Nic Sulsky is the Co-Founder and CEO of The Curling Group, a bold new venture on a mission to modernize and globalize the sport of curling. With a background in entrepreneurship and media, Nic is bringing fresh energy and innovation to a sport rich in tradition but ripe for reinvention.
In 2024, The Curling Group acquired the Grand Slam of Curlingâan elite series featuring the top menâs and womenâs teams from around the world. With a focus on storytelling, athlete branding, and equal prize purses, theyâre aiming to elevate curling to new heights across global markets and streaming platforms.
From engaging fans beyond the Winter Olympics to building out crossover audiences, Nic shares how The Curling Group is reimagining curling as a media-forward, modern sport with massive untapped potential.
Chapters:
00:00 - Introduction to Curling and Its Potential
02:56 - Nic's Journey and Entrepreneurial Background
05:46 - Market Insights and Global Appeal of Curling
08:55 - Sustaining Interest Beyond the Olympics
11:54 - Crossover Audiences and Streaming Success
15:00 - Innovating the Sport and Engaging Fans
18:07 - Building Athlete Profiles and Brand Recognition
21:07 - The Future of Curling and Upcoming Events
23:57 - Conclusion and Call to Action
Nic Sulsky:Â
đWebsite: https://thegrandslamofcurling.com/
 đź Nic Sulsky: https://www.linkedin.com/in/nicsulsky/?originalSubdomain=ca
Andrew Petcash:
đ Website:â https://profluence.comâ
đŁ Twitter:â https://twitter.com/andrewpetcashâ
đź LinkedIn:â https://www.linkedin.com/in/andrewpetcash/â
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