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August 12, 2025 26 mins

Send Krystal a Text Message.

Preparing a knockout conference presentation doesn't happen by accident. It's a deliberate process that most audiences never see—until now. Join me for an exclusive behind-the-scenes look at my preparation journey for Podcast Movement 2025, where I'll be speaking about tools to help creators avoid burnout.

Most speakers (myself included) are tempted to jump straight to the fun part—designing beautiful slides in Canva. But as I confess in this episode, that approach is like spending all day at a water park without packing essentials: you'll end up burned and unprepared. Instead, I'm sharing my methodical approach, from creating a detailed timeline to crafting transitions that elevate a good talk to a great one.

The secret to my most successful presentations? Two full weeks of daily practice—speaking the words aloud, not just mentally reviewing them. You'll learn how I'm identifying my weak spots (those tricky transitions between sections), using AI to help surface story opportunities, and ruthlessly editing to respect time limits without sacrificing impact. I even share my slightly embarrassing trick for practicing while walking around my neighborhood without looking completely crazy!

Whether you're preparing for your first webinar or your twentieth conference keynote, this transparent look at my process will help you work smarter, not harder. The difference between speakers who hold an audience captive and those who watch people check their phones isn't talent—it's preparation. Follow along as I transform my initial outline into a polished presentation, and discover how you can apply these same principles to your next speaking opportunity.

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Krystal Proffitt (00:01):
Now true confession time.
I this is the first time I'veever done this I typically jump
straight to the design, becauseI love Canva.
Who doesn't love Canva?
Who doesn't love designing adeck right?
Like that's the fun part,that's the playground for my
creative brain.
But if you go, spend all day atthe water park, right, and you

(00:27):
forget snacks and sunscreen andwater, like that's the planning
piece of it, one I'm going toburn, like this is just me.
If I spend all day at the waterpark, canva, for me, I'm going
to burn.
I'm not going to have all theright tools and all the right
resources, I'm going to go.
I'm not going to have all theright tools and all the right
resources.
I'm going to go.
I'm not going to have my phoneto pay for things, right,

(00:49):
because I was going to say cashlike this is my millennial in me
, when your parents used to likedrop you off at somewhere like
20 bucks and they're like here,go, have fun for the whole day.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're

(01:09):
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it.
Shall we to it, shall we?

(01:34):
Good morning, it is 7.03 on aSaturday morning and I was.
I just got the email this weekthat I was asked to come speak
at Podcast Movement 2025, whichis really cool.
I've spoken at Podcast Movementin 2021, was my first time with
Buzzsprout.
I shared the stage with some ofmy Buzzsprout folks, which was
so incredible to have like ajoint session.
That was really fun.

(01:54):
And then in I need to go backand get the exact date.
It was either in 2022, 2023.
I cannot remember right off thetop of my head.
Again, I haven't had enoughcoffee this morning, but I spoke
at the podcast MovementEvolutions in Las Vegas, which
was really cool, like super fun.

(02:15):
And then this year I am doing atalk all about tools to help
creators avoid burnout, which,if you've been around then you
know I love talking aboutconsistency and helping you just
get the most out of yourcontent in a way that helps you
achieve avoiding burnout, likeavoiding stopping your show,

(02:38):
shutting down your creatorbusiness or all the things that
come with that.
So I'm actually in the middleof mapping out my talk and I
thought I would show you alittle behind the scenes of what
I'm doing, because this isn'tmy first rodeo.
I've done this so many times soI know the most important
things that I need to do to besuccessful.

(02:59):
So, again, it is July 12.
And this is happening.
I'm looking at their websiteAugust 12th through the 21st so
just come along with me.
It says I have 37 days.
I'm actually looking at thewebsite right now.
I have 37 days to get this talkfigured out, but I think it's
plenty of time.
I'm going to really break downmore of my different talk pieces

(03:24):
, but the most important thingright now for me to do is create
the timeline, because it is sohelpful to have that
accountability for, okay, I needto have the talk outlined, then
I need to create the slides.
I need to think about thetalking points that are going to
be super impactful or audienceengagement, and then I'm giving

(03:44):
myself two weeks to practice,because this is what really
helped me last time.
I felt like I gave the bestspeech of my life last time I
was on stage at Podcast Movementand the secret behind that was
I practiced every day for twoweeks.
Yes, every single day.
I said the words out loud, itwasn't all in my head and I just

(04:07):
felt like as soon as I got offthat stage, I freaking nailed it
and it was such a great feelingand I know that that was the
secret sauce behind it.
So I am really excited aboutthis and, yeah, let's go.
Hello and welcome to the 23rd ofJuly.
We are officially, let me see,here.

(04:29):
I have my timeline.
We're four weeks out-ish fromPodcast Movement 2025, so I
thought I would give an updateon what I've been working on.
I realize it looks like I'mwearing the exact same thing
Y'all.
This is my like.
Do you have, like your morningcomfort like sweater?
Or your around the housesweater Like it's?

(04:49):
It's 617 in the morning, soit's we're early over here, but
I thought I would give an update.
So what I did is I actuallywent through all of my talk
outline, so I shared behind thescenes of what that looks like
and I filled in all the gaps.
And something I haven't donebefore but I'm really excited

(05:13):
about is helping Chad, gpt andClaude really amp up what
happens in between sections.
So these are what you call thosetransition pieces, because when
I think about how can I go froma good speaker to a great
speaker this is something I'vestruggled with Like I know I can

(05:35):
deliver a how-to, I know I cangive you the three steps to do
this, do that and then thisother thing.
I know I feel very, do that andthen this other thing.
I know I feel very, veryconfident in that.
It's those transition pieceswhere I'm like how do I go from
this thing to that thing?
Because I wanted to feel like areally good segue.
I wanted to feel so natural andI wanted to feel like, oh, that

(06:00):
was good, right.
You've probably seen this too.
When you watch someone on stage, you're like that was good,
right.
You've probably seen this too.
When you watch the one on stage, you're like dang, that was a
good connection, or that waslike kudos to them.
They did an incredible job ofjust connecting the dots.
That's what it comes down to.
So I spent so much time withClaude the other day like how

(06:20):
can I make this connection clear?
How can I, you know?
So this is how I'm using AI.
If you're wondering, crystal,how are you using AI to help you
write speeches and write talks.
I'm using my stories, mycontent, but I'm having ChatGPT
or Quad in this instance, that Iused exclusively almost for

(06:42):
this talk is pulling out thosestories.
So I kind of give a prompt ofthis is what I'm trying to do.
This is the type of audienceI'm talking to, like, I feed it
all the content that it needs tounderstand who I am as a
creator, right, who the audienceI'm speaking to is, so that we

(07:02):
can talk about pain points, wecan talk about specific examples
of what they're struggling with, so that I can tell a story of
when I struggled with that samething.
So it's really been aboutpulling out stories and making
sure that we have context forthe audience.
Because, again, they could gowatch a YouTube video on pretty

(07:24):
much what I'm presenting, it'strue, right?
They could ask, like, what arethe three time management tools
to avoid podcast burnout?
They could go find probably 500videos on that, but what's
going to make them walk awayfrom this talk and say that was
good.
I need to go follow her, I needto go sign up for her course, I

(07:45):
need to get on her email list,I need to subscribe to her
YouTube channel.
Like what is that thing?
For me, it's helping them feelseen, validating what they're
going through right now andshowing them that there is a
better way.
So that's really part of thegoal for me with this talk.

(08:06):
But I'm going to show youbehind the scenes of what I
actually created so that you cansee the really detailed outline
that I have and how it'sformatted.
So it could be helpful for you.
So I thought I would give yousome context what I did in
Claude first, just so I knowthat prompting is really helpful

(08:27):
when you can see behind thescenes.
But I specifically called outand I said you are my public
speaking coach, trained by MacPacquione, heather Sager and Mel
Robbins, using their approachto speaking.
Look at my talk outline.
Tell me where I have holes inthe message, opportunities to
share stories and the placeswhere we might need to cut down,

(08:48):
because I only have 30 minutesand I want to have 20 minute
talk and 10 minutes for Q&A.
Now I realize like that's a lotof information.
It was meant to be and it'sspecifically because I have done
this so many times that I don'twant to have an hour long talk
and then all of a sudden like oh, I only have 30 minutes, how do
I cut this down to just 20?

(09:08):
So I love how it gave me majorholes in my message, story
opportunities where I could cutthings, and then structural
improvement based on thedifferent speaking coaches that
I have followed or speeches thatI liked, and then you can see I
go into like all the storydevelopment and everything.

(09:28):
But I thought it'd be probablymore helpful to show you what my
talk actually looks like today.
I'm not going to go through andread the whole thing, but this
is still my talk outline.
I have not created any of myslides yet.
I haven't started working onthe deck, not just yet.
I'm actually about to startdoing that.
But you can see here, like Ihave so many, like this is slide

(09:52):
by slide.
Like the gray side on the left,that's meant to be a single
slide.
This orange here is thetransition pieces.
So remember, I was telling youlike the transition is bigger
than some of the slides that Ihave, but it's something that I
really wanted to hone in on.
So the blue here is the visualof what I'm going to use.

(10:14):
So when I do sit down to startcreating this deck, it's going
to be a lot clearer and I putsome timestamps over here on the
left to really show like, okay,this is how much time you can
spend, because, again, have that20 minute mark.
Every piece of this talk isintentional.
I'm intentional with the topic,I'm intentional with the timing
, I'm intentional with thevisuals, I'm intentional with

(10:36):
the transitions, like this isthe name of the game when you're
trying to speak at a levelwhere you're not just winging it
and showing up, you're actuallydoing this from a professional
standpoint, and that's where Iwant to show up for this talk
specifically.
So, yeah, I mean, this is thewhole thing.
It is 11 pages from top tobottom and I'm really excited

(11:03):
about the whole thing.
So, next steps I'm going tostart working on my Canva design
and everything that I havethere, so stay tuned for more.
Okay, now we walked through allof that.
Let me know in the comments whatquestions do you have about
speech writing or, better yet,where do you struggle?
Where do you struggle?

(11:24):
Because I used to struggle withthe intro until I realized, oh,
that should be the very lastthing that I write.
It's kind of like writing abook.
I've written two books and Iknow you don't sit down and
start a book, like writing thebook with the intro you don't
Like.
That's usually one of the verylast things that you do, because
it's so powerful and you needto make sure it's really, really

(11:46):
good.
So I struggled with introsforever and then I was totally
vulnerable at the beginning ofthis video and told you that I
struggle with transitions.
So it's what I focused on.
So tell me, where is the pieceof a talk that really stumps you
and takes you a while to reallyfigure it out or get it going,
because we would love to know.

(12:08):
So I'm in the middle ofpreparing for my podcast
movement talk and I wanted toshare a little bit of behind the
scenes, and so what I've doneis I've shared a little bit
about the planning and creatingthe script and now I'm to the
point of taking the script thatI created and turning it into

(12:29):
the presentation.
Now, true confession time.
I this is the first time I'veever done this.
I typically jump straight to thedesign, because I love Canva.
Who doesn't love Canva?
Who doesn't love designing adeck, right?
Like that's the fun part,that's the playground for my

(12:49):
creative brain.
But if you go spend all day atthe water park, right, and you
forget snacks and sunscreen andwater, like that's the planning
piece of it.
One I'm going to burn, likethis is just me.
If I spend all day at the waterpark, canva for me, I'm going

(13:10):
to burn.
I'm not going to have all theright tools and all the right
resources.
I'm going to go.
I'm not going to have my phoneto pay for things, right,
because I was going to say cash,like this is my millennial in
me, when your parents used tolike drop you off at somewhere
like 20 bucks and they're likehere, go have fun for the whole
day.
Now I'm like I don't have mywatch to pay for things or don't

(13:33):
have my phone, like what am Igoing to do?
But if I could have just takena beat, laid out all the things
that I need, which is what I'mdoing in this planning process,
things are just so much easier.
Why do we make things so hard?
I'm calling myself out here,right?
I'm not even talking to you ortrying to shame you.
I am literally giving myselfthis pep talk right now.

(13:55):
Why have I made things so hard?
Because now, as I sit down toplan this talk, I'm reusing
design work that I have workedon really hard or that my
designer has previously createdfor me, and I'm thinking about
well, how can I just repurposethis work that's already worked?

(14:19):
I've done so many webinars.
This isn't my first time totalk at Podcast Movement.
This will actually be my third.
So I have decks that I canreuse or repurpose.
So I'm working smarter, notharder.
I'm going through the planningprocess and being so strategic
because I said in an earliervideo that the transition piece

(14:43):
has been the thing that I reallywant to take to the next level.
Like I want to unlock for thistalk and by doing all the
planning now and not spendinghours and hours on the design.
Like I know I can do the design, I'm fine, I'm confident in the
design.
I need that transition piece.

(15:03):
I need my opening to beincredible.
I need my call to action to beamazing.
I need my closing thoughts tobe memorable.
Those are the pieces I need todial in, not my how-to, not the
design, not my stage presence.
Like, yes, those are all thingsI'm going to consider and work

(15:24):
on as I build this talk out, butit's not the most important
piece of the puzzle.
So I say all this to you,whether you're getting prepared
for your first talk, your nexttalk, your first webinar, your
first workshop, whatever it isthat you're preparing.
I encourage you and we talkabout this in the PREPA method

(15:47):
to spend more time planning.
Spend more time planningbecause then everything else
gets easier.
It does, it all gets easier ifyou spend just a few more
minutes, maybe an extra hour, inthe planning stage instead of
just diving into what feels fun.
So there you go.

(16:08):
Well, hey, friends, I'm here foranother update.
It is officially August 10thand we are let me see how many
days.
I always go.
Look at my handy dandy wallcalendar.
So, podcast movement.
I'm speaking on the 20th ofAugust, so we have 10 days.
We're 10 days out.

(16:29):
I have my deck fully done, likeas of yesterday, and it's too
long.
So it's too long and this willprobably be my last update until
until we actually do the talk,and then I'll come back and do
like a debrief of all the things.
But I need to cut this thingdown and then practice, practice

(16:53):
, practice.
So this is really the secret.
I think I already mentioned this, but my last talk at Podcast
Movement was so good, like Ifelt so confident about it, and
it's because I practiced for twofull weeks every single day,
and the two week mark hasalready lapsed on us doing this

(17:14):
every single day for two weeksbecause I've been trying to
refine this.
So here's where I'm at.
I'm about 10 to 15 minutes overwhat it should be, I think.
When I was originally planningmy content, I was like I could
plan for about 30 minutes andthen I can shorten it the day of
and like kind of like adjustfor it.

(17:35):
But I am over and I.
Here's what I did, like foranyone that's like oh, you know,
what do you do?
How do you trim things down?
I actually went in and I'll putup on the screen.
I went into Canva so I put allof my notes in Canva and this is
basically my script, and I didan export of all of my slides

(18:00):
with the notes, so it has theslide count and the script, and
I loaded that into ChatGPT and Iwas like all right, here we go,
this is what I have.
How long do you think this wouldtake for me to speak it out
loud, knowing my pace of howmany words per minute I usually

(18:21):
speak?
And it was like oh girl, likeyou're over, you're over.
You need to, you need to calmdown, because this is not going
to work.
So I asked it like where can Icut some pieces of this and not
lose the meat of the message orlose the important, like this is
the problem that you're having.
Here's the solution or here'sthe obstacle, here's the

(18:43):
challenge and here's how I wouldtake it on if I were in your
position.
Because, let me remind you,this is the three tools to help
you effectively avoid burnout,three tools to help you
effectively avoid burnout, andit's all about time management.
So I went through all of theseand I'm like gosh, I got to
figure out a way to really dialin the pieces that need to be

(19:06):
there, versus it's just fluffand it's not adding to the
impact of the talk.
Because, if there's anything,I've attended so many events
where someone's just talking andtalking and talking and you're
like God, should I have gone tothis session?
Should I have gone somewhereelse?
Or you start looking at yourphone, like this is the worst

(19:27):
thing ever is to be on stage andyou look out and everyone is
just on their phone.
Everyone is just like you're,like you're telling yourself
that they're like paying it, notpaying attention, they're
taking notes, but, come on,they're looking at Instagram,
they're checking out their email, like they're they're doing all
these other things.
So my goal is to keep themcaptive, hold their attention

(19:52):
and really execute a talk whereI'm not just rambling on like
I'm tying things together,making those transitions,
because, remember, I told you inan earlier segment that that
was the key for me is, I want tohave really good transitions
with the content this year.
So I will be sure to update youon how the practicing goes on,

(20:15):
how you know, just workingthrough some of these last
little pieces of content.
One thing that I've been doingis when I go on my walks so I
walk like almost daily in myneighborhood and I, because I
have Canva on my phone, I willgo through the talk.
This is my secret I put in myAirPod so it looks like I'm

(20:35):
talking to someone, but I'm not.
I'm just talking my talk outloud and I look a little less
crazy if I have my AirPods inand I'm talking and not just
talking to myself.
So there's a little trick ofthe trade.
But yeah, it's definitelycoming along.
Um, but yeah, it's, it'sdefinitely coming along.

(21:00):
I'm gonna spend today reallycleaning up some of the pieces
that, um, just are those funkytransitions, or cutting out some
of the content.
So I will absolutely update youon what I end up using in the
final version, because what willend up happening is I'll
probably even give a version ofthis talk as a future video,
because I mean, I created thisthing Like it's.
Why would you not repurpose andreuse it in some way?

(21:23):
But I was excited to share thebehind the scenes of the
creating of this because I thinkit could really help someone
that maybe you're preparing foryour next stage talk or your
first stage talk and you wantedto see all the behind the scenes
.
So I hope that this was helpful.
Please let me know what youthought about this and, if
you're watching, please leave mea comment and let me know if

(21:45):
you're going to podcast movementor, if you've been before, what
your experience has been.
We have a few other videosabout podcast movement that you
can go check out the behind thescenes.
I'll be recording some contentwhile I'm there.
I have a few friends in thepodcast space that are going to
be there, so I'm going to seewhat kind of interviews I can
get in person, because those arealways super fun, even if

(22:07):
they're just really short, quickpieces of advice for you.
So I will be sure to update youfor my whole experience.
But that's it, guys.
I got to go practice and makethis talk even better than I
think it's already going to be,but that's all I have for you.
So make sure you hit thatfollow or subscribe button
wherever you are watching andlistening and, as always,

(22:29):
remember, keep it up.
We all have to start somewhere.
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