May 13, 2025 • 30 mins
Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing.
Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once and moving on, you're leaving opportunity on the table. The key isn't creating more—it's distributing better.
When asked why they don't repurpose, podcasters typically offer three excuses: lack of time, not knowing where to start, or believing their audience only wants the original format. But these barriers are easily overcome with proper planning and strategy. A single 25-minute episode can transform into social media posts, blog content, YouTube shorts, email newsletters, and even lead magnets—all reinforcing your core message across platforms where different segments of your audience hang out.
Marketing research shows people need approximately 12 exposures to a message before it truly registers. By repurposing strategically, you create multiple touchpoints that build familiarity and trust. This approach not only attracts new listeners who might never have discovered your podcast otherwise but establishes you as an authority in your field. The more consistently you show up across platforms with valuable insights, the more people see you as the go-to expert.
For established podcasters looking to level up, repurposing is the natural next step. It extends the shelf life of your content far beyond the initial publishing window, allowing valuable episodes to continue working for you months or even years later. The strategic shift from constant creation to smart distribution represents a more sustainable approach to growing your platform without burning out.
Ready to transform your content strategy? Stop creating more and start distributing better. Your audience is waiting to discover you in places you haven't even shown up yet.
If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
And I know that you're going to think of someone
very specific when I ask youthis question, but I want you to
think about who is someone thatyou follow on social media or
maybe a podcast or YouTube, andyou're like they're everywhere.
Every time I open this app,they're there, they have a new
piece of content, they have anew podcast episode Like they're
(00:22):
everywhere.
How do they do this?
They do this by repurposing.
They are reinforcing theirmessage across all of these
platforms because we needrepetition.
People need repetition.
I'm sure you've heard thisbefore.
People are like you know youneed to hear a marketing message
like 12 times before it reallysinks in.
(00:43):
So maybe you've seen them onInstagram and you saw a lot of
their content before you evenfollowed them.
You would be like huh, who'sthat?
Okay, like that messageresonates, maybe it's not worth
a follow yet, and then you seethem again.
You open your phone two dayslater and you're like huh, it's
the same person they're.
They look, are they on adifferent podcast?
(01:03):
No, they're still from youraccount.
Okay, interesting, I resonatewith that, but it's still not
worth a follow.
But then you see them multipletimes.
How do they do this?
How do they keep showing up inthis way Repurposing.
They're repurposing contentthat they've created, either on
their own podcast, on someoneelse's, on a YouTube live stream
, and then they're resharing it.
(01:24):
People that are successful ascreators and business owners
that are really trying to gettheir message out there.
They embrace repurposing.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
(01:46):
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Welcome to the final episode?
Right?
We have been talking about whydo podcasters ignore dot dot dot
, like so many different topicsWe've talked about?
(02:09):
Why do we ignore our audience?
Why do we ignore our stats, ourdownloads, our numbers?
Why do we ignore monetization?
Why do we ignore systems andworkflows and we have landed on?
Why do podcasters ignorerepurposing?
Now, this is a concept that'svery near and dear to my heart,
(02:31):
because I love, love, love, loveto talk about repurposing your
content and the reason why it'sthat let's work smarter, not
harder.
Let's work smarter, not harder,and I think that so many of you
hit that point of almostburning out or about ready to
quit, and a lot of it comes downto all the things we've already
(02:55):
listed before.
Why do podcasters ignore allthe things?
And then repurposing is reallyat the top.
Because you come to me and yousay, crystal, I run out of ideas
, I don't know what else to talkabout, or you just keep
spinning your wheels and what ismy next step?
What should I do?
So if you have beenconsistently podcasting, then
(03:16):
this is something you cannotignore.
You cannot ignore repurposing.
So let me give you a quick,high-level overview of what
we're going to cover today.
We're going to talk about whyrepurposing gets overlooked.
Then we're going to dive intoyour podcast is a content
goldmine.
You don't need 15 new episodesto execute the strategies that
(03:37):
I'm going to share here with youtoday.
And the third piece is howrepurposing really builds
momentum in your business and inyour content, and let's just
dive right in.
So, first and foremost, whydoes repurposing get overlooked?
The common theme that I reallyhear from so many people in this
community is well, I don't havetime.
(03:59):
I don't have time to repurposemy content.
I'm busy doing this, or I'drather focus on that and it's
just not something that I have aton of time to do.
Therefore, I'm just going topublish an episode and move on
with my life.
Is that you?
Is that you?
You're like, oh, she called meout.
She's calling me out today.
(04:19):
Yes, yes, this is my job.
This is my job as your contentcoach, as someone that's going
to help you with your businessand help you with your marketing
.
I'm going to call you outbecause when people say, well, I
don't have time to repurpose,then let's just be really honest
.
I don't have time to either,but I make time.
How do I make time?
I plan for it.
(04:40):
So you probably heard me talkabout our PREPA method.
Right, we talked about it insystems and workflows.
It's plan, record, edit,publish and market.
That is our five-step PREPAmethod that we use here at
Profit Media for every singlepiece of content.
So in that planning process, Iplan to repurpose content.
(05:01):
That's when I make the time torepurpose.
I plan for it.
So if you're constantly saying,right now I don't have time to
repurpose, maybe you just need abetter plan, maybe you need to
have a plan, maybe you don'thave one right now at all, and
so you need to be thinking aboutwhere can I add in these
strategies for repurposing Forthose of you that say you don't
(05:23):
have time.
Maybe it's you do have time,you just don't have a plan and
that's okay.
That's okay, we can work withthat, we can work with if you
don't have a plan.
But saying you don't haveenough time is just it's not
gonna work, it's not gonna workanymore.
The next common thing is I don'tknow where to start.
I hear so many of you say well,crystal, I don't know where to
start.
That sounds awesome to have mycontent show up on YouTube and
(05:47):
my podcast and TikTok and youknow my email newsletter, but I
don't have time.
I don't have time and I don'tknow where to start.
So if that's you, if you'vekind of raised your hand or
you're nodding along to both ofthose, then I see you, I hear
you, I feel you of those, then Isee you, I hear you, I feel you
(06:09):
.
But also, let's not use I don'tknow where to start as an
excuse to not start, because ifyou're listening to this and
you've been podcasting, you'vebeen creating content, you're
capable of learning, right.
Is that fair to say that you'recapable?
You're capable of learning newthings, new skills, new tricks,
new new things that areimportant to your business or
(06:32):
your content marketing strategy?
That saying I don't know whereto start it's not good enough.
Okay, again, with it's comingin hot, with the tough love
today.
It's not good enough to justsay I don't know where to start
Because we have resources atProfit Media.
We have podcast episodes, wehave YouTube videos, we have
(06:52):
blog posts that you can read allabout repurposing.
I even have an entire course Ifyou want to go check it out.
It's called Radical Repurposing, so you can go look that out
and see is that your next stepand what you should do to really
go on a deep dive ofrepurposing?
So you can go look that out andlike see, is this, is that your
next step and what you shoulddo to really go on a deep dive
of repurposing?
Go check it out.
We'll have a link in thedescription for radical
repurposing.
But saying I don't know whereto start is not going to be the
(07:17):
thing that gets you off the hookwith me.
I'm not going to let you keepsaying I don't know where to
start, because we can dive intothe details on where to start.
So I'm taking that away.
I'm like peeling back yourexcuses, one at a time, and
there's two down, one more to go.
The other one that I hear oftenand this is especially
(07:38):
especially those of youpodcasters that marketing makes
your skin crawl, makes you alittle itchy.
You don't really love it in thefirst place.
You will say to me well,crystal, doesn't everyone
already listen to my show?
Why, why, why do I need torepurpose?
Why should I repurpose this?
And let me just say you're notwrong.
(08:01):
Yeah, like part of that is true.
Yes, you want people to listento your show, your, whatever
your main piece of content,whether it's your podcast
episodes or your YouTube videos.
However, if you really wantthem engaged and you really want
to meet people where they're at, consider, well, how can you
turn this longer form piece ofcontent Again, it's audio only,
(08:24):
podcast, it's a full YouTubevideo how can you take that and
turn it into the five Instagramposts that you were going to
make that week, or your weeklynewsletter, or the blog posts
that you're going to put up onyour website?
Right, like it's all there.
You've already done the hardpart.
I think this is what so many ofyou don't understand is like
(08:44):
recording the long form piece ofcontent that that is where all
the goodness lives.
Like all of the riches areright there in the thing that
you've already created.
So now the magic puzzle pieceis just unlocking.
Well, where can you use thisstrategically in other places of
(09:06):
your business?
And we're going to get to that,right, we're going to get to
that.
But don't say anymore like oh,don't just people, can people
just listen to my show?
Like you sound like such a likeI have three kids, right, I
have three kids and I justimagine them going on a hike and
they're just like can we?
(09:27):
Can we just look at a pictureof a sunset?
Like why do we have to go tothe top of a hill to see this
sunset overlooking the lake?
Can we just look at a pictureon Google?
Really, no, no, you've alreadydone most of the work.
Like we're just gonna take youto the top of the hill.
Like it's just right around thecorner, it's just a few more
(09:48):
feet, it's just a few more stepsand you could get there.
Like it's just a few more feet,it's just a few more steps and
you could get there Like this iswhere I feel like you are with
your content, like you're soclose.
If you've already recorded thatpodcast episode, that YouTube
video, you're so close, you'vealready done the hard work.
Now let's move into a plan ofhow you can use it, because
repurposing is really aboutbeing smart with the content you
(10:10):
already have and justre-jushing it, reworking it,
editing it, producing it in adifferent way to get the mileage
out of it.
Okay, so let's dive into your.
Podcast is a goldmine forcontent.
There is a content goldmine.
There's so many nuggets ofwisdom, incredible things that
(10:30):
you have likely already said.
Whether you have a solo show oran interview show, you're just
starting.
You've been doing this foryears.
I don't care Whatever kind ofpodcast you are producing today.
There is really awesome contentin there that you should be
sharing in other forms andfashions throughout other pieces
of your content and yourbusiness.
(10:51):
So let's just break this down,right.
Let's break this down into whatthis really looks like, because
I know so many of you aretangible, right.
Like you want the visuals, youwant the like.
Crystal, give me an example,give me a case study of what
this actually looks like.
So I'm actually gonna like walkthrough exactly what this looks
like.
So, let's say you had a 25minute solo episode.
(11:13):
Okay, what could you turn thatinto?
What could you turn that intowhat?
What could it be If you had a25 minute solo episode?
You recorded it on video, right?
Let's let this is.
I'm giving you all thevariables here.
Right, you recorded it onRiverside.
That's where I'm recording thistoday and you could take that
(11:34):
and cut it into, splice it intomultiple other assets, and
here's what it would look like.
You could turn it into three tofive social posts that you use.
You could take a quote from itwhere you have like captions,
and then you could create acarousel of what you said or a
single graphic that you share.
You make it in Canva.
(11:55):
Then you could turn it intoaudiograms or little sound bites
of it, or you could sharebehind the scenes.
I've seen so many videos wherepeople are recording themselves
while they're recordingthemselves.
I know it's like it gets supermeta in the creator world, right
.
It's like you see someone.
They have a camera, butthey're're recording themselves.
I know it's like it gets supermeta in the creator world, right
.
It's like you see someone.
They have a camera, but they'realso recording themselves on
(12:16):
their phone while they'rerecording their camera.
Like, you don't have to do likethat crazy, it doesn't have to
get like very, very specific,but it's an option.
Right, if you're gonna berecording stuff, you could set
your phone up.
I don't, oh, I should have donethis today.
You could set your phone up ona tripod and record yourself on
your camera while you're alsorecording on your phone, and
(12:36):
then you can have all of theseassets happening at the same
time.
But the idea is to take thislong form piece of content and
cut it up into three to fivepieces of content that you could
share on your social mediaplatforms.
The other thing you could do isturn it into a blog post.
So many of you, I have told youyou need a website.
(12:56):
And you ask me well, crystal, Ihave this website.
What do I put on it?
Right, I have a homepage.
Maybe you have a lead magnet.
I have an about page and maybea sales page.
Right, you don't need to have20 main pages on your website.
You could get away with threeto five main pages.
But if you're going to postsomething consistently on there,
(13:17):
let it be blog post.
And I mean, I'm just going tocall it like it is there are so
many, so many incredible AItools that you can use to turn
your long form piece of content,that 25 minute episode, into a
blog post.
I do this with my Buzzsproutco-host AI.
I could do this with Riversideand the show notes that they
(13:39):
automatically create for me.
You could do this withChatupiti.
Like you don't have the excuse,go back to stripping away your
excuses.
You don't have a reason to notturn this into a blog post on
your website in minutes, superfast, and then you're able to
use the power of SEO tohopefully get people to find you
(14:00):
organically through searches.
So blog posts, easy fix.
That could be done in minutes.
The other piece is cutting downyour clips into a YouTube short
or Instagram reels.
Again, back to not just socialposts with text on the screen or
a pretty graphic, but actuallytaking video clips out of what
(14:23):
you said in an episode.
Again, it could be from yourphone, it could be from wherever
you're recording your content.
It could be on Zoom, it couldbe on Riverside, google Meets, I
don't care.
Wherever you're recording yourcontent, cut it up into short,
30-second clips, 15-second clips, 60-second clips up to
three-minute clips.
I mean you could do this in somany different ways, but the
(14:44):
idea is grab pieces of yourcontent that's going to tease
out what you're talking about,or the topics that make the most
sense to really get youraudience in.
You're trying to reel them inLike, ooh, what would they be
most interested in from this onespecific episode?
That's what you want to shareon social right.
This episode really isn't allabout marketing, but essentially
(15:07):
it is right.
Repurposing is marketing.
You're teasing out all of yourmicro, tiny, bite-sized pieces
of your content in hopes thatit's going to lead to them
watching the entire episode orlistening to an entire episode.
That's my goal with repurposing, at least.
So there's that one.
Like YouTube Shorts orInstagram Reels An email to your
(15:30):
list, right, you could takeeverything you talked about.
Remember, you have your25-minute episode.
You could take the transcriptof that, upload it into ChatGPT
and say I want to turn this intoa newsletter.
I don't want to give away allthe pieces because I want to
tease the content, but you couldessentially create a newsletter
(15:50):
from the episode that youcreated and have it be in a fun
way.
It's already in your voice.
You recorded it right.
So many people get scared like,oh, I don't want to use AI
because then it won't sound likeme and people are going to know
it's not me.
Well, that is true if you justsay, write me a newsletter, but
if you take actual content right, this is how I've had the best
(16:13):
experience with ChaiGPT is Istart with something I created
first.
Then I upload it and I say,okay, do this, but better.
Right, like, do this, but makeit you know this specific format
or make it sound like this, orI'm talking to this specific
audience, or I want to highlightthis specific problem.
Like go deeper, that's reallywhat.
(16:35):
How I've been using it.
Let's call it the AI sandwich,right, it's like AI plus a human
in the middle and then AI atthe end to make it sound better.
Right, like that's the perfectformula for me, and how I use AI
in my content.
So maybe I start with, you know, feeding things into AI to help
me plan things, but then Iadded my own stories, my own
(16:57):
personal examples, like reasonswhy I think my audience you
would appreciate this, and thenI use AI to really smooth
everything out and make it soundincredible.
So we're not going to get intofull, like how I produce things.
Those are.
We have other videos, othercontent out there on how that
works, but an email to your listis the next way you can
repurpose a 25 minute episodeand then the last one is a
(17:19):
downloadable freebie.
Now so many of you have come tome and said like well, crystal,
I want to build my email list,I want to have a lead magnet to
share, but I don't really knowwhat I could use for that.
Well, I would recommend what isyour number one like most
downloaded, most watched, mostlistened to episode, and how
(17:41):
could you create a lead magnetfrom that?
Maybe you reuse that topic,maybe you only go so deep in
that episode, but then youcreate a PDF guide that goes
really deep, or a specifictraining.
Maybe you make a webinarspecifically about that thing
and it turns into a downloadablefreebie.
(18:01):
Y'all know I love Kit aroundhere.
You can go to crystalprofitcomforward slash Kit I'm a proud
partner and affiliate with thembut they have all the things
that you need to make thishappen very seamlessly,
especially from your podcast oryour YouTube channel, and then
send them to a landing page andthen they can.
It's what I did with when Italked about editing right, I've
(18:25):
had episodes around editing andI was like I need to make an
editing guide right, causethere's only so much I can do in
an audio version of an editingepisode.
I need to have actual, tangiblethings that people can either
see on the screen in a videoformat or they can look at in a
PDF.
So I created our podcastediting guide.
It doesn't have to be rocketscience y'all.
(18:48):
You can take the content youalready have, go through if
you've already created a bunchof content and look at what's
the top performing content thatyou already have and how could
you turn that into a lead magnet.
So food for thought.
Right, your content is agoldmine.
The last thing I wanna talkabout is how repurposing really
(19:08):
builds momentum, and I know thatyou're going to think of
someone very specific when I askyou this question, but I want
you to think about who issomeone that you follow on
social media or maybe a podcastor YouTube, and you're like
they're everywhere.
Every time I open this app.
They're there.
They have a new piece ofcontent.
(19:29):
They have a new podcast episodeapp.
They're there, they have a newpiece of content.
They have a new podcast episode, like they're everywhere.
How do they do this?
They do this by repurposing.
They are reinforcing theirmessage across all of these
platforms because we needrepetition.
People need repetition.
I'm sure you've heard thisbefore.
People are like you know youneed to hear a marketing message
(19:49):
like 12 times before it reallysinks in.
So maybe you've seen them onInstagram and you saw a lot of
their content.
Before you even followed them.
You would be like huh, who'sthat?
Okay, like, that messageresonates, maybe it's not worth
a follow yet.
And then you see them again.
You open your phone two dayslater and you're like huh, it's
the same person.
(20:09):
Again you open your phone twodays later and you're like huh,
it's the same person.
Are they on a different podcast?
No, that's still from youraccount.
Okay, interesting, I resonatewith that, but it's still not
worth a follow.
But then you see that multipletimes.
You're like how do they do this?
How do they keep showing up inthis way, Repurposing?
They're repurposing content thatthey've created, either on
their own podcast, on someoneelse's, on a YouTube live stream
(20:32):
, and then they're resharing it.
People that are successful ascreators and business owners
that are really trying to gettheir message out there.
They embrace repurposing inevery form or fashion.
They do not discriminate onwhat repurposing looks like and
they lean into it.
So the other thing thatrepurposing looks like and they
lean into it.
So the other thing thatrepurposing really does it
(20:52):
attracts new people who don'tlisten to your podcast yet.
So you can again get the mileout of everything that you've
already created.
Right, you're trying to get themileage out of this 25 minute
piece of content and then you'regoing to put it out on
Instagram Reels, you're going toshare it in your Facebook
stories, you're going to shareit on TikTok, you're going to
(21:12):
put it in a newsletter, becauseyou're trying to get people to
come to your main hub where youhang out online, and you want to
direct them.
Like, those little pieces arethe beacon that are pointing
like hey, like go check out thehouse, Like it's over here, Come
to home base, like this iswhere we want you to come hang
out.
And that happens a lot morenaturally, organically and
strategically whenever yourepurpose your content.
(21:35):
But it also saves your brain somuch time and energy and effort
because it's less contentcreation and more content
distribution.
Let me say that again Lesscontent creation, more content
distribution, and what I mean bythat is you could take this one
(21:58):
awesome piece of content thatmaybe you planned out super
strategically and now you'recutting it down because you know
you're like, oh, that's goingto be a great Instagram reel, oh
, that would be a fantasticnewsletter.
I need to share that in aLinkedIn article because it's so
good and you can do that whenyou think about these things
strategically.
So, again, we cannot ignorerepurposing.
(22:20):
In 2025, in the future, wecannot ignore repurposing.
It needs to be part of yourregular strategy.
But it also builds authoritybecause it makes you the go-to
expert in everything that you'redoing.
Because I promise you, once youget more visibility, you start
getting more opportunities.
You have people knocking onyour door and saying, hey, I see
(22:42):
that you show up on TikTok andyou're on Instagram and you're
on LinkedIn and you're talkingabout the same thing.
Maybe we should collaborate insome fun way.
Maybe we should do a podcastswap or you know what I would
like to do a brand partnershipor collaboration.
These things are possiblewhenever you show up
consistently.
Right?
We've talked about consistencyseveral times throughout this
(23:03):
series.
But the other part isrepurposing and sharing across
all the different platformswhere you know your audience is
already hanging out.
Now I realize that thisstrategy is a little bit more
advanced, because you do have toshow up consistently in order
for repurposing to work.
So maybe I'm not talking to thebeginner podcaster in today's
(23:27):
episode.
Maybe you feel a littleoverwhelmed.
You're like Crystal oh my gosh,repurposing, that feels like
it's too much.
It might be, it might be, butyou're at the end of our
five-part series and I feel likewe've kind of built up the
momentum to land here, so that Ican speak to those of you that
have been showing upconsistently and you're like
what is the next thing?
What is the next level?
(23:48):
It's repurposing.
If you have not crossed thatbridge, if you have not explored
these uncharted waters of whatit could look like to post clips
of your content, repurposing isyour next step.
So to recap, right, let's recaptoday's episode.
We've talked about repurposinghelps you work smarter, not
harder, and that your contentalready has so much goodness in
(24:12):
it and it deserves a longershelf life.
It deserves to live beyond the24-hour period of whenever it
was published.
Give it some more room, likebreathe some life into those old
episodes.
You don't have to just go backto what you published last week.
Like what have you done fiveyears ago that could use a
refresh and a rebrand andbreathe some more life into it?
(24:35):
Right, think about what you dida long time ago that's still
relevant today, those popularepisodes of things that are
really strategic and importantfor your audience.
How can you breathe some lifeback into those?
And then the last thing is themore ways that you show up, the
more that your audience sees youand trust you.
Right, we've heard about the nolike and trust factors.
(24:57):
Like the more people see youshowing up consistently, they're
like oh, they're talking thetalk and walking the walk.
I can trust them because theyknow their stuff, they show up
in their field.
They are the go-to expertbecause I learn from them
regularly and I hope that that'swhat you get whenever you hang
out with us on the YouTubechannel or on the podcast,
(25:18):
because that's what we're tryingto do.
We're trying to really emulateand demonstrate and be an
example of what it looks like toshow up consistently, to
repurpose content on a regularbasis and to help you get more
strategic in your content and inyour business.
Woo, y'all this series was soincredible.
(25:38):
So, to recap.
We went through five parts ofwhy do podcasters ignore, and we
have the entire series.
It's gonna be in a playlist onour YouTube channel.
We want you to go check it out.
Make sure that, if you are apodcaster, you are not ignoring
any of these.
Okay, you no longer have theexcuse of like well, I just
didn't know.
Yes, yes, we told you.
(25:59):
We told you.
Your podcast coach told you youneed to go check these out.
So go check out the rest of thevideos If you have not watched
them.
They are gonna be so helpful inhelping you really achieve
success with your content in2025 and beyond.
But that's all I have for youtoday, so make sure you stay
tuned for some fun new thingsthat we're doing with the show.
(26:20):
Over the next few weeks, you'regonna see some changes in a
good way and in a more elevatedway.
We're gonna be talking moreabout business advice, content
tips, content strategy in abrand new way that we haven't
before, and I'm so excited.
So I hope you stick around withus for the ride.
Make sure you follow andsubscribe if you have not
already, and, as always,remember, keep it up.
(26:42):
We all have to start somewhere.
And I know that you're going to think of someone
very specific when I ask youthis question, but I want you to
think about who is someone thatyou follow on social media or
maybe a podcast or YouTube, andyou're like they're everywhere.
Every time I open this app,they're there, they have a new
piece of content, they have anew podcast episode Like they're
(00:22):
everywhere.
How do they do this?
They do this by repurposing.
They are reinforcing theirmessage across all of these
platforms because we needrepetition.
People need repetition.
I'm sure you've heard thisbefore.
People are like you know youneed to hear a marketing message
like 12 times before it reallysinks in.
(00:43):
So maybe you've seen them onInstagram and you saw a lot of
their content before you evenfollowed them.
You would be like huh, who'sthat?
Okay, like that messageresonates, maybe it's not worth
a follow yet, and then you seethem again.
You open your phone two dayslater and you're like huh, it's
the same person they're.
They look, are they on adifferent podcast?
(01:03):
No, they're still from youraccount.
Okay, interesting, I resonatewith that, but it's still not
worth a follow.
But then you see them multipletimes.
How do they do this?
How do they keep showing up inthis way Repurposing.
They're repurposing contentthat they've created, either on
their own podcast, on someoneelse's, on a YouTube live stream
, and then they're resharing it.
(01:24):
People that are successful ascreators and business owners
that are really trying to gettheir message out there.
They embrace repurposing.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
(01:46):
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Welcome to the final episode?
Right?
We have been talking about whydo podcasters ignore dot dot dot
, like so many different topicsWe've talked about?
(02:09):
Why do we ignore our audience?
Why do we ignore our stats, ourdownloads, our numbers?
Why do we ignore monetization?
Why do we ignore systems andworkflows and we have landed on?
Why do podcasters ignorerepurposing?
Now, this is a concept that'svery near and dear to my heart,
(02:31):
because I love, love, love, loveto talk about repurposing your
content and the reason why it'sthat let's work smarter, not
harder.
Let's work smarter, not harder,and I think that so many of you
hit that point of almostburning out or about ready to
quit, and a lot of it comes downto all the things we've already
(02:55):
listed before.
Why do podcasters ignore allthe things?
And then repurposing is reallyat the top.
Because you come to me and yousay, crystal, I run out of ideas
, I don't know what else to talkabout, or you just keep
spinning your wheels and what ismy next step?
What should I do?
So if you have beenconsistently podcasting, then
(03:16):
this is something you cannotignore.
You cannot ignore repurposing.
So let me give you a quick,high-level overview of what
we're going to cover today.
We're going to talk about whyrepurposing gets overlooked.
Then we're going to dive intoyour podcast is a content
goldmine.
You don't need 15 new episodesto execute the strategies that
(03:37):
I'm going to share here with youtoday.
And the third piece is howrepurposing really builds
momentum in your business and inyour content, and let's just
dive right in.
So, first and foremost, whydoes repurposing get overlooked?
The common theme that I reallyhear from so many people in this
community is well, I don't havetime.
(03:59):
I don't have time to repurposemy content.
I'm busy doing this, or I'drather focus on that and it's
just not something that I have aton of time to do.
Therefore, I'm just going topublish an episode and move on
with my life.
Is that you?
Is that you?
You're like, oh, she called meout.
She's calling me out today.
(04:19):
Yes, yes, this is my job.
This is my job as your contentcoach, as someone that's going
to help you with your businessand help you with your marketing
.
I'm going to call you outbecause when people say, well, I
don't have time to repurpose,then let's just be really honest
.
I don't have time to either,but I make time.
How do I make time?
I plan for it.
(04:40):
So you probably heard me talkabout our PREPA method.
Right, we talked about it insystems and workflows.
It's plan, record, edit,publish and market.
That is our five-step PREPAmethod that we use here at
Profit Media for every singlepiece of content.
So in that planning process, Iplan to repurpose content.
(05:01):
That's when I make the time torepurpose.
I plan for it.
So if you're constantly saying,right now I don't have time to
repurpose, maybe you just need abetter plan, maybe you need to
have a plan, maybe you don'thave one right now at all, and
so you need to be thinking aboutwhere can I add in these
strategies for repurposing Forthose of you that say you don't
(05:23):
have time.
Maybe it's you do have time,you just don't have a plan and
that's okay.
That's okay, we can work withthat, we can work with if you
don't have a plan.
But saying you don't haveenough time is just it's not
gonna work, it's not gonna workanymore.
The next common thing is I don'tknow where to start.
I hear so many of you say well,crystal, I don't know where to
start.
That sounds awesome to have mycontent show up on YouTube and
(05:47):
my podcast and TikTok and youknow my email newsletter, but I
don't have time.
I don't have time and I don'tknow where to start.
So if that's you, if you'vekind of raised your hand or
you're nodding along to both ofthose, then I see you, I hear
you, I feel you of those, then Isee you, I hear you, I feel you
(06:09):
.
But also, let's not use I don'tknow where to start as an
excuse to not start, because ifyou're listening to this and
you've been podcasting, you'vebeen creating content, you're
capable of learning, right.
Is that fair to say that you'recapable?
You're capable of learning newthings, new skills, new tricks,
new new things that areimportant to your business or
(06:32):
your content marketing strategy?
That saying I don't know whereto start it's not good enough.
Okay, again, with it's comingin hot, with the tough love
today.
It's not good enough to justsay I don't know where to start
Because we have resources atProfit Media.
We have podcast episodes, wehave YouTube videos, we have
(06:52):
blog posts that you can read allabout repurposing.
I even have an entire course Ifyou want to go check it out.
It's called Radical Repurposing, so you can go look that out
and see is that your next stepand what you should do to really
go on a deep dive ofrepurposing?
So you can go look that out andlike see, is this, is that your
next step and what you shoulddo to really go on a deep dive
of repurposing?
Go check it out.
We'll have a link in thedescription for radical
repurposing.
But saying I don't know whereto start is not going to be the
(07:17):
thing that gets you off the hookwith me.
I'm not going to let you keepsaying I don't know where to
start, because we can dive intothe details on where to start.
So I'm taking that away.
I'm like peeling back yourexcuses, one at a time, and
there's two down, one more to go.
The other one that I hear oftenand this is especially
(07:38):
especially those of youpodcasters that marketing makes
your skin crawl, makes you alittle itchy.
You don't really love it in thefirst place.
You will say to me well,crystal, doesn't everyone
already listen to my show?
Why, why, why do I need torepurpose?
Why should I repurpose this?
And let me just say you're notwrong.
(08:01):
Yeah, like part of that is true.
Yes, you want people to listento your show, your, whatever
your main piece of content,whether it's your podcast
episodes or your YouTube videos.
However, if you really wantthem engaged and you really want
to meet people where they're at, consider, well, how can you
turn this longer form piece ofcontent Again, it's audio only,
(08:24):
podcast, it's a full YouTubevideo how can you take that and
turn it into the five Instagramposts that you were going to
make that week, or your weeklynewsletter, or the blog posts
that you're going to put up onyour website?
Right, like it's all there.
You've already done the hardpart.
I think this is what so many ofyou don't understand is like
(08:44):
recording the long form piece ofcontent that that is where all
the goodness lives.
Like all of the riches areright there in the thing that
you've already created.
So now the magic puzzle pieceis just unlocking.
Well, where can you use thisstrategically in other places of
(09:06):
your business?
And we're going to get to that,right, we're going to get to
that.
But don't say anymore like oh,don't just people, can people
just listen to my show?
Like you sound like such a likeI have three kids, right, I
have three kids and I justimagine them going on a hike and
they're just like can we?
(09:27):
Can we just look at a pictureof a sunset?
Like why do we have to go tothe top of a hill to see this
sunset overlooking the lake?
Can we just look at a pictureon Google?
Really, no, no, you've alreadydone most of the work.
Like we're just gonna take youto the top of the hill.
Like it's just right around thecorner, it's just a few more
(09:48):
feet, it's just a few more stepsand you could get there.
Like it's just a few more feet,it's just a few more steps and
you could get there Like this iswhere I feel like you are with
your content, like you're soclose.
If you've already recorded thatpodcast episode, that YouTube
video, you're so close, you'vealready done the hard work.
Now let's move into a plan ofhow you can use it, because
repurposing is really aboutbeing smart with the content you
(10:10):
already have and justre-jushing it, reworking it,
editing it, producing it in adifferent way to get the mileage
out of it.
Okay, so let's dive into your.
Podcast is a goldmine forcontent.
There is a content goldmine.
There's so many nuggets ofwisdom, incredible things that
(10:30):
you have likely already said.
Whether you have a solo show oran interview show, you're just
starting.
You've been doing this foryears.
I don't care Whatever kind ofpodcast you are producing today.
There is really awesome contentin there that you should be
sharing in other forms andfashions throughout other pieces
of your content and yourbusiness.
(10:51):
So let's just break this down,right.
Let's break this down into whatthis really looks like, because
I know so many of you aretangible, right.
Like you want the visuals, youwant the like.
Crystal, give me an example,give me a case study of what
this actually looks like.
So I'm actually gonna like walkthrough exactly what this looks
like.
So, let's say you had a 25minute solo episode.
(11:13):
Okay, what could you turn thatinto?
What could you turn that intowhat?
What could it be If you had a25 minute solo episode?
You recorded it on video, right?
Let's let this is.
I'm giving you all thevariables here.
Right, you recorded it onRiverside.
That's where I'm recording thistoday and you could take that
(11:34):
and cut it into, splice it intomultiple other assets, and
here's what it would look like.
You could turn it into three tofive social posts that you use.
You could take a quote from itwhere you have like captions,
and then you could create acarousel of what you said or a
single graphic that you share.
You make it in Canva.
(11:55):
Then you could turn it intoaudiograms or little sound bites
of it, or you could sharebehind the scenes.
I've seen so many videos wherepeople are recording themselves
while they're recordingthemselves.
I know it's like it gets supermeta in the creator world, right
.
It's like you see someone.
They have a camera, butthey're're recording themselves.
I know it's like it gets supermeta in the creator world, right
.
It's like you see someone.
They have a camera, but they'realso recording themselves on
(12:16):
their phone while they'rerecording their camera.
Like, you don't have to do likethat crazy, it doesn't have to
get like very, very specific,but it's an option.
Right, if you're gonna berecording stuff, you could set
your phone up.
I don't, oh, I should have donethis today.
You could set your phone up ona tripod and record yourself on
your camera while you're alsorecording on your phone, and
(12:36):
then you can have all of theseassets happening at the same
time.
But the idea is to take thislong form piece of content and
cut it up into three to fivepieces of content that you could
share on your social mediaplatforms.
The other thing you could do isturn it into a blog post.
So many of you, I have told youyou need a website.
(12:56):
And you ask me well, crystal, Ihave this website.
What do I put on it?
Right, I have a homepage.
Maybe you have a lead magnet.
I have an about page and maybea sales page.
Right, you don't need to have20 main pages on your website.
You could get away with threeto five main pages.
But if you're going to postsomething consistently on there,
(13:17):
let it be blog post.
And I mean, I'm just going tocall it like it is there are so
many, so many incredible AItools that you can use to turn
your long form piece of content,that 25 minute episode, into a
blog post.
I do this with my Buzzsproutco-host AI.
I could do this with Riversideand the show notes that they
(13:39):
automatically create for me.
You could do this withChatupiti.
Like you don't have the excuse,go back to stripping away your
excuses.
You don't have a reason to notturn this into a blog post on
your website in minutes, superfast, and then you're able to
use the power of SEO tohopefully get people to find you
(14:00):
organically through searches.
So blog posts, easy fix.
That could be done in minutes.
The other piece is cutting downyour clips into a YouTube short
or Instagram reels.
Again, back to not just socialposts with text on the screen or
a pretty graphic, but actuallytaking video clips out of what
(14:23):
you said in an episode.
Again, it could be from yourphone, it could be from wherever
you're recording your content.
It could be on Zoom, it couldbe on Riverside, google Meets, I
don't care.
Wherever you're recording yourcontent, cut it up into short,
30-second clips, 15-second clips, 60-second clips up to
three-minute clips.
I mean you could do this in somany different ways, but the
(14:44):
idea is grab pieces of yourcontent that's going to tease
out what you're talking about,or the topics that make the most
sense to really get youraudience in.
You're trying to reel them inLike, ooh, what would they be
most interested in from this onespecific episode?
That's what you want to shareon social right.
This episode really isn't allabout marketing, but essentially
(15:07):
it is right.
Repurposing is marketing.
You're teasing out all of yourmicro, tiny, bite-sized pieces
of your content in hopes thatit's going to lead to them
watching the entire episode orlistening to an entire episode.
That's my goal with repurposing, at least.
So there's that one.
Like YouTube Shorts orInstagram Reels An email to your
(15:30):
list, right, you could takeeverything you talked about.
Remember, you have your25-minute episode.
You could take the transcriptof that, upload it into ChatGPT
and say I want to turn this intoa newsletter.
I don't want to give away allthe pieces because I want to
tease the content, but you couldessentially create a newsletter
(15:50):
from the episode that youcreated and have it be in a fun
way.
It's already in your voice.
You recorded it right.
So many people get scared like,oh, I don't want to use AI
because then it won't sound likeme and people are going to know
it's not me.
Well, that is true if you justsay, write me a newsletter, but
if you take actual content right, this is how I've had the best
(16:13):
experience with ChaiGPT is Istart with something I created
first.
Then I upload it and I say,okay, do this, but better.
Right, like, do this, but makeit you know this specific format
or make it sound like this, orI'm talking to this specific
audience, or I want to highlightthis specific problem.
Like go deeper, that's reallywhat.
(16:35):
How I've been using it.
Let's call it the AI sandwich,right, it's like AI plus a human
in the middle and then AI atthe end to make it sound better.
Right, like that's the perfectformula for me, and how I use AI
in my content.
So maybe I start with, you know, feeding things into AI to help
me plan things, but then Iadded my own stories, my own
(16:57):
personal examples, like reasonswhy I think my audience you
would appreciate this, and thenI use AI to really smooth
everything out and make it soundincredible.
So we're not going to get intofull, like how I produce things.
Those are.
We have other videos, othercontent out there on how that
works, but an email to your listis the next way you can
repurpose a 25 minute episodeand then the last one is a
(17:19):
downloadable freebie.
Now so many of you have come tome and said like well, crystal,
I want to build my email list,I want to have a lead magnet to
share, but I don't really knowwhat I could use for that.
Well, I would recommend what isyour number one like most
downloaded, most watched, mostlistened to episode, and how
(17:41):
could you create a lead magnetfrom that?
Maybe you reuse that topic,maybe you only go so deep in
that episode, but then youcreate a PDF guide that goes
really deep, or a specifictraining.
Maybe you make a webinarspecifically about that thing
and it turns into a downloadablefreebie.
(18:01):
Y'all know I love Kit aroundhere.
You can go to crystalprofitcomforward slash Kit I'm a proud
partner and affiliate with thembut they have all the things
that you need to make thishappen very seamlessly,
especially from your podcast oryour YouTube channel, and then
send them to a landing page andthen they can.
It's what I did with when Italked about editing right, I've
(18:25):
had episodes around editing andI was like I need to make an
editing guide right, causethere's only so much I can do in
an audio version of an editingepisode.
I need to have actual, tangiblethings that people can either
see on the screen in a videoformat or they can look at in a
PDF.
So I created our podcastediting guide.
It doesn't have to be rocketscience y'all.
(18:48):
You can take the content youalready have, go through if
you've already created a bunchof content and look at what's
the top performing content thatyou already have and how could
you turn that into a lead magnet.
So food for thought.
Right, your content is agoldmine.
The last thing I wanna talkabout is how repurposing really
(19:08):
builds momentum, and I know thatyou're going to think of
someone very specific when I askyou this question, but I want
you to think about who issomeone that you follow on
social media or maybe a podcastor YouTube, and you're like
they're everywhere.
Every time I open this app.
They're there.
They have a new piece ofcontent.
(19:29):
They have a new podcast episodeapp.
They're there, they have a newpiece of content.
They have a new podcast episode, like they're everywhere.
How do they do this?
They do this by repurposing.
They are reinforcing theirmessage across all of these
platforms because we needrepetition.
People need repetition.
I'm sure you've heard thisbefore.
People are like you know youneed to hear a marketing message
(19:49):
like 12 times before it reallysinks in.
So maybe you've seen them onInstagram and you saw a lot of
their content.
Before you even followed them.
You would be like huh, who'sthat?
Okay, like, that messageresonates, maybe it's not worth
a follow yet.
And then you see them again.
You open your phone two dayslater and you're like huh, it's
the same person.
(20:09):
Again you open your phone twodays later and you're like huh,
it's the same person.
Are they on a different podcast?
No, that's still from youraccount.
Okay, interesting, I resonatewith that, but it's still not
worth a follow.
But then you see that multipletimes.
You're like how do they do this?
How do they keep showing up inthis way, Repurposing?
They're repurposing content thatthey've created, either on
their own podcast, on someoneelse's, on a YouTube live stream
(20:32):
, and then they're resharing it.
People that are successful ascreators and business owners
that are really trying to gettheir message out there.
They embrace repurposing inevery form or fashion.
They do not discriminate onwhat repurposing looks like and
they lean into it.
So the other thing thatrepurposing looks like and they
lean into it.
So the other thing thatrepurposing really does it
(20:52):
attracts new people who don'tlisten to your podcast yet.
So you can again get the mileout of everything that you've
already created.
Right, you're trying to get themileage out of this 25 minute
piece of content and then you'regoing to put it out on
Instagram Reels, you're going toshare it in your Facebook
stories, you're going to shareit on TikTok, you're going to
(21:12):
put it in a newsletter, becauseyou're trying to get people to
come to your main hub where youhang out online, and you want to
direct them.
Like, those little pieces arethe beacon that are pointing
like hey, like go check out thehouse, Like it's over here, Come
to home base, like this iswhere we want you to come hang
out.
And that happens a lot morenaturally, organically and
strategically whenever yourepurpose your content.
(21:35):
But it also saves your brain somuch time and energy and effort
because it's less contentcreation and more content
distribution.
Let me say that again Lesscontent creation, more content
distribution, and what I mean bythat is you could take this one
(21:58):
awesome piece of content thatmaybe you planned out super
strategically and now you'recutting it down because you know
you're like, oh, that's goingto be a great Instagram reel, oh
, that would be a fantasticnewsletter.
I need to share that in aLinkedIn article because it's so
good and you can do that whenyou think about these things
strategically.
So, again, we cannot ignorerepurposing.
(22:20):
In 2025, in the future, wecannot ignore repurposing.
It needs to be part of yourregular strategy.
But it also builds authoritybecause it makes you the go-to
expert in everything that you'redoing.
Because I promise you, once youget more visibility, you start
getting more opportunities.
You have people knocking onyour door and saying, hey, I see
(22:42):
that you show up on TikTok andyou're on Instagram and you're
on LinkedIn and you're talkingabout the same thing.
Maybe we should collaborate insome fun way.
Maybe we should do a podcastswap or you know what I would
like to do a brand partnershipor collaboration.
These things are possiblewhenever you show up
consistently.
Right?
We've talked about consistencyseveral times throughout this
(23:03):
series.
But the other part isrepurposing and sharing across
all the different platformswhere you know your audience is
already hanging out.
Now I realize that thisstrategy is a little bit more
advanced, because you do have toshow up consistently in order
for repurposing to work.
So maybe I'm not talking to thebeginner podcaster in today's
(23:27):
episode.
Maybe you feel a littleoverwhelmed.
You're like Crystal oh my gosh,repurposing, that feels like
it's too much.
It might be, it might be, butyou're at the end of our
five-part series and I feel likewe've kind of built up the
momentum to land here, so that Ican speak to those of you that
have been showing upconsistently and you're like
what is the next thing?
What is the next level?
(23:48):
It's repurposing.
If you have not crossed thatbridge, if you have not explored
these uncharted waters of whatit could look like to post clips
of your content, repurposing isyour next step.
So to recap, right, let's recaptoday's episode.
We've talked about repurposinghelps you work smarter, not
harder, and that your contentalready has so much goodness in
(24:12):
it and it deserves a longershelf life.
It deserves to live beyond the24-hour period of whenever it
was published.
Give it some more room, likebreathe some life into those old
episodes.
You don't have to just go backto what you published last week.
Like what have you done fiveyears ago that could use a
refresh and a rebrand andbreathe some more life into it?
(24:35):
Right, think about what you dida long time ago that's still
relevant today, those popularepisodes of things that are
really strategic and importantfor your audience.
How can you breathe some lifeback into those?
And then the last thing is themore ways that you show up, the
more that your audience sees youand trust you.
Right, we've heard about the nolike and trust factors.
(24:57):
Like the more people see youshowing up consistently, they're
like oh, they're talking thetalk and walking the walk.
I can trust them because theyknow their stuff, they show up
in their field.
They are the go-to expertbecause I learn from them
regularly and I hope that that'swhat you get whenever you hang
out with us on the YouTubechannel or on the podcast,
(25:18):
because that's what we're tryingto do.
We're trying to really emulateand demonstrate and be an
example of what it looks like toshow up consistently, to
repurpose content on a regularbasis and to help you get more
strategic in your content and inyour business.
Woo, y'all this series was soincredible.
(25:38):
So, to recap.
We went through five parts ofwhy do podcasters ignore, and we
have the entire series.
It's gonna be in a playlist onour YouTube channel.
We want you to go check it out.
Make sure that, if you are apodcaster, you are not ignoring
any of these.
Okay, you no longer have theexcuse of like well, I just
didn't know.
Yes, yes, we told you.
(25:59):
We told you.
Your podcast coach told you youneed to go check these out.
So go check out the rest of thevideos If you have not watched
them.
They are gonna be so helpful inhelping you really achieve
success with your content in2025 and beyond.
But that's all I have for youtoday, so make sure you stay
tuned for some fun new thingsthat we're doing with the show.
(26:20):
Over the next few weeks, you'regonna see some changes in a
good way and in a more elevatedway.
We're gonna be talking moreabout business advice, content
tips, content strategy in abrand new way that we haven't
before, and I'm so excited.
So I hope you stick around withus for the ride.
Make sure you follow andsubscribe if you have not
already, and, as always,remember, keep it up.
(26:42):
We all have to start somewhere.
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