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August 5, 2025 20 mins

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Feeling burned out with content creation? You're not alone. Many creators face exhaustion and frustration, often due to three key mistakes.

First, poor planning can overwhelm you. Implementing the PREP'M Method (Plan, Record, Edit, Publish, Market) allows successful creators to prioritize planning, which in turn gives them more freedom in their personal life outside of content creation.

Second, last-minute content creation turns joy into stress. The scramble to meet deadlines leads to burnout, making it hard to maintain a sustainable practice.

Lastly, inauthentic content—like adopting a persona or following trends that don’t resonate with you—can be draining. Authenticity is vital; create what excites you and evolve.

To combat burnout, focus on better content practices that bring enjoyment. If you're not having fun, that’s a major red flag. Subscribe for more strategies to build a sustainable and fulfilling creator journey!

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Krystal Proffitt (00:00):
There are three content mistakes that
creators are making that aremaking you feel so burned out
and instead of not showing upanymore for your content because
you don't think you can do itanymore, or just feeling
defeated every day or every timeyou go to record.
Let's talk about these so youcan avoid them and not fall into

(00:24):
the trap of burnout.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.

(00:45):
So let's get right to it, shallwe?
First of all, can we get somelove for this incredible sunrise
?
I mean, it just looks amazingout here and it is a great way
to start.
Content mistake number one sothis is what I'm seeing y'all

(01:06):
doing.
You are not planning and assomeone who's obsessed with
planning, I feel like I have theright to call you out because
I'm on the opposite spectrum ofplanning.
Like, I plan to a fault.
That's my husband.
We have a project plan for ourgarage gym remodel that we're in

(01:29):
the middle of working on.
We have a project plan for justabout everything.
So I am the person that you wantto talk to about planning, but
what happens is you're notsettling into the things that
you need to do well in advance.
You're probably just looking atwhat you've always done and

(01:51):
saying, yeah, like this is goodenough.
But is it Like in reality?
Like I want you to ask yourselfright now is it good enough?
Because if you're watching thisvideo, listening to this, you
probably hit play because you'relike, oh, she's talking about
burnout.
Like, maybe that's me or maybeyou know for sure.
Like, oh, this is me.

(02:12):
I need to hear this.
What is she saying?
Am I making these contentmistakes and planning, more
often than not, tends to be thego-to mistake that I see people
not doing.
Tends to be the go-to mistakethat I see people not doing.
So how do you know, right, howdo you know if you're falling to
the trap of not planning One?
You know, you know who you are.

(02:33):
I'm not going to sit here andlist all the people or call
people out by name, like youknow who you are.
But the other piece is you arefeeling overwhelmed by your
calendar.
You're feeling overwhelmed byyour email.
You're feeling overwhelmed bythe constant need for people to
request things from you or askthings of you, and you don't

(02:55):
feel like you have a good handleon any of it.
On any of it, you're just likeI don't know what the heck I'm
doing, but I know I need to bedoing additional stuff, but I
don't really know what that is,and I want to be strategic.
I tell people, I tell myfriends and family I'm strategic
and what I'm doing is withintention, but I really know

(03:17):
that that's a big fat lie.
Did someone really feel that?
Like, are you feeling thatright now?
Because I've been known, ifyou're new around here, to be
people have called me a contenttherapist.
Actually, that's not true.
I've called myself a contenttherapist, where I help people
work on their relationship withtheir content, and I see this a

(03:37):
lot people just not beingtruthful to how they're really
portraying or telling themselvesthat they are with their
content.
They're saying they're beingstrategic or being thoughtful or
insightful, but in realityyou're not.
You're just flying by the seatof your pants.
Yeah, I'm a gardener too, so Icould see you flying I can't

(04:00):
even talk now Flying by the seatof your pants or plants,
whichever one works for you.
But just winging it isn't goingto be the thing that helps you
create a successful creatorbusiness or go viral or get your
next client or do any number ofthings that you're trying to
achieve.
So back to my original thoughtwhat are the characteristics of

(04:25):
not planning?
Is all the things that we justlisted?
You just feel all over theplace, discombobulated fun word,
by the way and I'm going totell you how to get over that.
So at Profit Media we havewhat's called the PREPM method.
That stands for Plan, record,edit, publish and Market, and

(04:48):
what I love about this is thatif you've been around here, you
know we spend the majority ofour time in the plan area.
Now what does that look like?
It looks like a lot ofcalendars.
It looks like a lot ofstrategic like brain dumps and
checklist of okay, I'm going tosit down to do this thing or

(05:11):
start this project, what all isinvolved, what all is needed to
hit, publish on this nextpodcast episode or be successful
with my next YouTube video.
Like there's a lot ofvariations of what planning can
look like, but at the end of theday, it is sitting down and
being intentional.

(05:31):
We have this cool graphic thatwe'll put up on the screen that
there are five steps in thePREPIM method and we spend 45%
of our time in planning.
So that looks like for meplanning keyword research.
It's looking at my strategy forall the different social

(05:51):
platforms.
It's planning out content Likewhat does the next quarter look
like?
What am I talking about?
What's upcoming, what'shappening in my personal life?
Like when can I take time off?
I mean, this video is all aboutthree content mistakes that
have you feeling burned out.
When was the last time you tooka break?
Right, when was the last timeyou actually took a break from

(06:13):
your content?
If you haven't, you're likeCrystal I can't.
I have this going on?
I have that going on.
No, you don't have a plan, iswhat you have.
Right, the ducks are quackingat me wanting to walk next to me
.
But it all circles back to.
Having a plan can make you feelmore in control and give you

(06:38):
that freedom to experiment, totry new things, to do all the
creative things that you reallywant to do in your content that
maybe you've been scared to do.
And planning gives you thatfreedom because it'll tell you
hey, the whole month of December, crystal, you got it off, you

(06:59):
don't have to do anything.
That thing you want to do, thatgirl's you know luncheon that
you wanted to attend.
Or the kids event at the schoolmy kids play instruments, so
those you know.
Holiday concerts, yeah, you canattend those and you can be
very fully present.
You can travel across Texasbecause we have a lot of family

(07:20):
that lives all over Texas.
It gives me that freedom to doit and those things, being able
to enjoy those moments that'show I avoid burnout.
All right, so content.
Mistake number two that you'remaking, similar to planning, is
you're just waiting until thevery last minute.

(07:41):
So if you fix your planningproblem, you're probably not
going to do this as much, but Isee this a lot.
I will talk to podcasters.
I will talk to creators andwhenever I ask, like you know,
how's your content going?
Even if they have a very, verysuccessful show, if they have a

(08:06):
podcast they used to love, theywill say it's not going great,
even if it is on the outside,even if it's getting reviews,
even if it's at the top of thecharts.
And I'm like, well, why, what'sgoing on?
And they're like, well, it'sjust exhausting.
Why is it exhausting?
You know, remember, I'm atherapist.

(08:26):
I like dig into the root of theproblems, like we don't just
settle at surface level answers,we dig into what's actually
going on.
And when I finally get down toit, they're waiting until the
last minute.
They're waiting until the nightbefore.
They're on the phone with oureditor until midnight making
sure that the episode is justperfect or they're not planning

(08:50):
again, going back to planning,and they're exhausted or worried
about something that shouldhave happened two weeks ago but
now it's not happened andthey're just like, oh my gosh,
like I have to.
They're scrambling, like, and Idon't know about you, but if
I'm running late for something,I'm going to run faster, I'm
going to drive a little bitfaster, right Within the speed

(09:11):
limit, within the speed limits.
But if you're doing that, ifyou're constantly sprinting with
your content, again, this isgoing to look so different for
everyone.
But if you're doing this everysingle week, or maybe even every
single day, if you're posting,like social content, like how

(09:31):
exhausting is that?
How is that any enjoyablejourney?
Right, like, how is thatsustainable at the end of the
day?
Because when we talk about ifyou want to avoid burnout, what
is the opposite of burnout?
Sustainability?
Enjoying a long, a long careeras a creator, in whatever

(09:55):
capacity that is.
I'm actually working on a talkfor Podcast Movement, so shout
out to everyone to go intoPodcast Movement in Dallas 2025.
But I've been really deep withthis topic.
Right now, I'm working on atalk that's called Three Tools
to Help you Avoid Burnout, andso this is why I wanted to

(10:18):
create this video.
It was very top of mind for meand, at the end of the day, when
I think about people waitinguntil the very last minute, I
just think, man, I wish youcould enjoy the journey, because
anytime I hear someone'swaiting until the very last
minute on something, they're nothappy, they're not.

(10:39):
Maybe it's a one-off and youtold yourself, oh, this will
just happen this time, but it'sa slippery slope.
It truly truly is.
If you wait until the lastminute to do something or you're
scrambling again, you'resprinting to get something done
like you're probably not happy,and that, to me, is a sign of

(11:02):
burnout.
If you don't truly enjoy whatyou're doing and what you're
creating, it's not long untilyou are going to hit that
burnout stage and not want tocreate anymore.
And that's what makes me reallysad.
And the third content mistakeyou're probably making is you're
not being authentic to who youtruly are or who you want to be.

(11:28):
You're being a version ofyourself.
My husband he calls me out somuch on this.
Whenever it was really theearly days of creating content,
he would walk past my office,hear me recording.
It was really a YouTube video.
It wasn't always my podcastepisodes, but if I was recording

(11:48):
a YouTube video, it wasn'talways my podcast episodes, but
if I was recording a YouTubevideo, he would be like who is
that person?
And if you go back to some of myearly videos, you will see me
in like these really girlyblouses and my hair is very done

(12:12):
and I mean, it's just, it's a,it's a version of me being or
trying to be something that I'mreally not.
I mean, y'all look at me.
If you're not watching thisYouTube video, you need to go
check it out, because, crystal,on YouTube in 2025, you're
literally on my walk with me.
No makeup on my hair is kind ofcrazy.
I'm sweating, I'm a little outof breath doing all of this and

(12:35):
just walking and trying to, justtrying to fit content into my
life and do something differentand try something different.
But in those early days, man, Iwas not being who I am, I was
being who I thought I wassupposed to be.

(12:57):
And similarly, what I see oftenis people and this is bad advice
, so I'm going to call it outthe experts out there that say,
when you have a piece of contentthat's super successful and it
goes viral and whatever viralmeans to you, right, it could
mean 100 views, it could mean100,000, 2 million views they

(13:20):
will tell you well, you need todouble down on that video or
that topic, that content, right?
And I just don't agree withthat, unless it is the thing
that you really want to talkabout.
So here's a great example Icreated this YouTube short right
when threads came out so youknow meta threads.

(13:44):
When that first dropped, I waslike, oh, this is a cool
opportunity.
I'm going to create a short.
That is how to post your firstthread.
And I did this as an experiment.
I don't even think I showed myface in the video.
I think it's just a fully like,faceless video.
It's a demo on my phone and I'mshowing you.

(14:07):
This is how I posted my veryfirst thread.
Well, it started taking off.
I got this big spike.
I don't even know how manythousands of views it has right
now, but I got this big spike.
And then I thought for a secondoh, am I going to be the
threads girl?
I mean, this was in the first48, 72 hours of the app dropping

(14:32):
and this started to take offand it's still one that I mean.
I get notifications every weekthat people are watching this.
Like, am I going to be theThreads girl?
No, I didn't want to be theThreads girl.
I didn't want to talk aboutsocial media period.
Like you rarely see me createvideos just dedicated to social
media, so it's not somethingthat I necessarily wanted to be

(14:54):
known for and it wasn'tsomething that was authentic to
my brand and what I wanted to do, so I didn't follow that path.
So that's what I'm saying aboutbeing inauthentic, about not
talking about the things youreally want to talk about, or
showing up in a way that youknow like I mean, I've been

(15:17):
doing this long enough that it'snot that I don't truly care
about what I look like.
I do wear makeup, I do, youknow, look nice from time to
time.
We'll put nice in quotes, right, I look nice from time to time,
but in reality, I'm sodedicated to showing up here in

(15:42):
a way that works for me, eventhough I've had multiple
neighbors walk past me and hearme like talking on this, and
they're just like, oh God,what's that lady doing out there
?
Like this is what works for meright now.
Will this be a differentversion in 2026 and beyond?
Probably, but this is whatworks for me right now.
Will this be a differentversion in 2026 and beyond?
Probably, but this is what'sworking right now.
This is what's fun.
Oh, this is fun.
Remember we talked about funearlier.

(16:02):
If I can tell really quickly,if you're not having fun doing
your content like red flags redflags all over the place If
you're not having fun, like redflags red flags all over the
place If you're not having fun.
It is one of our coreprinciples here at Profit Media
in what we do and what we create.
So, if anything, this is theonly thing you get from today's

(16:25):
episode.
Where can you infuse some fun?
You need some fun in your life,you need some fun in your
content, and that, to me, it'slike bonus tip.
Number four is infuse fun inwhat you're doing and you are so
much more likely to have a longand sustainable content journey
.
I've been doing this since 2018.

(16:47):
I've had many, many, manyevolutions of what I do and how
I show up, and I just want tosee that for you.
I want to see you happy and Iwant to see you having fun
creating your content, butthat's all I have for you today.
So make sure you hit thatsubscribe or follow button
wherever you're listening,watching today and, as always,

(17:07):
remember, keep it up.
We all have to start somewhere.
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