Episode Transcript
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Krystal Proffitt (00:01):
A woman came
out to me afterwards and said
thank you so much for thepracticality of this talk, like
she listened to all these otherindustry talks around video,
podcasting or how to grow, howto monetize, like all these
things, and she was like thiswas the only practical talk that
I actually heard.
And I kind of started the talklike hey, I'm not going to blow
(00:23):
your mind, this isn't rocketscience like what I'm going to
teach you here today.
It's probably stuff you alreadyknow.
I'm just giving you the spaceto think about it and consider
oh, these are probably thingsthat you should do with your
podcast or consider adjusting orjust thinking about if you have
.
You started your podcast yearsago and you've never thought
(00:45):
about these things in years.
So welcome to the Proffittpodcast, where we teach you how
to start, launch and market yourcontent with confidence.
I'm your host, Krystal Proffitt, and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(01:07):
So let's get right to it, shallwe?
So I'm on my way to Dallasright now.
I have a reservation at theGaylord, which is where the
podcast movement event is thisyear.
So I went to the podcastmovement let me see 2021, and it
(01:32):
was at the Gaylord in Nashville, which I love, I love.
It's funny because I live inTexas.
I'm actually driving up fromHouston to Dallas and in all my
years of being a Texan, I'veactually never stayed at the
Gaylord in Grapevine, which issuper nice, like my mom was
saying.
She was like oh, I've beenthere so many times.
We go.
(01:53):
Well, she, like her, and my dadhave been multiple times.
They do this cool like icesculpture thing in the
wintertime, so it's like, it'slike a whole thing.
People have been there and I'vejust never gone.
So I'm excited because I knowthe layout of these are
incredible.
It is August, it's mid-August,it is so stinking hot outside
(02:13):
and I'm very, very grateful thatthere's a lot of walking that
you can do inside the hotel.
So you may or may not know thisabout me, like, I've just been
on this walking streak, walkingkick.
I'll probably run, probablytwice a week, maybe three times
a week, but walking is my jamand walking consists of anywhere
(02:37):
from 30 minutes to 45 minutes,sometimes even an hour.
So I'm obsessed with walkingright now and I'm looking
forward to being able to walkinside the Gaylord and just
enjoy exploring and peoplewatching and all the things that
come with that, because it'sjust like you know.
It's like going to an airportand you could just walk around
and see all the different coolpeople, but this time it's all
(03:00):
the different people that are inpodcasting, because it's
podcast movement, so you justnever know who you're going to
be waiting in line to see.
You know buying a coffee orgrabbing lunch.
So that's super fun.
But anyway, I thought I wouldjust give you a little rundown
of my drive up there.
(03:21):
I'm excited about my talk.
I actually haven't practiced ittoday, but I did it three times
at least yesterday and I'malmost off book, which is funny
because I'm like I only knowthat because I've listened to so
many podcasts of like actorsand stuff and they say that like
, oh, I'm off book.
It just means I don't have tosit there and look at my notes
(03:43):
for every single piece.
I can just look at my slidesand know, okay, this is the next
thing I need to say, or this isyou know, this comes next, this
is the transition phrase I wantto use or things like that.
My talk is only 20 minutes andI've gotten it to down to where
I'm pretty much at 18 minutesand 45 seconds, which I feel so
(04:04):
good about.
So good about.
If you didn't see the video Idid previously, I thought I was
going to have 30 minutes and Idon't.
I have 20.
So my talk I drastically had tocut it down and I'm okay with
it.
I'm actually like it feels veryimpactful.
None of it feels fluffy.
(04:24):
A lot of it did and I had tocut it way, way, way down and
I'm glad that I cut it down towhere we're at.
So there's my latest update onmy drive up there and then we'll
see.
We'll see what it's likewhenever we get there later and
do the opening party and all thethings.
(04:44):
So stay tuned for more.
Oh, it's August, it's the middleof August and it's too hot for
me to walk back outside and comeback in and do the whole
influencer thing of like.
Here's my room, we're in here.
Okay, this is my cute littleroom at the Gaylord and I love
this.
Oh, I thought I'd turn all thelights on.
(05:04):
Love this shower, like I mean,it's so cute.
I love how everything isthere's not all the little
individual bottles anymore thatyou have to worry about, right?
This is cute.
Like hi, here I am.
That's super cute.
I actually have never been tothis hotel, so I've got two beds
(05:26):
.
Normally I would get a king allto myself, but my mom is coming
to stay with me, so super fun.
Oh, let's see, I don't likethis view.
It's gonna be great.
Guys, we're looking, I guessthere's water, there's water
over there.
I don't know if this is aconvention center, like, like I
said, I've never been herebefore, but I can tell you, holy
(05:47):
moly, it's so bright.
Oh, now we're in the middle.
Okay, now it's there we go.
There we go.
Got a little light going on.
I'm someone who I like to turn.
I love a lamp.
I don't like harsh lights.
I can't handle harsh lights atall.
I don't like harsh lights.
I can't handle harsh lights atall.
But I am the person that comeswhen I stay at a hotel and I
(06:08):
crank it down.
It's at 68 degrees now, but Ijust got here.
I'm going to go meet a friendfor dinner.
Oh, I got to put on some moredeodorant.
Maybe that's more than youreally wanted or needed to know,
but, like I said, it's100-something degrees outside in
the middle of August and Mamawas hoofing it from the hotel
(06:31):
parking garage trying to make itin time to pick up my badge.
I didn't make it in time topick up my badge, so I'll have
to do it tomorrow.
So, yeah, see you then.
Okay, getting ready for day oneof podcast movement, I'm
actually trying to make sure Ihave my room key before I leave.
I should have done like awhat's in my bag, because maybe
(06:55):
you're wondering, like Krystal,what is all that stuff in there?
Okay, yeah, I.
This is a classic example of ifI were marooned on a desert
island.
Everything I would want with meis in this bag.
I have a sweater, water bottle,snacks all the things that you
(07:15):
really need whenever you'regoing to a conference, but, most
importantly, I have a sweater.
You have to take a sweaterwhenever you go to one of these
conferences, so write that downif you have not already.
Sweater whenever you go to oneof these conferences, so write
that down if you have notalready.
So we just wrapped.
Well, I guess I should say Iwrapped podcast movement 2025
for myself.
(07:38):
Uh, the conference istechnically one more day it goes
tomorrow, but I only came forthe Tuesday, wednesday and then
now I am on my way home.
This is what I spoke in.
Clearly, I'm still wearing whatI had on.
I wish I would have changedinto some more comfy clothes
(07:58):
because I have an almostfour-hour drive.
But that's okay.
Here we are, we're driving home.
So first thoughts.
First thoughts on theconference.
You know one thing for me inhaving been, this is the first
podcast movement that I've goneto since 2023.
When I went to podcast movementevolutions in Vegas, which had a
(08:23):
lot of headliners Like I have avideo you can go watch the
video from the last one this onedidn't really have a headliner.
That I was like oh my gosh, Icannot wait to listen to you
know so-and-so speak.
Like I just I didn't have thatat this, so I don't know if it
just wasn't advertised reallywell.
(08:45):
And then someone told me theywere like well, the headliner
was Adam Curry, like thegodfather of podcasting, and I
was like no, he just did abreakout session.
I sat and watched his breakoutsession, so he wasn't a keynote.
So that was kind of strange forme.
(09:05):
Like I just didn't know likewho was the main stage headliner
that you're trying to get tocome, so I don't know if that's
going to be different.
The headphones thing, y'all thiswas so strange to me.
It's like if you've ever beento a silent disco, that's what
this was like.
People are, you have differentchannels that you listen to
(09:29):
depending on which stage you'reat.
And it was just very, veryinteresting because, first of
all, I hate headphones.
I hate them so much.
I know, as a podcaster you'relike wait what Krystal?
Like I have a video that Irecorded of like why I don't
wear headphones as a solopodcaster, I just don't do it.
(09:50):
I hate them.
I don't like wearing themunless I need them for editing.
I will use them for editingpurposes.
I do not like to use themunless I have to.
And so the fact that I had towear them all day, the fact that
I had to wear them all day, Ihave like stud earrings and my
glasses on because I can't see,like I'm hit that like midlife
(10:12):
advantage, right, I can't seeanything anymore.
So I have to wear my glasses,my earrings are like just
digging in and I just it wasn'ta great experience for me
personally.
That's like the con of it.
The pro was that you don't haveto sit down.
You could walk around the wholeballroom if you want to, but
(10:33):
you could still be tuned in tosomeone that's on a stage across
the room.
So that was really cool.
But other than that, not a fanof the headphones, I'm really
not.
It was distracting, it wasweird being a presenter and I
don't know, it was weird, so Idon't have a lot of pros for it.
(10:58):
So podcast movement if you'relistening, I'm sure it worked
for your event space and havingmultiple speakers, multiple
sessions but not a fan, itwasn't very comfortable as a
audience participant an audiencemember I did my talk today,
which was so incredible.
I'm actually going to do aversion of my talk in a future
(11:21):
episode.
So like and subscribe so youcan see it in the future.
Talk in a future episode.
So like and subscribe so youcan see it in the future.
But it was all about three timemanagement tools to avoid
podcast burnout and I shared alittle bit about it.
There's a video that you can gowatch an episode about what I
did to prepare the talk and nowthat we're on the other side of
(11:42):
it, I have to say it turned outreally good.
It turned out like really goodin the sense that I feel really
confident.
I didn't practice it as much asI would have liked to, like I
did for the last one.
I was practicing for like twoweeks beforehand.
I only got like a solid week, Iwould say, if that Like maybe
(12:05):
five days, where I did it everysingle day.
I did do one more dry rehearsalyesterday, like a full dry run
of all the content, and then Ijust did it today.
I felt good about it.
It was 20 minutes, which is theshortest talk I've ever done,
and it was.
It was a good creativechallenge in that I've done 60
(12:29):
to 90 minute webinars.
I've done a five minute talk,which I felt like a five minute
talk was actually a little biteasier to structure than this 20
minute talk, which is weird,but all in all, I felt really
good about it.
I had some great feedback.
A woman came out to meafterwards and said thank you so
(12:49):
much for the practicality ofthis talk.
She listened to all these otherindustry talks around video,
podcasting or how to grow, howto monetize all these things.
She was like this was the onlypractical talk that I actually
heard.
I kind of started the talk like, hey, I'm not going to blow
your mind.
This isn't rocket science likewhat I'm going to teach you here
(13:11):
today.
It's probably stuff you alreadyknow.
I'm just giving you the spaceto think about it and consider,
oh, these are probably thingsthat you should do with your
podcast or consider adjusting orjust thinking about if you have
.
You started your podcast yearsago and you've never thought
about these things in years.
(13:31):
So that made me feel really goodthat people were like oh, this
was like practical, tactical,not just pie in the sky.
The rules of engagement forlike 99% of people, because that
is how some of those talks went.
That is how some of those talkswent.
They were like oh, let me tellyou about how amazing I am or
(13:52):
how I grew my show from.
I saw one that was like from2,000 subscribers to 135,000 in
like a year or two, they're likethat's 6,000% growth.
And I was like, yeah, butunless you're teaching everyone
in the audience how they canreplicate that, how is that
(14:15):
helpful?
You're just up there bragginglike on the stage, like that's
not helpful.
So one thing that I've come torealize is I want to support
practicality and consistency.
I mean obviously like that's,that's my jam.
That's my thing.
(14:36):
That I love to do is talk aboutconsistency.
It's why I chose to talk abouthow to not burn out, like that
was when I told people.
I was like talking to you knowfriends in the industry, and
they're like, oh, what's yourtalk about?
I saw you're talking and I'mlike it's about how to avoid
burnout and they're like, yes,we need that.
We need that.
I could have submitted a talkabout AI.
(14:57):
I could have done one aboutmarketing.
I could do one about emailmarketing.
I've done about strategy.
I could have done about amillion other things, but I'm
like people don't need the newshiny thing, they just need the
space to have that.
Like, oh yeah, I am kind ofburning the candle at both ends,
or I'm having considered thatmaybe I should reevaluate.
(15:19):
Do I still want to talk to thissame audience?
Or you know, I know my camerais so shaky.
I'm driving home when I'mrecording this, which you know.
Here we are.
Here we are guys.
Like it's just I'm tired.
I've drank way too much coffeetoday.
I still have about like twohours in my drive back to
(15:42):
Houston.
I think that my phone isprobably going to continue to
shake.
So I will wrap this up withsaying I had a lot of fun.
I got to meet some reallyincredible people.
I reconnected with some folksthat I haven't seen in a long
time and I just got re-energizedabout creating and being
(16:04):
authentically me and I hope thatthat is something that I can
encourage you to do is, like, ifyou haven't thought about, like
, why am I doing this?
Why am I curious about this?
I genuinely love creating.
To create I do.
I genuinely love it.
Like, no one has to pay meanything and I will still show
(16:26):
up Y'all.
I did a podcast for three years.
I did the potty report 900episodes.
I didn't make any money on thatpodcast and I loved it so much.
The only reason why I stoppedis I just didn't have any more
time for it.
I really, truly didn't.
And I look back at that and I'mlike, yeah, we just need to
(16:47):
keep pursuing the things thatbring us joy, bring us life.
That's why I went to thisconference.
I was invited to come speak.
I love speaking on stages, Ilove getting together with
podcasters and creators inperson, and it just really gave
me joy in life to connect withso many of you incredible
podcasters.
(17:07):
So if we met there like pleaselet me know in the comments.
I would love to you know, giveyou a shout out an upcoming
video.
But it gave me some stuff tothink about, things that I'll
ponder, and I'll leave you withone final thought.
Something that I did not expectbut was the best compliment that
I got of the whole conferencewas someone came up to me and
(17:30):
they were like man, I've beenwanting to meet you for a long
time.
We're in, you know, just in theindustry.
And he said to me you have thebest reputation.
I was like cool, like okay, andthen he kept talking.
He was just like you just havesuch an incredible reputation in
(17:51):
the industry.
Well, made me think of twothings.
Like one, does that mean otherpeople have terrible rep from?
Like, like just ways that theyinteract with people about just
a decent person, and that's likethe low bar.
But the other thing was like oh, that was intentionally
unintentional.
That's something that I strivedfrom the very beginning.
(18:11):
I want to be relatable, I wantto be funny, I want to be
someone that people love toenjoy learning from, and I do
love teaching so much.
And it was just really nice, itwas really validating for me to
(18:42):
have someone say, like you justhave the best rep, like like
your reputation is stellar andit's awesome.
So it's not something Iexpected to hear.
So that part is kind of theunintentional part.
Oh yeah, that's been a goal ofmine for a long time is to treat
people with respect, be honestalways and tell you like it is
and be very practical andrelatable and it was just really
nice.
So that's a wrap on PodcastMovement 2025.
(19:05):
I was saying, like I don't knowif I'm gonna go to 26, but 26 is
in New York, y'all it's in NYC.
Like I think we gotta go.
We gotta go because it's in NewYork, right.
And then Kit Studios likethey're opening up offices in
New York.
Like I think I see some, somesynergies that can happen.
(19:26):
So stay tuned, stay tuned formore.
But that's a wrap on PodcastMovement 2025.
Make sure you hit that followor subscribe button wherever you
are listening and watching tothis and, as always, remember,
keep it up.
We all have to start somewhere.
You.