Legacy25 is a newly launched private investment initiative transforming the U.S. college sports ecosystem. Backed by family-office capital and led by an elite group of professional athletes, Legacy25âs mission is to help shape the ongoing evolution of collegiate athletics â building a new legacy in the very system that launched their careers. Managed in partnership with Chiron Sports Group, the platform provides both strategic support and financial firepower to help institutions and businesses thrive in the next era of college sports.
At the helm of this new movement are Brian Hoyer, former NFL quarterback, and Leo Rifkind, founder of Chiron Sports Group. Together, they share how Legacy25 is creating a dual investment platform: âGold Minersâ â bespoke capital solutions for colleges and conferences, and âPicks & Shovelsâ â equity investments in the tools, technology, and services fueling college sports monetization. Their goal? To unlock synergies across the $13B+ industry and empower all stakeholders â from universities to athletes â to benefit from its transformation.
In this episode, Brian and Leo dive deep into the strategy behind Legacy25, how private capital is reshaping the NCAA landscape, and what the future holds for athlete-driven investing. Itâs a conversation about innovation, opportunity, and the business of building a lasting legacy in college sports.
Podcast Chapters:
- 03:22 Brian Hoyerâs Journey from Athlete to Investor
- 06:18 The Strategy Behind Legacy25: Gold Miners & Picks and Shovels
- 10:45 How Chiron Sports Group Powers Growth in Sports Businesses
- 14:38 The $13B Opportunity in College Athletics
- 18:02 Athlete-Led Investment and NIL Evolution
- 22:47 Future Outlook: The Business of College Sports
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you wonât hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, youâve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.