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December 9, 2025 14 mins

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Most contractors I meet don’t struggle with the work — they struggle with the numbers behind it. When those numbers aren’t clear, pricing gets off track and profits start slipping fast.

Undercharging not only eats into profits, it can drain your energy, keep you overworked, and make you feel like success is just out of reach.

In this episode, I share the story of two painting contractors, Alex and Joe, who thought closing the doors might be their only option.

What changed everything for them wasn’t luck — it was a plan, a focus on the right numbers, and a shift in how they valued their work.

You’ll hear:

  • Why contractors often undercharge for their work
  • How a clear plan can create control and confidence
  • The key numbers every contractor should track
  • How Alex and Joe turned their business around and started getting paid what they’re worth

If you’ve ever felt stuck, underpaid, or unsure how to make your business profitable, this episode will give you a clear path forward.



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