Episode 09: How Profit First Turns Financial Stress into Predictable Business Freedom with Tracy Brockhoff

If your business feels like a constant scramble for cash, there's a better way, and it’s simpler than you think.

In this episode, Tracy Brockhoff shares the moment she realised her clients’ seasonal cash flow struggles were quietly dragging her down too. We talk about mindset shifts, client resistance, real-life implementation stories (not just theory), and how embracing Profit First not only reshaped her business but also took her somewhere she's never dreamed she’d go.

This is about transforming how you feel about your business. Tracy’s honesty is refreshing, her wins are relatable, and her insights will have you asking: What else have I told myself isn't possible? 

In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

• Why ignoring your clients' cashflow problems can quietly wreck your own business  (00:58)
• The mindset shift you need before Profit First can actually transform your business (04:05)
• How setting a consistent owners’ pay stops the silent drain that's killing your business profits (07:55)
• How reworking your business to fit your life (instead of the other way around) leads to unexpected abundance (09:37)
• What struggling through business the hard way may look like (12:53)
• Get in touch with Tracy (14:24)

If you’ve ever felt like staying in business means staying stressed, this episode lets you realise that you can do things differently. Whether you're teetering on the edge of burnout, or just tired of not paying yourself properly, Tracy’s journey will speak to you. 

CONNECT WITH TRACY BROCKHOFF

• Website: https://www.nourishyournumbers.com.au/ 
• LinkedIn: https://www.linkedin.com/in/tracy-brockhoff/ 
• Facebook: https://www.facebook.com/nourishyournumbers 
• Instagram: https://www.instagram.com/nourishyournumbers 

CONNECT WITH KATIE CRISMALE-MARSHALL    

• Instagram: https://www.instagram.com/profitfirstanz/
• Website: https://www.profitfirstaustralia.com.au/  
• LinkedIn: https://www.linkedin.com/company/profitfirstanz/
• YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
• Facebook: https://www.facebook.com/profitfirstanz