Overtime is one of the most disruptive forces in modern sports — building new leagues, cultural IP, and storytelling for a generation raised on highlights, creators, and connection. Led by Dan Porter, Co-Founder and CEO, Overtime has evolved from a digital media pioneer into a global sports ecosystem operating OTE and OT Select (basketball), OT7 (football), and OTX (boxing) — engaging nearly 100 million fans across platforms.
Backed by top investors including Liberty Media, Andreessen Horowitz, Alexis Ohanian, Drake, and over 40 NBA and NFL players, Overtime’s mission is to reimagine how fans experience sports, how athletes grow their brands, and how culture drives community.
In this episode, Dan shares Overtime’s journey from content creation to league ownership, the power of Gen Z’s passion, and how storytelling, data, and innovation shape the future of sports. From NIL to AI to global fan engagement, this conversation explores what’s next for sports media and the new generation defining it.
Podcast Chapters:
- 01:09 The Evolution of Overtime: From Media to Elite Leagues
- 05:43 Lessons from COVID: Adapting to Change
- 09:05 Navigating the Landscape of Youth Sports and Capital Raising
- 09:41 Understanding the Audience: Gen Z and Their Interests
- 12:55 Cultural Insights: K-Pop, Demon Hunters, and Youth Engagement
- 16:14 Building a Community: Players, Creators, and Fans
- 18:50 Creating an Overtime Universe: Interconnected Stories
- 20:58 The Role of NIL in Athlete Development
- 23:47 Measuring ROI on Culture: Empowering Young Voices
- 28:08 Learning from the Margins: Insights from Small Creators
- 33:41 Kobe Bryant: A Lasting Impact and Lessons Learned
Dan Porter:
Website: https://itsovertime.com/
LinkedIn: https://www.linkedin.com/in/danporter/
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