April 22, 2025 • 36 mins
Staring at your podcast numbers can feel like facing a report card for a test you didn’t study for, and many creators share this experience. Whether you have millions of downloads or are just getting started, those metrics can feel personal. But it's important to remember that your numbers don’t dictate your worth as a creator. By shifting our perspective, we can see metrics as valuable feedback rather than judgment.
In this episode, I discuss my own journey from avoiding analytics to finding a system that works for me, which even includes emojis! We dive into the metrics that truly matter, from downloads over time to listener retention and email conversions. Understanding these numbers can inform your content strategy and help you create what resonates with your audience.
No matter your relationship with analytics, this conversation aims to empower you to approach your podcast metrics with confidence. Ready to make peace with your data and leverage it for better content creation? Let’s dive in together, and for additional support, check out our free Podcasters Connect community at crystalprofit.com/growth.
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Okay, let's be honest .
When you're looking at yournumbers, sometimes it feels like
you're looking at a report cardfor a test that you didn't
study for right.
That's what it feels likeYou're just like is this working
?
Did I fail the test?
Am I doing okay in the subject?
(00:21):
What am I supposed to make outof these numbers that are on a
page and I get it?
As someone who is not a numbersfirst person, I think that data
can be one of those things thatis like nails on a chalkboard.
I don't always want to look atit.
Operations, kpis, metrics, datanumbers like that can be pretty
(00:46):
intimidating, especially ifyou're not someone that that's
like your strength, and so thatis why I knew that in episode
two of our series about why dopodcasters ignore, we had to
tackle data.
Now we're going to go highlevel and tackle some of those
top questions that we get a lotof the time about data and your
(01:09):
content.
But really I wanted this to bea conversation about how can we
break it down to where you'renot scared of your metrics,
you're not scared to go in andlook at them, even if they're
not millions of downloads andthousands of listeners.
I want you to feel comfortable.
I want you to feel proud ofthem and I want you to know that
(01:29):
your numbers don't determineyour worth.
Do I need to say that again?
Do we need to go ahead and geton the soapbox, like really, at
the very beginning, theintroduction of this episode?
Let me say that again, yournumbers don't determine your
worth as a creator.
So that's what we're going togo into this whole episode about
(01:50):
.
But we are going to talk abouthow your analytics can help you
grow and be more strategic withwhat you do in your content so
that you can serve your audiencebetter.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
(02:10):
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Well, hello and welcome back toanother episode of the Profit
(02:32):
Podcast.
We are in the middle of afive-part series entitled why Do
Podcasters Ignore, fill in theblank, and last week we talked
about why do podcasters ignoretheir audience?
And today we are talking aboutdata.
So why do podcasters ignore it?
We're going to talk about thereasons why, like legitimate
(02:55):
reasons why some of you ignoreyour stats.
We're going to talk about, like, the ones that actually matter,
and then we're going to diveinto how to make that data work
for you and what that looks likegoing forth into the rest of
2025 and beyond.
So I hope that you're excited.
Whether you're feeling good, bador indifferent about your
(03:18):
metrics today, I want you tofeel confident.
That is my only goal aftertoday's episode is for you to
feel more confident looking atyour numbers and it's funny
because I'm sitting herethinking I don't really feel
confident in how I say the worddata.
Is it data?
Is it data?
I may use both interchangeablytoday, right, tomato, tomato.
(03:38):
So just be prepared for that,along with my funny Texas accent
that everyone loves to remindme of.
I just want you to know that'slikely going to happen in
today's episode.
But again, let me run downspecifically what we're going to
cover.
We're going to talk about whypodcasters avoid their stats,
like the real reasons, then themetrics that actually matter.
(04:01):
Then we're going to cover howto make that data or data work
for you.
All right, so let's dive in.
Why are podcasters ignoringtheir metrics, right?
The first one is kind of theobvious answer is I don't
understand them.
Let's just be really honest.
There's an entire section.
(04:22):
If you are a profit podcastingmember, this is my digital
course where I show you in 30days or less how to start,
launch and market a podcast.
I have a specific section whereit talks about this is what a
play means in this app.
This is what a stream means inthis app.
This is what a download orlisten means in this app.
(04:43):
So, even across the differentpodcasting platforms that we
have, they're not all the same.
Essentially, yes, like adownload is a listen is a play
is a stream, they all mean thesame thing.
But for someone that's neverstarted a podcast before and
doesn't understand all the lingoand the different numbers and
(05:04):
stats that they're looking at,you're like is this good, is
this the same thing?
I don't understand.
So that's why a lot of peopleavoid them.
They're just like I don't knowwhat those numbers mean, I don't
know what these labels mean andI just I'm lost.
Can you help me, crystal?
This is what I have A lot ofpeople like come to me, like,
(05:26):
can you explain to me what theseare?
So if you felt that way, you arenot alone.
You are not unique in feelingconfused by analytics.
I feel like we've all beenthere at some point in time.
So that's the first reason whypeople avoid them.
The second one is my downloadsaren't high enough, so I'd just
rather not look.
(05:46):
Is this you Like?
I mean, I know I can't see you,but I feel like so many of you
are like raising your hand, oryou just nodded along and said,
yep, that's me, that's me Like.
My downloads aren't in themillions, so why do I even look?
My downloads aren't in the tensof thousands, so why would I
even look?
I don't even get over 100downloads per episode, so what
(06:08):
is the point?
I know I know some of you y'allare out there.
You're nodding because y'allhave told me this.
I have had so manyconversations with podcasters
that say well, I'm not gettingtens of thousands of downloads,
so why would I even look?
Why do I care?
I just rather not look at them.
And then the other reason whypodcasters ignore their content
(06:29):
is so many people are justsaying I'm just going to create
content and I'll look at thenumbers later.
The metrics don't matter, thecontent matters and I think that
this is the camp where I havereally fallen for a long time
and still part of the philosophythat I adopt.
Today it's slightly tweaked,just slightly tweaked, because I
(06:50):
think you should care aboutyour content and I love that
you're not just chasing thevirality of like I got to do
this to go viral and got to dothis, because what ends up
happening is you compromiseyourself as a creator and you
get caught in this loop of justtrying to chase that next viral
moment.
And it can get reallyexhausting.
(07:12):
From someone that used tocreate three YouTube videos a
week, a week, three YouTubevideos, two podcast episodes, a
live stream on Tuesdays, aweekly newsletter posting on
Instagram every single day, likeI was on the content hamster
wheel of just creating and notlooking at the numbers, because
(07:33):
if I would have looked at thenumbers a long time ago, I would
have noticed that me alsoputting out I forgot to add in a
daily podcast.
So Monday through Friday, Iwould put on an episode of five
minutes or less.
And while I loved it I lovedthe potty report it is still out
there.
You can still go listen to it.
It is a show that I did forthree years.
(07:55):
I loved this podcast, but thenumbers didn't lie.
I was not getting a lot ofdownloads.
I was not.
There might have been 16 to 20listeners that were like
listening to it on the regular.
Outside of that, like it was itwas, it was not good, let's
(08:16):
just call it that.
And although I loved creatingthe content for that podcast, it
was also stressing me out.
Creating the content for thatpodcast.
It was also stressing me out.
And so when I weighed the prosand cons of should I keep this
podcast, is it adding value tomy business?
Do I still enjoy doing it?
I finally hit a point where I'mlike I this isn't a value add
(08:39):
to the business, it's notbringing in new leads.
Like, yes, I enjoy it, but Ithink that, like I would enjoy
having those Saturdays backwhere I'm not thinking about
this podcast or stressing myselfout on a Friday morning like,
oh my gosh, I forgot to recordthese episodes.
I got to get them out for nextweek.
Are you like recording?
(09:00):
Whenever I was, you know,traveling with my family?
There was this one time.
I got so many comments on thisone specific episode.
I did because you could hear myparents' chickens, like it was
their roosters, likecock-a-doodle-dooing, like in
the background.
Because you know, I was on myphone and I had my lapel mic and
I was recording at likeSaturday at 7 am or something,
(09:23):
because I needed to record thisepisode.
I needed to get it out insteadof enjoying just the roosters
crowing and me sipping on mymorning coffee.
I was recording these episodesso it was stressing me out.
But the metrics, the numbers,are what helped me see.
Oh, this is probably somethingthat we could do without in the
business.
That way I could focus on morestrategic plans and I still
(09:48):
think it was the right move.
I do still miss that podcast.
It was so special to mecreatively and I love the
content I created there.
I loved the comments that I got.
There were people that werelike we love the roosters
crowing in the background, likewe need more unhinged content
like that and I'm like that wasgreat.
But also I don't live on a farm, like that's where you know my
parents, they have land andproperty and they're able to do
(10:10):
that.
But the metrics really told methat I needed to let that
project go.
And so when you're thinkingabout your own reason for why
you may be ignoring your metrics, just call it out.
Don't be ashamed of it.
Just call it what it is.
If you don't understand it,name it.
Call it out.
Speak truth to it.
(10:30):
I just don't understand mymetrics.
Don't have any shame.
Okay, that's fine, you're ingood company.
I didn't understand Patrick'smetrics either whenever I first
started.
So you're good.
If you are in that comparisontrap of saying my downloads
aren't high enough, that's okaytoo, because we can work on that
.
And then if you are just beenfocusing on content, that's
(10:51):
fantastic, but let's getstrategic with the numbers that
you do have, okay.
So that's the first part aboutthis.
Like, why do podcasters ignoretheir content stats?
So let's move into the metricsthat actually matter.
So these are the numbers thatwe look at in our business and
(11:11):
what it can mean.
You know for you and yourcontent whether you have.
So let's take this broader andnot just speak to podcasters,
but any type of content creators.
Whether you're a blogger andyou have a website, you have a
YouTube channel, you have apodcast, you have a social media
channel that you're following,you have an email list.
You can apply some of thesemetric measurements to those as
(11:33):
well, but I just want to kind ofthrow it out there as a broad
like.
These are some of the placeswhere we measure and how we
compare some of the numbers inour business that we measure on
a regular basis.
So the first thing is downloadsover time versus total downloads
.
Now, what I mean by this is inBuzzsprout and we'll have to.
(11:54):
If you're watching the YouTubevideo, we'll put up a cool
graphic of what this looks like.
I look at my cumulativedownloads right, this is
basically from the very firstday I launched my podcast in
2018 to where we are now in 2025.
And you can see it's like justa straight line right, Like up
(12:17):
and to the right.
That is, you know the.
Every single download that hasever happened.
That graph will always show youit's up and to the right.
That is, you know the everysingle download that has ever
happened.
That graph will always show youit's up and to the right.
But then if you toggle it toover time and buzzsprout, you
can see y'all.
There are peaks and valleys.
You can see where it's like oh,hot, dang, like you finally got
(12:38):
it started, like you understoodwhat you were doing and you
know you got the trend going up,up, up, up, up, and then all of
a sudden, oh, it nosedived, itnosedived, but then it came back
up and then it peaked and valid, and peaked and valid and that
is a content creator's journey,my friends.
Like that is what you canexpect.
And so if your stats look likethis, you're in good company.
(13:01):
Those are my numbers, like frommy podcast.
So I want you to know that it'stotally fine if you have a trend
over time of peaks and valleys,because at the end of the day,
looking at that up and to theright, like that's the number
that I truly look at as wow,what an accomplishment of what
you've been able to do.
(13:21):
And I can especially speak tothis from the YouTube view side.
So if we were to swap this frompodcast downloads to YouTube
views, I'm getting close to I'vealready passed the, I think,
850,000 view mark, so I'mgetting close to a million views
on my YouTube channel.
I don't know about you, butthat's really exciting.
(13:44):
I don't even care how long it'staken me to get there, but it
is really exciting.
But if I was just to look at mylast video and see like, oh, it
only got that many views Really.
Well, that's not 10,000 likethis other person over here, or
25,000 like this, or a millionlike this other team that's
(14:05):
working on YouTube videos overhere.
But I look at my overall statsand I feel really dang proud of
what that looks like for mypodcast and for my YouTube
channel.
So that's how I look at themetrics that they matter.
So, yes, downloads over time canbe important for you to see the
seasonality.
Like I can tell, every Decemberand January I'm gonna have
(14:28):
higher numbers, or especially inJanuary I'm gonna have higher
numbers because people wannaknow how do I start a podcast?
It's the content that keeps ongiving and I always get a lot of
hits in January and then itkind of declines and it has its
peaks and lulls throughout theyear.
But that's how I would usedownloads over time to really
see the cycles that your contenthas, or the seasonality versus
(14:51):
your total up and to the rightdownloads.
Now the next one listenerretention.
Where are people dropping off ofyour content?
Where are people dropping offof your content?
Now, this isn't as easy to seeinside your Buzzsprout dashboard
, but this is better within theindividual podcast players.
So, like for Apple PodcastConnect or in Spotify for
(15:13):
podcasters, you can log intothese platforms and see where
are people dropping off.
And even on YouTube, you cansee what's your watch time Like.
Are people only watching thefirst 30 seconds of your video
and then there's like a steepdrop off.
It's like a, it's like a cliffof like.
Where is that Like?
Where is that happening in yourepisode?
(15:35):
So this is something that youcan really investigate and see
on particular episodes, onwhat's resonating with your
audience.
Where are they dropping off?
Are you rambling too much inyour content?
And that's kind of a goodindicator of where you may need
to change some things.
The other one is top performingepisodes.
What are those things that areresonating most with your
(15:56):
audience?
And I know we keep talkingabout YouTube.
Sorry about that, but it's topof mind for me because I
recently just did a deep dive.
Even though I know we're talkingabout podcasters, I do want to
bridge the gap and talk toYouTubers too, because one thing
for me is I posted this videoon.
It was all about how to postyour first thread, so threads by
(16:17):
Instagram, it was right.
When that came out, I was like,oh, I'm going to create a
tutorial video, because it waslike the first day or second day
that the app had launched andso I recorded a quick tutorial
of like hey, I'm posting myfirst thread, this is how it
works.
That video still gets hundredsof views every single week.
Every single week it's likeit's a great performing short
(16:40):
that I love having out there.
And I'm like, oh, that's reallycool that that's out there, and
so I know that that'sresonating, even though I'm not
going to continue to createcontent about threads.
I'm not the threads expert, Ireally don't get on that that
much but it's like, oh, I cansee that that resonates.
What's the other top performingepisodes?
If I look at the actual ProfitPodcast in Buzzsprout, I can see
(17:03):
some of my case study episodescontinue to get a lot of
traction the Office Ladies casestudy that I did.
It gets caught up in algorithmsand I know it gets picked up
from having the words OfficeLadies Podcast in the title.
But what are your topperforming episodes?
Go into your Buzzsprout app andlook at the stats that are
(17:23):
there.
Look at it has your top fiveepisodes right there so you can
see what are people actuallylistening to and what's
resonating with them.
There's an explicit contentepisode that always gets picked
up because people are like whatdoes this mean?
I'm sure it's a Google like topGoogle search.
Maybe it's even in Chat GPT,but I know that people are
searching for this.
So I want you to go do aninvestigation Like what are the
(17:46):
top topics for your content andwhat's really resonating with
your audience.
The other thing that we'llmeasure is your website traffic.
So either you can look at thisin kit If you're looking at like
what are the top landing pageslike where people are opting
into things, or if you useGoogle Analytics, adobe
Analytics, like whateveranalytics tool that you're using
(18:09):
, look at those and see, likewhat's really resonating with
people.
That way, you can see like ohokay, like people love my
podcast editing freebie, do youhaven't checked that out?
Then we'll have a link to it.
This is a very popular PDFguide that you just go and
(18:31):
download it.
It has 18 editing hacks that Irecommend for anyone that's
struggling with editing theirpodcast, but it is a high
performer.
I can go into Kit and see howmany people have downloaded it,
how many people visited thatpage.
I can look at the conversionrates for sign ups.
So all of those things.
I love these metrics and one ofthe top performers actually for
getting people on my email list.
This is a nice segue into themetrics that matter.
(18:52):
I love looking at my emailmetrics.
I look at them almost every day.
So I don't look at my podcaststats I will call that out my
podcast stats, my YouTube statsI don't look at those every day.
I'm inside Kit almost everysingle day because it's the
platform I'm really trying togrow in 2025.
And so I look, well, where arenew people coming in from and
(19:14):
where are they getting routed?
I look at my automations.
I look at, you know, the newleads.
I can see, well, they came fromthe creator network.
If you wanna know more aboutthe creator network within Kit,
we've created a whole playlistof all of our Kit videos for you
to go check it out.
But highly recommend being onthe creator network because it's
where a lot of my leads havecome from for my email list.
(19:37):
So, speaking of email lists like, what are your open rates?
What are your click-throughrates?
What does that look like?
All of that's going to liveinside your email service
provider, so you should belooking at these at a minimum on
a monthly basis, like I trulybelieve that I used to say like
on a quarterly basis, no, on amonthly basis.
You need to know how are youremails performing.
Are people opening them?
(19:58):
Are they clicking on them?
Are they engaging with thecontent that you're sending,
because it's really trulyimportant?
And then the last metric is justlooking at Buzzsprout and
seeing, well, what are some ofthe other pieces that you can
understand, whether it'slocation, like where is your
audience hanging out?
(20:18):
Where's the majority of themcoming from?
Are there top cities or placesor any of the other metric
points that you think areimportant to your show.
If you have a local show, ormaybe you speak to a more local
audience that's like containedin an area, could you do an
event Like do you have like athousand people?
Do you have a hundred people?
(20:39):
Do you have 50 people listeningto your show on a regular basis
, where you can say, hey, we'regoing to do a meetup over the
summer, like who wants to join,who's going to do it if we do it
in this city or, you know, atthis special event venue, like
whatever that is.
But I think that, looking atyour metrics and exploring the
different things that you cansee is really what will help you
(21:00):
get more comfortable.
Remember, we talked about thatat the very beginning.
I want you to feel comfortablein looking at your metrics.
No-transcript is to actuallylook at your metrics.
You have to look at them.
I know, I know it's likeripping off a bandaid, it's not
comfortable sometimes, but youjust got to do it.
You just got to do it.
But let's talk about taking allthese metrics we just talked
(21:22):
about and tying them back tosome of your original goals.
So for me, my goal is growing myemail list, so I don't obsess
over my download numbers,because my downloads don't
always translate into my emaillist like my leads, my
subscribers, the people that areactually listening to me and
(21:43):
want to hear from me everysingle week.
So they are similar audiencesbut they are slightly different,
because I would love to turn apodcast listener into an email
subscriber, because I know anemail subscriber.
I can put my podcast in frontof them, I can put the YouTube
channel in front of them.
I can put a lot of differentthings in front of my email
(22:04):
subscribers, but I can't alwaysdo that on my podcast.
So I think, when we look at themetrics that really matter.
Please don't ignore your emaillist, because it is super, super
important and actually this isa good place for anybody that's
listening and watching onYouTube.
If you have questions aboutemails, drop them in the chat.
(22:25):
I want to know what questions,because, while we have created
tons of content in partnershipwith Kit previously, I want to
know what different things, likedemonstrations, I can do for
our community here.
Do you want to see funnelcreation?
Do you want to see automations?
Do you want to see how I dorules and like all the different
(22:45):
landing pages?
Like, I'm happy to do thosetutorials, but let me know what
specific questions you have.
Or, if you're listening on theaudio version, send us a fan
mail.
We would love to hear from youand I would love to hear your
questions, but let's bring thishome, okay?
So let's talk about how to makedata work for you.
(23:05):
Now.
Let's say that you have all ofthese metrics that we just
talked about, right?
What is going or what is itgoing to look like to see these
metrics on a regular basis?
For me personally, I have tohave this in a view that's not
intimidating, and I know I'vebrought up Coach Jen a few times
(23:28):
.
It's been a while since I gaveher a shout out.
So, coach Jen, we're just togive you a shout out because I
worked with her.
Let me see, it would have beenin 2023.
We met in person at PodcastMovement Evolutions in Vegas and
she and I really bonded overlike oh my gosh, we should.
We're just so chatty.
(23:48):
Of course it's a podcastconference.
We got super chatty and she wasactually on the show so we'll
link to her episode a while back.
But she ended up being my coachfor a few months and I told her
that I really struggled withdata.
Like I really struggled with theoperations pieces of my
business and how it felt reallyoverwhelming with all the
(24:08):
numbers you have to track somany of them and like, oh, just
don't like doing it, I just wantto create.
Like that's really what it camedown to.
I was like I just want to turnon the camera, be behind the
microphone, I just want tocreate content, I don't like the
numbers.
And she said to me she was likewell, I know that from our
different conversations that youlike fun, like you chase fun,
(24:30):
like that's our motto aroundhere.
Like how can you chase fun?
And she said what would thatlook like for you?
And I was like, oh, emojis.
I know that sounds so simpleand probably ridiculous, but
emojis were.
The answer that I had at thetime is like, if I could put
emojis in a spreadsheet, thenthat would make it so much more
(24:54):
fun for me and I would reallyjust appreciate it, and it
wouldn't be so like nails on achalkboard for me, and so that's
what I started doing.
So now, whenever we pull metricsfrom all the different
platforms, we still do this on amonthly basis.
I do have a spreadsheet thathas all of our metrics from
across everything at ProfitMedia from the website, the
(25:15):
email list, the podcast, theYouTube channel, the socials,
the revenue, like everythingthat we're doing.
We have everything pulled intoa spreadsheet and every single
month I'm updating theinformation, so we have a
snapshot.
But the other thing that Istarted doing and this is new in
2025, is I also have a sheetit's just a Google Doc and I'll
(25:40):
share here with you what itlooks like.
But basically I share thehighlights and lowlights for
each month and what worked well,because when I look at the
metrics, that's all they are.
They're just numbers, right.
But when I attach meaning tothem, that's when they have
meaning.
So I can say, oh, I had a spikein revenue because we did a
(26:03):
B-School affiliate launch, or wehad a spike in our email list
opt-ins because we were a partof a summit or I had like, do
you see where I'm going?
Like I really want to highlightthe key pieces of what worked
well and maybe what didn't workso well, because then I can
(26:25):
learn from them.
What worked, what flopped, whatdo we want to do again?
What do we never want to doagain?
If you're not tracking all ofthese metrics in that way, it's
really hard when you're at theend of the year.
So let's fast forward toDecember 31st, 2025.
You're sitting under, the NewYear's ball is dropping and
you're looking at the last year,the last 12 months, and you're
just like, oh man, what workedwell and what didn't?
(26:47):
If you don't have some of thisinformation already written down
I can speak from experience onthis it's pretty overwhelming to
look back at the year and say Idon't have some of this
information already written down.
I can speak from experience onthis.
It's pretty overwhelming tolook back at the year and say I
don't know what the heck weaccomplished.
I don't really know what we didbecause I haven't been tracking
it all year.
So what I started doing is Iwrite this down every single
month, so you don't have to gointo the detail of writing every
(27:08):
single number down all of yourmetrics.
I keep a lot of these in Engie.
This, every single number down,all of your metrics.
I keep a lot of these in Engie.
This is a tool that I use formy performance metrics and for
our social media scheduling.
We'll put a link in the shownotes and on the page here
crystalprofitcom forward slash,engie.
But it's one of those thingsthat it helps me really look at
my numbers in a snapshot and see, okay, that worked well, that
(27:32):
didn't work.
Here's some notes about that.
That way, when I go to planthings in the future, I can see
what do we want to do more of,what do we want to do less of
and where can we double down onour efforts or maybe make an
investment in the business thatwill pay off big time in the
future.
So when you have your data,this is what you can do, but you
(27:52):
have to have it first.
You have to have these numbers,you have to understand these
numbers.
You have to be comfortable withthese numbers in order to make
these decisions in the future,in order to analyze them in this
new, profound way.
You have to feel comfortablewith them and, again, that's
what we're working on here today.
But I think that if you were touse some of your top episodes to
(28:15):
think about your, like,brainstorming content, calendar
ideas for the future, likethat's one way that you can use
it.
If you're looking at what aresome spinoffs or some bonus
content, or how can you take,like, your top performing
episodes and turn them into aplaylist that ends up being a
lead magnet that can help yougrow your email list.
Like I mean, I could just go onand on.
I'm an idea machine.
(28:35):
I know this about myself, so Icould keep going on about all
the different things that youcould do.
But I want to know what wouldyou do if you could just snap
your fingers and have all ofyour metrics and they're
beautifully laid out, like letme know if you want us to create
a template for this.
Like, tell me.
(28:58):
Like I'm happy to create atemplate.
I'm happy to give you mytemplate of what we created for
all the different metrics thatwe track in our business.
But this is something I'm reallypassionate about because, again
, I didn't understand thesethings.
I was overwhelmed with mynumbers.
But I'm on the other side of itand I can tell you I'm so
freaking happy that we figuredthis out when we did, because
it's very powerful today.
So I think I got on the soapboxat the very beginning and I
never really stepped down.
(29:19):
So I'm going to step off for asecond.
We're going to land this plane.
But I want to just say yourpodcast data, your numbers.
They don't have to be scary.
They should be helpful.
They should be really assistingyou in your strategic
decision-making so that you canhave better content in the
future and make those deeperconnections with your audience.
(29:40):
And it shouldn't be somethingthat you ignore, because it's
the big bad wolf out to get you.
Your numbers are not out to getyou, they are there to help you
.
And then the other piece we'llsay is you don't have to track
everything, just track thethings that tie back to your
goals.
Again, I'm living inside of kitbecause I want to grow my email
list.
(30:00):
I am trying to grow my emaillist this year.
I'm not living in YouTube or mypodcast downloads because, yes,
they're complimentary to myother goals, but I'm really
focused on building my emaillist in 2025.
And then the other piece isonce you understand what's
really working, you can focus onthose, like get laser focused
on them and stop guessing.
Stop guessing what's working.
(30:22):
Stop guessing that next thingthat you should create or what
should you talk about or whatguests should you have on.
Go back to your numbers.
Like the numbers are tellingyou.
They're telling you what youshould focus on.
Your numbers are youraudience's way of voting for
what they want more of.
They're telling you.
Your audience is telling youwith those downloads, with those
(30:44):
metrics.
So I mean, I'm just I'm goingto wrap up here, because this is
this has been an incredibleepisode.
I was a little nervous to recordthis because, honestly, I have
a little baggage.
I got a lot of baggage.
I got a lot of baggage withtalking about numbers and
metrics, but I think that thisis an opportunity for you.
If you struggle with these,please reach out to me and let
(31:06):
me know how we can createresources to support you,
because I don't want you to bestuck.
I don't want you to be someonethat is heads down, not looking
up blinders on, never looks atyour numbers just because you're
scared of them.
We want to send you moreresources and we'll link to them
in the episode description.
On things that you can do,there's podcast episodes,
(31:28):
youtube videos that we'vealready created.
We'll put together a playlistof the different resources that
you can check out that alreadyexist, but I want to know
specifically what we can createto help you.
One resource that we havebefore I wrap up is Podcasters
Connect.
If you have not joined us,please join us.
We have a free on-demandtraining that gives you more
insights and information intoPodcasters Connect.
(31:50):
You can go to crystalprofitcomforward slash growth to check it
out, but we would love to haveyou join us inside our community
.
You can join today for free, sogo check it out, but that's all
I have for you today.
So if this is your first timetuning in, make sure you hit
that follow and subscribe buttonwherever you're listening and
watching today and, as always,remember, keep it up.
(32:11):
We all have to start somewhere.
Okay, let's be honest .
When you're looking at yournumbers, sometimes it feels like
you're looking at a report cardfor a test that you didn't
study for right.
That's what it feels likeYou're just like is this working
?
Did I fail the test?
Am I doing okay in the subject?
(00:21):
What am I supposed to make outof these numbers that are on a
page and I get it?
As someone who is not a numbersfirst person, I think that data
can be one of those things thatis like nails on a chalkboard.
I don't always want to look atit.
Operations, kpis, metrics, datanumbers like that can be pretty
(00:46):
intimidating, especially ifyou're not someone that that's
like your strength, and so thatis why I knew that in episode
two of our series about why dopodcasters ignore, we had to
tackle data.
Now we're going to go highlevel and tackle some of those
top questions that we get a lotof the time about data and your
(01:09):
content.
But really I wanted this to bea conversation about how can we
break it down to where you'renot scared of your metrics,
you're not scared to go in andlook at them, even if they're
not millions of downloads andthousands of listeners.
I want you to feel comfortable.
I want you to feel proud ofthem and I want you to know that
(01:29):
your numbers don't determineyour worth.
Do I need to say that again?
Do we need to go ahead and geton the soapbox, like really, at
the very beginning, theintroduction of this episode?
Let me say that again, yournumbers don't determine your
worth as a creator.
So that's what we're going togo into this whole episode about
(01:50):
.
But we are going to talk abouthow your analytics can help you
grow and be more strategic withwhat you do in your content so
that you can serve your audiencebetter.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
(02:10):
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, this is the
show that will help be yourtime-saving shortcut.
So let's get right to it, shallwe?
Well, hello and welcome back toanother episode of the Profit
(02:32):
Podcast.
We are in the middle of afive-part series entitled why Do
Podcasters Ignore, fill in theblank, and last week we talked
about why do podcasters ignoretheir audience?
And today we are talking aboutdata.
So why do podcasters ignore it?
We're going to talk about thereasons why, like legitimate
(02:55):
reasons why some of you ignoreyour stats.
We're going to talk about, like, the ones that actually matter,
and then we're going to diveinto how to make that data work
for you and what that looks likegoing forth into the rest of
2025 and beyond.
So I hope that you're excited.
Whether you're feeling good, bador indifferent about your
(03:18):
metrics today, I want you tofeel confident.
That is my only goal aftertoday's episode is for you to
feel more confident looking atyour numbers and it's funny
because I'm sitting herethinking I don't really feel
confident in how I say the worddata.
Is it data?
Is it data?
I may use both interchangeablytoday, right, tomato, tomato.
(03:38):
So just be prepared for that,along with my funny Texas accent
that everyone loves to remindme of.
I just want you to know that'slikely going to happen in
today's episode.
But again, let me run downspecifically what we're going to
cover.
We're going to talk about whypodcasters avoid their stats,
like the real reasons, then themetrics that actually matter.
(04:01):
Then we're going to cover howto make that data or data work
for you.
All right, so let's dive in.
Why are podcasters ignoringtheir metrics, right?
The first one is kind of theobvious answer is I don't
understand them.
Let's just be really honest.
There's an entire section.
(04:22):
If you are a profit podcastingmember, this is my digital
course where I show you in 30days or less how to start,
launch and market a podcast.
I have a specific section whereit talks about this is what a
play means in this app.
This is what a stream means inthis app.
This is what a download orlisten means in this app.
(04:43):
So, even across the differentpodcasting platforms that we
have, they're not all the same.
Essentially, yes, like adownload is a listen is a play
is a stream, they all mean thesame thing.
But for someone that's neverstarted a podcast before and
doesn't understand all the lingoand the different numbers and
(05:04):
stats that they're looking at,you're like is this good, is
this the same thing?
I don't understand.
So that's why a lot of peopleavoid them.
They're just like I don't knowwhat those numbers mean, I don't
know what these labels mean andI just I'm lost.
Can you help me, crystal?
This is what I have A lot ofpeople like come to me, like,
(05:26):
can you explain to me what theseare?
So if you felt that way, you arenot alone.
You are not unique in feelingconfused by analytics.
I feel like we've all beenthere at some point in time.
So that's the first reason whypeople avoid them.
The second one is my downloadsaren't high enough, so I'd just
rather not look.
(05:46):
Is this you Like?
I mean, I know I can't see you,but I feel like so many of you
are like raising your hand, oryou just nodded along and said,
yep, that's me, that's me Like.
My downloads aren't in themillions, so why do I even look?
My downloads aren't in the tensof thousands, so why would I
even look?
I don't even get over 100downloads per episode, so what
(06:08):
is the point?
I know I know some of you y'allare out there.
You're nodding because y'allhave told me this.
I have had so manyconversations with podcasters
that say well, I'm not gettingtens of thousands of downloads,
so why would I even look?
Why do I care?
I just rather not look at them.
And then the other reason whypodcasters ignore their content
(06:29):
is so many people are justsaying I'm just going to create
content and I'll look at thenumbers later.
The metrics don't matter, thecontent matters and I think that
this is the camp where I havereally fallen for a long time
and still part of the philosophythat I adopt.
Today it's slightly tweaked,just slightly tweaked, because I
(06:50):
think you should care aboutyour content and I love that
you're not just chasing thevirality of like I got to do
this to go viral and got to dothis, because what ends up
happening is you compromiseyourself as a creator and you
get caught in this loop of justtrying to chase that next viral
moment.
And it can get reallyexhausting.
(07:12):
From someone that used tocreate three YouTube videos a
week, a week, three YouTubevideos, two podcast episodes, a
live stream on Tuesdays, aweekly newsletter posting on
Instagram every single day, likeI was on the content hamster
wheel of just creating and notlooking at the numbers, because
(07:33):
if I would have looked at thenumbers a long time ago, I would
have noticed that me alsoputting out I forgot to add in a
daily podcast.
So Monday through Friday, Iwould put on an episode of five
minutes or less.
And while I loved it I lovedthe potty report it is still out
there.
You can still go listen to it.
It is a show that I did forthree years.
(07:55):
I loved this podcast, but thenumbers didn't lie.
I was not getting a lot ofdownloads.
I was not.
There might have been 16 to 20listeners that were like
listening to it on the regular.
Outside of that, like it was itwas, it was not good, let's
(08:16):
just call it that.
And although I loved creatingthe content for that podcast, it
was also stressing me out.
Creating the content for thatpodcast.
It was also stressing me out.
And so when I weighed the prosand cons of should I keep this
podcast, is it adding value tomy business?
Do I still enjoy doing it?
I finally hit a point where I'mlike I this isn't a value add
(08:39):
to the business, it's notbringing in new leads.
Like, yes, I enjoy it, but Ithink that, like I would enjoy
having those Saturdays backwhere I'm not thinking about
this podcast or stressing myselfout on a Friday morning like,
oh my gosh, I forgot to recordthese episodes.
I got to get them out for nextweek.
Are you like recording?
(09:00):
Whenever I was, you know,traveling with my family?
There was this one time.
I got so many comments on thisone specific episode.
I did because you could hear myparents' chickens, like it was
their roosters, likecock-a-doodle-dooing, like in
the background.
Because you know, I was on myphone and I had my lapel mic and
I was recording at likeSaturday at 7 am or something,
(09:23):
because I needed to record thisepisode.
I needed to get it out insteadof enjoying just the roosters
crowing and me sipping on mymorning coffee.
I was recording these episodesso it was stressing me out.
But the metrics, the numbers,are what helped me see.
Oh, this is probably somethingthat we could do without in the
business.
That way I could focus on morestrategic plans and I still
(09:48):
think it was the right move.
I do still miss that podcast.
It was so special to mecreatively and I love the
content I created there.
I loved the comments that I got.
There were people that werelike we love the roosters
crowing in the background, likewe need more unhinged content
like that and I'm like that wasgreat.
But also I don't live on a farm, like that's where you know my
parents, they have land andproperty and they're able to do
(10:10):
that.
But the metrics really told methat I needed to let that
project go.
And so when you're thinkingabout your own reason for why
you may be ignoring your metrics, just call it out.
Don't be ashamed of it.
Just call it what it is.
If you don't understand it,name it.
Call it out.
Speak truth to it.
(10:30):
I just don't understand mymetrics.
Don't have any shame.
Okay, that's fine, you're ingood company.
I didn't understand Patrick'smetrics either whenever I first
started.
So you're good.
If you are in that comparisontrap of saying my downloads
aren't high enough, that's okaytoo, because we can work on that
.
And then if you are just beenfocusing on content, that's
(10:51):
fantastic, but let's getstrategic with the numbers that
you do have, okay.
So that's the first part aboutthis.
Like, why do podcasters ignoretheir content stats?
So let's move into the metricsthat actually matter.
So these are the numbers thatwe look at in our business and
(11:11):
what it can mean.
You know for you and yourcontent whether you have.
So let's take this broader andnot just speak to podcasters,
but any type of content creators.
Whether you're a blogger andyou have a website, you have a
YouTube channel, you have apodcast, you have a social media
channel that you're following,you have an email list.
You can apply some of thesemetric measurements to those as
(11:33):
well, but I just want to kind ofthrow it out there as a broad
like.
These are some of the placeswhere we measure and how we
compare some of the numbers inour business that we measure on
a regular basis.
So the first thing is downloadsover time versus total downloads
.
Now, what I mean by this is inBuzzsprout and we'll have to.
(11:54):
If you're watching the YouTubevideo, we'll put up a cool
graphic of what this looks like.
I look at my cumulativedownloads right, this is
basically from the very firstday I launched my podcast in
2018 to where we are now in 2025.
And you can see it's like justa straight line right, Like up
(12:17):
and to the right.
That is, you know the.
Every single download that hasever happened.
That graph will always show youit's up and to the right.
That is, you know the everysingle download that has ever
happened.
That graph will always show youit's up and to the right.
But then if you toggle it toover time and buzzsprout, you
can see y'all.
There are peaks and valleys.
You can see where it's like oh,hot, dang, like you finally got
(12:38):
it started, like you understoodwhat you were doing and you
know you got the trend going up,up, up, up, up, and then all of
a sudden, oh, it nosedived, itnosedived, but then it came back
up and then it peaked and valid, and peaked and valid and that
is a content creator's journey,my friends.
Like that is what you canexpect.
And so if your stats look likethis, you're in good company.
(13:01):
Those are my numbers, like frommy podcast.
So I want you to know that it'stotally fine if you have a trend
over time of peaks and valleys,because at the end of the day,
looking at that up and to theright, like that's the number
that I truly look at as wow,what an accomplishment of what
you've been able to do.
(13:21):
And I can especially speak tothis from the YouTube view side.
So if we were to swap this frompodcast downloads to YouTube
views, I'm getting close to I'vealready passed the, I think,
850,000 view mark, so I'mgetting close to a million views
on my YouTube channel.
I don't know about you, butthat's really exciting.
(13:44):
I don't even care how long it'staken me to get there, but it
is really exciting.
But if I was just to look at mylast video and see like, oh, it
only got that many views Really.
Well, that's not 10,000 likethis other person over here, or
25,000 like this, or a millionlike this other team that's
(14:05):
working on YouTube videos overhere.
But I look at my overall statsand I feel really dang proud of
what that looks like for mypodcast and for my YouTube
channel.
So that's how I look at themetrics that they matter.
So, yes, downloads over time canbe important for you to see the
seasonality.
Like I can tell, every Decemberand January I'm gonna have
(14:28):
higher numbers, or especially inJanuary I'm gonna have higher
numbers because people wannaknow how do I start a podcast?
It's the content that keeps ongiving and I always get a lot of
hits in January and then itkind of declines and it has its
peaks and lulls throughout theyear.
But that's how I would usedownloads over time to really
see the cycles that your contenthas, or the seasonality versus
(14:51):
your total up and to the rightdownloads.
Now the next one listenerretention.
Where are people dropping off ofyour content?
Where are people dropping offof your content?
Now, this isn't as easy to seeinside your Buzzsprout dashboard
, but this is better within theindividual podcast players.
So, like for Apple PodcastConnect or in Spotify for
(15:13):
podcasters, you can log intothese platforms and see where
are people dropping off.
And even on YouTube, you cansee what's your watch time Like.
Are people only watching thefirst 30 seconds of your video
and then there's like a steepdrop off.
It's like a, it's like a cliffof like.
Where is that Like?
Where is that happening in yourepisode?
(15:35):
So this is something that youcan really investigate and see
on particular episodes, onwhat's resonating with your
audience.
Where are they dropping off?
Are you rambling too much inyour content?
And that's kind of a goodindicator of where you may need
to change some things.
The other one is top performingepisodes.
What are those things that areresonating most with your
(15:56):
audience?
And I know we keep talkingabout YouTube.
Sorry about that, but it's topof mind for me because I
recently just did a deep dive.
Even though I know we're talkingabout podcasters, I do want to
bridge the gap and talk toYouTubers too, because one thing
for me is I posted this videoon.
It was all about how to postyour first thread, so threads by
(16:17):
Instagram, it was right.
When that came out, I was like,oh, I'm going to create a
tutorial video, because it waslike the first day or second day
that the app had launched andso I recorded a quick tutorial
of like hey, I'm posting myfirst thread, this is how it
works.
That video still gets hundredsof views every single week.
Every single week it's likeit's a great performing short
(16:40):
that I love having out there.
And I'm like, oh, that's reallycool that that's out there, and
so I know that that'sresonating, even though I'm not
going to continue to createcontent about threads.
I'm not the threads expert, Ireally don't get on that that
much but it's like, oh, I cansee that that resonates.
What's the other top performingepisodes?
If I look at the actual ProfitPodcast in Buzzsprout, I can see
(17:03):
some of my case study episodescontinue to get a lot of
traction the Office Ladies casestudy that I did.
It gets caught up in algorithmsand I know it gets picked up
from having the words OfficeLadies Podcast in the title.
But what are your topperforming episodes?
Go into your Buzzsprout app andlook at the stats that are
(17:23):
there.
Look at it has your top fiveepisodes right there so you can
see what are people actuallylistening to and what's
resonating with them.
There's an explicit contentepisode that always gets picked
up because people are like whatdoes this mean?
I'm sure it's a Google like topGoogle search.
Maybe it's even in Chat GPT,but I know that people are
searching for this.
So I want you to go do aninvestigation Like what are the
(17:46):
top topics for your content andwhat's really resonating with
your audience.
The other thing that we'llmeasure is your website traffic.
So either you can look at thisin kit If you're looking at like
what are the top landing pageslike where people are opting
into things, or if you useGoogle Analytics, adobe
Analytics, like whateveranalytics tool that you're using
(18:09):
, look at those and see, likewhat's really resonating with
people.
That way, you can see like ohokay, like people love my
podcast editing freebie, do youhaven't checked that out?
Then we'll have a link to it.
This is a very popular PDFguide that you just go and
(18:31):
download it.
It has 18 editing hacks that Irecommend for anyone that's
struggling with editing theirpodcast, but it is a high
performer.
I can go into Kit and see howmany people have downloaded it,
how many people visited thatpage.
I can look at the conversionrates for sign ups.
So all of those things.
I love these metrics and one ofthe top performers actually for
getting people on my email list.
This is a nice segue into themetrics that matter.
(18:52):
I love looking at my emailmetrics.
I look at them almost every day.
So I don't look at my podcaststats I will call that out my
podcast stats, my YouTube statsI don't look at those every day.
I'm inside Kit almost everysingle day because it's the
platform I'm really trying togrow in 2025.
And so I look, well, where arenew people coming in from and
(19:14):
where are they getting routed?
I look at my automations.
I look at, you know, the newleads.
I can see, well, they came fromthe creator network.
If you wanna know more aboutthe creator network within Kit,
we've created a whole playlistof all of our Kit videos for you
to go check it out.
But highly recommend being onthe creator network because it's
where a lot of my leads havecome from for my email list.
(19:37):
So, speaking of email lists like, what are your open rates?
What are your click-throughrates?
What does that look like?
All of that's going to liveinside your email service
provider, so you should belooking at these at a minimum on
a monthly basis, like I trulybelieve that I used to say like
on a quarterly basis, no, on amonthly basis.
You need to know how are youremails performing.
Are people opening them?
(19:58):
Are they clicking on them?
Are they engaging with thecontent that you're sending,
because it's really trulyimportant?
And then the last metric is justlooking at Buzzsprout and
seeing, well, what are some ofthe other pieces that you can
understand, whether it'slocation, like where is your
audience hanging out?
(20:18):
Where's the majority of themcoming from?
Are there top cities or placesor any of the other metric
points that you think areimportant to your show.
If you have a local show, ormaybe you speak to a more local
audience that's like containedin an area, could you do an
event Like do you have like athousand people?
Do you have a hundred people?
(20:39):
Do you have 50 people listeningto your show on a regular basis
, where you can say, hey, we'regoing to do a meetup over the
summer, like who wants to join,who's going to do it if we do it
in this city or, you know, atthis special event venue, like
whatever that is.
But I think that, looking atyour metrics and exploring the
different things that you cansee is really what will help you
(21:00):
get more comfortable.
Remember, we talked about thatat the very beginning.
I want you to feel comfortablein looking at your metrics.
No-transcript is to actuallylook at your metrics.
You have to look at them.
I know, I know it's likeripping off a bandaid, it's not
comfortable sometimes, but youjust got to do it.
You just got to do it.
But let's talk about taking allthese metrics we just talked
(21:22):
about and tying them back tosome of your original goals.
So for me, my goal is growing myemail list, so I don't obsess
over my download numbers,because my downloads don't
always translate into my emaillist like my leads, my
subscribers, the people that areactually listening to me and
(21:43):
want to hear from me everysingle week.
So they are similar audiencesbut they are slightly different,
because I would love to turn apodcast listener into an email
subscriber, because I know anemail subscriber.
I can put my podcast in frontof them, I can put the YouTube
channel in front of them.
I can put a lot of differentthings in front of my email
(22:04):
subscribers, but I can't alwaysdo that on my podcast.
So I think, when we look at themetrics that really matter.
Please don't ignore your emaillist, because it is super, super
important and actually this isa good place for anybody that's
listening and watching onYouTube.
If you have questions aboutemails, drop them in the chat.
(22:25):
I want to know what questions,because, while we have created
tons of content in partnershipwith Kit previously, I want to
know what different things, likedemonstrations, I can do for
our community here.
Do you want to see funnelcreation?
Do you want to see automations?
Do you want to see how I dorules and like all the different
(22:45):
landing pages?
Like, I'm happy to do thosetutorials, but let me know what
specific questions you have.
Or, if you're listening on theaudio version, send us a fan
mail.
We would love to hear from youand I would love to hear your
questions, but let's bring thishome, okay?
So let's talk about how to makedata work for you.
(23:05):
Now.
Let's say that you have all ofthese metrics that we just
talked about, right?
What is going or what is itgoing to look like to see these
metrics on a regular basis?
For me personally, I have tohave this in a view that's not
intimidating, and I know I'vebrought up Coach Jen a few times
(23:28):
.
It's been a while since I gaveher a shout out.
So, coach Jen, we're just togive you a shout out because I
worked with her.
Let me see, it would have beenin 2023.
We met in person at PodcastMovement Evolutions in Vegas and
she and I really bonded overlike oh my gosh, we should.
We're just so chatty.
(23:48):
Of course it's a podcastconference.
We got super chatty and she wasactually on the show so we'll
link to her episode a while back.
But she ended up being my coachfor a few months and I told her
that I really struggled withdata.
Like I really struggled with theoperations pieces of my
business and how it felt reallyoverwhelming with all the
(24:08):
numbers you have to track somany of them and like, oh, just
don't like doing it, I just wantto create.
Like that's really what it camedown to.
I was like I just want to turnon the camera, be behind the
microphone, I just want tocreate content, I don't like the
numbers.
And she said to me she was likewell, I know that from our
different conversations that youlike fun, like you chase fun,
(24:30):
like that's our motto aroundhere.
Like how can you chase fun?
And she said what would thatlook like for you?
And I was like, oh, emojis.
I know that sounds so simpleand probably ridiculous, but
emojis were.
The answer that I had at thetime is like, if I could put
emojis in a spreadsheet, thenthat would make it so much more
(24:54):
fun for me and I would reallyjust appreciate it, and it
wouldn't be so like nails on achalkboard for me, and so that's
what I started doing.
So now, whenever we pull metricsfrom all the different
platforms, we still do this on amonthly basis.
I do have a spreadsheet thathas all of our metrics from
across everything at ProfitMedia from the website, the
(25:15):
email list, the podcast, theYouTube channel, the socials,
the revenue, like everythingthat we're doing.
We have everything pulled intoa spreadsheet and every single
month I'm updating theinformation, so we have a
snapshot.
But the other thing that Istarted doing and this is new in
2025, is I also have a sheetit's just a Google Doc and I'll
(25:40):
share here with you what itlooks like.
But basically I share thehighlights and lowlights for
each month and what worked well,because when I look at the
metrics, that's all they are.
They're just numbers, right.
But when I attach meaning tothem, that's when they have
meaning.
So I can say, oh, I had a spikein revenue because we did a
(26:03):
B-School affiliate launch, or wehad a spike in our email list
opt-ins because we were a partof a summit or I had like, do
you see where I'm going?
Like I really want to highlightthe key pieces of what worked
well and maybe what didn't workso well, because then I can
(26:25):
learn from them.
What worked, what flopped, whatdo we want to do again?
What do we never want to doagain?
If you're not tracking all ofthese metrics in that way, it's
really hard when you're at theend of the year.
So let's fast forward toDecember 31st, 2025.
You're sitting under, the NewYear's ball is dropping and
you're looking at the last year,the last 12 months, and you're
just like, oh man, what workedwell and what didn't?
(26:47):
If you don't have some of thisinformation already written down
I can speak from experience onthis it's pretty overwhelming to
look back at the year and say Idon't have some of this
information already written down.
I can speak from experience onthis.
It's pretty overwhelming tolook back at the year and say I
don't know what the heck weaccomplished.
I don't really know what we didbecause I haven't been tracking
it all year.
So what I started doing is Iwrite this down every single
month, so you don't have to gointo the detail of writing every
(27:08):
single number down all of yourmetrics.
I keep a lot of these in Engie.
This, every single number down,all of your metrics.
I keep a lot of these in Engie.
This is a tool that I use formy performance metrics and for
our social media scheduling.
We'll put a link in the shownotes and on the page here
crystalprofitcom forward slash,engie.
But it's one of those thingsthat it helps me really look at
my numbers in a snapshot and see, okay, that worked well, that
(27:32):
didn't work.
Here's some notes about that.
That way, when I go to planthings in the future, I can see
what do we want to do more of,what do we want to do less of
and where can we double down onour efforts or maybe make an
investment in the business thatwill pay off big time in the
future.
So when you have your data,this is what you can do, but you
(27:52):
have to have it first.
You have to have these numbers,you have to understand these
numbers.
You have to be comfortable withthese numbers in order to make
these decisions in the future,in order to analyze them in this
new, profound way.
You have to feel comfortablewith them and, again, that's
what we're working on here today.
But I think that if you were touse some of your top episodes to
(28:15):
think about your, like,brainstorming content, calendar
ideas for the future, likethat's one way that you can use
it.
If you're looking at what aresome spinoffs or some bonus
content, or how can you take,like, your top performing
episodes and turn them into aplaylist that ends up being a
lead magnet that can help yougrow your email list.
Like I mean, I could just go onand on.
I'm an idea machine.
(28:35):
I know this about myself, so Icould keep going on about all
the different things that youcould do.
But I want to know what wouldyou do if you could just snap
your fingers and have all ofyour metrics and they're
beautifully laid out, like letme know if you want us to create
a template for this.
Like, tell me.
(28:58):
Like I'm happy to create atemplate.
I'm happy to give you mytemplate of what we created for
all the different metrics thatwe track in our business.
But this is something I'm reallypassionate about because, again
, I didn't understand thesethings.
I was overwhelmed with mynumbers.
But I'm on the other side of itand I can tell you I'm so
freaking happy that we figuredthis out when we did, because
it's very powerful today.
So I think I got on the soapboxat the very beginning and I
never really stepped down.
(29:19):
So I'm going to step off for asecond.
We're going to land this plane.
But I want to just say yourpodcast data, your numbers.
They don't have to be scary.
They should be helpful.
They should be really assistingyou in your strategic
decision-making so that you canhave better content in the
future and make those deeperconnections with your audience.
(29:40):
And it shouldn't be somethingthat you ignore, because it's
the big bad wolf out to get you.
Your numbers are not out to getyou, they are there to help you
.
And then the other piece we'llsay is you don't have to track
everything, just track thethings that tie back to your
goals.
Again, I'm living inside of kitbecause I want to grow my email
list.
(30:00):
I am trying to grow my emaillist this year.
I'm not living in YouTube or mypodcast downloads because, yes,
they're complimentary to myother goals, but I'm really
focused on building my emaillist in 2025.
And then the other piece isonce you understand what's
really working, you can focus onthose, like get laser focused
on them and stop guessing.
Stop guessing what's working.
(30:22):
Stop guessing that next thingthat you should create or what
should you talk about or whatguests should you have on.
Go back to your numbers.
Like the numbers are tellingyou.
They're telling you what youshould focus on.
Your numbers are youraudience's way of voting for
what they want more of.
They're telling you.
Your audience is telling youwith those downloads, with those
(30:44):
metrics.
So I mean, I'm just I'm goingto wrap up here, because this is
this has been an incredibleepisode.
I was a little nervous to recordthis because, honestly, I have
a little baggage.
I got a lot of baggage.
I got a lot of baggage withtalking about numbers and
metrics, but I think that thisis an opportunity for you.
If you struggle with these,please reach out to me and let
(31:06):
me know how we can createresources to support you,
because I don't want you to bestuck.
I don't want you to be someonethat is heads down, not looking
up blinders on, never looks atyour numbers just because you're
scared of them.
We want to send you moreresources and we'll link to them
in the episode description.
On things that you can do,there's podcast episodes,
(31:28):
youtube videos that we'vealready created.
We'll put together a playlistof the different resources that
you can check out that alreadyexist, but I want to know
specifically what we can createto help you.
One resource that we havebefore I wrap up is Podcasters
Connect.
If you have not joined us,please join us.
We have a free on-demandtraining that gives you more
insights and information intoPodcasters Connect.
(31:50):
You can go to crystalprofitcomforward slash growth to check it
out, but we would love to haveyou join us inside our community
.
You can join today for free, sogo check it out, but that's all
I have for you today.
So if this is your first timetuning in, make sure you hit
that follow and subscribe buttonwherever you're listening and
watching today and, as always,remember, keep it up.
(32:11):
We all have to start somewhere.
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