The Promo Playbook by Cubic Promote
Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From trade shows to onboarding kits, we cover it all — with no fluff, just real insights that convert.
Episodes
In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on the rise and attention spans shrinking, it’s no longer enough to rely on clicks alone.
Join us as we dive into fresh APPA stats, insights on ad spend across Australia, and real-world tactics for creating...
Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into what makes a product eco-friendly.
Difference between: Biodegradable and compostability
As well as various strategies you can use to promote your organisation using promotional merchandise tha...
In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise.
Are you just giving away promo items, or could you be using them to sell, raise funds, or even build a movement?
Join host Charles Liu from Cubic Promote as he unpacks how smart businesses, local councils, and nonprofits across Australia are turning ...
Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools in Australia’s marketing landscape.
You’ll learn:
What counts as a promotional produ...
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