Episode Transcript
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Speaker 1 (00:01):
I have interviewed,
worked with hundreds, if not
thousands, of creators at thispoint, and the ones that are
most successful reallyunderstand this about their
audience.
They know them intimately, theyknow exactly what they want to
hear.
But the other piece is theyknow how to deliver content in a
way that their audience is likethey get me, they see me, they
(00:23):
know what I'm struggling with,they know that I wanted them to
think about this topic in thisspecific way, because everyone
else in the industry is talkingabout it that way.
So what are those nuggets thatyou can pull and again?
Go watch the original video,because I show you how you can
interview yourself very easily,and I even have some other
(00:44):
content to help you walk throughinterview questions.
If you have no idea what to askyourself, if that feels awkward
, I do have some free resourceson interviewing yourself and
what that looks like.
So let's move on to reallydiving deeper into the potty
report and how I was able tostay consistent for that
three-year period, because onething that I haven't really
(01:05):
shared too publicly is welcometo the Profit Podcast, where we
teach you how to start, launchand market your content with
confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
(01:27):
So let's get right to it, shallwe?
If you've ever wondered howsomeone could record over 1,500
podcast episodes and createconsistently since 2018, that is
exactly what we're covering intoday's video, because I put out
this original clip about thenumber one tip that solo
(01:52):
podcasters need to know, andsince then, we have evolved into
solo content creators, andthat's exactly who this message
is for.
This audience has grown andexpanded, and that's exactly who
this message is for.
This audience has grown andexpanded and I think that it's a
great time to revisit, becauseI put this original video out in
April of 2020.
(02:12):
So much has changed since then,so I feel like we need to
revisit it.
So let's just dive into whysolo content deserves more love,
because when someone talksabout creating a podcast, a
YouTube video, there's a lot ofinvolvement in interview setup
and making sure you're talkingto the right people, but I don't
think that solo content getsits right place in the world, so
(02:36):
we're going to give it somelove today, so this is for all
of you solopreneurs, solocontent creators.
So the first one is why is solocontent so underrated?
And I think that when peoplethink of solo content, they're
like, well, that feels kind ofboring or hard or awkward.
This is absolutely not true.
(02:57):
The thing that I learned aboutsolo content creation is I have
so much more freedom becausewhenever I have a guest on the
show, it's all about them, as itshould be.
That is why they are coming onto share their expertise, to
provide some wisdom and reallyjust give my audience a ton of
value.
(03:17):
But whenever it's solo content,I'm still trying to achieve
those things, but I also havethe lens of oh, I really, really
understand my audience, so Iuse that to my advantage.
So if you're watching thistoday, then I want you to think
of solo content as strategic,because I think that those are
(03:37):
synonymous and they can reallybe leaned into in a different
way.
So that's basically myth numberone Solo content doesn't have
to be boring and it can besomething that is a lot more
strategic in your business andin your content, and we're going
to walk through some of thosetoday.
So the second thing is this islike the reason why this video
(03:58):
performed so well the first timearound.
It's because the number one tipthat I gave to solo content
creators, solo podcasters, waslearn how to interview yourself.
I have used interview questionsand past content in my own
curiosity to build out episodes.
(04:19):
I had a three-year solo podcastfrom 2020 to 2023.
I had a show called the PottyReport.
It was five minutes everysingle day, monday through
Friday, and I did over 900episodes.
So when people are like Crystal, how have you done over 1,500
episodes?
Well, it's because I have donethree different podcasts and
(04:41):
I'll add all of those uptogether and all the extra
content that I've created behindthe scenes, and it's 1500
podcast episodes.
900 of them are from thatpodcast.
So, yes, it was a lot, but thething that I really learned from
doing this daily show is askingmyself what is the thing that
(05:01):
my audience wants to hear fromme?
What is it Like?
What is the value?
Like cut through the crap, cutthrough the noise, and what is
that message that you're tryingto deliver?
And I was able to do thatbecause I was forced to.
It was a great creativeexercise to start a clock and
say, all right, I'm going torecord.
It has to be five minutes orless.
And out of those 900 episodes,I can guarantee you at least 875
(05:27):
were five minutes or less.
I did go over a few times, butmajority of them were really
short, succinct, to the point,and the reason why is because I
needed that creative push, likeI'm going to talk about changing
something in my business.
Why does it matter?
Why does my audience care?
Get straight to the point.
And so if you're a solo creatoror you're thinking about
(05:49):
creating solo content, getstraight to the point.
What is it?
What is your audience going towalk away from this one piece of
content with?
Cut through it like cut throughthe BS, cut through the noise
and get straight to it.
So one thing that I've learnedover the years is a lot of
people think that they have tohave this big ramp up in their
(06:09):
content.
Right, whether it's a longintroduction or it is a long
explanation of why this shouldbe so important to you, your
audience knows why it'simportant.
Otherwise they wouldn't bewatching you, they wouldn't be
listening to you, they wouldscroll past you and flick their
little finger and say I'm done,I'm going on to the next thing.
So cut through the noise andget straight to the point.
(06:35):
Hook them in and make sure thatyou're delivering value right
from the get-go.
I have interviewed, worked withhundreds, if not thousands, of
creators at this point, and theones that are most successful
really understand this abouttheir audience.
They know them intimately.
They know exactly what theywant to hear, but the other
piece is they know how todeliver content in a way that
their audience is like they getme, they see me, they know what
(06:59):
I'm struggling with.
They know that I wanted them tothink about this topic in this
specific way, because everyoneelse in the industry is talking
about it that way.
So what are those nuggets thatyou can pull and again?
Go watch the original video,because I show you how you can
interview yourself very easily,and I even have some other
(07:19):
content to help you walk throughinterview questions.
If you have no idea what to askyourself, if that feels awkward
, I do have some free resourceson interviewing yourself and
what that looks like.
So let's move on to reallydiving deeper into the potty
report and how I was able tostay consistent for that
three-year period, because onething that I haven't really
(07:41):
shared too publicly is I didn'twant to do it most days.
Okay, I did share thispreviously.
I would repurpose and reallybatch that content.
So if I hadn't recorded allweek and it was like Friday
morning, I would say, oh man, Ihave to record my episodes for
next week because I have torecord them, edit them Actually,
(08:02):
I didn't edit them, scratchthat.
I would record them and uploadthem and then put them in
Buzzsprout, schedule them and go.
There was no music, there wasno intro, there was no outro, it
was just like boom, boom, boom,wham bam.
Thank you, ma'am.
Five minutes or less.
And in order to do that I hadto set aside at least 25 minutes
to record them and it was allabout repetition.
(08:24):
It was all about repetition.
So whether I was recordingthose on a Friday morning,
sometimes it was a Saturday or aSunday because I had committed
to doing this and I was fullycommitted, I was going to make
it happen.
But at the end of the day thatrepetition of showing up I had
dozens of listeners that wouldshow up every single day.
(08:45):
Monday at midnight is when itwould drop, and then the next
day they probably weren'tlistening right at midnight, but
by the time I woke up andchecked the stats.
I could see there were peoplelistening to this because they
knew, oh, crystal's going todrop an episode today.
What are her five minutes ofwisdom she's going to share?
And then other listeners toldme I would binge listen to all
(09:06):
of them on Friday and I wouldget all of your insights in one
fell swoop.
So that was just reallyinteresting for me as a creator
to understand deeper about myaudience and how they like to
consume that content.
But the bigger piece for me wasjust making that commitment to
consistency and showing up in away that made sense for my
audience and what I was creatingat that time.
(09:29):
But if you want to try thisright, if you want to figure out
what consistency looks like foryou, then I encourage you to
bullet out.
What do you do every singleweek, right?
If you are a solo creator, whatare those strategic pillars
that you have to include in yourcontent every single week for
you to feel happy about whatyou're creating, for you to feel
(09:51):
consistent and for you to showup in the way that you've
committed to, either foryourself, to your business, to
your audience?
Whatever those commitments are,what are those non-negotiables
that you can commit to on aweekly basis For us at Profit
Media.
We have our weekly Tuesdaypodcast episode.
We absolutely commit to thatevery single week.
(10:11):
Thursdays, we put out ourYouTube videos we call them our
rock star videos and then onFridays we put out our email
newsletters.
Everything else is kind of likeif things were to go down and
all of a sudden I was out oftown or I couldn't make it.
I couldn't you know, come, cometo the office and like record
(10:31):
stuff, or I wasn't able to putthings out.
Then the team knows that theseare still the strategic pillars
that we would need to send outon Tuesday, thursday and Friday.
If you've never thought aboutthis, what does that look like
for you and how can you sit downand start to interview yourself
and test out these theories onhow you can show up in a bigger
(10:53):
way in your solo content?
I actually did a video hereabout how I could do an
interview with ChatGPT on mypodcast.
If that's where you need tostart, then that's where you
need to start.
You don't even have to air thatparticular episode.
You could just get morecomfortable with interviewing
yourself.
But the point is that I wantyou to test these things out.
(11:13):
Try it Experiment, don't beafraid to fail Y'all.
900 episodes.
I messed up so many times inthat podcast.
There were times and it's funnybecause I thought of it as like
a big mistake but other peoplefound it so endearing.
I was at my parents' house, Iwas recording an episode and I
(11:34):
forgot about the roosters intheir backyard because they live
on a farm.
They have this micro farm thatthey live on and I was like, oh,
the roosters are here, peopleare going to hear it, and I was
feeling so self-conscious aboutit.
And then I started getting DMsand notes from my audience
saying we love that you recorded.
And there were roosters in thebackground and you could hear
(11:54):
all the things happening forthat whole week because, again,
I recorded five episodes in a25-minute period.
But it's those things aboutunderstanding your audience
deeply, knowing what's going toresonate with them and really
showing up in a way that canmake your solo content so much
more powerful than it is today.
(12:15):
And it really just starts withunderstanding yourself better
and knowing what your audiencevalues, and those two things
together can be absolute magic.
And I almost forgot to readthis week's fan mail.
So I want to go ahead and reachout to Anna Resende and give
you a huge shout out.
(12:35):
Thank you so much forsubmitting your fan mail.
So this is what she said.
Hi, crystal, my name is AnnaResende and my podcast name is
Good Is what Makes you Feel Well.
I'm looking forward to findingways to monetize and just bumped
to your podcast.
I'm going to listen andhopefully it will help me,
thanks, well, thank you so much,anna, for sending in your fan
(12:57):
mail.
You can actually send us a textmessage, so go to your favorite
audio podcast player and clicksend crystal text message and we
could feature you in anupcoming episode of the profit
podcast.
So go check it out.
It's super fun.
Thank you so much forsubmitting again, anna, and I
look forward to the rest of yousubmitting your fan mail.
(13:21):
But at the end of the day, I amso excited that you are creating
and showing up consistently inwhatever way that looks like for
you, and if you're wanting tolearn how to show up more
consistently in your content,then I invite you to check out
our Consistent Creators Club.
This is a brand new membershipLike this is the first time like
we're announcing it here on thechannel on the podcast, but we
(13:41):
recently rebranded fromPodcasters Connect that was
really focused on podcasting tocreators, because I know that I
can support you in stayingconsistent in whatever that
looks like for you on yourjourney.
If you're a podcaster, if you'rea YouTuber, if you're creating
social content, if you'reshowing up in your email
newsletters, what does it looklike to tie all that stuff
(14:04):
together in a way that will helpyou strategically show up
consistently?
Because if there's one thingthat I've learned since my
journey of starting in 2018 is Iknow how to show up
consistently and I want to showyou the systems, the processes,
the behind the scenes and giveyou the coaching that can help
you show up consistently everysingle week, every single month,
(14:25):
again, whatever consistentlylooks like for you, for your
audience, so that you feel moreconfident in your content
journey.
But that's all I have for youtoday.
Make sure you hit that like andsubscribe wherever you are
listening and watching today,because we put out content just
like this today that's going tohelp you go so much further in
your content journey togetherthan you could alone, and we
(14:49):
would love to have you join usin our community, but that's all
I have for you today.
So, as always, remember, keepit up.
We all have to start somewhere.