Greg Hoffman is the founder of the brand advisory group Modern Arena, the former Chief Marketing Officer of Nike, and the bestselling author of Emotion by Design: Creative Leadership Lessons from a Life at Nike.
Now, Greg introduces Beyond Your Limits — a first-of-its-kind, seven-week masterclass created in partnership with the Business of Creativity. Designed for modern athletes, it's designed to help them build a powerful personal brand alongside their playing career.
Beyond Your Limits empowers athletes to express who they are, shape their story on their own terms, and unlock opportunities that extend far beyond the game.
Own your story. Own your future.
Chapter:
01:27 The Evolution of Athletes and Branding
05:06 Understanding Creativity in Branding
07:50 Building a Brand with Depth and Substance
11:25 Resources Behind Elite Athlete Branding
15:53 Introducing Beyond Your Limits
22:18 The Importance of Brand Evolution
26:35 Empowering Athletes and Organizations
31:17 Conclusion and Call to Action
Greg Hoffman:
🏠 Website: https://beyondyourlimitscourse.com/
💼 LinkedIn: https://www.linkedin.com/in/greg-hoffman-1b196a25/
Scott Garber:
🏠 Website: https://profluence.com
💼 LinkedIn: https://www.linkedin.com/in/sgarber40/
Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.