January 14, 2025 • 37 mins
Are you ready to transform your content strategy and harness the unique power of YouTube alongside your podcasting efforts? Join me, Crystal Profit, as we explore the art of balancing these two platforms to maximize audience engagement. Discover how integrating video into your podcast strategy can foster deeper connections and learn to navigate the challenges of podcast searchability by leveraging YouTube's algorithms and keywords. This episode is packed with insights to help you master the essentials of content planning with purpose and precision.
In this episode, I reveal my tried-and-true methods for planning content that resonates with your audience. Dive into the tools and strategies that make content creation more efficient and impactful, from using TubeBuddy and Creator Hooks Pro to leveraging ChatGPT for crafting clear outlines. We'll also discuss the delicate dance between scripted and spontaneous content and how batch planning can supercharge your productivity. By understanding your audience's needs through feedback and surveys, you can ensure your content remains relevant and engaging, keeping your listeners coming back for more.
Embrace the power of strategic content planning as I share personal anecdotes on maintaining authenticity amidst trends and the importance of aligning content with personal goals and values. Learn how to avoid the pitfalls of burnout by balancing searchability with personal interest and applying the 80/20 rule to your content creation. We'll also explore the benefits of joining Podcasters Connect, the transformative power of platforms like Asana, and more valuable tips to propel your content journey forward. Whether you're a seasoned creator or just starting out, this episode is your roadmap to content success.
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So if there's one thing that we love to talk about
around here, it's planning, anda lot of you have asked me well
, how do you plan your content?
What does that look like?
And so I thought I would go alittle bit deeper into how I
plan my YouTube content versuspodcasting, because it is
(00:21):
slightly different and I'vechanged this over the years.
So I thought I would kind ofshare more behind the scenes on
how I really balance the search,because it is slightly
different and I've changed thisover the years.
So I thought I would kind ofshare more behind the scenes on
how I really balance thesearchability versus my audience
needs, or actually an and.
It's not really a versus orlike an and or situation it's.
I wanna have topics that aresearchable, but I also want it
(00:41):
to be something that serves avery specific part of my
audience.
So we're gonna dive into whatthat looks like and how I plan
things today versus how I usedto a long time ago, and how it's
more effective.
But also, I mean YouTube isstill it's the second largest
search engine behind Google, andit really makes a difference
(01:02):
Having video content.
Especially if you're watchingthis on YouTube, you're like,
yeah, I can see Crystal.
I can see she talks with herhands and she's moving around a
lot, and you can see myenvironment.
You can see where I am.
So I think that video is gonnacontinue to play a really big
role for a podcast movingforward, and it's just so
powerful whenever you can createtopics for your audience and
(01:25):
they have that moment of like ohmy gosh, this was created just
for me.
I think it's so powerfulwhenever you take time to plan
to make that happen.
That is intentional.
I'm creating this video todaybecause you have been asking me
about YouTube and what thatlooks like and wanting to see
more behind the scenes.
We're going to talk about highlevel, the differences between
(01:50):
YouTube and podcasting andpodcast planning, as I should
say, and what that looks like.
Then we're talking about toolsand strategies for planning
searchable YouTube content andthen a few tips for balancing
what your audience wants withwhat you actually want to create
and what that looks like.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
(02:12):
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Hello and welcome back to theProfit Podcast.
(02:36):
I'm excited to talk about thistopic here today and, if we have
not met before, I am CrystalProfit.
I'm your podcast coach,coaching content strategist, and
today we're going deeper, onYouTube specifically.
But again, I kind of said thisin the intro, but video is a big
component of my content and itis continued to return dividends
(02:59):
in my business, meaning themore video I put out and putting
video content from my audience,I feel like we create a deeper,
stronger connection a lotfaster than audio only.
So this is my plug for those ofyou that have been audio only
podcast maybe 2025 or beyond,like this, is the year for you
to put some video content infront of your audience and see
(03:22):
how it performs.
So the first thing we're goingto talk about today is how
YouTube content differs frompodcast content and what I mean
by that.
So the first part is justsearchability.
Y'all I wish that we hadfigured out searchability, so I
remember.
I'm going to tell a quick storyabout being at Podcast Movement
in 2021.
And Mark Cuban was on stage.
(03:44):
He was launching, you know, hisapp for podcasters.
I stood up and I asked thisquestion, like it's still like.
Oh my gosh, I got to meet MarkCuban like owner of the
Mavericks Shark Tank,extraordinaire, like all these
things and I stood up and Iasked the question about
searchability, likediscoverability, and he had a
(04:05):
crap answer for it, like he didnot have a good answer for how
his platform, his solution, wasgoing to solve searchability and
discoverability for podcasts.
It's still one of those thingsthat audio-only podcasts really
struggle with.
So this is why I'm such aproponent of YouTube and putting
(04:27):
video content out.
It's going to look differentfor everybody.
Some of you will want to putyour entire podcast episodes,
like what I do.
Other people are going to belike no, I just want to do
YouTube shorts and I want to putclips of my show out there, and
then I also want to crosspromote that on Instagram.
Awesome, you do, you Like youdo this and, however, it's gonna
make sense for you.
But, at the end of the day,youtube really helps because
(04:49):
it's driven by algorithms andkeywords and audience search
habits where you can literallytype in how to X, y and Z
something related to yourindustry and then your audience
can find you.
They can find you that way.
So contrast that withpodcasting, where episodes are
often just kind of there.
They're there to deepen therelationships with your audience
(05:11):
.
So do you need to have both?
I think so.
I think you need both audioonly and video, but it's just a
matter of searchability andhaving that really powerful
Google algorithm behind you,feeding content in front of an
audience that you may otherwisenot be serving.
So that's the first piece issearchability.
The next one is audience intent.
(05:33):
Like people are activelylooking for solutions when
they're on YouTube.
So I don't know about you, butwhenever I'm trying to fix
something in my house, or like Iwant decoration ideas or I want
to look up a trailer of a movie, like I'm going to YouTube.
That's where I'm, or I'm goingto Google first and then it's
sending me to YouTube.
So this is just like whatpeople are doing they're
(05:55):
actively searching for solutionson YouTube and your content
could be the thing that they'relooking for.
They just don't know it yet andthey, like you, need to be on
there in order for them to findyou.
So people are already lookingfor solutions, tutorials or
maybe just entertainment andunfortunately, with just podcast
listeners don't have that samewhat's the right word, like I
(06:21):
don't necessarily go seeking abrand new podcast to fix a quick
five-minute problem with mygarbage disposal.
I don't necessarily go seeking abrand new podcast to fix a
quick five minute problem withmy garbage disposal.
I don't.
I don't, I don't look for that.
I'm just looking for that quickhit Like give me a solution.
But let me tell you, when Ifind like garbage disposal was
not like a great, great examplefor this, but if I find someone
(06:43):
that solves a money issue or abusiness problem that I have,
you bet your bottom dollar I'mgoing to go see like do they
have a podcast?
Like I love their personality,I love like how they talked or
they were so real.
It's actually how I got to startlistening to Marie Forleo's
podcast.
I've found her on YouTube.
(07:04):
She has her MarieTV channel andthen I eventually started
watching her YouTube videos,started listening to her podcast
, became a super fan of hers andnow we've worked together in
doing promotions for B-Schooland Time Genius some of the
programs that she has.
But it was that relationshipthat started on YouTube.
That was later deepened bylistening to her motivational
(07:28):
talks all of her interviews inpodcast form.
So it doesn't have to be one orthe other YouTube or podcast,
it could be just YouTube is thetop of your funnel, that leads
to your podcast.
That can really deepen thoserelationships.
So maybe a quick hit on YouTubeto solve a problem but then
deepen those relationships onyour podcast, that can really
deepen those relationships.
So maybe a quick hit on YouTubeto solve a problem but then
deepen those relationships onyour podcast.
(07:49):
The other part of it is yourcontent style.
Youtube really does like quick,easy, like get to the point as
quickly as possible or tell mehow you're gonna help me.
You've probably heard peopletalk about the hooks of the
video.
It's like well, what's the hook?
Why am I going to watch this?
What's the purpose of this?
How is this going to better mylife or inform me or motivate me
(08:11):
or whatever it is?
So that's really how YouTube is, whereas podcasting allows for
that more long form storytelling, in-depth exploration or doing
these really deep interviews.
It really just depends on yourstyle too, because this is how
my style is, but your style maybe totally different.
(08:32):
But I wanted to just give like ahigh level comparison of
YouTube versus podcast and whatthat looks like.
And then, why does this matter?
Like?
Why do any of these differencesmatter?
Well, it matters because youneed to tailor your approach and
really maximize the impact onboth platforms and what that can
mean for your content and foryour business.
So that's the first thing.
We talk about how podcast andYouTube like.
(08:52):
How are they different?
How are they the same?
The second part is I want to goover high level my process of
how I plan my YouTube videos,which is going to overlap with
how I do my podcast content,because a lot of the content I
put on YouTube today they're onein the same Like.
My podcast on YouTube is thesame as what you're going to
(09:13):
hear on the audio version.
The only difference is I have aincredible video editor, so
shout out, jay.
So he.
I always tell him I'm like, putyour, put your Instagram tag or
put your website on here CauseI want you to.
I'm like, put your Instagramtag or put your website on here
because I want you to.
I love giving you a shout outbecause what he does for me is
so helpful, but he will put allthese incredible visuals that
(09:34):
really just make the narrativeof storytelling so much more
impactful.
So again, shout out to JayThank you so much for all that
you do.
But let's go back to theplanning process, because the
first thing that I do becauseI'm such a huge fan of content
calendars you can find tons ofresources on content calendars.
Just literally Google my nameCrystal Prophet, content
(09:56):
Calendars and podcast episodeswill pop up like resources,
youtube videos so much will popup because I am such a believer
in content calendars and whatthey can do for you.
But in doing that, I reallythink about the first step in
that is researching keywords andtrends.
So part of this is using toolsand resources that can give you,
(10:20):
like they feed these to you ona silver platter, like here are
the things that you can talkabout.
So whether you use somethinglike TubeBuddy or vidIQ on your
YouTube channel, those are likehighly recommended.
I use TubeBuddy.
I've been using it forever.
You can go to crystalprofitcomforward slash TubeBuddy.
I'm a proud affiliate for themto go check them out, but I've
been using them for years.
(10:41):
Another one is Creator HooksPro.
I think I've been using themfor about six months, maybe more
.
At this point.
I don't actually remember whenI found them I think it was last
summer, but they're incredible,like that's actually where I
got the idea for a recentpodcast episode.
I was checking my email.
They send a weekly email oflike great videos that have
(11:02):
performed super well, why theyperform well, why some of them
flopped.
So I lean into my resources onthe content that I'm planning,
and you can use other tools likeGoogle Trends as well if you
have an industry topic that'scyclical or you want to know
what are people talking aboutnow and how can I tie that into
my content.
So highly recommend all ofthose.
(11:22):
But the other thing that wereally need to talk about is
what kind of research are youdoing regularly in your content?
Tell me in the comments what isyour topic.
Let us know what are the mainkeywords that you would research
, because if you don't knowthese, then that's like square
one where you need to start.
(11:43):
You need to do some initialresearch because this gets
easier as time goes on andyou've been creating content for
a while.
But if you're brand new to thisand you've never done keyword
research, then that's yourhomework assignment.
After you're done, listeningand watching today is you need
to go do some basic, essentialkeyword research on your topic.
(12:04):
I also use Ubersuggest.
I use this for a higher levelview of my website and the
different pieces of content thatI'm using, but you could use
that as well as helping you doSEO keyword planning.
I want to throw as many toolsyour direction as I can, because
some of these will work for you.
Some of these are going to belike oh, I don't need that right
(12:26):
now, but definitely try allthese tools out and see what
could work best for you and yourcontent.
The second step is understandingyour audience's needs.
Right, so you've done somebasic keyword research.
Maybe you've seen what's reallypopular out there, but then you
think about okay, how does like?
What does this have to do withmy audience?
Are these topics relevant formy audience or do they make
(12:49):
sense?
I love a survey.
I talk about surveys all thetime.
I have a specific YouTube videothat I want you to go check out
.
It's all about getting feedbackfrom your audience.
So if you've never done this,you have no idea how to do this.
Where to start?
Go watch that video, go listento that resource, because it can
absolutely tell you.
I also ask for feedback in thecomments.
(13:11):
I ask for people to reply to myemails and I will send formal
surveys from time to time onwhat do people want from me when
people put a comment in ourmembership.
We have a membership calledPodcasters Connect.
You can join for free.
We're going to have a resourcelinked where you're watching or
listening to this, but I willtake screenshots and I throw
(13:31):
that into my content calendar orI put it in a sauna.
I did this the other day.
Someone sent me an email andthey were asking me all these
questions and I was like, well,if she has these questions,
there's probably 10 other peoplethat have these questions.
So get into conversation withyour audience and then create
content about what they areasking you for.
Even better if you get youraudience's permission to say you
(13:54):
know, hey, can I shout you outin the next episode that we air,
because you are my inspirationfor this.
So make sure that you areanswering common questions that
your audience has, but you're incontinuous conversation with
them so that you know what youraudience wants and needs.
All right, so step one researchkeywords.
Step two is understanding youraudience needs.
(14:16):
The third step is having aclear outline.
So I use ChatGPT for this.
I will throw in, like,different pieces it depends on
the day and what I'm working on.
But my process is to say okay,kathy asked this question and
(14:36):
she wants to know about X, y andZ.
Give me some ideas of topicsthat I could talk about.
Sometimes I'll say draft anoutline for me and then it'll
spit out a draft and I'm likethat was garbage, let's refine
it, let's make it, let's make itbetter.
But I use AI to help me do this.
So if you are looking to plansomething, I highly recommend
(14:56):
using a tool that makes sensefor you.
If you're like I don't want touse AI for this, that's fine,
but I recommend leaning intohaving a drafted outline working
on, like how can I add in story?
How can I add in real lifeexamples, whether it's from your
own journey or someone else's?
I'm a big proponent of addingstories Like I will go through.
(15:17):
Even before, when I wasplanning this episode today, I
was like okay, what stories canI include?
Where can I really add thingsin that are going to be tangible
for my audience, that they'llhave clear takeaways and be able
to take action as soon asthey're done listening to this.
So get that clear outline andthen ask yourself, what could I
do to make this better, moretangible, or they could take
(15:40):
direct action?
But this helps so much.
I don't just do off the cuff, Idon't do a fully scripted
episode either.
I do somewhere right in themiddle I do a heavily outlined
outline.
There we go Heavily outlinedoutline, heavily bulleted
outline, I should say, and thenI go with it.
But y'all, I'm not a scriptedperson.
(16:01):
I do not like to read from ascript.
I have this teleprompter appthat I will use every once in a
while, but I don't like to befully scripted.
So I like a clear outline andit really helps whenever I'm
recording my videos.
But the last step I'm going togive for batching and are sorry
for my process, I just gave itaway my process for planning
(16:22):
YouTube videos is batching LikeI will record multiple episodes.
The thing that I'm mostobsessed with right now isn't
batch recording, but it'sbatching Like I will record
multiple episodes.
The thing that I'm mostobsessed with right now isn't
batch recording, but it's batchplanning.
Oh, batch planning iseverything to me.
So I had two interviews that Idid back to back and I was like,
okay, great, those are my nexttwo interviews.
But then I realized, oh, okay,that's going to be like a leap
(16:45):
week, right, so I'll have a soloepisode, then I'll have an
interview, then I'll have a soloepisode, then I'll have an
interview, then I'll haveanother solo and then I'll have
another interview.
So there's like a gap, like I'mgonna have to have an interview
before and then I'm gonna haveto have an interview after, and
so I will sit down and I willbatch, plan those episodes that
need to fall in between all ofthese interviews, and it just
(17:06):
gives me so much life.
This is the other thing that I'mspecifically known for, and
people come to me askingquestions about how do you batch
content, like, what does thatactually look like and how can I
make this effective for me?
How can I make this work for me?
And I have to tell you, like,go watch our content, go Google
Crystal Prophet batching orbatch content, batching content
(17:29):
and you will find so manyresources that will link to them
where you're watching this orlistening to this today, because
it really is important,important, and it saves me so
much time whenever I can recordmultiple things at once.
And if you want to know myworkflows this is a question
that somebody else recentlyasked me about is like can you
share?
Again, I was polling myaudience on Instagram and they
(17:53):
had asked can you share more ofthe tools and the workflows that
you use for batching?
So let me know if that's aresource that you want, tell me
in the chat and send me a fanmail.
If you're listening on theaudio only version, you're going
to find at the very top of theepisode description for this
episode where it says sendCrystal a text message.
So send me a text message.
(18:13):
Let me know what specificquestions you have about
batching and we can do some morecontent about that.
But, moving on, okay, so wecovered those.
Let me go back through the foursteps of what I use to plan
episodes Keyword research, right, or looking at trends, what's
happening online.
The other one is understandingmy audience's needs.
The third one is crafting aclear outline and the fourth
(18:37):
piece is batching.
This is how I work through myYouTube planning process.
So the next piece is so dangimportant.
Okay, it's all about batchingor, sorry, balancing
searchability with content youlove, and I think that this is
where so many people get trippedup, get messed up and they burn
(19:00):
out.
You find all of these trendsonline.
Like, you start doing all thisGoogle research or're looking at
YouTube videos and you're like,oh my gosh, if I just talk
about this one topic, then mychannel could explode.
I could do so many incrediblethings if I just like go ahead
and talk about this thing that'strending or this thing that's
(19:21):
hot right now.
Here's the cautionary tale.
I, when I was first starting andI was talking about podcasting,
I saw that there were so manyresources on how to podcast for
free, how to get started with apodcast for free, how to do this
.
It was like free, free, free,free, free.
And I saw a few peers in myindustry that they really
(19:42):
started like they leaned into itand they leaned into it hard.
They were like we're going totalk about free podcasting, free
, this, free, that.
And over time they did growtheir channel a lot faster than
I grew mine.
But what happened is later downthe road, they sent me a
message and were superfrustrated.
(20:02):
They were like we built thisaudience of everyone just wanted
everything for free.
So when we went to sell ourcourse, our products, our
services, no one bought anything.
And I was like, oh, because youhave a bunch of freebie seekers
like you have been creating,like you are shouting to the
people that are like we justshop at the dollar store and now
(20:25):
you want them to go to thehigh-end, exclusive like Louis
Vuitton, and you're like whoa,they're like what's that saying?
I always love it and I totallymess it up.
It's like you have champagnetaste on a beer budget right,
like you can't do that.
So, even though there may besomething that is totally
(20:45):
trending and going like it's hot, right it going like it's hot,
right, it is hot, it's trending,it's on fire, as the kids say
these days it doesn't mean youhave to talk about it or you
have to fully lean into it andthat be the only thing that you
talk about for the next sixmonths, because there is a
balance.
There is a balance.
(21:06):
I think that you should coverthings.
I have a video that blew up.
It was a short on YouTube, allabout threads, when threads from
Instagram first came out and Ihad said, oh, this is how you
post your very first thread.
I still get hits on this allthe time and I had this thought
for a split second.
Maybe I should talk aboutthreads.
(21:29):
Maybe I should be the threadsexpert.
But then I was like y'all, Ihated Twitter, I hated X, I
hated.
I'm not even on there, I don'teven show up at all.
And yet here's this brand newplatform that's very similar,
and for a split second I waslike you're not going to talk
about this, you don't like thisplatform, this isn't your jam,
(21:50):
this isn't your thing.
So, even though I was seeingmassive results very quickly
from this one video, I was likethis no, no, no, no.
So my tip for you is planningabout 80% of your content based
on searchability and youraudience demand, but also
reserving 20% for your logic andwhat you actually want to talk
(22:13):
about.
And the other piece is youdon't want to have something.
So this is what I'll callfinding your overlap.
You don't want to havesomething that is not aligned
with your goals, your values andthe content that you want to
produce.
So you're never going to hearme talk exclusively about
recording content in person,right In person, in a studio,
(22:37):
because I don't record Like.
I don't know if you see this.
I mean, I'm in my studio athome, but I'm not inviting
people to my house to recordstuff.
I don't have this big walk-inphysical studio.
I have several friends that do,and all for them.
I'm going to point you to themall day, every day.
If you want to record in person, go check out Adode Media, my
(22:59):
good friend, anna in Atlanta.
She is the resource that youneed for recording in person in
the studio.
You want to know what productiondesign looks like.
You wanna know what this couldbe for someone that owns a
studio that's not me.
Even if that blew up tomorrow,maybe I'll have Ana on my
podcast to talk about it, whichwe do.
I'm like this is me calling youout, ana.
(23:20):
We need to get you on thepodcast, but it's not something
I'm gonna talk about all thetime.
So find that overlap whereyou're comfortable, where it's
like.
Again that 80% of like okay,this is searchable, this is
something that my audience wants, but 20% of me like.
I know I don't wanna talk aboutthis all the time, or I don't
want this to be my main focus,my main topic.
(23:41):
Forever and ever, amen.
So you're gonna have to findwhat that looks like for you,
and then the other person is or.
The other point to make here isusing feedback loops on what's
actually working.
Like how can you balance thecontent you want to create with
what your audience wants?
You ask them.
You keep asking them.
(24:02):
Remember when I told you aboutstaying in conversation with
your audience, like it's not,like it's a one and done.
Like talk to your audience onetime, no, it's constant
conversation.
So if something does well andit performs, send an email to
your list and say, hey, what didyou love about that video, what
did you love about that pieceof content?
And then people will respond toyou.
If you say, hey, I'm going touse this as inspiration for my
(24:23):
next video, you may be featuredin the next topic that we have.
So, all of that to say balancesearchability with the content
that you actually want to create, and you're likely to keep
creating and be excited aboutyour content.
But the last piece that I wantedto talk about is tools and
strategies for better planning.
(24:43):
I told you earlier I love totalk about planning.
I love to talk about planning.
I love to talk about content,calendars and, at the end of the
day, I live, breathe and die bymy Asana.
I really do Every single day.
I go into Asana and I'm likewhat do we need to do today.
What's happening, what's on thecalendar.
I look at what's happeningtomorrow and the next day.
(25:05):
It's something that I use forbatching.
Okay, if you wanna know how tobatch, how do you get ahead on
this?
You plan.
You have to have a strategictool that helps you plan.
I also love Engie, so I'm gonnagive a shout out to Engie.
You can go to crystalprofitcomforward slash E-N-J-I.
My friend Taylor look, I'm soexcited she's been on the
(25:27):
podcast.
Go listen to her episode orwatch her interview, because it
was so fantastic.
But she has an incredible toolfor planning.
You can schedule your socialpost on there.
You can plan your campaigns andyour strategy.
Go, check that out.
But just find a tool, even ifit's just a Google Sheet or a
Google Doc, whatever you need,but you need to get things out
(25:53):
of your head onto paper, onto adigital product that can help
you organize things, becausethere's so much value in
planning the content that you'regoing to create for the next 30
days, the next 90 days, thewhole year, whatever you want to
do, but really lean into toolsthat can help you.
And I already mentioned contentcalendars earlier.
We're going to link to those inthe show notes, but I have ones
(26:13):
for how to plan a contentcalendar in Asana.
I have one where I show you afull tutorial on what I do
before every single month and Iactually do this like once a
quarter now but it's a fullbehind the scenes of you can
watch that and go set up anentire content calendar in Asana
very quickly and what thatlooks like.
So lean into these toolsbecause they can help you with
(26:37):
strategy, they help you withplanning and they help you
become a better, more confidentcreator and, let's be honest,
you don't feel like you're justwinging it or like throwing
spaghetti against the wall,because you're doing your
research, you're planning yourcontent and you're showing up
that much more confident andthat is what will help you
sustain your content creationefforts.
(26:57):
So, y'all, I got on a soapboxtoday.
It felt good.
I'm like I'm feeling it.
I'm feeling it and I want toknow if you have wins to share.
Join us in Podcasters Connect.
I've already given it a shoutout today.
Go to crystalprofitcom forwardslash join.
Join the free plan.
If you're not ready to be apremium member, that's okay,
(27:18):
because we can still haveconversations like this.
We can brainstorm ideas foryour show and I just love having
conversations with podcastersthere.
This is this has been a gamechanging platform for me,
because I'm actually talking topeople in my audience every
single day on this platform,every single day, whether it's
(27:38):
in the bigger feed that you knowit's like a social media feed
that we're all already used toor we're in the DMs.
People are asking me one on onequestions in the DMs.
I love it so much.
I love it so freaking much andI want you to go join it.
Join Podcasters Connect.
Please join.
It's free, like I said like amillion times, and it is the
(27:59):
place where we're hanging outevery single day.
We have not done this in asecond, but this really relates
to our topic here today, so Iwanted to do a fan mail shout
out.
So we're going to close on thisand this is actually from my
good friend, amy Connell.
So she's here in the Houstonarea and she has the graced
(28:20):
health for Christian women over40.
Go check out her podcast gracedhealth.
It is so fantastic.
Amy's been on the show beforeand I've actually been on her
podcast before, but I love thisso much so she says I gotta know
Again.
This is through fan mail.
Okay, this is on the audio-onlyversion or you know.
Wherever you're listening,watching this, you can send me a
(28:41):
text message.
So this is what she said.
I gotta know Did mama get a newchair for Christmas, amy?
I did not.
Okay, like I actually, when I'mrecording this right now, I
need a new chair.
My chair is awful, like it justlike slowly goes down over time
when I'm recording.
So that's the behind the scenesyou didn't know you needed
today, but she said greatepisode Looking forward to 2025.
(29:06):
I had found I thrive when Iapproach tasks as projects.
So in 2025, I'll be batchingthings as projects.
Okay, like, totally alignedwith what we were talking about
today with batching.
For example, I have a ton ofvideo interviews that need to be
uploaded to YouTube.
This was very timely.
Do you see why I added this oneto today's episode?
One month, I plan on uploadingthose, along with all the
(29:29):
metadata that goes along with it, as well as repurposing by
creating shorts from that.
Another month, I'll scheduleseveral months worth of
Pinterest images.
I'm also launching a new onlinecourse and will strategically
plan my podcast content tosupport the marketing lead up.
Thanks for all that you do,crystal.
Amy, thank you so much for yourcomment and I love to hear that
(29:53):
you're going to be working inprojects and you're going to be
strategically going through thebits and pieces of your business
and your content that make themost sense for you to focus on.
I was actually just tellingsomeone the other day we were
talking about it was actuallyDoug in Podcasters Connect.
We were talking about how totackle all the parts of your
(30:13):
business.
Whenever you know you're I'mrecording this.
It's at the beginning of abrand new year and it can feel
overwhelming to think like, gosh, what are all the things that I
want to focus on for the year?
And what I told him was well,add those things down, put a
whole running list of all thethings that you want to do this
year and then assign a quarterof the year to focus on one of
(30:37):
those things, so you don't needto.
We were talking aboutmonetization.
We were talking about how wecould monetize through
Buzzsprout ads.
We were talking about how youcan monetize on YouTube.
You could get sponsorships, andI was just like don't focus on
all of them at once because youwill not get a lot of traction.
I've told y'all so many timesabout the book that I love,
called the One Thing by GaryKeller and Jay Papasan.
(30:58):
I want you to go read this book.
If you have not read it, it's agreat time of year to read it.
But it also talks about howfocusing on one thing really
gets you that much more momentum.
So much faster, so much faster.
So sitting down, focusing onthose things like Amy's talking
about here, like I'm batchingthings, I'm gonna focus on
YouTube, maybe for 30 days or 90days.
(31:21):
Then I'm gonna focus onPinterest for 30 days or 90 days
and I'm gonna work on somethingelse.
So I can't stress enough howhaving a tool like Asana again
making another plug for AsanaEngie anything that helps you
really take a high levelapproach to your calendar and
what you're doing throughout theyear, lean into those and say,
okay, I'm going to focus on thisfor this amount of time, then
(31:44):
I'm going to focus on this andI'm going to focus on this, but
have those strategic markersthroughout the year and you can
accomplish so much more.
Okay, oh, this was such anincredible topic.
I love talking about YouTube.
If you have more questionsabout YouTube, send me, put a
comment in the chat, let me know.
Like.
Send me a text message, like Isaid, through fan mail, but I
(32:04):
wanna recap the takeaways realfast.
So, for today, youtube contentreally thrives on scalability
and audience intent, so makesure you're focusing on that
depth and connection, becauseyou can really make that happen.
Whenever you take YouTubecontent, that leads to your
podcasting content and if thisfeels like it's a more advanced
(32:26):
strategy some of this is, and ifyou're just getting started,
you may not be ready for all ofthis, but bookmark this video to
come back to it and circle backto these topics again in the
future, because it can make allthe difference.
The other part is keywordresearch, audience insights.
Getting that feedback andcontent planning are essential
for having success on YouTube.
(32:48):
And then the other piece ofthis is balancing audience
demand with the topics youactually want to talk about can
keep your message more authenticto you and so much more
impactful.
But that's all I have for youtoday.
So great episode, great wrap up, and I cannot wait to talk to
you again next week, but that'sall I have for you.
(33:08):
So make sure you hit thatfollow or subscribe button
wherever you're listening orwatching and, as always,
remember, keep it up.
We all have to start somewhere.
So if there's one thing that we love to talk about
around here, it's planning, anda lot of you have asked me well
, how do you plan your content?
What does that look like?
And so I thought I would go alittle bit deeper into how I
plan my YouTube content versuspodcasting, because it is
(00:21):
slightly different and I'vechanged this over the years.
So I thought I would kind ofshare more behind the scenes on
how I really balance the search,because it is slightly
different and I've changed thisover the years.
So I thought I would kind ofshare more behind the scenes on
how I really balance thesearchability versus my audience
needs, or actually an and.
It's not really a versus orlike an and or situation it's.
I wanna have topics that aresearchable, but I also want it
(00:41):
to be something that serves avery specific part of my
audience.
So we're gonna dive into whatthat looks like and how I plan
things today versus how I usedto a long time ago, and how it's
more effective.
But also, I mean YouTube isstill it's the second largest
search engine behind Google, andit really makes a difference
(01:02):
Having video content.
Especially if you're watchingthis on YouTube, you're like,
yeah, I can see Crystal.
I can see she talks with herhands and she's moving around a
lot, and you can see myenvironment.
You can see where I am.
So I think that video is gonnacontinue to play a really big
role for a podcast movingforward, and it's just so
powerful whenever you can createtopics for your audience and
(01:25):
they have that moment of like ohmy gosh, this was created just
for me.
I think it's so powerfulwhenever you take time to plan
to make that happen.
That is intentional.
I'm creating this video todaybecause you have been asking me
about YouTube and what thatlooks like and wanting to see
more behind the scenes.
We're going to talk about highlevel, the differences between
(01:50):
YouTube and podcasting andpodcast planning, as I should
say, and what that looks like.
Then we're talking about toolsand strategies for planning
searchable YouTube content andthen a few tips for balancing
what your audience wants withwhat you actually want to create
and what that looks like.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
(02:12):
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Hello and welcome back to theProfit Podcast.
(02:36):
I'm excited to talk about thistopic here today and, if we have
not met before, I am CrystalProfit.
I'm your podcast coach,coaching content strategist, and
today we're going deeper, onYouTube specifically.
But again, I kind of said thisin the intro, but video is a big
component of my content and itis continued to return dividends
(02:59):
in my business, meaning themore video I put out and putting
video content from my audience,I feel like we create a deeper,
stronger connection a lotfaster than audio only.
So this is my plug for those ofyou that have been audio only
podcast maybe 2025 or beyond,like this, is the year for you
to put some video content infront of your audience and see
(03:22):
how it performs.
So the first thing we're goingto talk about today is how
YouTube content differs frompodcast content and what I mean
by that.
So the first part is justsearchability.
Y'all I wish that we hadfigured out searchability, so I
remember.
I'm going to tell a quick storyabout being at Podcast Movement
in 2021.
And Mark Cuban was on stage.
(03:44):
He was launching, you know, hisapp for podcasters.
I stood up and I asked thisquestion, like it's still like.
Oh my gosh, I got to meet MarkCuban like owner of the
Mavericks Shark Tank,extraordinaire, like all these
things and I stood up and Iasked the question about
searchability, likediscoverability, and he had a
(04:05):
crap answer for it, like he didnot have a good answer for how
his platform, his solution, wasgoing to solve searchability and
discoverability for podcasts.
It's still one of those thingsthat audio-only podcasts really
struggle with.
So this is why I'm such aproponent of YouTube and putting
(04:27):
video content out.
It's going to look differentfor everybody.
Some of you will want to putyour entire podcast episodes,
like what I do.
Other people are going to belike no, I just want to do
YouTube shorts and I want to putclips of my show out there, and
then I also want to crosspromote that on Instagram.
Awesome, you do, you Like youdo this and, however, it's gonna
make sense for you.
But, at the end of the day,youtube really helps because
(04:49):
it's driven by algorithms andkeywords and audience search
habits where you can literallytype in how to X, y and Z
something related to yourindustry and then your audience
can find you.
They can find you that way.
So contrast that withpodcasting, where episodes are
often just kind of there.
They're there to deepen therelationships with your audience
(05:11):
.
So do you need to have both?
I think so.
I think you need both audioonly and video, but it's just a
matter of searchability andhaving that really powerful
Google algorithm behind you,feeding content in front of an
audience that you may otherwisenot be serving.
So that's the first piece issearchability.
The next one is audience intent.
(05:33):
Like people are activelylooking for solutions when
they're on YouTube.
So I don't know about you, butwhenever I'm trying to fix
something in my house, or like Iwant decoration ideas or I want
to look up a trailer of a movie, like I'm going to YouTube.
That's where I'm, or I'm goingto Google first and then it's
sending me to YouTube.
So this is just like whatpeople are doing they're
(05:55):
actively searching for solutionson YouTube and your content
could be the thing that they'relooking for.
They just don't know it yet andthey, like you, need to be on
there in order for them to findyou.
So people are already lookingfor solutions, tutorials or
maybe just entertainment andunfortunately, with just podcast
listeners don't have that samewhat's the right word, like I
(06:21):
don't necessarily go seeking abrand new podcast to fix a quick
five-minute problem with mygarbage disposal.
I don't necessarily go seeking abrand new podcast to fix a
quick five minute problem withmy garbage disposal.
I don't.
I don't, I don't look for that.
I'm just looking for that quickhit Like give me a solution.
But let me tell you, when Ifind like garbage disposal was
not like a great, great examplefor this, but if I find someone
(06:43):
that solves a money issue or abusiness problem that I have,
you bet your bottom dollar I'mgoing to go see like do they
have a podcast?
Like I love their personality,I love like how they talked or
they were so real.
It's actually how I got to startlistening to Marie Forleo's
podcast.
I've found her on YouTube.
(07:04):
She has her MarieTV channel andthen I eventually started
watching her YouTube videos,started listening to her podcast
, became a super fan of hers andnow we've worked together in
doing promotions for B-Schooland Time Genius some of the
programs that she has.
But it was that relationshipthat started on YouTube.
That was later deepened bylistening to her motivational
(07:28):
talks all of her interviews inpodcast form.
So it doesn't have to be one orthe other YouTube or podcast,
it could be just YouTube is thetop of your funnel, that leads
to your podcast.
That can really deepen thoserelationships.
So maybe a quick hit on YouTubeto solve a problem but then
deepen those relationships onyour podcast, that can really
deepen those relationships.
So maybe a quick hit on YouTubeto solve a problem but then
deepen those relationships onyour podcast.
(07:49):
The other part of it is yourcontent style.
Youtube really does like quick,easy, like get to the point as
quickly as possible or tell mehow you're gonna help me.
You've probably heard peopletalk about the hooks of the
video.
It's like well, what's the hook?
Why am I going to watch this?
What's the purpose of this?
How is this going to better mylife or inform me or motivate me
(08:11):
or whatever it is?
So that's really how YouTube is, whereas podcasting allows for
that more long form storytelling, in-depth exploration or doing
these really deep interviews.
It really just depends on yourstyle too, because this is how
my style is, but your style maybe totally different.
(08:32):
But I wanted to just give like ahigh level comparison of
YouTube versus podcast and whatthat looks like.
And then, why does this matter?
Like?
Why do any of these differencesmatter?
Well, it matters because youneed to tailor your approach and
really maximize the impact onboth platforms and what that can
mean for your content and foryour business.
So that's the first thing.
We talk about how podcast andYouTube like.
(08:52):
How are they different?
How are they the same?
The second part is I want to goover high level my process of
how I plan my YouTube videos,which is going to overlap with
how I do my podcast content,because a lot of the content I
put on YouTube today they're onein the same Like.
My podcast on YouTube is thesame as what you're going to
(09:13):
hear on the audio version.
The only difference is I have aincredible video editor, so
shout out, jay.
So he.
I always tell him I'm like, putyour, put your Instagram tag or
put your website on here CauseI want you to.
I'm like, put your Instagramtag or put your website on here
because I want you to.
I love giving you a shout outbecause what he does for me is
so helpful, but he will put allthese incredible visuals that
(09:34):
really just make the narrativeof storytelling so much more
impactful.
So again, shout out to JayThank you so much for all that
you do.
But let's go back to theplanning process, because the
first thing that I do becauseI'm such a huge fan of content
calendars you can find tons ofresources on content calendars.
Just literally Google my nameCrystal Prophet, content
(09:56):
Calendars and podcast episodeswill pop up like resources,
youtube videos so much will popup because I am such a believer
in content calendars and whatthey can do for you.
But in doing that, I reallythink about the first step in
that is researching keywords andtrends.
So part of this is using toolsand resources that can give you,
(10:20):
like they feed these to you ona silver platter, like here are
the things that you can talkabout.
So whether you use somethinglike TubeBuddy or vidIQ on your
YouTube channel, those are likehighly recommended.
I use TubeBuddy.
I've been using it forever.
You can go to crystalprofitcomforward slash TubeBuddy.
I'm a proud affiliate for themto go check them out, but I've
been using them for years.
(10:41):
Another one is Creator HooksPro.
I think I've been using themfor about six months, maybe more
.
At this point.
I don't actually remember whenI found them I think it was last
summer, but they're incredible,like that's actually where I
got the idea for a recentpodcast episode.
I was checking my email.
They send a weekly email oflike great videos that have
(11:02):
performed super well, why theyperform well, why some of them
flopped.
So I lean into my resources onthe content that I'm planning,
and you can use other tools likeGoogle Trends as well if you
have an industry topic that'scyclical or you want to know
what are people talking aboutnow and how can I tie that into
my content.
So highly recommend all ofthose.
(11:22):
But the other thing that wereally need to talk about is
what kind of research are youdoing regularly in your content?
Tell me in the comments what isyour topic.
Let us know what are the mainkeywords that you would research
, because if you don't knowthese, then that's like square
one where you need to start.
(11:43):
You need to do some initialresearch because this gets
easier as time goes on andyou've been creating content for
a while.
But if you're brand new to thisand you've never done keyword
research, then that's yourhomework assignment.
After you're done, listeningand watching today is you need
to go do some basic, essentialkeyword research on your topic.
(12:04):
I also use Ubersuggest.
I use this for a higher levelview of my website and the
different pieces of content thatI'm using, but you could use
that as well as helping you doSEO keyword planning.
I want to throw as many toolsyour direction as I can, because
some of these will work for you.
Some of these are going to belike oh, I don't need that right
(12:26):
now, but definitely try allthese tools out and see what
could work best for you and yourcontent.
The second step is understandingyour audience's needs.
Right, so you've done somebasic keyword research.
Maybe you've seen what's reallypopular out there, but then you
think about okay, how does like?
What does this have to do withmy audience?
Are these topics relevant formy audience or do they make
(12:49):
sense?
I love a survey.
I talk about surveys all thetime.
I have a specific YouTube videothat I want you to go check out
.
It's all about getting feedbackfrom your audience.
So if you've never done this,you have no idea how to do this.
Where to start?
Go watch that video, go listento that resource, because it can
absolutely tell you.
I also ask for feedback in thecomments.
(13:11):
I ask for people to reply to myemails and I will send formal
surveys from time to time onwhat do people want from me when
people put a comment in ourmembership.
We have a membership calledPodcasters Connect.
You can join for free.
We're going to have a resourcelinked where you're watching or
listening to this, but I willtake screenshots and I throw
(13:31):
that into my content calendar orI put it in a sauna.
I did this the other day.
Someone sent me an email andthey were asking me all these
questions and I was like, well,if she has these questions,
there's probably 10 other peoplethat have these questions.
So get into conversation withyour audience and then create
content about what they areasking you for.
Even better if you get youraudience's permission to say you
(13:54):
know, hey, can I shout you outin the next episode that we air,
because you are my inspirationfor this.
So make sure that you areanswering common questions that
your audience has, but you're incontinuous conversation with
them so that you know what youraudience wants and needs.
All right, so step one researchkeywords.
Step two is understanding youraudience needs.
(14:16):
The third step is having aclear outline.
So I use ChatGPT for this.
I will throw in, like,different pieces it depends on
the day and what I'm working on.
But my process is to say okay,kathy asked this question and
(14:36):
she wants to know about X, y andZ.
Give me some ideas of topicsthat I could talk about.
Sometimes I'll say draft anoutline for me and then it'll
spit out a draft and I'm likethat was garbage, let's refine
it, let's make it, let's make itbetter.
But I use AI to help me do this.
So if you are looking to plansomething, I highly recommend
(14:56):
using a tool that makes sensefor you.
If you're like I don't want touse AI for this, that's fine,
but I recommend leaning intohaving a drafted outline working
on, like how can I add in story?
How can I add in real lifeexamples, whether it's from your
own journey or someone else's?
I'm a big proponent of addingstories Like I will go through.
(15:17):
Even before, when I wasplanning this episode today, I
was like okay, what stories canI include?
Where can I really add thingsin that are going to be tangible
for my audience, that they'llhave clear takeaways and be able
to take action as soon asthey're done listening to this.
So get that clear outline andthen ask yourself, what could I
do to make this better, moretangible, or they could take
(15:40):
direct action?
But this helps so much.
I don't just do off the cuff, Idon't do a fully scripted
episode either.
I do somewhere right in themiddle I do a heavily outlined
outline.
There we go Heavily outlinedoutline, heavily bulleted
outline, I should say, and thenI go with it.
But y'all, I'm not a scriptedperson.
(16:01):
I do not like to read from ascript.
I have this teleprompter appthat I will use every once in a
while, but I don't like to befully scripted.
So I like a clear outline andit really helps whenever I'm
recording my videos.
But the last step I'm going togive for batching and are sorry
for my process, I just gave itaway my process for planning
(16:22):
YouTube videos is batching LikeI will record multiple episodes.
The thing that I'm mostobsessed with right now isn't
batch recording, but it'sbatching Like I will record
multiple episodes.
The thing that I'm mostobsessed with right now isn't
batch recording, but it's batchplanning.
Oh, batch planning iseverything to me.
So I had two interviews that Idid back to back and I was like,
okay, great, those are my nexttwo interviews.
But then I realized, oh, okay,that's going to be like a leap
(16:45):
week, right, so I'll have a soloepisode, then I'll have an
interview, then I'll have a soloepisode, then I'll have an
interview, then I'll haveanother solo and then I'll have
another interview.
So there's like a gap, like I'mgonna have to have an interview
before and then I'm gonna haveto have an interview after, and
so I will sit down and I willbatch, plan those episodes that
need to fall in between all ofthese interviews, and it just
(17:06):
gives me so much life.
This is the other thing that I'mspecifically known for, and
people come to me askingquestions about how do you batch
content, like, what does thatactually look like and how can I
make this effective for me?
How can I make this work for me?
And I have to tell you, like,go watch our content, go Google
Crystal Prophet batching orbatch content, batching content
(17:29):
and you will find so manyresources that will link to them
where you're watching this orlistening to this today, because
it really is important,important, and it saves me so
much time whenever I can recordmultiple things at once.
And if you want to know myworkflows this is a question
that somebody else recentlyasked me about is like can you
share?
Again, I was polling myaudience on Instagram and they
(17:53):
had asked can you share more ofthe tools and the workflows that
you use for batching?
So let me know if that's aresource that you want, tell me
in the chat and send me a fanmail.
If you're listening on theaudio only version, you're going
to find at the very top of theepisode description for this
episode where it says sendCrystal a text message.
So send me a text message.
(18:13):
Let me know what specificquestions you have about
batching and we can do some morecontent about that.
But, moving on, okay, so wecovered those.
Let me go back through the foursteps of what I use to plan
episodes Keyword research, right, or looking at trends, what's
happening online.
The other one is understandingmy audience's needs.
The third one is crafting aclear outline and the fourth
(18:37):
piece is batching.
This is how I work through myYouTube planning process.
So the next piece is so dangimportant.
Okay, it's all about batchingor, sorry, balancing
searchability with content youlove, and I think that this is
where so many people get trippedup, get messed up and they burn
(19:00):
out.
You find all of these trendsonline.
Like, you start doing all thisGoogle research or're looking at
YouTube videos and you're like,oh my gosh, if I just talk
about this one topic, then mychannel could explode.
I could do so many incrediblethings if I just like go ahead
and talk about this thing that'strending or this thing that's
(19:21):
hot right now.
Here's the cautionary tale.
I, when I was first starting andI was talking about podcasting,
I saw that there were so manyresources on how to podcast for
free, how to get started with apodcast for free, how to do this
.
It was like free, free, free,free, free.
And I saw a few peers in myindustry that they really
(19:42):
started like they leaned into itand they leaned into it hard.
They were like we're going totalk about free podcasting, free
, this, free, that.
And over time they did growtheir channel a lot faster than
I grew mine.
But what happened is later downthe road, they sent me a
message and were superfrustrated.
(20:02):
They were like we built thisaudience of everyone just wanted
everything for free.
So when we went to sell ourcourse, our products, our
services, no one bought anything.
And I was like, oh, because youhave a bunch of freebie seekers
like you have been creating,like you are shouting to the
people that are like we justshop at the dollar store and now
(20:25):
you want them to go to thehigh-end, exclusive like Louis
Vuitton, and you're like whoa,they're like what's that saying?
I always love it and I totallymess it up.
It's like you have champagnetaste on a beer budget right,
like you can't do that.
So, even though there may besomething that is totally
(20:45):
trending and going like it's hot, right it going like it's hot,
right, it is hot, it's trending,it's on fire, as the kids say
these days it doesn't mean youhave to talk about it or you
have to fully lean into it andthat be the only thing that you
talk about for the next sixmonths, because there is a
balance.
There is a balance.
(21:06):
I think that you should coverthings.
I have a video that blew up.
It was a short on YouTube, allabout threads, when threads from
Instagram first came out and Ihad said, oh, this is how you
post your very first thread.
I still get hits on this allthe time and I had this thought
for a split second.
Maybe I should talk aboutthreads.
(21:29):
Maybe I should be the threadsexpert.
But then I was like y'all, Ihated Twitter, I hated X, I
hated.
I'm not even on there, I don'teven show up at all.
And yet here's this brand newplatform that's very similar,
and for a split second I waslike you're not going to talk
about this, you don't like thisplatform, this isn't your jam,
(21:50):
this isn't your thing.
So, even though I was seeingmassive results very quickly
from this one video, I was likethis no, no, no, no.
So my tip for you is planningabout 80% of your content based
on searchability and youraudience demand, but also
reserving 20% for your logic andwhat you actually want to talk
(22:13):
about.
And the other piece is youdon't want to have something.
So this is what I'll callfinding your overlap.
You don't want to havesomething that is not aligned
with your goals, your values andthe content that you want to
produce.
So you're never going to hearme talk exclusively about
recording content in person,right In person, in a studio,
(22:37):
because I don't record Like.
I don't know if you see this.
I mean, I'm in my studio athome, but I'm not inviting
people to my house to recordstuff.
I don't have this big walk-inphysical studio.
I have several friends that do,and all for them.
I'm going to point you to themall day, every day.
If you want to record in person, go check out Adode Media, my
(22:59):
good friend, anna in Atlanta.
She is the resource that youneed for recording in person in
the studio.
You want to know what productiondesign looks like.
You wanna know what this couldbe for someone that owns a
studio that's not me.
Even if that blew up tomorrow,maybe I'll have Ana on my
podcast to talk about it, whichwe do.
I'm like this is me calling youout, ana.
(23:20):
We need to get you on thepodcast, but it's not something
I'm gonna talk about all thetime.
So find that overlap whereyou're comfortable, where it's
like.
Again that 80% of like okay,this is searchable, this is
something that my audience wants, but 20% of me like.
I know I don't wanna talk aboutthis all the time, or I don't
want this to be my main focus,my main topic.
(23:41):
Forever and ever, amen.
So you're gonna have to findwhat that looks like for you,
and then the other person is or.
The other point to make here isusing feedback loops on what's
actually working.
Like how can you balance thecontent you want to create with
what your audience wants?
You ask them.
You keep asking them.
(24:02):
Remember when I told you aboutstaying in conversation with
your audience, like it's not,like it's a one and done.
Like talk to your audience onetime, no, it's constant
conversation.
So if something does well andit performs, send an email to
your list and say, hey, what didyou love about that video, what
did you love about that pieceof content?
And then people will respond toyou.
If you say, hey, I'm going touse this as inspiration for my
(24:23):
next video, you may be featuredin the next topic that we have.
So, all of that to say balancesearchability with the content
that you actually want to create, and you're likely to keep
creating and be excited aboutyour content.
But the last piece that I wantedto talk about is tools and
strategies for better planning.
(24:43):
I told you earlier I love totalk about planning.
I love to talk about planning.
I love to talk about content,calendars and, at the end of the
day, I live, breathe and die bymy Asana.
I really do Every single day.
I go into Asana and I'm likewhat do we need to do today.
What's happening, what's on thecalendar.
I look at what's happeningtomorrow and the next day.
(25:05):
It's something that I use forbatching.
Okay, if you wanna know how tobatch, how do you get ahead on
this?
You plan.
You have to have a strategictool that helps you plan.
I also love Engie, so I'm gonnagive a shout out to Engie.
You can go to crystalprofitcomforward slash E-N-J-I.
My friend Taylor look, I'm soexcited she's been on the
(25:27):
podcast.
Go listen to her episode orwatch her interview, because it
was so fantastic.
But she has an incredible toolfor planning.
You can schedule your socialpost on there.
You can plan your campaigns andyour strategy.
Go, check that out.
But just find a tool, even ifit's just a Google Sheet or a
Google Doc, whatever you need,but you need to get things out
(25:53):
of your head onto paper, onto adigital product that can help
you organize things, becausethere's so much value in
planning the content that you'regoing to create for the next 30
days, the next 90 days, thewhole year, whatever you want to
do, but really lean into toolsthat can help you.
And I already mentioned contentcalendars earlier.
We're going to link to those inthe show notes, but I have ones
(26:13):
for how to plan a contentcalendar in Asana.
I have one where I show you afull tutorial on what I do
before every single month and Iactually do this like once a
quarter now but it's a fullbehind the scenes of you can
watch that and go set up anentire content calendar in Asana
very quickly and what thatlooks like.
So lean into these toolsbecause they can help you with
(26:37):
strategy, they help you withplanning and they help you
become a better, more confidentcreator and, let's be honest,
you don't feel like you're justwinging it or like throwing
spaghetti against the wall,because you're doing your
research, you're planning yourcontent and you're showing up
that much more confident andthat is what will help you
sustain your content creationefforts.
(26:57):
So, y'all, I got on a soapboxtoday.
It felt good.
I'm like I'm feeling it.
I'm feeling it and I want toknow if you have wins to share.
Join us in Podcasters Connect.
I've already given it a shoutout today.
Go to crystalprofitcom forwardslash join.
Join the free plan.
If you're not ready to be apremium member, that's okay,
(27:18):
because we can still haveconversations like this.
We can brainstorm ideas foryour show and I just love having
conversations with podcastersthere.
This is this has been a gamechanging platform for me,
because I'm actually talking topeople in my audience every
single day on this platform,every single day, whether it's
(27:38):
in the bigger feed that you knowit's like a social media feed
that we're all already used toor we're in the DMs.
People are asking me one on onequestions in the DMs.
I love it so much.
I love it so freaking much andI want you to go join it.
Join Podcasters Connect.
Please join.
It's free, like I said like amillion times, and it is the
(27:59):
place where we're hanging outevery single day.
We have not done this in asecond, but this really relates
to our topic here today, so Iwanted to do a fan mail shout
out.
So we're going to close on thisand this is actually from my
good friend, amy Connell.
So she's here in the Houstonarea and she has the graced
(28:20):
health for Christian women over40.
Go check out her podcast gracedhealth.
It is so fantastic.
Amy's been on the show beforeand I've actually been on her
podcast before, but I love thisso much so she says I gotta know
Again.
This is through fan mail.
Okay, this is on the audio-onlyversion or you know.
Wherever you're listening,watching this, you can send me a
(28:41):
text message.
So this is what she said.
I gotta know Did mama get a newchair for Christmas, amy?
I did not.
Okay, like I actually, when I'mrecording this right now, I
need a new chair.
My chair is awful, like it justlike slowly goes down over time
when I'm recording.
So that's the behind the scenesyou didn't know you needed
today, but she said greatepisode Looking forward to 2025.
(29:06):
I had found I thrive when Iapproach tasks as projects.
So in 2025, I'll be batchingthings as projects.
Okay, like, totally alignedwith what we were talking about
today with batching.
For example, I have a ton ofvideo interviews that need to be
uploaded to YouTube.
This was very timely.
Do you see why I added this oneto today's episode?
One month, I plan on uploadingthose, along with all the
(29:29):
metadata that goes along with it, as well as repurposing by
creating shorts from that.
Another month, I'll scheduleseveral months worth of
Pinterest images.
I'm also launching a new onlinecourse and will strategically
plan my podcast content tosupport the marketing lead up.
Thanks for all that you do,crystal.
Amy, thank you so much for yourcomment and I love to hear that
(29:53):
you're going to be working inprojects and you're going to be
strategically going through thebits and pieces of your business
and your content that make themost sense for you to focus on.
I was actually just tellingsomeone the other day we were
talking about it was actuallyDoug in Podcasters Connect.
We were talking about how totackle all the parts of your
(30:13):
business.
Whenever you know you're I'mrecording this.
It's at the beginning of abrand new year and it can feel
overwhelming to think like, gosh, what are all the things that I
want to focus on for the year?
And what I told him was well,add those things down, put a
whole running list of all thethings that you want to do this
year and then assign a quarterof the year to focus on one of
(30:37):
those things, so you don't needto.
We were talking aboutmonetization.
We were talking about how wecould monetize through
Buzzsprout ads.
We were talking about how youcan monetize on YouTube.
You could get sponsorships, andI was just like don't focus on
all of them at once because youwill not get a lot of traction.
I've told y'all so many timesabout the book that I love,
called the One Thing by GaryKeller and Jay Papasan.
(30:58):
I want you to go read this book.
If you have not read it, it's agreat time of year to read it.
But it also talks about howfocusing on one thing really
gets you that much more momentum.
So much faster, so much faster.
So sitting down, focusing onthose things like Amy's talking
about here, like I'm batchingthings, I'm gonna focus on
YouTube, maybe for 30 days or 90days.
(31:21):
Then I'm gonna focus onPinterest for 30 days or 90 days
and I'm gonna work on somethingelse.
So I can't stress enough howhaving a tool like Asana again
making another plug for AsanaEngie anything that helps you
really take a high levelapproach to your calendar and
what you're doing throughout theyear, lean into those and say,
okay, I'm going to focus on thisfor this amount of time, then
(31:44):
I'm going to focus on this andI'm going to focus on this, but
have those strategic markersthroughout the year and you can
accomplish so much more.
Okay, oh, this was such anincredible topic.
I love talking about YouTube.
If you have more questionsabout YouTube, send me, put a
comment in the chat, let me know.
Like.
Send me a text message, like Isaid, through fan mail, but I
(32:04):
wanna recap the takeaways realfast.
So, for today, youtube contentreally thrives on scalability
and audience intent, so makesure you're focusing on that
depth and connection, becauseyou can really make that happen.
Whenever you take YouTubecontent, that leads to your
podcasting content and if thisfeels like it's a more advanced
(32:26):
strategy some of this is, and ifyou're just getting started,
you may not be ready for all ofthis, but bookmark this video to
come back to it and circle backto these topics again in the
future, because it can make allthe difference.
The other part is keywordresearch, audience insights.
Getting that feedback andcontent planning are essential
for having success on YouTube.
(32:48):
And then the other piece ofthis is balancing audience
demand with the topics youactually want to talk about can
keep your message more authenticto you and so much more
impactful.
But that's all I have for youtoday.
So great episode, great wrap up, and I cannot wait to talk to
you again next week, but that'sall I have for you.
(33:08):
So make sure you hit thatfollow or subscribe button
wherever you're listening orwatching and, as always,
remember, keep it up.
We all have to start somewhere.
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