In this episode of The Profitability Podcast , meet Joyce Medeiros, the Latina co-founder from Brazil, who is disrupting the accounting world with Investrio , an AI-powered fintech platform designed specifically for solopreneurs and small business owners. From trading at Goldman Sachs to to scaling Quantitative Brokers for a Deutsche Börse acquisition , , Joyce brings over a decade of Wall Street expertise to Main Street problems. While working full-time in finance, she built a financial coaching business supporting 100+ solopreneurs, which revealed a startling insight: if someone with Wall Street experience struggled with spreadsheets and cash flow management, what chance did everyone else have? Learn about the massive opportunity ahead as 42 million solopreneurs are expected to double by 2027, while the accounting industry faces a 75% workforce shortage. Joyce reveals her entrepreneurial philosophy of running small experiments, discusses the reality of being a female founder in tech (only 2% of capital goes to women), and explains why AI accounting tools are essential for business success. Plus, discover the "failed" debt-relief app that actually helped users eliminate over $1 million in debt. This episode is essential listening for solopreneurs ready to streamline their finances and entrepreneurs seeking inspiration to build in male-dominated industries.
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