Lucra Sports is redefining gamification in sports, entertainment, and media. As a venture-backed startup, Lucra provides innovative engagement solutions for consumer platforms, live events, and media companies, transforming the way fans interact with their favorite sports.
Michael, the company’s Chief Operating Officer, brings a wealth of experience from Goldman Sachs, where he worked in investment banking and corporate strategy. He played a key role in launching GS Accelerate, the firm’s global incubator, and has a strong background in scaling startups and driving business growth.
Lucra has raised over $25 million to revolutionize social betting and fan engagement, positioning itself at the forefront of the rapidly evolving sports tech landscape.
Chapters:
5:51 - Fundraising Insights and Strategies
11:12 - Product Evolution and User Engagement
14:30 - Industry Trends in Fan Engagement
25:09 - Entity Structure and Investor Preferences
27:08 - Team Growth: Full-time vs. Fractional Employees
32:04 - Partnership Development and Networking
38:10 - Pricing Strategies and Market Positioning
Michael Madding:
🏠 Website: https://www.lucrasports.com/
💼 LinkedIn: https://www.linkedin.com/in/michael-madding-13ba9522/
Andrew Petcash & Scott Garber:
Website: https://profluence.com
Twitter: https://twitter.com/andrewpetcash
LinkedIn: https://www.linkedin.com/in/andrewpetcash/; https://www.linkedin.com/in/sgarber40/
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