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July 14, 2025 β€’ 29 mins

Adam Cook, Vice President at Campus Ink Sports, brings a rare mix of athlete, educator, and entrepreneur. A former collegiate volleyball champion turned Northwestern faculty member, Cook has spent his career helping student-athletes transition into leadership and brand ownership.Backed by Mark Cuban, Campus Ink is pioneering NIL merchandising through The NIL Storeβ€”giving every college athlete the tools to monetize their name, image, and likeness. From real-time merch drops to athlete education, Campus Ink is building the future of college sports branding.

Chapters:

00:57 – Adam Cook's Background and the Origin of Campus Ink

03:45 – Navigating the NIL Landscape: Lessons Learned

07:57 – Understanding Campus Ink: Services and Offerings

09:42 – The Speed of Sport: Real-Time Merchandise Opportunities

11:14 – Building Relationships with Athletes

13:48 – Athlete Behavior and Engagement in NIL

16:19 – The Future of NIL and Campus Ink's Roadmap

19:47 – Fundraising and Growth Opportunities

22:05 – Emerging Opportunities Beyond College Sports

24:15 – Capturing Youth Athletes and Future Branding

26:26 – Memorable Merchandise Drops and Their Impact

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