April 8, 2025 • 31 mins
What’s the one phrase your listeners instantly associate with you? If you’re drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn’t just a cute sign-off—it’s the anchor that turns casual listeners into loyal fans.
After hundreds of episodes, I’ve learned that your sign-off can carry real meaning. I’m sharing examples from our community—like Cathy’s heartfelt “Remember, you are not alone,” Reme’s validating “Your story is relevant and worth telling,” and Mike and Mario’s bold “The dopest show in the galaxy.” Each tagline serves a different purpose but helps their podcast stand out and connect.
In this episode, I’ll walk you through three simple exercises to develop your own tagline: finishing the sentence “I want my listeners to remember…,” clarifying your brand promise, and anchoring everything in the feeling you want to leave behind. Your perfect tagline might already be in your natural voice—you just haven’t named it yet.
Plus, having a consistent way to wrap up your episodes makes closing them easier and more impactful. Join us inside Podcasters Connect to share your tagline or get feedback from other creators: krystalproffitt.com/join. Let’s help you craft the phrase your audience will never forget.
🎧 Free On-Demand Training:
Ready to grow your podcast, stay consistent, and finally start monetizing? Watch my brand-new training, The Podcast Growth & Monetization Blueprint: What’s Working Now, and get a sneak peek inside my private community, Podcasters Connect — plus exclusive access to our custom AI podcast assistant!
👉 Watch now: krystalproffitt.com/growth
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
So, after you've been podcasting for 500 plus
episodes, it gets a littletricky.
Like, what should I talk aboutnext?
Like what's a topic that maybewe've covered in the past that
needs to be revisited?
And that's exactly what we'redoing here today.
We're talking about taglinesfor your podcast or your content
(00:24):
, what that means.
I'm going to give you somespecific examples and I have
some fun like real life, likepodcaster stories to share from
this community.
So that's going to be reallyexciting.
But if you're like, what theheck is a tagline?
Do I need it?
How can I create one that willactually work, then this episode
(00:44):
is for you.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, me today,
(01:04):
because if you've been trying tofigure out the world of content
creation, this is the show thatwill help be your time-saving
shortcut.
So let's get right to it.
Shall we Welcome back toanother episode?
I am Crystal Prophet.
If we have not met, I am yourcontent coach and podcast
strategist and just all thethings that has to do with
(01:25):
making your content that muchbetter and creating with
confidence.
And today we're talking abouttaglines and I want to
specifically dive into whytaglines matter and why this
should be something that, ifyou've put it off for a while,
maybe you've been podcasting fora while, or maybe you're deep
into your podcast plans and youhaven't really thought about a
(01:48):
tagline.
That's what today's episode isLike.
It's me holding you accountableon the things that you can do
with your content.
But let's get into why itmatters.
Like what is a tagline Like?
Why does that even matter?
Is it just a slogan?
Is it just the subtext that youuse in your podcast title?
Like, what is it?
(02:08):
And the way that I look attaglines, I like to think of it
as the subtext of the contentyou're creating.
But it's also that thing thatyou can say over and over and
over and over again that whenpeople hear it, they
automatically think of you andyour content and maybe it
(02:30):
encourages them or it inspiresthem, or it motivates them to
push them harder, or whateveryour content, that role that it
plays in their life.
That's really the piece that atagline can be the anchor point
that when someone just hears,like, if you hear the words keep
it up some of you did it, Iknow some of you did because I
(02:55):
say, keep it up, we all have tostart somewhere.
That's the tagline that we sayaround here.
It's our motto, it's ourmission statement.
We could go into so manynuances of what we really call
this, but when I say the wordskeep it up, so many of you just
mouth like we all have to startsomewhere because you hear it.
(03:16):
If you've been around here forthe 500 plus episodes that we've
recorded, then it's just thething that we say all the time.
So it's important that you havesomething that is really brand
identifying for you and yourcontent and what you're creating
.
It's something that youraudience can relate to and it's
easy to remember.
And then the other piece is justhaving it be like a mini
(03:39):
mission statement.
Like, keep it up, we all haveto start somewhere, is really
just rooted in me being yourcoach.
It's me helping you out.
It's a little bit of that likebeginner's mentality.
If you're trying something newfor the very first time, like
you're just launching, keep itup, we all have to start
somewhere.
Or maybe you're monetizing andyou're doing your first sponsor
(03:59):
pitch and you're like, oh, Idon't know what to do.
I'm gonna be in your corner inyour ear saying, keep it up, we
all have to start somewhere.
So the way that I've laid outmy tagline is really to be a
supportive statement that canhelp anyone, no matter where
they are in their journey, and Ithink that it applies to any
(04:20):
listener of my audience, whetherit's a email subscriber, it's a
podcast listener, it's someoneon my YouTube channel, whether
it's a email subscriber, it's apodcast listener, it's someone
on my YouTube channel, it'ssomeone on Instagram.
It's really applicable to myaudience as a whole.
So those are again kind of thenuanced pieces of why a tagline
matters, but I say it all thetime in every single piece of
(04:41):
content that we sign off on, andthat is intentional, that is
purposeful.
But I did something really fun afew weeks ago and I sent an
email all about taglines becausethis topic came up and I
realized, oh, we haven't talkedabout taglines since 2019.
It's been a hot minute.
It's been a hot minute sincetaglines were brought up, and I
(05:03):
was shocked to see that we'veonly talked about taglines
specifically once on the podcastWhoa, like that was pretty
shocking to me.
And even on YouTube we didn'thave one specifically dedicated
to taglines.
I'm going to link to somerelated resources once we get to
the end of today's episodeabout outros and intros and like
(05:25):
how to say, like, what are yousupposed to say at the end of an
episode?
All these things.
But taglines are just a smallpiece of that.
So what I did is I sent anemail to our whole email list
and you know thousands of peopleand I had a few people respond
and I wanted to read some oftheir taglines because I thought
they were fantastic.
So thank you so much to thepeople that responded.
(05:48):
If you are on our email listand you want to get a shout out
for your tagline in the future,then send me an email.
Crystal, at crystalprofitcom.
You can send it to me onInstagram.
I love giving all shout outs.
It's so much fun for me and Ilove featuring your content.
So, kathy, we're going to cometo you first.
So Kathy has the Caregiver Cuppodcast and her tagline.
(06:13):
She has a few and this is whatshe said.
Remember, you are not alone.
How powerful is that If you'relistening to something, and I I
know her subject matter is allabout caregivers and people that
are taking care of others,whether it's a loved one, it's a
spouse, it's a parent, it's asibling.
Loved one is such a generaltopic, or a general identifier,
(06:37):
I should say.
And so they're in the trenchesof really hard things, probably
every day, and having Kathy sayto them in an episode remember,
you're not alone, I mean it's sotouching, it's so uplifting to
have that as a part of somethingthat she says all the time as
part of her tagline.
(06:58):
Then she said another one isremember, when you fill your cup
first, you can show up as yourbest self.
So again, this isn't like a bigdeclarative statement of like,
if you do this she'll change theworld, or you know you have to
do this every single day, likeit is a piece of words, a piece
(07:20):
of words that doesn't even makesense.
It is a piece of what maybeKathy would use as like her
larger branding for her content,and it's something that's a
subtle reminder.
One you're not alone, right?
The first one.
The second one is you have tofill your cup first to show up
as your best self.
So it's her way of showingsupport to her audience, that
(07:42):
that she gets them, sheunderstands them, she knows what
they're going through.
And it's just a way for you toelevate yourself in Kathy's
instance, right as the go-toexpert, as the go-to support
system, as the person that canhelp them that they're gonna
turn to.
Because, again, kathy couldjust do here's how to be a great
(08:04):
caregiver Five steps to be yourbest self and then that's it.
It could be very cut and dry,black and white, but I think
that her tagline and her way ofrelating to her audience is that
bridge to get them from like oh, I go to Kathy's podcast just
for information to.
Kathy understands me, she getsme and she's that gentle
(08:25):
reminder that I need that I'mnot alone, I'm not doing this by
myself and I need to take careof myself and fill my cup first
so that I can be a bettersupport system for those that
I'm caregiving for.
So again, I would kind of wentlike on a deep dive on Kathy's
because I do.
She's been in our communitysince, I wanna say, 2000,.
Not 2000, 2020 or 2019.
(08:49):
I always, like I get thosedates mixed up, but it's been a
minute.
So Kathy is a longtime memberof our community and I just love
the things that she's doing.
But, speaking of communitymembers, we also have Remy.
So Remy was recently on thepodcast.
If you have not listened tothat episode, go check it out.
But she has a podcast calledwho Cares About my Story and I
(09:12):
want you to go check this outand we're going to link to
everybody's podcast that we'rementioning here today.
But she says and I really Ireally really love this it says
your story is relevant and worthtelling.
Again, so simple your story isrelevant and worth telling.
Now, what does this immediatelytell me about Remy's audience?
(09:34):
This tells me that there is apart of them that maybe the
story that they're tellingthemselves is their story isn't
relevant, or maybe they'restruggling.
They're like well, my storyisn't great, it's not this big
Hollywood production storythat's going to be news and
noteworthy.
Maybe it's kind of plain ormaybe it's just okay.
(09:58):
No, she's reiterating yourstory is relevant and worth
telling.
So I feel like the tagline inthis instance again is that
boost of confidence that maybesomeone needs when they're
listening to her podcast, andit's that, hey, you matter.
(10:19):
That's what she's saying, andthat might sound weird if she
just said every time.
Like you matter, you matter.
That might be something thatcould work for someone's content
, but for Remy, she is sayingyou matter in a different way.
Your story is relevant andworth telling, and hearing that
(10:40):
over and over again, I think,would be very encouraging to her
audience.
And so I just I love this somuch and I think that it really
empowers listeners and reallyjust affirms that you're on the
right track.
So it's a great example of themission, of what she's trying to
do, meeting the message thatshe's sharing.
So thank you so much again,remy, for sharing yours.
(11:02):
And then I got a fantastic emailfrom Mike and Mario.
So this was really fun.
I love it when I hear fromfolks that I haven't heard from
on our email list really fun.
I love it when I hear fromfolks that I haven't heard from
on our email list.
So their show is called who youGot with Mike and Mario, and
it's the dopest show in thegalaxy.
That is the tagline and I loveit.
(11:23):
I love it so much.
The dopest show in the galaxy.
Like it's not just the world,like it is the galaxy.
So I love the boldness of thisstatement.
I think it's super fun and Ithink it's one of those that it
doesn't have to be deep andreflective and like fully, like
(11:45):
you know, oh, we're making,we're trying to make this point
or I'm trying to coach people,or I'm trying to do this Like
it's going to be adaptive toeveryone's title, audience,
topic, like all those things,right, all of those nuances are
at play, but the fact that theykept it Mike, mario, like you
know, congratulations.
I think this is fantastic, thedopest show in the galaxy.
(12:07):
I just, I love it so much andI'm thinking of like sparkles
and like stars and all kinds ofthings, like the fun play on
words that you could do withthis.
But again, I wanted to sharesome examples, like I shared
mine.
Keep it up, we all have tostart somewhere.
I feel like mine, kathy's andRemy's are all more of that,
like coaching, mentality orencouragement.
(12:29):
And then Mike and Mario,they're just owning it.
They're like y'all, this is thedopest show in the galaxy
Period.
The end Fun, simple, creative.
So I think this is one of thethings.
I don't want you to overthinkthis.
If you don't currently have atagline, I want you to just
think about what's somethingthat you can say or, this is
even better.
What is something that you sayto your listeners if you see
(12:51):
them in person or youcommunicate with your customers
or your community?
I used to and this is actuallyI think I told this story in the
original taglines episode, butI'll go into detail now because
it's relevant, it's important.
Whenever I came up with mytagline, I was like, okay, I
hear all these other podcastsand they all kind of have their
(13:12):
like sign off, like the thingthat they say, no matter what,
every single episode, whetherit's a YouTube video or it's a
podcast episode, they say thesame thing.
And I thought what is mine,what is my tagline?
And then I thought, well, whenI'm coaching people or
encouraging people, like keep itup and keep it up, keep it up.
And this actually came from myhusband and I.
(13:34):
We were talking about how,growing up, we heard the words
good job, like good job, greatjob, you're doing great, like
all of these things.
And we wish that someone wouldhave told us in those moments,
instead of like good job, pat onthe back to keep it up, because
it's one thing to feel likegood job, it feels kind of like
(13:58):
an end, it's the sign off, likeokay, keep it up or not keep it
up.
Good job Done, that chapter'sclosed.
But actually it's good job thatchapter's closed, but the other
one is opening, like you're notdone with your race.
This is a marathon, not asprint.
So, yes, you finished your 17thmile, but you still have so
(14:19):
many more to go.
So keep it up, keep going, keeplike you're doing a great job,
but keep going.
And that's where Keep it Upcame from.
And then we All have to StartSomewhere.
Really came from wanting totalk to beginners in the very
beginning of my journey and Iwanted to have that connection
of like we all have to startsomewhere.
(14:41):
It's like we all started zero.
I was hearing this a lot in theindustry at the time of
everyone starts with zerofollowers, zero email list, zero
paying customers, like it wasthe mentality of zero, zero,
zero and I was like I don'treally like the term zero to
include that in my tagline, butI do like the idea of starting
(15:03):
Like we all have to startsomewhere.
And that really goes deeperinto the psyche of like where is
your somewhere Like?
Is your somewhere like?
Drawing your like podcastepisodes?
Sketching it out on awhiteboard, is it?
You know, drafting something ina Google Doc?
Is it talking about it to oneof your friends and family?
(15:24):
And like that is so.
It's such a nuanced thing thatit could mean it's a spectrum.
It could mean a milliondifferent things to a million
different people.
But it was also applicable topeople when they were talking to
me and telling me about theirstruggles and tell me about this
and they're like I've done this, but I haven't done that and
it's not good enough, and theywere doubting themselves and I'm
(15:46):
like, hey, keep it up, keep itup, we all have to start
somewhere.
And I'm like, hey, keep it up,keep it up, we all have to start
somewhere.
I actually said it to people inperson and that's where I was
like, oh, this is relevant tosay on the podcast.
So think back to times whenyou've had engagements with your
audience directly yourcustomers or the audience that
you want to serve and ask whatis the thing that you would tell
(16:07):
them.
So let's actually get into thisreal fast.
So how to create a tagline?
So here are a few exercisesthat I want you to go through if
you've never created a tagline,or you want to update the one
you have.
You don't love it or you'rejust like it's been a second
since we've done this, so let'sjust try it, let's see what can
(16:29):
happen.
So the first exercise I want youto finish the sentence I want
my listeners to remember blank.
What do you want your listenersto remember about your podcast,
about your YouTube channel,about the content that you're
creating?
What do you want them toremember?
And I'm like I'm leaving spacehere.
(16:50):
I'm actually not because it'slike it's a bad idea to like
just have a bunch of silence onhere, but if you need to pause,
like pause this and actually doa journaling exercise or open
your voice memos app on yourphone and then say what do I
want my listeners to remember?
What do I want my audience totake away from every single
(17:10):
episode, regardless of the topic, right?
Regardless of the topic,because you're going to say this
every single time, whether it'ssolo, whether it's an interview
, whether it's a promotionalepisode or whether it's just
like straight informational,like you're going to say this
every single time.
So what do you want yourlisteners to remember?
Then the next one is borrow fromyour brand promise.
(17:32):
Do you have a brand promise?
If you've never done thisexercise before, then I
encourage you to go to ChatGPTand have it help you, but how do
you want to help people, orwhat do you want to help people
do?
And for us, then, one of ourother taglines is creating with
confidence.
I want you to create withconfidence, because it's one
(17:53):
thing just to show up here andtell you how to create something
right, but it's a whole leveldeeper when we talk about
creating with confidence, orhaving fun while you're creating
, or not burning out, like allof these things live under the
umbrella of creating withconfidence.
So what do you help people do?
What is the thing that you helppeople do?
(18:14):
And again, if you need to askChagib T, you can have a prompt
that says I'm trying to developmy tagline for my podcast and I
want to use my brand promise,but I don't really have a brand
promise.
Help me come up with that.
Help me come up with both, likeyou can go back and forth on
the prompting with it.
But the last exercise that Iwant you to think about is
anchoring everything into afeeling.
(18:36):
What is that feeling?
What do you want people to have?
Do you want people to feel safe?
That's how I felt when I readKathy's.
Remember you're not alone.
Remember when you fill your cupfirst, you can show up as your
best self.
That feels safe and that feelsvery empowering.
(18:56):
It feels very uplifting andmotivational.
For someone that may be in aheadspace it's a little
challenging, maybe they had arough day so I love that so much
.
What about remedies?
Anchoring it into a feelingyour story is relevant and worth
telling.
That feels like validating.
That's the feeling that I havewhen I read Remi's.
(19:16):
That's a validating feeling.
It's like, oh yeah, like I'mworthy, I'm enough.
Those are the words that cometo mind when I read Remi's.
And then for Mike and Mario's,the dopest show in the galaxy,
y'all.
That's just fun, that is so fun.
So what is that feeling thatyou want someone to have when
(19:37):
they listen to your show andconsume your content?
Because I think that again, I'mgoing to link to some of the
related content that we've donepreviously about intros and
outros.
You could go listen to some ofthat.
That, I think, will be reallyhelpful for you to think about
the nuances of okay, how do youwant someone to feel?
How do you wrap things up?
(19:57):
This is actually a good, agreat segue, because people will
.
When they ask me about outros.
They're like I don't know howto finish my episodes, like I
don't.
I don't know what to say at theend.
If this is you, you need atagline, you need a tagline.
I don't question what I'msupposed to say at the very end
of every single episode.
I just know, okay, I'm going towrap it up to this point and
(20:18):
then I'm going to say keep it up, we all have to start somewhere
.
So, if you've been trying tofigure out a way to easily end
all of your episodes, all ofyour content, you need a tagline
and you need to figure out whatis that thing that you're going
to leave people with.
What are they going to hear thelast thing before they turn
their phone off, or before itgoes to the next episode, or
(20:41):
before they?
You know, youtube refreshes andputs another piece of content
in front of them.
Like, what is that thing?
What is that very last littlenugget of wisdom that you're
going to leave them with?
Because that will be the thingthat sticks with them as they go
forth into the rest of theirday and whatever it is that
they're doing in their everydaylife.
So all of that to say is that'show you really create a tagline
(21:05):
and you can always change itlater, like this is again I say
this all the time that there areno rules in podcasting.
There's not.
If someone tells you that thereare, run the other way, because
there are guidelines for whatyou can do, but I'm a firm
believer that there are no rulesin podcasting.
There are just ways for you toshow up, show up well, create
(21:28):
with confidence, get it done andkeep moving forward without
burning out and overthinkingevery single little decision.
So I am going to link to someresources and I'm actually going
to call out what their namesare, because I think that this
is going to encourage you to gocheck them out.
I want you to go check theseout.
So, best podcast intro andoutro examples Use these for
(21:50):
interviews.
So, specifically for interviews.
This is one of my top viewedYouTube videos of all time, so
it's popular for a reason.
It's really, really helpful.
The next one is how to create apodcast outro.
This is a podcast format.
Specifically.
Then, podcast outro examplesuse these three for your show.
(22:11):
So, if you're like Crystal,just tell me exactly what
options I can go to that one.
There's three specific optionsthat I'm giving you, so go check
out that one how do I create mypodcast?
Outro If you're at the verybeginning stages and you have no
idea what to do, where to getstarted, that's a great one for
you.
And then my oldie but goodie,the one that I created in 2019,
(22:33):
podcast tagline how to createyours.
That is gonna be just the olderversion of what this episode
was today.
So if you wanna go check thatout, we're gonna link to all of
that.
But I wanna close today withtalking about why taglines are
so powerful.
They're simple.
They're so simple.
I bet you can think of so manybrands are so powerful.
They're simple.
They're so simple.
(22:53):
I bet you can think of so manybrands, so many podcasts,
youtube channels, like all thesedifferent people that you
follow, brands, that you followcompanies, organizations, that
you know their tagline and youdon't even have to say it.
You can just hear somethingabout that brand and, like, when
I see the Nike Swoosh, I justthink, just do it, just do it.
(23:14):
I don't even, I don't even haveto read the word, I can just
see the swoosh.
I don't have to see anythingelse.
I'm like, oh yeah, just do it,dang it.
Like it's that okay.
It's that encouragement that Ineed like kicking the butt, like
I need to go back and work outor I need to go and do something
for my health and fitness.
But I think that looking aroundat other brands and how they
(23:38):
have influenced you on a regularbasis, just take a pause today,
maybe as soon as you're donelistening or watching this, just
think about how impactfultaglines and brands are on your
everyday life and realize youcan have that same impact on
your audience.
You can.
It's not just reserved for thebillion million dollar brands.
(24:01):
You can have that same impacton your audience.
You just have to start with asimple tagline and a clear
message that really conveys whoyou are Like.
Why should they keep showing up?
I hope that when people listento my content, they're like
Crystal's going to be motivating, at least at the end of the day
.
I know that she's going to tellme to keep it up.
(24:22):
We all have to start somewhere,and maybe that's all you need
for me and that's okay.
I am happy to provide that toyou every single week and give
you that little piece ofencouragement.
But the other piece is go checkout your intro and outro, like
is that something that we needto have a conversation about.
If you're watching on YouTube,let me know if you have
(24:44):
questions about your intro, youroutro or your tagline.
This is something that so manyof us kind of set and forget at
the very beginning of creatingour podcast.
But maybe it's been a quarterof the year already and you're
like do I still love this?
Maybe it's been two years andyou're questioning do I still
love this?
Do I need to change this up?
Do I need to say thingsdifferently?
(25:06):
I changed my outro a little bitago, actually, when Apple
Podcasts switched from subscribeto follow and some of the other
apps like it's not just thesubscribe button that you hit
everywhere.
Sometimes it's follow,sometimes it's subscribe,
sometimes it's learn more, likeyou have to adapt your language
based on what your audience isgoing to do.
(25:27):
Otherwise you're going to soundoutdated and out of touch with
things.
So I now say follow orsubscribe wherever you're
listening and watching today,because we have a podcast.
We also have YouTube, so it'sreally relevant just to keep it
up and revisit this from time totime.
So revisit your intro, revisityour outro.
Do you still love it, do younot?
(25:49):
Let us know in the comments andwe can have more conversations
about both of those topics.
But the other thing is is Iencourage you to share your
tagline in Podcasters Connect.
We'll put a really fun post fortoday's episode specifically in
Podcasters Connect so you canshare your taglines.
If you have not joined us, youcan join our free community as a
(26:12):
free member or a premium member.
If you want access to monthlycoaching, you want me to audit
your content and look at whatyou're doing, then go to
crystalprofitcom forward slash,join to access the plan that
works best for you.
But the last thing that I'llsay is if you're looking to
refine your message and thinkabout what else can be done for
(26:35):
your podcast this year like,what can I do to step up my game
in 2025?
If you have not solidified areally good tagline or one that
you're happy with for now, Iencourage you to start there.
It's a simple, small exercisethat you can do that can make a
very big impact on your audiencelater.
That.
(26:55):
I mean they'll quote you inplaces.
I've actually had people tellme they're like well, I quoted
you or I mentioned you.
I gave you a shout out in mypodcast the other day because I
love that you always tell uskeep it up.
We all have to start somewhere,and it's so special and those
moments wouldn't happen had Inot started saying the same
thing over and, over and overagain.
You'll get sick of saying it,and that's kind of the point.
(27:16):
You should get sick of sayingit, but your audience won't get
sick of hearing it, and that'show you know you've landed on a
really impactful message.
But that is all I have for youtoday.
So make sure you hit that followor subscribe button wherever
you're listening and watchingtoday, send us your tagline Like
.
Send it to me on Instagram.
I'm crystalprophetx onInstagram.
(27:37):
Reply to one of my emails.
I would love to hear from youbecause it's so fun giving all
shout outs and speaking of.
I wanna give another shout outto Kathy, remy, mike and Mario.
Thank y'all so much forsubmitting your taglines.
If you want to be featured inan upcoming episode, please
reach out to me.
I would love to chat about waysthat we can feature your
(27:57):
content, and we do specialpromos inside Podcasters Connect
to get you promoted on thepodcast anyway.
So another reason to join usthere.
But that's all I have for youtoday.
So, as always, remember, keepit up.
We all have to start somewhere.
So, after you've been podcasting for 500 plus
episodes, it gets a littletricky.
Like, what should I talk aboutnext?
Like what's a topic that maybewe've covered in the past that
needs to be revisited?
And that's exactly what we'redoing here today.
We're talking about taglinesfor your podcast or your content
(00:24):
, what that means.
I'm going to give you somespecific examples and I have
some fun like real life, likepodcaster stories to share from
this community.
So that's going to be reallyexciting.
But if you're like, what theheck is a tagline?
Do I need it?
How can I create one that willactually work, then this episode
(00:44):
is for you.
So let's get right to it.
Welcome to the Profit Podcast,where we teach you how to start,
launch and market your contentwith confidence.
I'm your host, crystal Profit,and I'm so excited that you're
here.
Thanks for hanging out with metoday, because if you've been
trying to figure out the worldof content creation, me today,
(01:04):
because if you've been trying tofigure out the world of content
creation, this is the show thatwill help be your time-saving
shortcut.
So let's get right to it.
Shall we Welcome back toanother episode?
I am Crystal Prophet.
If we have not met, I am yourcontent coach and podcast
strategist and just all thethings that has to do with
(01:25):
making your content that muchbetter and creating with
confidence.
And today we're talking abouttaglines and I want to
specifically dive into whytaglines matter and why this
should be something that, ifyou've put it off for a while,
maybe you've been podcasting fora while, or maybe you're deep
into your podcast plans and youhaven't really thought about a
(01:48):
tagline.
That's what today's episode isLike.
It's me holding you accountableon the things that you can do
with your content.
But let's get into why itmatters.
Like what is a tagline Like?
Why does that even matter?
Is it just a slogan?
Is it just the subtext that youuse in your podcast title?
Like, what is it?
(02:08):
And the way that I look attaglines, I like to think of it
as the subtext of the contentyou're creating.
But it's also that thing thatyou can say over and over and
over and over again that whenpeople hear it, they
automatically think of you andyour content and maybe it
(02:30):
encourages them or it inspiresthem, or it motivates them to
push them harder, or whateveryour content, that role that it
plays in their life.
That's really the piece that atagline can be the anchor point
that when someone just hears,like, if you hear the words keep
it up some of you did it, Iknow some of you did because I
(02:55):
say, keep it up, we all have tostart somewhere.
That's the tagline that we sayaround here.
It's our motto, it's ourmission statement.
We could go into so manynuances of what we really call
this, but when I say the wordskeep it up, so many of you just
mouth like we all have to startsomewhere because you hear it.
(03:16):
If you've been around here forthe 500 plus episodes that we've
recorded, then it's just thething that we say all the time.
So it's important that you havesomething that is really brand
identifying for you and yourcontent and what you're creating
.
It's something that youraudience can relate to and it's
easy to remember.
And then the other piece is justhaving it be like a mini
(03:39):
mission statement.
Like, keep it up, we all haveto start somewhere, is really
just rooted in me being yourcoach.
It's me helping you out.
It's a little bit of that likebeginner's mentality.
If you're trying something newfor the very first time, like
you're just launching, keep itup, we all have to start
somewhere.
Or maybe you're monetizing andyou're doing your first sponsor
(03:59):
pitch and you're like, oh, Idon't know what to do.
I'm gonna be in your corner inyour ear saying, keep it up, we
all have to start somewhere.
So the way that I've laid outmy tagline is really to be a
supportive statement that canhelp anyone, no matter where
they are in their journey, and Ithink that it applies to any
(04:20):
listener of my audience, whetherit's a email subscriber, it's a
podcast listener, it's someoneon my YouTube channel, whether
it's a email subscriber, it's apodcast listener, it's someone
on my YouTube channel, it'ssomeone on Instagram.
It's really applicable to myaudience as a whole.
So those are again kind of thenuanced pieces of why a tagline
matters, but I say it all thetime in every single piece of
(04:41):
content that we sign off on, andthat is intentional, that is
purposeful.
But I did something really fun afew weeks ago and I sent an
email all about taglines becausethis topic came up and I
realized, oh, we haven't talkedabout taglines since 2019.
It's been a hot minute.
It's been a hot minute sincetaglines were brought up, and I
(05:03):
was shocked to see that we'veonly talked about taglines
specifically once on the podcastWhoa, like that was pretty
shocking to me.
And even on YouTube we didn'thave one specifically dedicated
to taglines.
I'm going to link to somerelated resources once we get to
the end of today's episodeabout outros and intros and like
(05:25):
how to say, like, what are yousupposed to say at the end of an
episode?
All these things.
But taglines are just a smallpiece of that.
So what I did is I sent anemail to our whole email list
and you know thousands of peopleand I had a few people respond
and I wanted to read some oftheir taglines because I thought
they were fantastic.
So thank you so much to thepeople that responded.
(05:48):
If you are on our email listand you want to get a shout out
for your tagline in the future,then send me an email.
Crystal, at crystalprofitcom.
You can send it to me onInstagram.
I love giving all shout outs.
It's so much fun for me and Ilove featuring your content.
So, kathy, we're going to cometo you first.
So Kathy has the Caregiver Cuppodcast and her tagline.
(06:13):
She has a few and this is whatshe said.
Remember, you are not alone.
How powerful is that If you'relistening to something, and I I
know her subject matter is allabout caregivers and people that
are taking care of others,whether it's a loved one, it's a
spouse, it's a parent, it's asibling.
Loved one is such a generaltopic, or a general identifier,
(06:37):
I should say.
And so they're in the trenchesof really hard things, probably
every day, and having Kathy sayto them in an episode remember,
you're not alone, I mean it's sotouching, it's so uplifting to
have that as a part of somethingthat she says all the time as
part of her tagline.
(06:58):
Then she said another one isremember, when you fill your cup
first, you can show up as yourbest self.
So again, this isn't like a bigdeclarative statement of like,
if you do this she'll change theworld, or you know you have to
do this every single day, likeit is a piece of words, a piece
(07:20):
of words that doesn't even makesense.
It is a piece of what maybeKathy would use as like her
larger branding for her content,and it's something that's a
subtle reminder.
One you're not alone, right?
The first one.
The second one is you have tofill your cup first to show up
as your best self.
So it's her way of showingsupport to her audience, that
(07:42):
that she gets them, sheunderstands them, she knows what
they're going through.
And it's just a way for you toelevate yourself in Kathy's
instance, right as the go-toexpert, as the go-to support
system, as the person that canhelp them that they're gonna
turn to.
Because, again, kathy couldjust do here's how to be a great
(08:04):
caregiver Five steps to be yourbest self and then that's it.
It could be very cut and dry,black and white, but I think
that her tagline and her way ofrelating to her audience is that
bridge to get them from like oh, I go to Kathy's podcast just
for information to.
Kathy understands me, she getsme and she's that gentle
(08:25):
reminder that I need that I'mnot alone, I'm not doing this by
myself and I need to take careof myself and fill my cup first
so that I can be a bettersupport system for those that
I'm caregiving for.
So again, I would kind of wentlike on a deep dive on Kathy's
because I do.
She's been in our communitysince, I wanna say, 2000,.
Not 2000, 2020 or 2019.
(08:49):
I always, like I get thosedates mixed up, but it's been a
minute.
So Kathy is a longtime memberof our community and I just love
the things that she's doing.
But, speaking of communitymembers, we also have Remy.
So Remy was recently on thepodcast.
If you have not listened tothat episode, go check it out.
But she has a podcast calledwho Cares About my Story and I
(09:12):
want you to go check this outand we're going to link to
everybody's podcast that we'rementioning here today.
But she says and I really Ireally really love this it says
your story is relevant and worthtelling.
Again, so simple your story isrelevant and worth telling.
Now, what does this immediatelytell me about Remy's audience?
(09:34):
This tells me that there is apart of them that maybe the
story that they're tellingthemselves is their story isn't
relevant, or maybe they'restruggling.
They're like well, my storyisn't great, it's not this big
Hollywood production storythat's going to be news and
noteworthy.
Maybe it's kind of plain ormaybe it's just okay.
(09:58):
No, she's reiterating yourstory is relevant and worth
telling.
So I feel like the tagline inthis instance again is that
boost of confidence that maybesomeone needs when they're
listening to her podcast, andit's that, hey, you matter.
(10:19):
That's what she's saying, andthat might sound weird if she
just said every time.
Like you matter, you matter.
That might be something thatcould work for someone's content
, but for Remy, she is sayingyou matter in a different way.
Your story is relevant andworth telling, and hearing that
(10:40):
over and over again, I think,would be very encouraging to her
audience.
And so I just I love this somuch and I think that it really
empowers listeners and reallyjust affirms that you're on the
right track.
So it's a great example of themission, of what she's trying to
do, meeting the message thatshe's sharing.
So thank you so much again,remy, for sharing yours.
(11:02):
And then I got a fantastic emailfrom Mike and Mario.
So this was really fun.
I love it when I hear fromfolks that I haven't heard from
on our email list really fun.
I love it when I hear fromfolks that I haven't heard from
on our email list.
So their show is called who youGot with Mike and Mario, and
it's the dopest show in thegalaxy.
That is the tagline and I loveit.
(11:23):
I love it so much.
The dopest show in the galaxy.
Like it's not just the world,like it is the galaxy.
So I love the boldness of thisstatement.
I think it's super fun and Ithink it's one of those that it
doesn't have to be deep andreflective and like fully, like
(11:45):
you know, oh, we're making,we're trying to make this point
or I'm trying to coach people,or I'm trying to do this Like
it's going to be adaptive toeveryone's title, audience,
topic, like all those things,right, all of those nuances are
at play, but the fact that theykept it Mike, mario, like you
know, congratulations.
I think this is fantastic, thedopest show in the galaxy.
(12:07):
I just, I love it so much andI'm thinking of like sparkles
and like stars and all kinds ofthings, like the fun play on
words that you could do withthis.
But again, I wanted to sharesome examples, like I shared
mine.
Keep it up, we all have tostart somewhere.
I feel like mine, kathy's andRemy's are all more of that,
like coaching, mentality orencouragement.
(12:29):
And then Mike and Mario,they're just owning it.
They're like y'all, this is thedopest show in the galaxy
Period.
The end Fun, simple, creative.
So I think this is one of thethings.
I don't want you to overthinkthis.
If you don't currently have atagline, I want you to just
think about what's somethingthat you can say or, this is
even better.
What is something that you sayto your listeners if you see
(12:51):
them in person or youcommunicate with your customers
or your community?
I used to and this is actuallyI think I told this story in the
original taglines episode, butI'll go into detail now because
it's relevant, it's important.
Whenever I came up with mytagline, I was like, okay, I
hear all these other podcastsand they all kind of have their
(13:12):
like sign off, like the thingthat they say, no matter what,
every single episode, whetherit's a YouTube video or it's a
podcast episode, they say thesame thing.
And I thought what is mine,what is my tagline?
And then I thought, well, whenI'm coaching people or
encouraging people, like keep itup and keep it up, keep it up.
And this actually came from myhusband and I.
(13:34):
We were talking about how,growing up, we heard the words
good job, like good job, greatjob, you're doing great, like
all of these things.
And we wish that someone wouldhave told us in those moments,
instead of like good job, pat onthe back to keep it up, because
it's one thing to feel likegood job, it feels kind of like
(13:58):
an end, it's the sign off, likeokay, keep it up or not keep it
up.
Good job Done, that chapter'sclosed.
But actually it's good job thatchapter's closed, but the other
one is opening, like you're notdone with your race.
This is a marathon, not asprint.
So, yes, you finished your 17thmile, but you still have so
(14:19):
many more to go.
So keep it up, keep going, keeplike you're doing a great job,
but keep going.
And that's where Keep it Upcame from.
And then we All have to StartSomewhere.
Really came from wanting totalk to beginners in the very
beginning of my journey and Iwanted to have that connection
of like we all have to startsomewhere.
(14:41):
It's like we all started zero.
I was hearing this a lot in theindustry at the time of
everyone starts with zerofollowers, zero email list, zero
paying customers, like it wasthe mentality of zero, zero,
zero and I was like I don'treally like the term zero to
include that in my tagline, butI do like the idea of starting
(15:03):
Like we all have to startsomewhere.
And that really goes deeperinto the psyche of like where is
your somewhere Like?
Is your somewhere like?
Drawing your like podcastepisodes?
Sketching it out on awhiteboard, is it?
You know, drafting something ina Google Doc?
Is it talking about it to oneof your friends and family?
(15:24):
And like that is so.
It's such a nuanced thing thatit could mean it's a spectrum.
It could mean a milliondifferent things to a million
different people.
But it was also applicable topeople when they were talking to
me and telling me about theirstruggles and tell me about this
and they're like I've done this, but I haven't done that and
it's not good enough, and theywere doubting themselves and I'm
(15:46):
like, hey, keep it up, keep itup, we all have to start
somewhere.
And I'm like, hey, keep it up,keep it up, we all have to start
somewhere.
I actually said it to people inperson and that's where I was
like, oh, this is relevant tosay on the podcast.
So think back to times whenyou've had engagements with your
audience directly yourcustomers or the audience that
you want to serve and ask whatis the thing that you would tell
(16:07):
them.
So let's actually get into thisreal fast.
So how to create a tagline?
So here are a few exercisesthat I want you to go through if
you've never created a tagline,or you want to update the one
you have.
You don't love it or you'rejust like it's been a second
since we've done this, so let'sjust try it, let's see what can
(16:29):
happen.
So the first exercise I want youto finish the sentence I want
my listeners to remember blank.
What do you want your listenersto remember about your podcast,
about your YouTube channel,about the content that you're
creating?
What do you want them toremember?
And I'm like I'm leaving spacehere.
(16:50):
I'm actually not because it'slike it's a bad idea to like
just have a bunch of silence onhere, but if you need to pause,
like pause this and actually doa journaling exercise or open
your voice memos app on yourphone and then say what do I
want my listeners to remember?
What do I want my audience totake away from every single
(17:10):
episode, regardless of the topic, right?
Regardless of the topic,because you're going to say this
every single time, whether it'ssolo, whether it's an interview
, whether it's a promotionalepisode or whether it's just
like straight informational,like you're going to say this
every single time.
So what do you want yourlisteners to remember?
Then the next one is borrow fromyour brand promise.
(17:32):
Do you have a brand promise?
If you've never done thisexercise before, then I
encourage you to go to ChatGPTand have it help you, but how do
you want to help people, orwhat do you want to help people
do?
And for us, then, one of ourother taglines is creating with
confidence.
I want you to create withconfidence, because it's one
(17:53):
thing just to show up here andtell you how to create something
right, but it's a whole leveldeeper when we talk about
creating with confidence, orhaving fun while you're creating
, or not burning out, like allof these things live under the
umbrella of creating withconfidence.
So what do you help people do?
What is the thing that you helppeople do?
(18:14):
And again, if you need to askChagib T, you can have a prompt
that says I'm trying to developmy tagline for my podcast and I
want to use my brand promise,but I don't really have a brand
promise.
Help me come up with that.
Help me come up with both, likeyou can go back and forth on
the prompting with it.
But the last exercise that Iwant you to think about is
anchoring everything into afeeling.
(18:36):
What is that feeling?
What do you want people to have?
Do you want people to feel safe?
That's how I felt when I readKathy's.
Remember you're not alone.
Remember when you fill your cupfirst, you can show up as your
best self.
That feels safe and that feelsvery empowering.
(18:56):
It feels very uplifting andmotivational.
For someone that may be in aheadspace it's a little
challenging, maybe they had arough day so I love that so much
.
What about remedies?
Anchoring it into a feelingyour story is relevant and worth
telling.
That feels like validating.
That's the feeling that I havewhen I read Remi's.
(19:16):
That's a validating feeling.
It's like, oh yeah, like I'mworthy, I'm enough.
Those are the words that cometo mind when I read Remi's.
And then for Mike and Mario's,the dopest show in the galaxy,
y'all.
That's just fun, that is so fun.
So what is that feeling thatyou want someone to have when
(19:37):
they listen to your show andconsume your content?
Because I think that again, I'mgoing to link to some of the
related content that we've donepreviously about intros and
outros.
You could go listen to some ofthat.
That, I think, will be reallyhelpful for you to think about
the nuances of okay, how do youwant someone to feel?
How do you wrap things up?
(19:57):
This is actually a good, agreat segue, because people will
.
When they ask me about outros.
They're like I don't know howto finish my episodes, like I
don't.
I don't know what to say at theend.
If this is you, you need atagline, you need a tagline.
I don't question what I'msupposed to say at the very end
of every single episode.
I just know, okay, I'm going towrap it up to this point and
(20:18):
then I'm going to say keep it up, we all have to start somewhere
.
So, if you've been trying tofigure out a way to easily end
all of your episodes, all ofyour content, you need a tagline
and you need to figure out whatis that thing that you're going
to leave people with.
What are they going to hear thelast thing before they turn
their phone off, or before itgoes to the next episode, or
(20:41):
before they?
You know, youtube refreshes andputs another piece of content
in front of them.
Like, what is that thing?
What is that very last littlenugget of wisdom that you're
going to leave them with?
Because that will be the thingthat sticks with them as they go
forth into the rest of theirday and whatever it is that
they're doing in their everydaylife.
So all of that to say is that'show you really create a tagline
(21:05):
and you can always change itlater, like this is again I say
this all the time that there areno rules in podcasting.
There's not.
If someone tells you that thereare, run the other way, because
there are guidelines for whatyou can do, but I'm a firm
believer that there are no rulesin podcasting.
There are just ways for you toshow up, show up well, create
(21:28):
with confidence, get it done andkeep moving forward without
burning out and overthinkingevery single little decision.
So I am going to link to someresources and I'm actually going
to call out what their namesare, because I think that this
is going to encourage you to gocheck them out.
I want you to go check theseout.
So, best podcast intro andoutro examples Use these for
(21:50):
interviews.
So, specifically for interviews.
This is one of my top viewedYouTube videos of all time, so
it's popular for a reason.
It's really, really helpful.
The next one is how to create apodcast outro.
This is a podcast format.
Specifically.
Then, podcast outro examplesuse these three for your show.
(22:11):
So, if you're like Crystal,just tell me exactly what
options I can go to that one.
There's three specific optionsthat I'm giving you, so go check
out that one how do I create mypodcast?
Outro If you're at the verybeginning stages and you have no
idea what to do, where to getstarted, that's a great one for
you.
And then my oldie but goodie,the one that I created in 2019,
(22:33):
podcast tagline how to createyours.
That is gonna be just the olderversion of what this episode
was today.
So if you wanna go check thatout, we're gonna link to all of
that.
But I wanna close today withtalking about why taglines are
so powerful.
They're simple.
They're so simple.
I bet you can think of so manybrands are so powerful.
They're simple.
They're so simple.
(22:53):
I bet you can think of so manybrands, so many podcasts,
youtube channels, like all thesedifferent people that you
follow, brands, that you followcompanies, organizations, that
you know their tagline and youdon't even have to say it.
You can just hear somethingabout that brand and, like, when
I see the Nike Swoosh, I justthink, just do it, just do it.
(23:14):
I don't even, I don't even haveto read the word, I can just
see the swoosh.
I don't have to see anythingelse.
I'm like, oh yeah, just do it,dang it.
Like it's that okay.
It's that encouragement that Ineed like kicking the butt, like
I need to go back and work outor I need to go and do something
for my health and fitness.
But I think that looking aroundat other brands and how they
(23:38):
have influenced you on a regularbasis, just take a pause today,
maybe as soon as you're donelistening or watching this, just
think about how impactfultaglines and brands are on your
everyday life and realize youcan have that same impact on
your audience.
You can.
It's not just reserved for thebillion million dollar brands.
(24:01):
You can have that same impacton your audience.
You just have to start with asimple tagline and a clear
message that really conveys whoyou are Like.
Why should they keep showing up?
I hope that when people listento my content, they're like
Crystal's going to be motivating, at least at the end of the day
.
I know that she's going to tellme to keep it up.
(24:22):
We all have to start somewhere,and maybe that's all you need
for me and that's okay.
I am happy to provide that toyou every single week and give
you that little piece ofencouragement.
But the other piece is go checkout your intro and outro, like
is that something that we needto have a conversation about.
If you're watching on YouTube,let me know if you have
(24:44):
questions about your intro, youroutro or your tagline.
This is something that so manyof us kind of set and forget at
the very beginning of creatingour podcast.
But maybe it's been a quarterof the year already and you're
like do I still love this?
Maybe it's been two years andyou're questioning do I still
love this?
Do I need to change this up?
Do I need to say thingsdifferently?
(25:06):
I changed my outro a little bitago, actually, when Apple
Podcasts switched from subscribeto follow and some of the other
apps like it's not just thesubscribe button that you hit
everywhere.
Sometimes it's follow,sometimes it's subscribe,
sometimes it's learn more, likeyou have to adapt your language
based on what your audience isgoing to do.
(25:27):
Otherwise you're going to soundoutdated and out of touch with
things.
So I now say follow orsubscribe wherever you're
listening and watching today,because we have a podcast.
We also have YouTube, so it'sreally relevant just to keep it
up and revisit this from time totime.
So revisit your intro, revisityour outro.
Do you still love it, do younot?
(25:49):
Let us know in the comments andwe can have more conversations
about both of those topics.
But the other thing is is Iencourage you to share your
tagline in Podcasters Connect.
We'll put a really fun post fortoday's episode specifically in
Podcasters Connect so you canshare your taglines.
If you have not joined us, youcan join our free community as a
(26:12):
free member or a premium member.
If you want access to monthlycoaching, you want me to audit
your content and look at whatyou're doing, then go to
crystalprofitcom forward slash,join to access the plan that
works best for you.
But the last thing that I'llsay is if you're looking to
refine your message and thinkabout what else can be done for
(26:35):
your podcast this year like,what can I do to step up my game
in 2025?
If you have not solidified areally good tagline or one that
you're happy with for now, Iencourage you to start there.
It's a simple, small exercisethat you can do that can make a
very big impact on your audiencelater.
That.
(26:55):
I mean they'll quote you inplaces.
I've actually had people tellme they're like well, I quoted
you or I mentioned you.
I gave you a shout out in mypodcast the other day because I
love that you always tell uskeep it up.
We all have to start somewhere,and it's so special and those
moments wouldn't happen had Inot started saying the same
thing over and, over and overagain.
You'll get sick of saying it,and that's kind of the point.
(27:16):
You should get sick of sayingit, but your audience won't get
sick of hearing it, and that'show you know you've landed on a
really impactful message.
But that is all I have for youtoday.
So make sure you hit that followor subscribe button wherever
you're listening and watchingtoday, send us your tagline Like
.
Send it to me on Instagram.
I'm crystalprophetx onInstagram.
(27:37):
Reply to one of my emails.
I would love to hear from youbecause it's so fun giving all
shout outs and speaking of.
I wanna give another shout outto Kathy, remy, mike and Mario.
Thank y'all so much forsubmitting your taglines.
If you want to be featured inan upcoming episode, please
reach out to me.
I would love to chat about waysthat we can feature your
(27:57):
content, and we do specialpromos inside Podcasters Connect
to get you promoted on thepodcast anyway.
So another reason to join usthere.
But that's all I have for youtoday.
So, as always, remember, keepit up.
We all have to start somewhere.
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