Jonas Mårtensson is the General Manager of Cleeks Golf Club, a team in the LIV Golf League. With a background as the former CEO of Mojang Studios (the creators of Minecraft) and co-founder of Happy Socks, Jonas brings deep experience in global brand building, consumer engagement, and innovation. Now, he’s applying that expertise to the world of professional golf.Cleeks Golf Club is more than a team — it’s a bold vision for the future of the sport. Rooted in tradition yet driven by creativity, the club blends golf, fashion, art, and music to inspire the next generation of fans. Their mission is to celebrate the game’s legacy while reshaping its future — a “Tradition Refreshed."LIV Golf itself is reshaping the professional landscape with a high-energy team format, player transfers, and global competition. With 13 teams competing across the season, it’s creating new rivalries, fan experiences, and media opportunities in a way traditional tours haven’t seen.
Chapters:
- 03:30 Understanding Liv Golf's Structure and Team Dynamics
- 06:39 Building a Brand in Golf: The Cliques Approach
- 09:48 Trends in Golf Fashion and Consumer Identity
- 13:01 Leveraging the Liv Golf Platform for Brand Growth
- 16:12 Future Aspirations and Broader Sports Trends
Jonas Mårtensson: 🏠Website: https://www.livgolf.com/ https://www.livgolf.com/cleeks-gc💼LinkedIn: https://www.linkedin.com/in/jonas-m%C3%A5rtensson-28815712/ original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=se
Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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