April 29, 2025 • 35 mins
Have you been putting off monetizing your podcast because you're "not big enough yet" or afraid of sounding salesy? You're not alone—and it's costing you more than you realize.
After creating over 1,500 podcast episodes since 2018, I've learned that waiting to monetize is one of the biggest mistakes content creators make. The truth? You don't need thousands of subscribers or millions of downloads to start earning from your content today.
This eye-opening episode breaks down why podcasters avoid monetization until frustration and burnout set in, and provides actionable strategies to start generating revenue with the audience you already have. We explore how affiliate marketing, sponsorships, digital products, and memberships can work for creators at any stage—even those just starting out.
The most valuable insight? How to seamlessly integrate monetization without feeling awkward or "salesy." Through stories, examples, and benefit-driven calls-to-action, you'll discover how to make monetization feel like a natural extension of the value you're already providing.
By the end of this episode, you'll have a completely new perspective on podcast monetization and a 30-day challenge to implement your first strategic call-to-action. Don't wait until resentment creeps in because your content isn't "paying off"—start viewing monetization as an essential part of your podcasting journey today.
Ready to transform your podcast from passion project to profit center? Listen now and take the first step toward building a sustainable content business that serves both you and your audience for years to come.
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Let me guess you started your podcast to help
people and not make money right,because I did too, and I fully
understand where you're comingfrom if this has been the goal
of your podcast journey this far.
But here's the truth If youwait too long to monetize your
(00:25):
podcast, you're actually missingout on real opportunities that
can support all of your effortsthat you're using to grow your
show and your audience and yourbusiness.
So in today's episode this isthe third part of our five-part
series why Do Podcasters Ignoreand today we're talking about
(00:48):
why do podcasters ignoremonetization until it's too late
, until you're already like I'vebeen doing this for years and
it's not making me any money.
Or you're just like why am Istill doing this?
Like this is not like havingthe return that I thought it
would, but if you never had themindset that it was going to
(01:10):
make you money, then why wouldyour podcast make you money?
So that's what we're talkingabout today why do podcasters
ignore monetization until it'stoo late?
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
(01:30):
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe Welcome back.
I'm so happy that you joined ustoday because in this five-part
(01:54):
series, we have just beenbreaking down why do podcasters
ignore their audience, why dopodcasters ignore their data,
and now we have come to one that, like I truly love this subject
.
I love all of these subjects,right.
I love talking about podcastingand all the different pitfalls
that we like come into and thechallenges that we face,
(02:16):
obstacles and how we canovercome them.
But this one, specifically, isone that I wish I would have
paid more attention to at thebeginning of my podcast journey.
So quick, quick backstory.
I you know hello, if we haven'tmet, I'm Crystal Prophet.
I'm a podcast coach, contentstrategist.
If you've been around here fora while, you know the spiel
(02:36):
about.
You know a little bit about mystory, but what you may not know
is I've been podcasting since2018.
May not know is I've beenpodcasting since 2018.
I have published over 1,400podcast episodes to date.
It actually might be 1,500 atthis point.
It's a lot.
It's a lot of podcasts thathave happened around here, and
(02:58):
one thing that I wish I wouldhave done sooner is looked at
monetization strategies thatcould have a bigger impact, and
so I want to start there.
Like, the first segment of todayis why are podcasters putting
off monetization?
For me personally, and some ofthe common beliefs that I hear
when I get in conversation withpodcasters in this community is
(03:20):
well, I don't have a big enoughaudience yet, right, like I'll
do that when I have millions ofdownloads and thousands of
listeners, and it's a common onethat I hear.
Another one is I don't wannasound salesy.
You've said that before,haven't you?
I see you, like those of youthat are nodding along, like
(03:41):
there are so many of you, you'renot alone Like you're not
unique in that there are dozensand dozens of people I talk to
on a regular basis that say Idon't sell on my podcast because
they don't want to sound salesy.
I get it.
And then the other phrase isI'll wait until someone offers
to sponsor me.
(04:01):
Now, this is a reallyinteresting common misconception
that I thought I was alone inthinking this and turns out when
I talk to sponsorship expertslike Justin Moore, my friend
over at Creator Wizard, waitingfor a sponsor to come knocking
on your door is going to be along waiting game, unless you
(04:26):
already have millions ofsubscribers on your YouTube
channel or you have a superlarge following that catches the
eye of just the right like.
It's one of those like rightplace, right time, lightning in
a bottle situations, and I don'tthink that that's really the
strategic move that we shouldhave.
(04:47):
I don't.
I don't think it's the way.
I don't think you should sit onthe sidelines and wait and hope
and pray and cross your fingersand your toes that someone will
just knock on your door and say, hey, can I give you some money
.
It's laughable and it's notmeant to be like, oh, I'm poking
fun at someone for having thisdream, because I've had it too.
(05:08):
It's a very naive thing tothink that I'll just keep
creating and someone will justknock on my door and offer to
hand me some money.
It's not how it works, okay,and again, I've published over
1,500 episodes.
No one came knocking on my doorand said, please, let me offer
you some money without a fewthings in place.
(05:30):
I will say I've had some reallyinteresting partnerships and
incredible brand collaborationsover the years, but they all
came with some hard work.
It came with some effort on mypart and it came with some
proven strategies that I wasable to implement before I went
and pitched big brands or hadpartnerships with Riverside and
(05:54):
Kit and spoke on stage atPodcast Movement.
All of these things dideventually happen, but they
didn't just happen because I wasclicking my heels three times
like Dorothy and hoping thatthings would work out.
So that's a little bit of likewhy people put it off.
Now let's move into ways to belike your big thing.
(06:18):
Before you have a big product oraudience or channel or podcast,
however, you want to thinkabout your content, because I
think that people get wrappedaround the axle, thinking well,
I have to have at least this andtheir this right.
Saying that in quotes is 10,000email subscribers, like people
(06:43):
on your email list, or I need tohave 50,000 followers on
Instagram, or I need to have100,000 subscribers on my
YouTube channel, like I mean thethis, like I'm big enough.
When this happens, quote,unquote is typically what holds
a lot of people back frompursuing anything, from pursuing
any kind of monetization.
(07:04):
And I can tell you right now,if I look at my content today
compared to when I was firststarting, I would say how are
you monetizing?
You're not at this level thatwe thought we should be before
we make $20,000 on a deal or$1,000 recurring partnership
(07:26):
deal a month from this onecompany.
I'm not still at the level thatI thought I should be based on
when I first started thisjourney.
Yet here I am and I've madetens of thousands of dollars in
my business on very strategicpieces that I have looked at and
(07:47):
evaluated over time and haveseen a lot of success with
specific strategies.
So let's break those down.
Affiliate marketing y'all.
I have preached this from dayone that I love affiliate
marketing.
I got started with Amazonaffiliates back in the day and
then now I've branched out intoprograms and products and
(08:08):
services and things that Ipromote all the time, like
throughout the year.
Y'all know if you've beenaround here for a while I
partner with companies likeBuzzsprout and Kit and Engie.
I've partnered with Asanapreviously and Deadline Funnel.
I could just keep going on andon with all these other brands.
I've partnered with Riversidethat's another one.
(08:28):
But at the end of the day,affiliate marketing is really
powerful when you can recommendproducts and tools that you love
and get you results.
And it's even better when youcan mention them casually in
your content, like I just did,because you use them all the
time and you really truly lovethem.
So that's kind of my likeintroduction into affiliate
(08:48):
marketing.
And then that really dominoedinto having a proven concept of
yes, I'm an affiliate marketer,I can promote these products and
services, I can get results.
And then I qualified forprograms like Marie Forleo's
B-School or Amy Porterfield'sDigital Course Academy and List
Builder Society.
I'm an affiliate.
(09:08):
I'm a proud affiliate of all ofthese programs and it was
because I got into action andstarted promoting the products
and services that I love and Ihad proven success that whenever
I made an application for theAmy Porterfields and the Marie
Forleo's of the world, it was aneasy yes to say yeah, well,
(09:29):
we'll invite you into ouraffiliate program because you
have these proven successes withsome of these other
partnerships.
So affiliate marketing, youdon't have to be big to do that.
You can get started with dayone, go through all of your tech
stack and the things that youuse today that your audience
would love and appreciate andlean into that first.
The next one is sponsorships.
(09:50):
You don't need thousands ofsponsors or sorry subscribers to
get a brand deal.
You don't need millions ofdownloads to start earning money
with your content.
You really just need a nichefocus, a niche audience and a
clear pitch.
What does that look like?
And I'm not gonna get into alot of detail on this because we
(10:12):
actually we've gone pretty indepth on this with Justin Moore.
I already talked about himearlier and I went through his
program.
So, speaking of affiliatemarketing, he has a program
called Brand Deal Wizard that Iwent through that.
I learned all aboutsponsorships.
I'm a proud partner with it, sowe'll have a link in the
(10:33):
description of today's episodeso you can go check it out.
But it's one of those thingsthat I truly believe that you
can learn from someone likeJustin, who has seen thousands
of creators have a ton ofsuccess with sponsorships with
very small audiences.
But the difference is they havea very clear niche, very clear
(10:55):
topic and they have a clearpitch for there to be a win-win
situation for their brand andthe brand that they're
partnering with and have a lotof synergy to make that happen.
So, sponsorships, go check outour content that we've already
gone through with Justin,because it will be a lot clearer
in ways that you can monetizetoday, instead of waiting until
(11:17):
you're already to the point oflike I'm burned out, my content
isn't making me any money, butyet I'm doing this all the time.
Don't fall into that trap.
Go learn about sponsorships now, and maybe by the end of 2025,
you'll be celebrating your veryfirst brand deal.
It's exciting, right?
That's something that I wantyou to manifest by the end of
this year.
I think it would be incredible.
(11:38):
Next piece digital products.
Y'all.
I love courses, I lovetemplates, I love low ticket
offers.
I love things that you cancreate that are specific to your
people and your audience andyou're able to create it.
It's a one and done for you,but then it's a one to many and
you can sell it to people.
I mean I could go on and onabout all the digital products
(12:00):
we have in our community.
We have profit podcasting.
We have the ultimate podcastlaunch toolkit.
We have one year of podcastcontent in one hour.
We have the business boosterbundle.
I mean we have even a Canvatemplate that we created.
Like my low ticket offers usedto be around $27, $37.
We have things that are $9 and$7 that we offer around here and
(12:25):
they are really lucrative forhaving something that's a low
entry price for people that canlearn more about us.
Like, see, like, oh, are yourproducts worth it Like?
Should I make this biggerinvestment?
Should I join you?
Know other pieces of yourproducts worth it Like?
Should I make this biggerinvestment?
Should I join other pieces ofyour business and your
strategies?
And it's a way for them to havethat initial customer
(12:46):
relationship with you, and Imean just digital products are a
fantastic way to monetize.
So if you have courses,templates, workflows, workshops
I mean the list could go on andon for digital products and how
you can sell them.
But another piece of this ismemberships.
I love monetizing with amembership.
I have talked a lot about ourPodcasters Connect community.
(13:08):
So if you're not in there, youcan actually join our membership
for free.
We have a free plan.
You can come join us, go tocrystalprofitcom, forward slash,
join.
But what this is is it's aplace for people to connect,
learn more about podcasting,connect with other podcasters,
but it's also a place where wemake money at Profit Media.
(13:30):
Right Like this is somethingthat we offer for free because
we think it adds a ton of valueto your podcasting journey for
free, because we think it adds aton of value to your podcasting
journey.
But also we have premium offersthat are exclusive to paying
members, like content audits andcoaching calls and other
promotional opportunities thatare available within our
(13:51):
community.
But I think that membershipscould be a fantastic way for you
to go and you don't have tohave, again, a huge audience.
What if you have 100 dedicatedlisteners and you can convert
them into 20 monthly payingmembers of a membership?
Right, like $20, or 20 people,right, and let's say it's $100 a
(14:14):
month?
You got a really fantasticbusiness model just by offering
something that's super niche anda membership can be quite
lucrative.
So all of these to say that I'mthrowing all these out there,
as there are options for you tomonetize.
Well, before you're a big namein your industry, you don't have
to have the super largepresence in order to monetize
(14:38):
your content.
So don't get hung up in thenumbers.
If you have to hit the certainmilestone, you can get started
today with the audience youalready have.
Now let's move into the nextsegment about integrating
monetization seamlessly, becauseI think that this is where a
lot of people mess up.
This is where it happens.
(15:00):
So let me give you somespecific examples.
So people often go intomonetization thinking it's gotta
be a hard sell, like peoplewon't convert unless it's a
really hard sell, and I am notgood at that One.
This is the mindset Again theyget trapped in.
(15:21):
I'm not a salesperson, I'm nota marketing person, I'm not this
, this and this.
We get into all these mindsetblocks that are really keeping
you stuck from monetizing.
But the other piece of it isthat you're just not good at it.
You're not good at the segue,you're not good at the okay, I'm
going to lead this up.
It's like you psych yourselfout and I've seen probably over
(15:43):
200 webinars.
I know that sounds pretty crazy, but now that I'm thinking
about it, I'm like, over thecourse of my journey as an
online creator, I have donewe'll call them webinars,
workshops, trainings, like allthe like.
I've done a lot of these andthere is that awkward moment
when you're in the middle ofteaching and educating and
(16:05):
adding value and doing all thisand then you have to make that
transition into selling and man,if you haven't practiced that,
it is awkward, like it is super,super awkward.
So this is for all of you thatare really struggling with that.
You're like I'm not, I don'twant to be salesy, I'm not a
(16:26):
salesperson.
I really struggle with this.
You need to practice, and whatI mean by that is if you are
creating your content and you'retrying to figure out well, how
do I add in let's call itaffiliate marketing?
Right, you're going to startdoing affiliate marketing in
your podcast content, in yourYouTube content.
How do I make this work withoutcoming off as desperate?
(16:47):
I'm trying to just sell themsomething.
I'm trying to do this, this andthis you make it not about the
thing you make.
It about the value that you canadd to someone, where it is
easy to go from educating,informing, motivating, giving
them that first piece of value.
The ask is very simple becauseyou're giving them that next
(17:10):
step.
So here's a great like, fullyblown example of email marketing
.
So when I think about, I've donea ton of videos for KIT, so I
was a KIT creator for a whileand what we would do is, you
know, we would get informationabout like, okay, we're going to
create videos about thesespecific features of kit and
(17:32):
instead of just being like oh,I'm a kit partner and you know,
go, sign up, make sure you signup.
Have you signed up yet?
Like that to me is like just asalesy video and it's not it's.
I would turn that off very,very quickly.
What I did is I made sure thatmy audience and the people that
watch these videos knew thatwhen I was a user, I had
(17:55):
firsthand experience of why thiswas important and I really put
some applications of and this iswhy it should matter to you and
this is how I use it.
Here's a real life example ofwhere these applications make
sense in my business or for yourbusiness, and let me do an
(18:18):
actual live demonstration.
So again, if you can add thevalue pieces to whatever it is
that you're selling, add stories, add examples, add reasons why
you love this product.
When you go to tell them, go tocrystalprofitcom, forward slash
kit to learn more it doesn'tfeel as weird, it doesn't feel
(18:40):
as awkward, because I've alreadygiven you a ton of value, I've
given you so much informationabout it that it just feels like
that's the natural next step.
That is what should happen.
I would be doing you adisservice if I went on and on
and on about like this is soincredible.
It's so amazing.
Now you go to a search engine,go find out what the product
(19:03):
that I'm talking about like, golook it up, go find your own URL
.
Like, no, like that is doing myaudience a disservice, it's
doing me a disservice and it'sdoing the partnership that I've
created with the brand adisservice if I'm not sharing
with you on a silver platterexactly how I use this product,
(19:26):
why I love this service and howyou can get actual results in
your business by using it too.
So that's how you transitioneasily into monetization.
Again, add stories, addpersonal examples and add
reasons why your audience shouldcare, and it really makes it so
much easier.
Another piece if we're talking.
(19:47):
So that was like kind ofaffiliate marketing.
If we look at digital products,how are you solving problems for
them?
How are you solving issues?
You can actually tee up andstart an entire episode and say
I noticed that you know whoeveryour audience is struggle with
this, and blah, blah, blah.
You go into the details, youadd some stories, you do this.
(20:07):
You know what.
We created a product to helpyou solve that problem.
Here it is, and then you gointo the details about it.
But where I find people make themistake is they spend so much
time talking about their product, because the product doesn't
speak for itself.
If you do a great job layingout the pain points, laying out
(20:27):
the issues, laying out thestruggles that someone's dealing
with, they're going toimmediately say oh my gosh, this
person understands me.
They must have created thething that can help me solve my
problems, because they so deeplyunderstand my problems that
this product that they'reselling has got to be the ticket
to help me answer all of thesequestions that I have.
(20:48):
And if you're not doing that,then maybe your product isn't
good and it won't sell.
And that's another problem foranother video that we can go
into.
But I want to just kind of closeon integrating monetization
seamlessly by saying that callsto action are so crucial, so
important and notice, you won'tnecessarily hear me say in any
(21:11):
of my content you should buythis, just go buy this, go to
this checkout page, because thatfeels so transactional and not
benefit driven or value driven.
That is what makes it feelsalesy.
If you're just like, here's thecheckout page, go check it out,
bye, thank you.
No, you want to add value, addthe benefits of whatever it is
(21:38):
that you're selling and makesure that your audience
understands why that matters.
Why is it important to you, toyou as the guide or the expert
on their journey?
Like, why does it matter thatthey use this certain product or
is it gonna save them time?
Is it gonna save them money?
Is it gonna save them energy?
(21:59):
Is it gonna save their sanity?
Is it gonna make their livesbetter?
Like, what is it?
What are those things?
If you don't know, then maybeyou need to do some deeper work
in your content and share thosethings before you tee up,
whatever it is that you'retrying to sell them.
But if you are showing upweekly, like if you're already
on a consistent basis ofpublishing content on a weekly
(22:22):
or regular basis, whatever thatlooks like for you I challenge
you.
Okay, a regular basis, whateverthat looks like for you, I
challenge you.
Okay, this is my first bigchallenge in this entire series
I challenge you to make a verystrategic call to action around
monetization in your nextepisode.
And if you're in the middle ofcreating courses because I know
I've talked to many people wejust had a recent content audit
(22:47):
within Podcasters Connect andthe person that got an audit,
they have a coming soon page fortheir digital course, like
they're in the middle ofcreating their digital course
Awesome.
What you should do immediatelyis have a waitlist for your
digital course and that is youronly call to action that you
make until that course islaunched.
You say make sure you're on thewait list, the digital course
(23:09):
is coming out, whatever datethat is, get on the wait list.
Are you sure you're on the waitlist?
And then that is your CTA untilyou're ready to say now we have
the program, it's available, goto this URL and go check it out
.
There's all kinds of other waysthat we can drive marketing and
urgency and getting people toconvert, but at the end of the
(23:29):
day, if you're not asking youraudience to buy anything from
you now, today, then why wouldthey in the future?
Why would they Like it's a fairquestion If you've never made
that ask?
That is your very first step.
So that's my challenge to youIn the next 30 days, I want you
(23:50):
to put out a piece of contentwhere you are asking people to
buy something from you and youdon't have to say buy this
purchase.
That it needs to be a setup ofthis is the reason why this is
the solution for you, or this isthe reason why this product,
service, whatever program,changed my life and it can help
you out too.
Go to let them know the URL andthen see what happens.
(24:15):
See what happens.
The worst thing that couldhappen is nothing happens.
And guess what?
You're not doing that todayanyway.
So you're gonna like nothing islost.
Nothing will be like taking 10steps back.
You'll actually take a fewsteps forward and maybe you have
to come back one step and say,oh, that product didn't convert,
I didn't make any sales.
(24:35):
Okay, maybe we need to make adifferent call to action, maybe
we need to work on this, but ifyou are not doing this today,
you're not making calls toaction to monetize your content.
This cannot be the thing thatyou continue to ignore, because
you will start to resent yourcontent.
Ask me how I know.
That is one of those things.
My mom told me that that'sgonna be the title of her memoir
(24:56):
.
Maybe it's already somebody's,but ask me how I know.
Ask me how I know because Ihave talked to hundreds of
creators that started makingtheir content as a passion
project or something that wasjust going to be a hobby and
then at some point turned intooh well, this is part of my
business or this is part of that, but they're still not making
(25:17):
any money and they're frustrated.
They're so frustrated withtheir content.
And then I started digging intoit and I'm like it's because
it's not making making any moneyand they're frustrated.
They're so frustrated withtheir content.
And then I started digging intoit and I'm like it's because
it's not making you any moneyand you're paying for all these
tools.
Maybe you're paying forBuzzsprout, maybe you're paying
for Riverside, maybe you'repaying for Kit, maybe you're
paying for all of these thingsin your tech stack and you're
not making money.
So those things pay forthemselves and you're frustrated
(25:41):
.
You feel like you're throwingmoney down the toilet, setting
money on fire, or maybe yourspouse or your partner or your
best friend is like how muchlonger are you going to continue
to throw money away on thatthing before you give up?
Oh, I hate saying that out loud, like it literally pains me in
my stomach to say those words,but I know that those are the
conversations that you're having, because you all told me that
(26:03):
those are the conversations thatyou're having.
So if you don't want to be inthis same spot by the end of
2025, then you have to dosomething about it.
You have to start making thosecalls to action and I'm here If
you need help with that.
Let me know If you arestruggling with this.
I want to know in the commentsif you're watching this on
YouTube.
Let me know if you arestruggling with this.
I want to know in the commentsif you're watching this on
(26:24):
YouTube.
Let me know what piece of themonetization struggle you are
dealing with today.
Is it calls to action?
Is it having that authenticstorytelling that transitions
between content to making thepitch Like, what are you
struggling with?
Because this is my jam, likeI've told you, I've produced
over 1500 episodes and I'veprobably sold something in at
(26:44):
least a thousand of thoseepisodes.
So I can help you with astrategic call to action, but I
need to know what you'restruggling with.
So let us know.
Send us a fan mail.
I wanna hear from you.
If you're listening on theaudio only version, you can go
where it says send Crystal atext message.
Send me a message and I will mea message and I will get back
to you and you'll get a shoutout in a future episode.
(27:06):
But I want to close this idea ofwhy do podcasters ignore
monetization until it's too latewith.
I think that you don't have tosit here and think, well, I'm
not big enough, right, don'twait to start until you're quote
this is the goal that I hit,this is the milestone.
Start focusing on it now, today, if you want it to actually be
(27:28):
something that has an impact onyour content and your business
in the future.
I want you to focus on thosestrategies that feel authentic
to your audience.
If I mentioned, you know,memberships and digital products
, you know like oh, my audienceisn't interested in that Great.
Stick with affiliate marketingor stick with pursuing
sponsorships that are veryspecific to your niche.
People will come to me and sayI have such a specific niche
(27:51):
that I don't think you know aBuzzsprout or a ConvertKit or,
excuse me, I just called themConvertKit.
Shame on me.
They are now Kit.
They were recently rebrandedand they are called Kit now, but
that doesn't make sense to me.
To mention Awesome, what are thecompanies that make sense?
Let's go after those asstrategic sponsor partnerships
(28:12):
that you can work on and let'ssee how you can get there by the
end of 2025.
Let's not mess around.
Let's make this happen 2025.
Let's not mess around.
Let's make this happen and whenyou think of monetization as
part of your journey as acreator and what that could look
like for you and your customers, and there's no more of this
(28:33):
transactional relationship thatyou have.
What would it look like to havean actual relationship with
your audience and you'reoffering them these
best-in-class products, thebest-in-class advice,
best-in-class solutions tosomeone that you can actually
help?
You're helping them.
You're offering value byoffering products and services
(28:57):
and programs and all the toolsand resources that you're gonna
be selling to them.
Right, you are selling, butyou're leading with value first.
You're leading with benefitsfirst.
You're helping them solve theirproblems, and that's how I want
you to shift the mindset aroundmonetization.
But let me know again, reachout, send me a fan mail, send me
(29:18):
a DM on Instagram, put acomment here, reply to one of my
emails.
Like, there's so many differentways that we can continue this
conversation.
And again, join us inPodcasters.
Connect.
Right, we have conversationsall the time in there around
monetization, crafting,compelling content,
understanding your audience.
Like these are just the lastthree months worth of coaching
(29:40):
calls that you could go watchimmediately whenever you upgrade
to a premium member.
So go check that out.
Crystalprofitcom forward slashjoin.
But speaking of fan mail right,I mentioned fan mail earlier and
we actually had two that weneed to catch up on, so I'm
going to give two shout outs inthis episode.
So today we are talking to soAmy Connell.
(30:02):
She's a friend of the pod, beenaround a long time and she said
great episode today.
This is our tagline episode wereleased.
She said I actually justchanged my tagline and we'll be
incorporating it into my introsoon.
I help women age with grace andstrength.
So she has the graced uh,graced health podcast.
And she said just to make sureI get the strength portion
(30:24):
covered in each episode, I'vechanged my outro to include a
simple strength tip.
I've also said that's all fortoday.
Go out there and have a greatday since the beginning.
So if you haven't listened tothat episode, we did a tagline
episode recently.
We hadn't done one in years andI was like it's time we need to
(30:47):
do a tagline episode.
So Amy, thank you so much.
She's contributed so many ofour fan mail chats and I'm just,
I'm so grateful and she's ashe's a personal friend of mine
and, amy, I appreciate you somuch for all of this.
Our next one this was afantastic one.
It says hi, crystal.
I love this episode and I willbe listening to it again.
You shared so many greatstrategies.
I appreciate your generosityand love your podcast.
(31:08):
Thank you so much.
They did not leave their name,so somebody from Encinitas I can
never say that California Thankyou so much.
I think that you werementioning either our why
podcasters ignore their audience.
I'm pretty sure that's theepisode you were referencing,
but again, thank you so much forbeing a listener and a fan of
(31:28):
the show and I'm grateful foreverybody that is here today.
But that's all I have for you,so stay tuned for our next part
of our series.
When we continue to exploretopics around, why do podcasters
ignore?
Make sure you hit that followor subscribe button wherever you
are listening and watchingtoday and, as always, remember,
keep it up.
We all have to start somewhere.
Let me guess you started your podcast to help
people and not make money right,because I did too, and I fully
understand where you're comingfrom if this has been the goal
of your podcast journey this far.
But here's the truth If youwait too long to monetize your
(00:25):
podcast, you're actually missingout on real opportunities that
can support all of your effortsthat you're using to grow your
show and your audience and yourbusiness.
So in today's episode this isthe third part of our five-part
series why Do Podcasters Ignoreand today we're talking about
(00:48):
why do podcasters ignoremonetization until it's too late
, until you're already like I'vebeen doing this for years and
it's not making me any money.
Or you're just like why am Istill doing this?
Like this is not like havingthe return that I thought it
would, but if you never had themindset that it was going to
(01:10):
make you money, then why wouldyour podcast make you money?
So that's what we're talkingabout today why do podcasters
ignore monetization until it'stoo late?
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
(01:30):
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe Welcome back.
I'm so happy that you joined ustoday because in this five-part
(01:54):
series, we have just beenbreaking down why do podcasters
ignore their audience, why dopodcasters ignore their data,
and now we have come to one that, like I truly love this subject
.
I love all of these subjects,right.
I love talking about podcastingand all the different pitfalls
that we like come into and thechallenges that we face,
(02:16):
obstacles and how we canovercome them.
But this one, specifically, isone that I wish I would have
paid more attention to at thebeginning of my podcast journey.
So quick, quick backstory.
I you know hello, if we haven'tmet, I'm Crystal Prophet.
I'm a podcast coach, contentstrategist.
If you've been around here fora while, you know the spiel
(02:36):
about.
You know a little bit about mystory, but what you may not know
is I've been podcasting since2018.
May not know is I've beenpodcasting since 2018.
I have published over 1,400podcast episodes to date.
It actually might be 1,500 atthis point.
It's a lot.
It's a lot of podcasts thathave happened around here, and
(02:58):
one thing that I wish I wouldhave done sooner is looked at
monetization strategies thatcould have a bigger impact, and
so I want to start there.
Like, the first segment of todayis why are podcasters putting
off monetization?
For me personally, and some ofthe common beliefs that I hear
when I get in conversation withpodcasters in this community is
(03:20):
well, I don't have a big enoughaudience yet, right, like I'll
do that when I have millions ofdownloads and thousands of
listeners, and it's a common onethat I hear.
Another one is I don't wannasound salesy.
You've said that before,haven't you?
I see you, like those of youthat are nodding along, like
(03:41):
there are so many of you, you'renot alone Like you're not
unique in that there are dozensand dozens of people I talk to
on a regular basis that say Idon't sell on my podcast because
they don't want to sound salesy.
I get it.
And then the other phrase isI'll wait until someone offers
to sponsor me.
(04:01):
Now, this is a reallyinteresting common misconception
that I thought I was alone inthinking this and turns out when
I talk to sponsorship expertslike Justin Moore, my friend
over at Creator Wizard, waitingfor a sponsor to come knocking
on your door is going to be along waiting game, unless you
(04:26):
already have millions ofsubscribers on your YouTube
channel or you have a superlarge following that catches the
eye of just the right like.
It's one of those like rightplace, right time, lightning in
a bottle situations, and I don'tthink that that's really the
strategic move that we shouldhave.
(04:47):
I don't.
I don't think it's the way.
I don't think you should sit onthe sidelines and wait and hope
and pray and cross your fingersand your toes that someone will
just knock on your door and say, hey, can I give you some money
.
It's laughable and it's notmeant to be like, oh, I'm poking
fun at someone for having thisdream, because I've had it too.
(05:08):
It's a very naive thing tothink that I'll just keep
creating and someone will justknock on my door and offer to
hand me some money.
It's not how it works, okay,and again, I've published over
1,500 episodes.
No one came knocking on my doorand said, please, let me offer
you some money without a fewthings in place.
(05:30):
I will say I've had some reallyinteresting partnerships and
incredible brand collaborationsover the years, but they all
came with some hard work.
It came with some effort on mypart and it came with some
proven strategies that I wasable to implement before I went
and pitched big brands or hadpartnerships with Riverside and
(05:54):
Kit and spoke on stage atPodcast Movement.
All of these things dideventually happen, but they
didn't just happen because I wasclicking my heels three times
like Dorothy and hoping thatthings would work out.
So that's a little bit of likewhy people put it off.
Now let's move into ways to belike your big thing.
(06:18):
Before you have a big product oraudience or channel or podcast,
however, you want to thinkabout your content, because I
think that people get wrappedaround the axle, thinking well,
I have to have at least this andtheir this right.
Saying that in quotes is 10,000email subscribers, like people
(06:43):
on your email list, or I need tohave 50,000 followers on
Instagram, or I need to have100,000 subscribers on my
YouTube channel, like I mean thethis, like I'm big enough.
When this happens, quote,unquote is typically what holds
a lot of people back frompursuing anything, from pursuing
any kind of monetization.
(07:04):
And I can tell you right now,if I look at my content today
compared to when I was firststarting, I would say how are
you monetizing?
You're not at this level thatwe thought we should be before
we make $20,000 on a deal or$1,000 recurring partnership
(07:26):
deal a month from this onecompany.
I'm not still at the level thatI thought I should be based on
when I first started thisjourney.
Yet here I am and I've madetens of thousands of dollars in
my business on very strategicpieces that I have looked at and
(07:47):
evaluated over time and haveseen a lot of success with
specific strategies.
So let's break those down.
Affiliate marketing y'all.
I have preached this from dayone that I love affiliate
marketing.
I got started with Amazonaffiliates back in the day and
then now I've branched out intoprograms and products and
(08:08):
services and things that Ipromote all the time, like
throughout the year.
Y'all know if you've beenaround here for a while I
partner with companies likeBuzzsprout and Kit and Engie.
I've partnered with Asanapreviously and Deadline Funnel.
I could just keep going on andon with all these other brands.
I've partnered with Riversidethat's another one.
(08:28):
But at the end of the day,affiliate marketing is really
powerful when you can recommendproducts and tools that you love
and get you results.
And it's even better when youcan mention them casually in
your content, like I just did,because you use them all the
time and you really truly lovethem.
So that's kind of my likeintroduction into affiliate
(08:48):
marketing.
And then that really dominoedinto having a proven concept of
yes, I'm an affiliate marketer,I can promote these products and
services, I can get results.
And then I qualified forprograms like Marie Forleo's
B-School or Amy Porterfield'sDigital Course Academy and List
Builder Society.
I'm an affiliate.
(09:08):
I'm a proud affiliate of all ofthese programs and it was
because I got into action andstarted promoting the products
and services that I love and Ihad proven success that whenever
I made an application for theAmy Porterfields and the Marie
Forleo's of the world, it was aneasy yes to say yeah, well,
(09:29):
we'll invite you into ouraffiliate program because you
have these proven successes withsome of these other
partnerships.
So affiliate marketing, youdon't have to be big to do that.
You can get started with dayone, go through all of your tech
stack and the things that youuse today that your audience
would love and appreciate andlean into that first.
The next one is sponsorships.
(09:50):
You don't need thousands ofsponsors or sorry subscribers to
get a brand deal.
You don't need millions ofdownloads to start earning money
with your content.
You really just need a nichefocus, a niche audience and a
clear pitch.
What does that look like?
And I'm not gonna get into alot of detail on this because we
(10:12):
actually we've gone pretty indepth on this with Justin Moore.
I already talked about himearlier and I went through his
program.
So, speaking of affiliatemarketing, he has a program
called Brand Deal Wizard that Iwent through that.
I learned all aboutsponsorships.
I'm a proud partner with it, sowe'll have a link in the
(10:33):
description of today's episodeso you can go check it out.
But it's one of those thingsthat I truly believe that you
can learn from someone likeJustin, who has seen thousands
of creators have a ton ofsuccess with sponsorships with
very small audiences.
But the difference is they havea very clear niche, very clear
(10:55):
topic and they have a clearpitch for there to be a win-win
situation for their brand andthe brand that they're
partnering with and have a lotof synergy to make that happen.
So, sponsorships, go check outour content that we've already
gone through with Justin,because it will be a lot clearer
in ways that you can monetizetoday, instead of waiting until
(11:17):
you're already to the point oflike I'm burned out, my content
isn't making me any money, butyet I'm doing this all the time.
Don't fall into that trap.
Go learn about sponsorships now, and maybe by the end of 2025,
you'll be celebrating your veryfirst brand deal.
It's exciting, right?
That's something that I wantyou to manifest by the end of
this year.
I think it would be incredible.
(11:38):
Next piece digital products.
Y'all.
I love courses, I lovetemplates, I love low ticket
offers.
I love things that you cancreate that are specific to your
people and your audience andyou're able to create it.
It's a one and done for you,but then it's a one to many and
you can sell it to people.
I mean I could go on and onabout all the digital products
(12:00):
we have in our community.
We have profit podcasting.
We have the ultimate podcastlaunch toolkit.
We have one year of podcastcontent in one hour.
We have the business boosterbundle.
I mean we have even a Canvatemplate that we created.
Like my low ticket offers usedto be around $27, $37.
We have things that are $9 and$7 that we offer around here and
(12:25):
they are really lucrative forhaving something that's a low
entry price for people that canlearn more about us.
Like, see, like, oh, are yourproducts worth it Like?
Should I make this biggerinvestment?
Should I join you?
Know other pieces of yourproducts worth it Like?
Should I make this biggerinvestment?
Should I join other pieces ofyour business and your
strategies?
And it's a way for them to havethat initial customer
(12:46):
relationship with you, and Imean just digital products are a
fantastic way to monetize.
So if you have courses,templates, workflows, workshops
I mean the list could go on andon for digital products and how
you can sell them.
But another piece of this ismemberships.
I love monetizing with amembership.
I have talked a lot about ourPodcasters Connect community.
(13:08):
So if you're not in there, youcan actually join our membership
for free.
We have a free plan.
You can come join us, go tocrystalprofitcom, forward slash,
join.
But what this is is it's aplace for people to connect,
learn more about podcasting,connect with other podcasters,
but it's also a place where wemake money at Profit Media.
(13:30):
Right Like this is somethingthat we offer for free because
we think it adds a ton of valueto your podcasting journey for
free, because we think it adds aton of value to your podcasting
journey.
But also we have premium offersthat are exclusive to paying
members, like content audits andcoaching calls and other
promotional opportunities thatare available within our
(13:51):
community.
But I think that membershipscould be a fantastic way for you
to go and you don't have tohave, again, a huge audience.
What if you have 100 dedicatedlisteners and you can convert
them into 20 monthly payingmembers of a membership?
Right, like $20, or 20 people,right, and let's say it's $100 a
(14:14):
month?
You got a really fantasticbusiness model just by offering
something that's super niche anda membership can be quite
lucrative.
So all of these to say that I'mthrowing all these out there,
as there are options for you tomonetize.
Well, before you're a big namein your industry, you don't have
to have the super largepresence in order to monetize
(14:38):
your content.
So don't get hung up in thenumbers.
If you have to hit the certainmilestone, you can get started
today with the audience youalready have.
Now let's move into the nextsegment about integrating
monetization seamlessly, becauseI think that this is where a
lot of people mess up.
This is where it happens.
(15:00):
So let me give you somespecific examples.
So people often go intomonetization thinking it's gotta
be a hard sell, like peoplewon't convert unless it's a
really hard sell, and I am notgood at that One.
This is the mindset Again theyget trapped in.
(15:21):
I'm not a salesperson, I'm nota marketing person, I'm not this
, this and this.
We get into all these mindsetblocks that are really keeping
you stuck from monetizing.
But the other piece of it isthat you're just not good at it.
You're not good at the segue,you're not good at the okay, I'm
going to lead this up.
It's like you psych yourselfout and I've seen probably over
(15:43):
200 webinars.
I know that sounds pretty crazy, but now that I'm thinking
about it, I'm like, over thecourse of my journey as an
online creator, I have donewe'll call them webinars,
workshops, trainings, like allthe like.
I've done a lot of these andthere is that awkward moment
when you're in the middle ofteaching and educating and
(16:05):
adding value and doing all thisand then you have to make that
transition into selling and man,if you haven't practiced that,
it is awkward, like it is super,super awkward.
So this is for all of you thatare really struggling with that.
You're like I'm not, I don'twant to be salesy, I'm not a
(16:26):
salesperson.
I really struggle with this.
You need to practice, and whatI mean by that is if you are
creating your content and you'retrying to figure out well, how
do I add in let's call itaffiliate marketing?
Right, you're going to startdoing affiliate marketing in
your podcast content, in yourYouTube content.
How do I make this work withoutcoming off as desperate?
(16:47):
I'm trying to just sell themsomething.
I'm trying to do this, this andthis you make it not about the
thing you make.
It about the value that you canadd to someone, where it is
easy to go from educating,informing, motivating, giving
them that first piece of value.
The ask is very simple becauseyou're giving them that next
(17:10):
step.
So here's a great like, fullyblown example of email marketing
.
So when I think about, I've donea ton of videos for KIT, so I
was a KIT creator for a whileand what we would do is, you
know, we would get informationabout like, okay, we're going to
create videos about thesespecific features of kit and
(17:32):
instead of just being like oh,I'm a kit partner and you know,
go, sign up, make sure you signup.
Have you signed up yet?
Like that to me is like just asalesy video and it's not it's.
I would turn that off very,very quickly.
What I did is I made sure thatmy audience and the people that
watch these videos knew thatwhen I was a user, I had
(17:55):
firsthand experience of why thiswas important and I really put
some applications of and this iswhy it should matter to you and
this is how I use it.
Here's a real life example ofwhere these applications make
sense in my business or for yourbusiness, and let me do an
(18:18):
actual live demonstration.
So again, if you can add thevalue pieces to whatever it is
that you're selling, add stories, add examples, add reasons why
you love this product.
When you go to tell them, go tocrystalprofitcom, forward slash
kit to learn more it doesn'tfeel as weird, it doesn't feel
(18:40):
as awkward, because I've alreadygiven you a ton of value, I've
given you so much informationabout it that it just feels like
that's the natural next step.
That is what should happen.
I would be doing you adisservice if I went on and on
and on about like this is soincredible.
It's so amazing.
Now you go to a search engine,go find out what the product
(19:03):
that I'm talking about like, golook it up, go find your own URL
.
Like, no, like that is doing myaudience a disservice, it's
doing me a disservice and it'sdoing the partnership that I've
created with the brand adisservice if I'm not sharing
with you on a silver platterexactly how I use this product,
(19:26):
why I love this service and howyou can get actual results in
your business by using it too.
So that's how you transitioneasily into monetization.
Again, add stories, addpersonal examples and add
reasons why your audience shouldcare, and it really makes it so
much easier.
Another piece if we're talking.
(19:47):
So that was like kind ofaffiliate marketing.
If we look at digital products,how are you solving problems for
them?
How are you solving issues?
You can actually tee up andstart an entire episode and say
I noticed that you know whoeveryour audience is struggle with
this, and blah, blah, blah.
You go into the details, youadd some stories, you do this.
(20:07):
You know what.
We created a product to helpyou solve that problem.
Here it is, and then you gointo the details about it.
But where I find people make themistake is they spend so much
time talking about their product, because the product doesn't
speak for itself.
If you do a great job layingout the pain points, laying out
(20:27):
the issues, laying out thestruggles that someone's dealing
with, they're going toimmediately say oh my gosh, this
person understands me.
They must have created thething that can help me solve my
problems, because they so deeplyunderstand my problems that
this product that they'reselling has got to be the ticket
to help me answer all of thesequestions that I have.
(20:48):
And if you're not doing that,then maybe your product isn't
good and it won't sell.
And that's another problem foranother video that we can go
into.
But I want to just kind of closeon integrating monetization
seamlessly by saying that callsto action are so crucial, so
important and notice, you won'tnecessarily hear me say in any
(21:11):
of my content you should buythis, just go buy this, go to
this checkout page, because thatfeels so transactional and not
benefit driven or value driven.
That is what makes it feelsalesy.
If you're just like, here's thecheckout page, go check it out,
bye, thank you.
No, you want to add value, addthe benefits of whatever it is
(21:38):
that you're selling and makesure that your audience
understands why that matters.
Why is it important to you, toyou as the guide or the expert
on their journey?
Like, why does it matter thatthey use this certain product or
is it gonna save them time?
Is it gonna save them money?
Is it gonna save them energy?
(21:59):
Is it gonna save their sanity?
Is it gonna make their livesbetter?
Like, what is it?
What are those things?
If you don't know, then maybeyou need to do some deeper work
in your content and share thosethings before you tee up,
whatever it is that you'retrying to sell them.
But if you are showing upweekly, like if you're already
on a consistent basis ofpublishing content on a weekly
(22:22):
or regular basis, whatever thatlooks like for you I challenge
you.
Okay, a regular basis, whateverthat looks like for you, I
challenge you.
Okay, this is my first bigchallenge in this entire series
I challenge you to make a verystrategic call to action around
monetization in your nextepisode.
And if you're in the middle ofcreating courses because I know
I've talked to many people wejust had a recent content audit
(22:47):
within Podcasters Connect andthe person that got an audit,
they have a coming soon page fortheir digital course, like
they're in the middle ofcreating their digital course
Awesome.
What you should do immediatelyis have a waitlist for your
digital course and that is youronly call to action that you
make until that course islaunched.
You say make sure you're on thewait list, the digital course
(23:09):
is coming out, whatever datethat is, get on the wait list.
Are you sure you're on the waitlist?
And then that is your CTA untilyou're ready to say now we have
the program, it's available, goto this URL and go check it out
.
There's all kinds of other waysthat we can drive marketing and
urgency and getting people toconvert, but at the end of the
(23:29):
day, if you're not asking youraudience to buy anything from
you now, today, then why wouldthey in the future?
Why would they Like it's a fairquestion If you've never made
that ask?
That is your very first step.
So that's my challenge to youIn the next 30 days, I want you
(23:50):
to put out a piece of contentwhere you are asking people to
buy something from you and youdon't have to say buy this
purchase.
That it needs to be a setup ofthis is the reason why this is
the solution for you, or this isthe reason why this product,
service, whatever program,changed my life and it can help
you out too.
Go to let them know the URL andthen see what happens.
(24:15):
See what happens.
The worst thing that couldhappen is nothing happens.
And guess what?
You're not doing that todayanyway.
So you're gonna like nothing islost.
Nothing will be like taking 10steps back.
You'll actually take a fewsteps forward and maybe you have
to come back one step and say,oh, that product didn't convert,
I didn't make any sales.
(24:35):
Okay, maybe we need to make adifferent call to action, maybe
we need to work on this, but ifyou are not doing this today,
you're not making calls toaction to monetize your content.
This cannot be the thing thatyou continue to ignore, because
you will start to resent yourcontent.
Ask me how I know.
That is one of those things.
My mom told me that that'sgonna be the title of her memoir
(24:56):
.
Maybe it's already somebody's,but ask me how I know.
Ask me how I know because Ihave talked to hundreds of
creators that started makingtheir content as a passion
project or something that wasjust going to be a hobby and
then at some point turned intooh well, this is part of my
business or this is part of that, but they're still not making
(25:17):
any money and they're frustrated.
They're so frustrated withtheir content.
And then I started digging intoit and I'm like it's because
it's not making making any moneyand they're frustrated.
They're so frustrated withtheir content.
And then I started digging intoit and I'm like it's because
it's not making you any moneyand you're paying for all these
tools.
Maybe you're paying forBuzzsprout, maybe you're paying
for Riverside, maybe you'repaying for Kit, maybe you're
paying for all of these thingsin your tech stack and you're
not making money.
So those things pay forthemselves and you're frustrated
(25:41):
.
You feel like you're throwingmoney down the toilet, setting
money on fire, or maybe yourspouse or your partner or your
best friend is like how muchlonger are you going to continue
to throw money away on thatthing before you give up?
Oh, I hate saying that out loud, like it literally pains me in
my stomach to say those words,but I know that those are the
conversations that you're having, because you all told me that
(26:03):
those are the conversations thatyou're having.
So if you don't want to be inthis same spot by the end of
2025, then you have to dosomething about it.
You have to start making thosecalls to action and I'm here If
you need help with that.
Let me know If you arestruggling with this.
I want to know in the commentsif you're watching this on
YouTube.
Let me know if you arestruggling with this.
I want to know in the commentsif you're watching this on
(26:24):
YouTube.
Let me know what piece of themonetization struggle you are
dealing with today.
Is it calls to action?
Is it having that authenticstorytelling that transitions
between content to making thepitch Like, what are you
struggling with?
Because this is my jam, likeI've told you, I've produced
over 1500 episodes and I'veprobably sold something in at
(26:44):
least a thousand of thoseepisodes.
So I can help you with astrategic call to action, but I
need to know what you'restruggling with.
So let us know.
Send us a fan mail.
I wanna hear from you.
If you're listening on theaudio only version, you can go
where it says send Crystal atext message.
Send me a message and I will mea message and I will get back
to you and you'll get a shoutout in a future episode.
(27:06):
But I want to close this idea ofwhy do podcasters ignore
monetization until it's too latewith.
I think that you don't have tosit here and think, well, I'm
not big enough, right, don'twait to start until you're quote
this is the goal that I hit,this is the milestone.
Start focusing on it now, today, if you want it to actually be
(27:28):
something that has an impact onyour content and your business
in the future.
I want you to focus on thosestrategies that feel authentic
to your audience.
If I mentioned, you know,memberships and digital products
, you know like oh, my audienceisn't interested in that Great.
Stick with affiliate marketingor stick with pursuing
sponsorships that are veryspecific to your niche.
People will come to me and sayI have such a specific niche
(27:51):
that I don't think you know aBuzzsprout or a ConvertKit or,
excuse me, I just called themConvertKit.
Shame on me.
They are now Kit.
They were recently rebrandedand they are called Kit now, but
that doesn't make sense to me.
To mention Awesome, what are thecompanies that make sense?
Let's go after those asstrategic sponsor partnerships
(28:12):
that you can work on and let'ssee how you can get there by the
end of 2025.
Let's not mess around.
Let's make this happen 2025.
Let's not mess around.
Let's make this happen and whenyou think of monetization as
part of your journey as acreator and what that could look
like for you and your customers, and there's no more of this
(28:33):
transactional relationship thatyou have.
What would it look like to havean actual relationship with
your audience and you'reoffering them these
best-in-class products, thebest-in-class advice,
best-in-class solutions tosomeone that you can actually
help?
You're helping them.
You're offering value byoffering products and services
(28:57):
and programs and all the toolsand resources that you're gonna
be selling to them.
Right, you are selling, butyou're leading with value first.
You're leading with benefitsfirst.
You're helping them solve theirproblems, and that's how I want
you to shift the mindset aroundmonetization.
But let me know again, reachout, send me a fan mail, send me
(29:18):
a DM on Instagram, put acomment here, reply to one of my
emails.
Like, there's so many differentways that we can continue this
conversation.
And again, join us inPodcasters.
Connect.
Right, we have conversationsall the time in there around
monetization, crafting,compelling content,
understanding your audience.
Like these are just the lastthree months worth of coaching
(29:40):
calls that you could go watchimmediately whenever you upgrade
to a premium member.
So go check that out.
Crystalprofitcom forward slashjoin.
But speaking of fan mail right,I mentioned fan mail earlier and
we actually had two that weneed to catch up on, so I'm
going to give two shout outs inthis episode.
So today we are talking to soAmy Connell.
(30:02):
She's a friend of the pod, beenaround a long time and she said
great episode today.
This is our tagline episode wereleased.
She said I actually justchanged my tagline and we'll be
incorporating it into my introsoon.
I help women age with grace andstrength.
So she has the graced uh,graced health podcast.
And she said just to make sureI get the strength portion
(30:24):
covered in each episode, I'vechanged my outro to include a
simple strength tip.
I've also said that's all fortoday.
Go out there and have a greatday since the beginning.
So if you haven't listened tothat episode, we did a tagline
episode recently.
We hadn't done one in years andI was like it's time we need to
(30:47):
do a tagline episode.
So Amy, thank you so much.
She's contributed so many ofour fan mail chats and I'm just,
I'm so grateful and she's ashe's a personal friend of mine
and, amy, I appreciate you somuch for all of this.
Our next one this was afantastic one.
It says hi, crystal.
I love this episode and I willbe listening to it again.
You shared so many greatstrategies.
I appreciate your generosityand love your podcast.
(31:08):
Thank you so much.
They did not leave their name,so somebody from Encinitas I can
never say that California Thankyou so much.
I think that you werementioning either our why
podcasters ignore their audience.
I'm pretty sure that's theepisode you were referencing,
but again, thank you so much forbeing a listener and a fan of
(31:28):
the show and I'm grateful foreverybody that is here today.
But that's all I have for you,so stay tuned for our next part
of our series.
When we continue to exploretopics around, why do podcasters
ignore?
Make sure you hit that followor subscribe button wherever you
are listening and watchingtoday and, as always, remember,
keep it up.
We all have to start somewhere.
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