all that, all the

(38:12):
control, and I'm able to do itdirectly on my website, and all
that so, um, so yeah, so yeahlong-winded way of saying, like
I do think it's really importantto like control this aspect of
it if you also have other waysthat you're hoping to monetize
your business.

Speaker 1 (38:25):
Yeah, I think it's so smart and I've self-published
books on Amazon and I'm lookingback and I'm like gosh, I wish I
would have had someone tell me,like trying to have more, like,
say, in the process, or havingmore of the distribution, just
like the customer journey, isreally what it's about, like
this is what's so important tous too.

(38:46):
It's like well, we can sendthose follow.
I can't send follow-up emailsto someone that orders something
on Amazon.
I have to do the whole like,well, come in and put your order
number in here, and then youcan get your bonuses.
And then it's like this wholehoopla of stuff which still
works.

Speaker 2 (39:00):
I'm doing that too, Like I'm definitely doing it too
, you know.

Speaker 1 (39:04):
but it's not that high touch of like yeah.
Crystal, I saw that you justordered this Like.
Thank you so much.
And also here's your bonuses.
Or here's the next step thatyou should take, or make sure
you share this on social Cause.
We're going to call that out,too, if you're in this audience,
and because I've shared aboutyour book before, and if you

(39:24):
have ordered Justin's book, wewant to see it on Instagram this
week, like we want to see youtagging Creator Wizard on
Instagram and put it out there,because, justin, like I said
before, like this is somethingthat I love, supporting other
creators, but I also lovesupporting coaches and mentors
that have really helped me,because, in essence, you've also

(39:45):
helped this community in a waythat I will never be able to
even fully account for, becausethey are in also.
They're going and helping theircommunities too.
So it's this ripple effect.
I think it's the beautifulthing about creating content and
I just thank you so much.
We're not going to wrap up justyet because you're crazy.

(40:05):
I'm just going to call you thisright now because you're doing
something else really big thisyear and I'm like Justin.
Justin, before we startedrecording, you were just like
Crystal.
This time on is what did I doto myself?
But when you were here on theshow, when we recorded in Boise
this past summer.
You were like I think I'm goingto do an event, and I was like,

(40:26):
oh, tell me more.
You were like I think I'm goingto do an event and I was like,
oh, tell me more.
And you're like, well, I can't,I can't share too much.
It's still in the works, it'smy, but it's happening.
It's happening now at the sametime releasing a book, so, um,

(40:47):
yeah, tell us, this is a therapyset.

Speaker 2 (40:48):
This is a safe space.
This is going to be a therapysession.
Okay, yeah, so, um, so it'shappening.
It's called Sponsor Games andit's a very different type of
event.
You know, I for a long time I'vebeen going to creator focused
events like VidCon and VidSummitand Playlist Live and, like all
you know, podfest and all theseevents that I've gone to over
the years, just just learn andtry to improve as a creator and
all that, right, and every timeI go to these events, like there

(41:10):
would be maybe like one or two,maybe three talks about
sponsorships out of like 300,you know, or whatever, like
especially the big conferences,and that always, and I would
always go to all of them because, like that was like the number
one way that my wife and I weremaking income as creators, and
so I was like I want to likelearn more about how do I make
more money with sponsorships,right, clearly, and so it never

(41:31):
made sense to me.
I was like, how is this likethe number?
You do look at any survey, eventoday, of like the you know,
the income sources for mostcreators and influencers.
Like, very far and away, it'slike brand deals, spons,
sponsorships is like a big chunkyou know 60, 70% for for their
revenue streams, and it nevermade sense to me.

(41:51):
I was like, why is there noevent focused on this?
That makes no sense to me, andfor years 10 years I've been
thinking this, and so when Istarted building this business,
um, it was always in the back ofmy mind.
I was like one day it would besuper cool to like have an event
focused on this topic.
And so I finally just decided.
I was like I've got, I'm goingto be the one to do it because,

(42:12):
like I am, I have I'm kind of anunbiased advocate here for
creators.
I have, you know, like thereare some events that are like
put on by the industry or likethe brands, and some that are
like, uh, you know, uh, kind oftangentially about this, but
there's no event where it's likethis is for creators, this is
not for brands, there's notgoing to be brands here.

(42:34):
Um, well, we'll get into thereis going to be a slight curve
ball of brands there.
But I was like I want to designan event for creators.
And you know what, I took a uhmindset to the event actually,
because I was like you know whatI don't want this to be.
You know a bunch of keynotesand panels and workshops where
you fall asleep.
I want you to have atransformation and outcome when

(42:56):
you attend this.
When you leave this event,you're going to be like, wow, I
just learned so much.
And that was like the best dangevent I ever went to dang event
I ever I ever went to and so Icame at it from that perspective
.
When we started planning thisevent, I was like, all right,
let's list out everything thatwe hate around about conferences
.
You know falling asleep atpanels.
You know wasting time on ourphone playing Candy Crush.
You know terrible food.
You know just all these likethings that we listed out.

(43:18):
We're like we're going to dothe opposite of all those things
and so basically we'redesigning a intimate event.
It's going to be in San Antonio,texas, march 16th to the 19th
and basically I've turned myeight-step sponsorship wheel
methodology into eight gamesthat you're going to play to
master these concepts.
So the pitch game and thenegotiate game, and you're

(43:41):
actually going to be gettingyour hands dirty.
You're going to be practicingthese things.
There's going to be real-timecoaching to.
You're going to be practicingthese things.
There's going to be real timecoaching to you know, basically,
improve, improve your pitch andall this stuff, um, and then
there's going to be eightfinalists.
So eight finalists from thegame are going to advance to
something called the sponsortank, where you're going to be
pitching real brand marketingmanagers on a panel of judges,

(44:02):
basically, uh, and there's goingto be a grand prize winner.
Who's going to walk away with?
Uh, with five, five grand incash?
So, um, it's going to be somuch fun and I just I cannot
wait.
Uh, it's going to be unlike anyevent I think I've ever heard
of, um, and it's just going tobe so much fun.
It's right on the river walk.
We rented out this baller uhvenue, um, which we could talk

(44:24):
about actually.
So this is the, this is thestressful part is like, uh, I'm
like putting a lot of money onthe line personally to make this
event happen.
Um, and it's super scary.
You know, I put, like you know,tens of thousands of dollars
down for the venue, tens ofthousands for catering, cause I
want really good catering.
Um, you know videographer andand flying my whole team out

(44:44):
there and, uh, you know, justthe an event planner, like
there's just a lot of money,right, and and yet, um, I want
this to exist.
I want this event to exist andI want it to continue to exist
year after year.
And so, uh, I'm looking at itas much of like a, a brand
building exercise, as much aslike, uh, I'm not looking to

(45:06):
like thinking I'm going to makemake a bunch of money on this.
It's like more, like this needsto exist.
I think that also, I've I'veI've talked to a lot of people
who have had events, and theywere always like the first year
is the hardest.
It's like you don't, no oneknows really what to expect.
You don't have a hype video.
Year two, you have a hype videoCause it's like, oh, like,
people are there and you seepeople, oh, this is cool, this
is what we did.
And then you know there'speople at a place and you know,

(45:28):
and so, uh, you don't have thatuntil year two.
And so I'm just banking on, likelet's just like not lose a
bunch of money on here year one,um, and uh, yeah, so I I think
it's going to be a huge, huge.
I think it's going to beinstitution, a staple.
I think it's going to become aMecca for creators who are
making money on sponsorships orwant to make money on

(45:49):
sponsorships.
I could see this becomingsomething that we do regionally,
different parts of the world.
Like I have a pretty ambitiousvision for what this event
ultimately becomes, but Idecided, like, let's host this
event less than two months afterthe book launches, and so
there's just like so manylogistics to do at the same time
as launching a book, and sothat's the stressful part is

(46:10):
just like doing everything atthe same time.

Speaker 1 (46:12):
But also I'm sitting here thinking I'm like it's kind
of great too, because now youhave this, like you can have a
table of books for sale, justin.
Like how fun is that, Likeyou've never been able to say
that before at a conference Ihaven't that is totally true.
How fun is that.
You could be like oh, and wehave a section where if you
bought one of Justin's book, youcan go get it signed, take a

(46:33):
selfie with Justin.
Now I'm throwing things at you.
You're like oh my God, don'ttell me that I'm going to go
call my event planner, so Iwon't do that.
But I'm just saying it's such afun time and when this episode
comes out, the event won't havehappened.
So people can still get tickets.
They can learn more about it.
So where do we go to do that?

Speaker 2 (46:51):
Should we do a special promo code for your
audience?
I actually wasn't planning ondoing this.
Okay, so, at the time ofrecording so, early bird tickets
already expired, but I'm goingto extend the early bird rate to
your audience.
How about that?
Even though it's expired?
But I'm going to.
I'm going to.
I'm going to extend the earlybird rate to your audience.
How about that, even thoughit's expired?
Exclusive.
This is an exclusive promo code.
It's going to be.

(47:11):
The promo code is going to becrystal 400.

Speaker 1 (47:14):
Okay.

Speaker 2 (47:14):
Awesome To get to get $400 off your ticket to sponsor
games and I'm also insidebaseball here.
I'm going to set you up as anaffiliate for this event too.
So if you use Crystal's promocode, she's going to get a 30%
commission on your enrollment.
So if you want to thank Crystalfor all the amazing podcast

(47:35):
episodes and newsletters thatshe's given you over many years,
use her promo code.
If you're going to call.

Speaker 1 (47:39):
Thank you so much, justin.
That's incredible and I knowthat we actually have cause.
I'm based in Texas, I'm inHouston, so I know that we've
got some Texas folks.
That's going to be like righton our spring break.
So that's why I like I can't go, justin, like it's the wrong
time that I can't go.
But I do want to encourageeverybody to get there because I
think that I thought it was sofunny too, because you know it's

(48:01):
called Sponsor Games and I havewe talked about our kids right
before we started recording.
I'm like I have a 15 year old,I have a 12 year old, I have a
nine year old.
Beast games just came out thisyear too, like in the last six
months.
I'm like he did this on purpose.
He did this on purpose.
He heard about Justin's eventand he was like, wait, I'm just
going to have to steal it.

Speaker 2 (48:19):
So a hundred percent.
Yeah, jimmy, come on, come on.

Speaker 1 (48:23):
Come on, what are you doing?
What are you doing?
But, oh my gosh, y'all, youhave to go get Justin's book.
So, again, that's like, ifyou're like, well, crystal,
what's the call to action fortoday?
Like, go get the book.
That's what, the first andforemost, we want you to do, and
we want you to take ascreenshot and share it on
social, because this is thething that can really make all

(48:43):
the difference.
That can really make all thedifference.
You're going to be getting yourhands on something that, by the
end of 2025, you can say I havemade more money with my content
this year than I have any otheryear, because that's what
happened to me last year, that'swhat happened to me last year
after I started learning withJustin.
So, again, get the money.
Yeah, exactly, exactly.

Speaker 2 (49:03):
I had to break out the applies.

Speaker 1 (49:04):
Yes, yes, that's incredible.
I've got to get some stuffYou're showing up Like you're
showing me up here.
Stop Like I love it, but stop.
But I want to get into.
We have our rapid firequestions.
Okay, I've asked you thesebefore we're doing them again,
because I guarantee you don'tremember what you said last time
.

Speaker 2 (49:23):
Okay, yeah, I probably don't All right, and
these change.

Speaker 1 (49:26):
So okay, the first one what piece of advice would
you give to a brand newpodcaster or a brand new content
creator?

Speaker 2 (49:35):
It doesn't matter how many downloads you're getting
on your podcast.
You can still work with brands.

Speaker 1 (49:39):
Oh, that's a good one .
Oh, that's a really good one.
I wanted to have any more ofthat, but we're doing rapid fire
.
Okay, dream podcast which onewould you love to be on, and
who's a dream podcast guest?
Who?

Speaker 2 (49:52):
would you love to interview?
Wow, I would love to be on AliAbdaal's podcast at some point.
I'm a huge fan.
He's also a client, him and hiscompany, but I love his content
.

Speaker 1 (50:06):
And I think it would be an awesome conversation, Deep
dive and then so you want to beon his podcast and you want to
interview him.
I would love it.

Speaker 2 (50:11):
So the person, well, I okay, yes, but also another
hero of mine who greatlyinfluenced my my journey would
be Daniel Priestley.
He wrote key person ofinfluence.

Speaker 1 (50:22):
Okay, awesome, awesome, these are great Okay.
And influence, okay, awesome,awesome, these are great Okay.
And the last one is do you?

Speaker 2 (50:29):
consider yourself a perfectionist?
Do I consider myself aperfectionist?
Um, now I'm trying to rememberwhat I answered last time.
Uh, I think that I would saythat, yes, but I am a recovering
perfectionist now, um, becauseI have uh, uh, made significant
efforts over the last like year,I would say to just have a much

(50:52):
better work-life balance.
Um, and that also helpedbecause I hired another team
member who took a lot of stuffoff of my plate, um, and that
was stressful decision as well.
Um, but it was the best thing Iever did because I just I feel
I don't stay up as late anymoreworking.
I have more time with my kids,um, and so, uh, letting people
flex their own genius andexpertise on my team has been

(51:14):
really fulfilling.

Speaker 1 (51:15):
Oh, my gosh, Like I feel like today was just a
masterclass.
And so many different things,Justin, and even that little
gift right there is superspecial.
So again one more time wherecan we go by Sponsor Magnet
today?

Speaker 2 (51:27):
Because it's out, it's out.
Sponsormagnetcom.

Speaker 1 (51:31):
Okay, my last question.
I wasn't playing that.
I'm like I need to ask this onehow are you?
Going to celebrate.
Now it's launch day, right?
How are you going to celebrateJust getting this baby out into
the world, right, like you havejust launched?

Speaker 2 (51:45):
it.

Speaker 1 (51:45):
We're not talking about sales.
We're talking about like justit's done, it's out there.

Speaker 2 (51:50):
What are you going to do so.
This is maybe totally cheesy,but I bought a really nice
bottle of wine recently and Itold my wife I was like we are
not opening this until January21st, that's we're cracking this
open.
And so my favorite winery,caymus, caymus, and I've got a
really nice bottle.
So I think we'll be crackingthat open.

Speaker 1 (52:11):
Oh, that's fantastic.
I love it.
So celebrate those things today.
Y'all go grab Justin's book.
And again, thank you so muchfor coming on the show today and
sharing all this, and I'm justso grateful to have you as my
coach and mentor and friend andI can't wait to do the worm with
you.
Actually, watch you do the wormin the future, because I will
not be doing that at our nextdance party.

Speaker 2 (52:34):
Thank you so much again, Crystal.
I truly, truly appreciate it.

Speaker 1 (52:36):
So when I go back and listen to my conversations with
Justin, I'm always reminded.
I'm like I really do need toget some like cool sound effects
to add behind the scenes,because he does it so well and
it's always like right on cue,right on time and it's just so
much fun.
That's that's the thing thatI've learned from him is like

(52:57):
keep your content light, keep itfun, but also make the biggest
freaking impact on your audiencethat you can, and I feel like
that's what his mission is about, and we didn't get too into the
weeds about this in today'sepisode, but in previous
episodes and again I talkedabout this is the third time
Justin's been on the show.
I'm going to link to ourprevious interviews on the

(53:19):
podcast and on YouTube, so makesure you go check those out.
But his mission is to enablecreators, big and small, to land
1 million paid brandsponsorships by 2032.
He has a goal that he is tryingto reach and I hope that by
listening to this conversationtoday, getting Justin's book

(53:40):
right.
We talked about this in thevery beginning, but go get
Sponsor Magnet.
This is his brand new book.
It is out whenever this episodegoes out and I want you to grab
it.
You're going to find a link inthe show notes to this, but go
check it out because this is thething that could be the
catalyst for you having yourbiggest year in your business,

(54:01):
in your content, in 2025.
And I don't want you to sleepon that, like when this episode
is going live it's in January2025.
Think about where you could bein January 2026.
And, like I said in the verybeginning, I just did my year in
review.
I made a ton of money.
Okay, I made a lot of money insponsorships last year that I

(54:23):
originally hadn't set out tomake.
I had it.
It was not on my vision boardfor 2024.
It wasn't in my likeforecasting revenue to make a
bunch of money.
It happened a lot of itnaturally and organically and it
didn't really have to do withme pitching a lot of brands and
sponsors.
It had me really just taking astep back and asking who do I

(54:44):
want to work with in theindustry?
And I went after thelow-hanging fruit.
I didn't put as much time andenergy and effort, but you can
bet your bottom dollar I am thisyear.
I already have an Asana projectplan scheduled for like okay,
who am I going to reach out to,who are the brands that I'm
going to pitch, and all of this,this whole framework that I'm

(55:05):
working off of, is what Ilearned from Justin and it's
what he lays out in his book.
So go grab his book, go checkit out, because I want you to
have this information at yourfingertips and learn from him.
Go to his event, if you're ableand available to go.
It's going to be in San Antonioin March and I want you to go

(55:27):
check it out because I thinkit's going to be so much fun.
It's going to be super cool tohang out with other people that
are trying to get sponsored andtalk to other people that are in
this industry, because it'sreally how you get ahead.
Like I don't talk about thisenough, maybe I should.
Networking has been everythingfor me in this business.
It really has Getting connectedwith Justin, having

(55:48):
conversations like this,becoming a student of his and
then later becoming a successstory, and later, like things
have just been dominoing a lotmore organically ever since I
started being intentional aboutcreating a network of other
industry experts that can helpnot only me but my audience, and
I encourage you to do the same.
Find those people that can helpnot only me but my audience,
and I encourage you to do thesame.
Find those people that can helpyou along your journey and ones

(56:13):
that you can give back towhenever they launch books like
this, because it's really fun toget back to Justin.
So, justin, thank you again forcoming on the show today for the
third time.
So awesome, like we need to.
We need to do something specialfor, like, those returning
guests that come back becauseit's it's really fun.
It's really fun, but that's allI have for you today.
So make sure, if you arelistening for the very first

(56:35):
time, hello and welcome, makesure you hit that follow and
subscribe button wherever you'rewatching or listening today and
, as always, remember, keep itup.
We all have to start somewhere.