Chris Hetherington is an 11-year NFL veteran turned serial CEO, now leading the charge as CEO of Fathead. With a Yale degree in psychology and executive education from Harvard and Wharton, Chris brings elite performance from the field into the boardroomâwhere he's known for building strong teams, scaling brands, and turning vision into action.At Fathead, Chris is reviving and evolving the iconic fan brand through strategic marketing, expanded IP, and innovative digital tools. Under his leadership, Fathead is helping fans celebrate what they love mostâwhether through larger-than-life graphics, personalized cutouts, or immersive app experiences.Chris shares what heâs learned from both professional sports and entrepreneurshipâdiscussing leadership, brand engagement, marketing challenges, and what it takes to stay ahead in todayâs fast-paced fan economy.
Chapters:
00:57 - Chris's Journey in Sports and Business
03:15 - Reviving the Fathead Brand
04:13 - Marketing Strategies for Brand Revival
07:05 - Expanding IP and Global Reach
10:18 - Building a Strong Operational Team
12:29 - Integrating Digital and Physical Experiences
15:28 - User-Generated Content and Brand Engagement
17:28 - Challenges in Marketing and Customer Acquisition
19:44 - Lessons from NFL Culture
21:46 - Staying Informed and Growing as a Leader
24:18 - Iconic Fathead Products and Future Directions
Chris Hetherington:
đ Website: https://fathead.com/
đźLinkedIn: https://www.linkedin.com/in/chris-hetherington-36597a46/
Scott Garber:
đ Website: https://profluence.com
đź LinkedIn: https://www.linkedin.com/in/sgarber40/
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