Will Ventures is an early-stage venture capital firm built on the belief that sports are more than entertainment—they’re a launchpad for transformative consumer brands, emerging technologies, and cultural movements. With a hands-on approach and a powerful network of athletes, operators, and technologists, Will Ventures invests where passion meets performance.
Aaron Miller is an Investor at Will Ventures, focused on sourcing deals, evaluating opportunities, and supporting portfolio growth at the intersection of sports, media, health, and consumer. Before joining the team, Aaron held roles across some of the most influential organizations shaping global entertainment—from strategy at Netflix to business development at Manticore Games, and LATAM partnerships at the NBA. He also advised global brands during his time at Endeavor and earned his MBA from Stanford GSB after graduating from Harvard.
Chapters:
02:44 – Aaron’s Journey into Sports and Venture Capital
05:26 – Overview of Will Ventures and Investment Focus
08:18 – Emerging Leagues and Investment Strategies
10:50 – Evaluating Founders and Opportunities
12:37 – The Rise of Creator-Led Brands in Sports
15:17 – Youth Sports: Trends and Investment Opportunities 18:04 – International Expansion and Future Outlook
20:50 – Closing Thoughts and Resources
Aaron Miller:
🏠 Website: https://willventures.com/
💼 LinkedIn: https://www.linkedin.com/in/aaron-miller-0ba47a78
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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