Omer Atesmen is a serial entrepreneur and the CEO of Snow League, a professional league reimagining snowboarding and free skiing for a global audience. After successful ventures in robotics and ad tech, Omer partnered with Shaun White to launch the league, combining deep business expertise with a passion for action sports. With equal prize money for men and women, innovative competition formats, and a vision to capture the energy of winter sports on a worldwide scale, Snow League is setting out to become the premier platform for athletes, fans, and brands.
In this episode, Omer dives into the origin story of Snow League, the challenges of building a new sports property, and the strategy behind fundraising, media rights, and global expansion. They also discuss why storytelling, PR, and athlete engagement are critical in driving fan adoption, and how the league is learning from models like Formula 1 to build long-term cultural and commercial impact.
Podcast Chapters:
02:36 Partnering with Shaun White and the League’s Vision
05:12 Building a Sports Property from Scratch
08:47 Fundraising and Market Opportunities in Winter Sports
12:19 Equal Prize Money and Athlete-Centric Innovation
15:08 Media Rights, PR, and Global Fan Engagement
18:34 Learning from Formula 1 and Other Global Leagues
22:11 The Future of Snow League and What’s Next
Omer Atesmen: 🏠 Website: https://thesnowleague.com/💼 LinkedIn: https://www.linkedin.com/in/omer-a-5291062/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.